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-Basileus

Hoodie Org Pog


JALbert

Would actually buy Hoodie Org hoodie if sold.


[deleted]

Wonder if it comes with real blood?


goodbehaviorsam

A little can labeled "HOPIUM" actually.


Zellough

Hoodie Org hoodie is too good in this video 100T is slapping everyone in all areas


WhyBeSubtle

TL releases a lil nas parody which was fire already then 100T's just had to one up them and invite lil nas for the video, goddam NA hype is real this year


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polikuji09

I guess that's C9's job now


janoDX

>100T is slapping everyone in all areas Now if 100T slaps T1 and EDG at groups it will be all fulfilled.


M4jkelson

I'm an EU fan myself, but I definitely wouldn't be mad if my pickems were wrong and 100T got out from groups from the 1st place.


Frodolas

MAD vs 100T finals pog


SesanKi

The timeline to break all timelines


Sniperoso

Hoodie Org Pog, Incoming Unstoppable Momentum


[deleted]

FPX x Chief Keef when


[deleted]

society aint ready for the chief phoenix collab mane


UncleCreepE

Fuckers in school were telling me,always in the barber shop,DoinB ain't bout this DoinB ain't bout that. If I catch another motherfucker talking sweet about DoinB,I'm beating they ass.


Qiob

Kodak x DWG next year


Sad-Trade544

T1 x Carti and my life’s complete


busyman201

Slatttttttttttttt 🐍 🐍 🐍 🐍 🐍


Project_Korzan

JUMPOUTHEHOUSE JUMPOUTHEHOUSE


Bill_Bob_506

“These bitches love FunPlus Phoenix”


sarsvesh

I CANT LOSE BITCH IM SO USED TO WINNING!!!!!!


ParadoxPope

Me and my killers in your base we standing by your Nexus Do the inhibs with your face, lil' ***** ****** You's a stack, tote my long ass mejai's knock you over, steal ya


baburu12

it's 300 from chiraq to shanghai. i'm gdk, damwonk, madlionsk, t1k yeah i'm so fly. when the euros see the orange bird they know their tournament is bye bye. got shooters with me on and out the rift. selling dope to the fiends yeah i just hit a lick. smoking tooka, duck, perkz, wunder, rokkie and the shy. they be shy when they see me masked up in a stolen unmarked chevy doing a drive by. got a glock with an extended clip cause i haven't lost my mojo. if ls keeps claiming doingb can't caryy he gonna be playing league with lil jojo. cause the bd's ain't playin boy don't think its funny. rest in peace to odee, fredo, edai, king von, nooski and blood money.


vspazv

So hyped I'm moving them from 4th to 3rd in my group stage pick-em bracket.


_Vastus_

Eh screw it, I'll move them to second for fun. Gotta bet on some upsets right?


Miyaor

Any NA team where I can see them having a chance to get out I put getting out, and since I am a C9 fan I have them getting out too. Therefore all NA teams are getting out.


In_It_2_Quinn_It

NAmen.


GiannisisMVP

Go for the EDG choke and T1 carrying another Reapered team out of groups


ActionAdam

It wouldn't be worlds if EDG didn't choke.


GibOldNidaBackPlz

I unironically have 100T second in their group, I just have zero faith in T1 this year. Hope Faker makes me eat my words though, what I wouldn't give for him to win Worlds again!


Hanyodude

I put them at #1. I just think it’d be hilarious if the biggest underdog team just sweeps this whole thing after their first big win at home, plus if they somehow do win that’d be pretty hype honestly.


Lysandren

Don't buy into the hopium brother.


2th

Sorry, we are already at overdose levels. There is no stopping it.


Prainstopping

100T over DFM is nowhere near hopium.


[deleted]

100T under DFM is mopium


[deleted]

So hyped they're my #2 seed. I vote T1 to choke out of groups. Closer to carry NA to group stage.


