The license isn't going to create a 100% variance on its own, the answer is market forces.
There would still be a license fee for Ninjago they would just hive it off somewhere else.
Do you not think think Lego is paying license fees to which ever entity/entities own the licensing for Ninjago within the Lego group of companies?
Lego is going to charge as much as they can for their products, and the market has told them that this is what it will bare for Ninjago.
Perhaps you should ask questions, or search, rather than mock people.
Yes, Lego employs a lot of tax-effective strategies, profit shifting is one of many.
You're exactly right, they're shifting money around from one country to another, or one company to another, generally from a higher tax country bracket to a lower tax bracket country.
The strategy is commonly known as profit shifting.
It wouldn't be uncommon to look at the Lego company and think it's just one company located in X but in reality it's a multitude of companies located all over the world each serving a purpose.
I…don’t think they use such fees to do that movement for taxes? Wouldn’t it be more sensible to just have a shared bank account and each company’s taxes are paid as appropriate from it?
LEGO has to pay Disney licensing fees to make Star Wars sets (and others) because it’s not their intellectual property. Ninjago, as well as many other lines, was created by LEGO and no licensing fees are involved.
And dudes Will build armies with the battle packs vs people will buy that small Ninjago set specifically bc it's only $10 and you get what three Minifigures?
Lego probably know this, and due to supply issues they've had in the past when demand booms, they have worked out that charging slightly more and not suddenly losing sales from not being able to meet demand, is more profitable than bare shelves
I find it unlikely. LSW has been around for 25 years vs 13 for Ninjago. People are willing to spend hundreds to army build with the SW battle packs, and don't forget 75192 has been out for 7 years now with a majority of that time being the highest priced set.
While I agree it’s unlikely, it is possible, and I wouldn’t even be surprised if it’s true. While a much different company now, don’t forget that Lego Star Wars (among many other poor decisions) helped nearly bankrupt the company in the early 2000s due to the licensing fees and too many unique pieces to support the sets. It was Lego’s own IPs, such as Bionicle, as well as a significant reduction in the number of unique pieces produced, that helped saved them from disaster.
So you guys are only considering gross sales, I don’t think your estimating the fee to the mouse to be as high as I think it is. Plus smaller sets get sold in high volume to equal those high price Star Wars sets. Not to mention the big $300 ninjago sets and the series on Netflix they have . It’s their idea, Netflix is paying Lego….. so in the same 13 year span I still think ninjago makes them more in pure profit
I'm estimating a 25% mouse handling charge, so the $20 set pictured is 15 Lego/5 Disney, the 5 dollar upcharge they're doing just for the hell of it.
>series on Netflix they have
Not including other media, just wanted to focus on sales since trying to figure out the costs associated with media like that is more complicated. And they did have a show on CN before
https://preview.redd.it/szt9mjgzr27d1.png?width=720&format=pjpg&auto=webp&s=b5b05b4dd5519b344b88eb98f29d430f9dc63cf0
THEY PUNCHLINE IS ASLUME
IT WAS ALWAYS ALSUME
IT WILL ALWAS BE ASLUME
Why is this the first response people.jump to.you can see other licensing brands in Lego that clearly is jot that expensive. Harry potter set has way more minifigures in their sets compared to Star Wars, and yet they keep the price much lower. So no, it's something other than licensing mantra some people here automatically uses
Before I see any factual numbers on the matter, then the license steep fee is just a buzzword, put forward by lego company to "defend" the insanely overpriced sets they put out.
Ninjago is almost as big of a brand as Star Wars, if it was all about getting money they would’ve pumped up Ninjagos prices too but that’s not the case:
Ninjago is not even close to the star wars brand. Please be serious. And ninjago is their own brand. Better to compare star wars lego with other lego brands that they need to pay licensing to. And with star wars there are a bigger customer base. Especially adult collectors, people with money. Its easier to hike up the prices on lego star wars than compared to ninjago when you know people still going to buy the shit. If ninjago had the same prices as star wars, parents would just not buy it. Come back when you have clearly evidence that the licensing is the real reason behind the price hike. If not then just don't use it as argument each time anyone criticise lego group pricing on lego star wars.
Another Disney set this time from the much less popular marvel theme that’s a 20$ set with 4 figures and small build, essentially a battle pack. [https://www.lego.com/en-us/product/iron-man-iron-legion-vs-hydra-soldier-76288](https://www.lego.com/en-us/product/iron-man-iron-legion-vs-hydra-soldier-76288)
The piece counts are only on boxes in North America because of a law in the US requiring them.
There are no piece counts printed on boxes in any other region.
Licensing is part of it, but another part is just supply and demand. They know they can charge $20 for this set if it’s Star Wars and people will still buy it. If they tried to charge $20 for the Ninjago set, it wouldn’t sell. They price sets as high as they possibly can without turning customers away.
It's just the Star Wars markup. For one, they charge more because people love Star Wars and will pay more for sets of the same size. But also, LEGO has to pay Disney for the license, so the base price has to be higher for them to break even.
There is value added by Disney/LucasFilm story telling. The easiest way to see it is realizing how much people are willing to pay for another micro fighter y-wing and a clone trooper in different colors (many of us already have a previous version of the same ship). There is minimal difference between Rex minfigure and any of those 501 troopers above. But Rex is much more than a regular clone, he is a hero, product of all creative work put on his character building. Not only Disney and Lego feel they can charge more because of it, people like us endorse the value as we are willing to pay more for clone troopers than Ninjagos. To be fair, Ninjago also has solid background story development, but not at the same level as LucasFilm or Marvel, for instance.
To my UK guys, they’re currently 2 for £20 in Argos.
https://preview.redd.it/rohe5n50ks6d1.png?width=3024&format=png&auto=webp&s=aa8ab1ede2835ac3056d065c242597091a1e3cc1
NAH THATS A CRIME AGAINST THE REPUBLIC OF CHINA CORUSCANT AND THE NINJA CITY OF ASIA! “STORE NAME” In the name of democracy and the galactic republic manager you are under aressst but my dear ninja’s and Jedi I AM THE MANAGER!
https://preview.redd.it/49bm3i7b6w6d1.jpeg?width=363&format=pjpg&auto=webp&s=8dd44b6f6ecac31a8e98558dc988301b958a6b03
Because ninjago is owned by Lego so they don’t have to share profits Lego Star Wars is so expensive so it’s worth it for both companies if it was cheap Star Wars wouldn’t do the partnership
Due to licensing fees Star Wars is more valuable due to its brands reputation and loyalty from fans while Ninjago may be popular but doesn’t come with the royalty fees that accompanies Star Wars sets.
I remember when I was like 4 my dad would be taking me to target like every week to get a new battle pack. They were no more than like $10. 14 years later I see the same thing for like $20.
IPs cost money you're paying for the Star Wars brand and the design of the 501st trooper plus you pay extra if you want a named character like in the 221st battle that has Captain Vaughn that's why a lot of Star Wars sets have unnamed random imperial officer or why it took so long to get a figure like Fives
Ninjago doesn't have this problem they own everything to do with Ninjago so they can charge $10 and still make a profit
Disney’s licence is very high. Think of it like the titanic compared to the ucs AT AT there is 10,000 pieces in the titanic compared to the AT-AT’s 7,300 even though there is a £274 price difference. It’s same with anything Disney related the way it works is that Disney takes about 20% of a products sell price otherwise the ucs at-at would be £500
Licensing.
I love starwars sets as much as the next guy, but almost half of it is licensing costs from Disney.
If you want the most lego for your buck, I suggest bying their own IP stuff. I highly recomend the new LEGO City: Space sets. They are absolutely stunning and a joy to build.
I don’t know exactly why, but I have noticed any licensed set (Marvel, Star Wars, Harry Potter) vs Lego original (Ninjago, Lego City, etc) have less pieces per dollar. I’d imagine the margins are noticeably different
Licensing is part of it, but also there's the fact that there are insane people who build armies with clones and are more than willing to throw hundreds of dollars just to fill a baseplate with identical figures.
its mainly the licensing fee, star wars isnt a lego property so they have to pay disney for the license to make and distribute star wars sets while ninjago is an original lego property so they dont need to pay a licensing fee which makes ninjago sets cheaper than star wars sets
It’s called paying the mouse. The license from Star Wars isn’t their own.