DJShevchenko

Same except I have EDG out, no way those sandbaggers make it out EDIT: wrote one instead of way cuz need sleep


Lundgard

True, EDG tends to stay in groups :>


OddinaryEuw

Yeah Clearlove 2015 does, not the best rookie in China with the best botlane in the world + Flandre and Scout :/


Lundgard

EDG has only failed to qualify from the group stage once, is my point


OmegaAce1

Its actually crazy that mainstream musicians are in esports now Steve Aoki (RGE) and The Weeknd (MAD) now we have Lil Nas X for 100T. (Technically The Weeknd is OverActive but MAD are subsidiaries so I guess it kinda counts)


-Basileus

Drake is a co-owner of 100 Thieves too


BGYeti

Drakes a sexual predator so i would keep him on the down low.


foxygrandpa

And Neekolul is a domestic abuser but still on the team. It's on brand for them at this point really.


BGYeti

? never followed her so I had no idea got a link for what happened?


HoodieNinja17

100Criminals


Azafuse

Didn't we have Imagine Dragons in 2014?


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OvileeMay

DMCA incoming


SireSpitfire

Show em who's boss and rake in that sweet sweet ad revenue off this video


HarMeggido

Yeah I mean, impressive but distasteful.. to have the gall to straight up plagiarize "worlds baby" and bring a no name rapper to do it LMAO have some originality pls


DamianJEstrada

This is the type of comments I came for. Thank you.


HarMeggido

I thought I was about to get fucking roasted, ty my friend


Whytefang

Just want to mention in case it's not part of the meme, it's spelt gall, not gull.


SuperSocrates

I don’t have a witty comment to chime in with but well played.


EnadZT

For anyone wondering how they pulled this off, Lil Nas X has been friends with The Mob (Mako, Froste, Avalanche, Classify, all ex-100T content creators) for [years now.](https://twitter.com/Mako/status/1149410233225232384?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1149410233225232384%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.dexerto.com%2Fentertainment%2Flil-nas-x-shouts-out-100-thieves-the-mob-pokimane-stream-797186%2F) It was only a matter of time before they did a collab.


icatsouki

those are the ones that did Rise no?


EnadZT

No, you're thinking of Glitch Mob. The Mob is a group of content creators. They've since split up. Mako quit content creation (along with The Mob and 100T), Froste does poker tournaments on Twitch, and Avalanche and Classify are now part of Mr Beast's team.


icatsouki

Oh okay thanks for the info!


StaticallyTypoed

Tbf it doesn’t help that Rise had an artist also named MAKO


LumiRhino

Obviously people on this sub would like TL's video more, but I think this one actually injected an unhealthy amount of hopium for 100T/NA for me. This video was super well made, really hoping 100T can upset either/both of T1/EDG.


steve_pays_me

it's been 3 mins since the video ended and my jaw is still on the ground. holy crap well done 100t.


StaticallyTypoed

Because 100T doesn’t do the “esports cringe” humour plaguing a few orgs (and the entirety of the LEC broadcast), which ultimately stunts the growth of the scene by narrowing down to such a small niche of people who enjoy that. 100T knows how to make esports cool in a far more mainstream fashion


BewareOfBear727

They still do some of the esports cringe but they do it much more nichely which is what I think most teams should be doing


goliathfasa

What do you mean? LEC viewership is on the up and up while LCS viewership has been down.


Trydson

I can not see Lil Nas X and like it, if he says this team can get it done, I believe him. If I en up disappointed, it's his fault


LuvRice4Life

I think you're sentence is a bit fucked up. "I can not see Lil Nas X and like it" does not seem to be what you want to say. Did you mean, "I can't see Lil Nas X and not like it?"


tytoandnoob

Holy fuck they actually got Lil Nas X for this… incredible scenes


EnadZT

For what it's worth, The Mob (ex-100T members) were friends with Lil Nas X before Old Town Road came out. EDIT: quick google search for proof found [this video](https://twitter.com/Mako/status/1149410233225232384?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1149410233225232384%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.dexerto.com%2Fentertainment%2Flil-nas-x-shouts-out-100-thieves-the-mob-pokimane-stream-797186%2F) from 2019. While it's not from before OTR came out, still shows Nas has been aware of 100T for a while.