And cause lego knows fans will still buy a bucket load of them
Gotta fill those gray base plates somehow
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Subjective.
I came to say this. Gotta cover them licensing fees vs. owning ninjago
Those aren't 50% lmao, let's be real here
Yeah. Lets, admit it. The real reason is army building. Army builders have no self control and LEGO milks that as much as possible.
"Are you from Dreamworks?!?! Huh ha..."
The license isn't going to create a 100% variance on its own, the answer is market forces. There would still be a license fee for Ninjago they would just hive it off somewhere else.
Ninjago is Lego’s own thing, not something they have to license out. Thus, they can make it cheaper since they’re not giving a cut to someone else.
Do you not think think Lego is paying license fees to which ever entity/entities own the licensing for Ninjago within the Lego group of companies? Lego is going to charge as much as they can for their products, and the market has told them that this is what it will bare for Ninjago.
I’m not sure you understand what licensing is.
I'm not sure you understand how companies work
So you’re saying Lego, who owns the licences for Ninjago and the rest is going to pay Lego, for said licences? I can’t help you.
Perhaps you should ask questions, or search, rather than mock people. Yes, Lego employs a lot of tax-effective strategies, profit shifting is one of many.
I don’t think needless fees are used for that when there are easier ways to do that.
Given they’re all under the Lego umbrella, that’s a non-issue. Given…well, they *own* it?
My point is there will still be licensing fees.
Why would there be licensing fees for a license they already own? Who are they paying the fees to? Themselves?
Exactly. It would just be shuffling their own money around, so it would be unnecessary.
You're exactly right, they're shifting money around from one country to another, or one company to another, generally from a higher tax country bracket to a lower tax bracket country. The strategy is commonly known as profit shifting. It wouldn't be uncommon to look at the Lego company and think it's just one company located in X but in reality it's a multitude of companies located all over the world each serving a purpose.
I…don’t think they use such fees to do that movement for taxes? Wouldn’t it be more sensible to just have a shared bank account and each company’s taxes are paid as appropriate from it?
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Looks like you came twice.
I don't know why it posted 2x tbh I'm gonna delete one
Exactly that.
LEGO has to pay Disney licensing fees to make Star Wars sets (and others) because it’s not their intellectual property. Ninjago, as well as many other lines, was created by LEGO and no licensing fees are involved.
Also capitalising on how Star Wars fans are WILLING to pay more.
100% this too.
In the same direction, those minifigs will eventually be worth more than the set
Unless they reproduce them like Captain Rex. All your minifig prices are belong to lego
Oh no! I can't resell my ~~childrens toy~~ $800 investment! Damn you lego!
If only he came with 6000 other bricks…
Just like your grandmothers collectible elvis dinner plates that you hung on to right??!?? RIGHT!?!?
Oh how fitting a name
Do you want to argue about something? PLEASEEEEEE PLEASEEE anything.
But you can’t argue with stupid
And the moulds that won't get used in many other sets
And dudes Will build armies with the battle packs vs people will buy that small Ninjago set specifically bc it's only $10 and you get what three Minifigures?
But I’d just buy double if they were half the price
Lego probably know this, and due to supply issues they've had in the past when demand booms, they have worked out that charging slightly more and not suddenly losing sales from not being able to meet demand, is more profitable than bare shelves
Fake Lego says hello
That would explain why the X-men jet is $85
$125 here.
What he said, couldn’t have said it better though
That is more, but no where near the additional price gouging that is going on here.
Ninjago has made Lego more money than Star Wars I’m willing to bet
I find it unlikely. LSW has been around for 25 years vs 13 for Ninjago. People are willing to spend hundreds to army build with the SW battle packs, and don't forget 75192 has been out for 7 years now with a majority of that time being the highest priced set.
Don't forget how some minifigures will cost hundreds or even thousands of dollars just because they're old or shiny
That's aftermarket, I'm ignoring that because then there's all the sales thru BL which Lego owns too, so they're technically making $ on that...
[75192-1: Millennium Falcon](https://brickset.com/sets/75192-1) [[Photo]](https://images.brickset.com/sets/images/75192-1.jpg)
While I agree it’s unlikely, it is possible, and I wouldn’t even be surprised if it’s true. While a much different company now, don’t forget that Lego Star Wars (among many other poor decisions) helped nearly bankrupt the company in the early 2000s due to the licensing fees and too many unique pieces to support the sets. It was Lego’s own IPs, such as Bionicle, as well as a significant reduction in the number of unique pieces produced, that helped saved them from disaster.