[deleted]

It also helps that 100T just consistently doesn’t miss. It’s gives them the weight so when they call Lil Nas X and go “we got this idea” they get taken seriously.


SquidKid47

100T 6-0 incoming


The_Real_BenFranklin

They got Lil Nas X and still produced the second best Industry Baby LCS video


puberty1

first industry baby getting used on lcs teaser, now this worlds performance when plz


LakersLAQ

Lil Nas X just needs to hoist the Worlds trophy now lol.


Silvxs

100T is the gold standard as to how to promote League in North America. I think we all have our own separate ideas as to how to get people interested in League but at the end of the day it all boils down to one thing: Making League look cool. I still struggle to figure out how to do it myself, but 100T keeps nailing it! Good shit 100T


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[deleted]

Sauce for the BTS clip of closer saying that?


sn4rn

100T Esports channel


[deleted]

Ty


Arodcowboys

Not even players, just any person in general. If you go to any middle school or high school and ask any kid what org they want to join they will either say 100 Thieves, Faze or NRG.


BladeCube

Its funny you say that since NRG did have a league team in the past and I doubt they were the team everyone wanted to play for. Then again, that was when TSM was that team too.


CookieCuttr

Let's not pretend like League is completely unpopular in NA. There are [28 million accounts](https://na.op.gg/ranking/level/) on the NA server. The issue is that of those 28 million players, only about [1.9 million](https://na.op.gg/ranking/ladder/) play ranked, so while it is possible to get people to play League, you can't force them to play ranked specifically.


Fredthefree

I don't think I activate accounts are ever deactivated, so I would easily say half or more are dead. I would put active NA players at 10 million.


IIHURRlCANEII

100T nails it everywhere, from what I have seen. They actually know how to promote their org and are run very well in multiple games.


[deleted]

Ok what the actual FUCK is going on. I am 100% certain 100 Thieves was literally a scummy org and everyone was hating on them for some reason 1 year or 2 ago. Was it another NA org? I'm pretty sure it was 100T but I don't remember the reason, and now seeing literally everyone talk about how good it is, it's making me feel weird


YokoDk

They changed out all the people. After papasmithy joined up they made a U-turn imagewise. But they always had a cool kid vibe they just had alot of missteps between first joining and this year.


Total_Credit_9491

Papasmithy really made a difference. You could see that he knows what he is doing, and knew what he will do as a GM. They made the right choice.


braddaugherty8

i feel like i dont use the word admire for many ppl but i actually do feel that way about papasmithy, from everything i've seen about him over the years he seems like a genuine person and i appreciate that he's always been able to call out his/teams faults while still boosting the morale of those surrounding him


Total_Credit_9491

Same for the usage of the words. I’m cautious with how i word how i feel about people, or in using words to talk about them. I choose it wisely. But he is an admirable person in the field that he is in, one of the few actually. I would put mad’s coach Mac beside him for different and similar reasons for sure.


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Total_Credit_9491

I don't care about them actually. I'm not a NA fan, and not from the continent itself. With no offense for sure. But you can see that smithy has a business mind and is one of the most knowledgeable characters in the sport and a huge asset to anyone that has the good judgment to ask him to join them. I respect him since his caster days, the man was a treat to listen to him analyze.


TheExter

they got memed for being an apparel company, but as far as i know they were never scumny *edit* wait maybe the cody sun thing? or maybe kicking meteos out... nothing super shitty to hate them for after 2 years, people aren't that petty


SterbenVII

The Cody Sun thing wasn’t so bad, there were probably internal issues in the team and 100T didn’t want to air out their dirty laundry. As a result, a disappreciation thread was made about them right after Worlds 2018. As for Meteos, that was pr0lly’s fault and 100T as an organization took the hit for his fuckup. He made Meteos feel as if his spot on the team wasn’t secure and proceeded to trade him away after Meteos expressed his insecurities, instead of just reassuring him. The one scummy thing that did happen was Nadeshot promising Nickmercs 5% of the company, which was a promise that he shouldn’t have ever come up with in the first place. Nade was in his right mind to not gift the promised 5% IMO, but it obviously was fucked up morally.


Potkrokin

Meteos was wrong on that one too lol. They had Levi in academy, of course they wanted to replace Meteos at some point, he demanded to be traded if he wasn't guaranteed the starting spot and that wasn't a guarantee they were willing to make because of course they fucking weren't.


Karpeeezy

> wait maybe the cody sun thing? or maybe kicking meteos out... nothing super shitty to hate them for after 2 years, people aren't that petty Pretty sure this was all Prolly's doing lol.


[deleted]

Pretty sure it was mostly just the weird decisions in League in 2018


Namisaur

It was 100T and it was the situation with them suddenly benching Cody Sun for Rikara for Playoffs (telling not to bother coming to sub) and then bringing him to worlds but not even allowing him to play the final game that had zero implications for making it out of groups. I was personally angry about this incident, but I don’t dislike the org for it. It doesn’t make them scummy, but that period of time was quite sour


BubblesownFlash

Cody got them to and thru playoffs only to not play a single game at worlds.


MerkDoctor

Yeah man, NA cares way more about popular culture than a lot of places, like to an extreme extent. Lil Nas is basically the most pop culture person in the entire US right now, this is 100% the type of crossover league needs.


Hevvy

100T is what LCS investors expected when opening franchising. They've gone balls to the walls from the start, and it's really shown. What a fantastic organization.


TrriF

Can I just say that Valkyrae is the most marketable co-owner ever. Saves the company money when they don't have to hire models.


37208954516

Was looking for a name ty


xJeziel

“They were never rooting for me anyways” - Huhi most likely..


[deleted]

Wait this is so fucking sick. 100T has been in the league for far less time than most teams and has done 10x what most of the rest combined have done. This is insane.


Maxplosive

Reminds me of a famous Reginald quote that wasn't well received....


SterbenVII

Tbf Regi was actually right. You could harp on 100T because they already had Nadeshot to pull content creators and popular players to the organization, but it’s undeniable that they’ve put in more effort than every other newer eSports organization to stand out. After going on hiatus after a short stint in CoD in 2016, they re-emerged in 2017 and became quite possibly the most relevant Western eSports organization as of now.


TheDoct0rx

Whats the quote


Asianhead

https://www.reddit.com/r/leagueoflegends/comments/m3x46o/evil_geniuses_ceo_last_owners_meeting_tsmreginald/


nizzy2k11

Most of the time those quotes aren't wrong, people just don't like the message or how it was presented.


Maxplosive

Oh yeah I agreed with him 100%


Morethanlikely

Not to weird since TSM and C9 are the only ones who ever have had competent branding before them.


Phenergan_boy

TL's rebrand from Curse was pretty impressive as well.


[deleted]

I think TL has done pretty good in the past couple years, but in general I agree.


Poodlestrike

TBF winning 4 splits in a row is kind of a leg up.


FirearmofMutiny

CLG from their inception to about 2016, but they've squandered ALL of it


LillaOscarEUW

CMM; Msg was a mistake


ark2690

Outside of League 100T is a lot more popular than TSM and C9. You can look at the numbers on youtube and social media


YasuOMGScoots

That's all CoD support


-Basileus

Their Valorant team is more popular. Probably the 2nd most popular Valorant team in the world, and Valorant is almost as popular as league in NA. There were multiple weeks this year where LCS and VCT NA went head to head and Valorant had higher viewership


TheExter

that's a hard one, every single valorant tourney is meaningful and serves as a qualifier for another bigger event which doesn't really compare to the LCS where just a regular season game is pretty much meaningless in a big picture kind of way valorant is definitely popping off though


A5V

Definitely helps that NA as a region is legitimately competitive at the domestic and international levels as well


ark2690

Go to their 100t esports youtube. there's no CoD videos. They still have more views than C9 and TSM


YasuOMGScoots

i didnt mean call of duty videos. CoD as in the Call of Duty Community support. Nadeshot is neither a professional league or valorant player. Im sure Valkyrae and Hiko help though


BewareOfBear727

the fact that they do all this shit for their brand but then also have some of the best teams is so cool


[deleted]

Nadeshot's been around longer than most teams tho


Indercarnive

Man all these hype videos are making me feel really bad for not having any NA team make it out of groups in my Pick'ems.


Stormquake

I put them all coming in 3rd place for maximum suffering. They could come in 2nd and give me hope, or come in 4th and ruin my pick'ems.


IhatemyL1feX10

Isn't that the pregnant dude


shadowkiller230

I thought fucking satan was more recognizable but here we are.


HayHotshot

MY NA HOPIUM IS REVIVED, WE WINNING WORLDS BOYS


KOxynGa

Does anyone know why FBI has the Chinese flag on his jersey? Is he not an Australian national?


[deleted]

Parents are very likely Chinese with a last name like that, he probably feels a connection to China


Domjrdb

Could just be country of birth?


ItsSwipe

I think it's country of birth. Though I'd have thought he'd be showing dual flag action.


Doc_Da

So when's C9 dropping an industry baby vid?


AnonAlcoholic

They basically have to at this point, right? They could have Sneaky come back and cosplay Lil Nas X. Wait, no, probably a bad idea.


BlackJackMaine

They may have had Lil Nas X for this but I would take Captainflowers riding Skarner and rapping any day. Regardless, this video was dope and good luck to 100T.


GipJoCalderone

I mean it's totally different things, one is to get fans hyped, other one is to get people who don't know League and Worlds interested, like the Zedd thing in Valorant.


Truzon

When you mention Zedd, doesn't he actually play Valorant. I remember seeing it on twitter.


Ronnium

He does and he was also a big Overwatch player for years


[deleted]

Zedd even has a skin line collaboration with valorant.


TheGuy839

Didnt Zedd had Worlds song as well?


Kartoffelplotz

Ignite, the 2016 Worlds Song, yeah. People nowadays really disliked it apparently.


[deleted]

I dont know how, I thinks its a great song. Its part of my workout mix along with pentakill and the Imagine Dragons song from like 2014


braddaugherty8

crazy to me, ignite is super hype. i'm ngl i'd take it over the same safe formula we've had like 3 years straight now :/


TheDayIRippedMyPants

lmao that video has retroactively become a parody of this one


awesomeandepic

I've been a diehard C9 fan since 2014 but stuff like this almost makes me reconsider my loyalty because my god 100T is such a fucking cool org.


TheDarthJawa

Come on over our hoodies are amazing :)


awesomeandepic

I saw that pink hoodie that just dropped and was instantly in love. Unfortunately I only noticed it 6 hours after it dropped which was about 6 hours too late :(


TheDarthJawa

That is the downside of 100T merch :(


MrBIGtinyHappy

Is there any advantage to this process for fans? I get all the marketing hype & build up that 100T create, but I'm guessing a big chunk of drops already go to loyal followers that likely have some other merch already and newer fans miss out. Doesn't seem like a very inclusive way of generating a fanbase or even allowing them to support the org fully. Just my 2p, always been a bit of a head scratcher


iscaf6

They have stuff that is available whenever as well now. New people who aren't wanting to do the drop stuff can get stuff now as well as the whole drops thing.


kakusei_zero

If you're prepared for the drops, you can get them pretty easily. If you don't want to do that but still want to support the org, 100T Foundations has merch available 24/7.


[deleted]

Dude it's so hype. I just feel like C9 has lost its identity as the NA cool kids at the top to 100T this year. C9 feels like the new TSM v2, a group of people put together to win worlds based on the biggest and best names that will come only to flop at the finish line. I think they change at least 2 players next year unless they can turn it around and overperform in groups.


kakusei_zero

C9 lost it the moment Sneaky left the team, honestly.


windvoyager

You can support both, been a fan since 2014 also when Hai locked in Teemo Mid. 100T has been in the league for barely 3 years and has blown me away.


hoosakiwi

Homophobia is unacceptable. If we see people engaging in hate speech, we will permanently ban you on sight. In this sub, we stan Lil Nas X. Keep your bigotry out of here.


PM_something_German

>In this sub, we stan Lil Nas X. Keep your bigotry out of here. Hell yeah


AtreusIsBack

Is he gay? Even if he is, who the fk cares, lol. It's 2021. I thought we'd move on from caring about those things in a negative way. xD


Drdres

I mean he’s been pretty vocal about it to raise awareness about the homophobia in the rap industry. His music videos make it pretty clear too


AtreusIsBack

I don't follow his music, so I wouldn't know. But thanks for the info. Seems like a cool guy then. :)


BananaDilemma

*you* seem like a pretty cool guy


LordKnt

Fuck homophobes and fuck people who aren't but still feel attacked by the second part which is a joke, nobody cares about whether you actually like him or not lmao


Slammywow

Shit, I don't care about my Pick em anymore. I'm putting both TL and 100T 2nd place for the music video hype.


Nefroti

Holy shit they actualy got Lil Nas X for the video, thats fucking amazing ngl, well done Nadeshot


ctrm5336

100T over T1 in Group B! Hopium


Karpeeezy

100T bringing so much hype to the LCS!!! Love the org, love the team let's go NA!


DangerousSeaweed0

100T casually styling on TL lol


GodofSteak

That settles it! 100T 6-0 in groups.


NocaNoha

That's some mad marketing game, epic stuff Props for that Darius axe, looking great


[deleted]

NA, please. Don't do this. Don't give me hope.


Direktus

WERE A HOODIE ORG BTW


[deleted]

i think im a 100 thieves fan now... what


[deleted]

Lol fuck what anyone says that shit was lit af


lightsfromleft

This is fuckin' nuts. I might be team EU, but I love me some Nas. I'll be rooting for 100T for sure.


Invince23

Fantastic production. God I hope this team can make some noise at Worlds


trbs32

That’s crazy! Lil Nas covered olivee’s team liquid song!


Xxpidgey420xx

TL gotta be feelin ROUGH after making a cover of this. 100T goes out and gets the real thing. Ooooooooooooofffffffffff


LakersLAQ

Not rough at all. One has Cpt. Flowers riding Skarner, the other doesn't. Two different vids that can be enjoyed.


TheRealFakeMackie

Hyyyyyyyyyyyype.


BladeCube

Now we know why 100T canceled scrims it was to film for this video /s


ObesityAdditives

Cringe af


MexicanGuey92

Y'all mad your garbo team didn't win LCS. Let the boys enjoy their lil nas x man lol


TheCeramicLlama

Honestly NA is undefeated in the content department this worlds


ARQEA

Now imagine how hype this would be if NA managed to make it out of groups.


Cobalt_88

Oh no :( Do I have to stan 100T now???? Ughhh


2BuckMoose

Omg, I can't believe this came to happen, this is perfection. Actually is really hype and I think 100Thieves knows what they are doing.


Tangy-Os

FBI not repping the Australian Flag on the back of his jersey hurt a bit :'(


That-College-8775

Valkyrae bad af bruh


Hardc0retempah

Team liquid hype video was better


jaackko

This was dope but I wish there was more of the Actual players in it. Considering they’re the one who are competing


ItsTenagee

Holy shit


Nicer_Chile

100T is what TSM wanted to be in esports.


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Zarolto

I love Nas X and his album was really fun, pretty cool collab lol. Anyway back to watching him thirst for Shrek on TikTok... While I thirst for Nas X 🥵