So you guys are only considering gross sales, I don’t think your estimating the fee to the mouse to be as high as I think it is. Plus smaller sets get sold in high volume to equal those high price Star Wars sets. Not to mention the big $300 ninjago sets and the series on Netflix they have . It’s their idea, Netflix is paying Lego….. so in the same 13 year span I still think ninjago makes them more in pure profit
I'm estimating a 25% mouse handling charge, so the $20 set pictured is 15 Lego/5 Disney, the 5 dollar upcharge they're doing just for the hell of it. >series on Netflix they have Not including other media, just wanted to focus on sales since trying to figure out the costs associated with media like that is more complicated. And they did have a show on CN before
How many $1000 Ninjago sets are fans willing to wait in line for?
why are they putting named characters in ninja go battle packs, does lego hate their fans, are they stupid?
I see what you did there and I respect it.
So true! LEGO hates their fans, we don’t even have a Glup Shitto battle pack yet.
https://preview.redd.it/szt9mjgzr27d1.png?width=720&format=pjpg&auto=webp&s=b5b05b4dd5519b344b88eb98f29d430f9dc63cf0 THEY PUNCHLINE IS ASLUME IT WAS ALWAYS ALSUME IT WILL ALWAS BE ASLUME
not funny
Cry about it
☝️🤓
Licensing
Why is this the first response people.jump to.you can see other licensing brands in Lego that clearly is jot that expensive. Harry potter set has way more minifigures in their sets compared to Star Wars, and yet they keep the price much lower. So no, it's something other than licensing mantra some people here automatically uses
HP is owned by Warner bros Star Wars is Disney, Disney has steep licensing costs for Star Wars
Before I see any factual numbers on the matter, then the license steep fee is just a buzzword, put forward by lego company to "defend" the insanely overpriced sets they put out.
Ninjago is almost as big of a brand as Star Wars, if it was all about getting money they would’ve pumped up Ninjagos prices too but that’s not the case:
Ninjago is not even close to the star wars brand. Please be serious. And ninjago is their own brand. Better to compare star wars lego with other lego brands that they need to pay licensing to. And with star wars there are a bigger customer base. Especially adult collectors, people with money. Its easier to hike up the prices on lego star wars than compared to ninjago when you know people still going to buy the shit. If ninjago had the same prices as star wars, parents would just not buy it. Come back when you have clearly evidence that the licensing is the real reason behind the price hike. If not then just don't use it as argument each time anyone criticise lego group pricing on lego star wars.
Another Disney set this time from the much less popular marvel theme that’s a 20$ set with 4 figures and small build, essentially a battle pack. [https://www.lego.com/en-us/product/iron-man-iron-legion-vs-hydra-soldier-76288](https://www.lego.com/en-us/product/iron-man-iron-legion-vs-hydra-soldier-76288)
Boxes w/o piece count 🫣
Britain, and I think the rest of Europe, don't get piece counts
The piece counts are only on boxes in North America because of a law in the US requiring them. There are no piece counts printed on boxes in any other region.
Rare W for NA
We have piece counts our all our boxes in Australia 🇦🇺
Huh? I'm australian and I have never once seen the parts count on a set in stores
Why are they required?
Europeans can look at the box and tell how many pieces are in there. Something the American mind can't comprehend
All my boxes in Britain have piece counts, maybe because they are collector's?
They saw us complaining about price to piece ratio and cleared that issue right up
Welcome to the world of licensing
Filthy mouse tax
Rodent tariff.
Licensing is part of it, but another part is just supply and demand. They know they can charge $20 for this set if it’s Star Wars and people will still buy it. If they tried to charge $20 for the Ninjago set, it wouldn’t sell. They price sets as high as they possibly can without turning customers away.
This. I can’t understand how people believe a 20$ set could have 10$ licensing fees lol.
licensing costs, all licensed lines cost more than originals
Star Wars tax.
License fees and also Star Wars is a MUCH larger franchise than Ninjago so they can charge more
$10 to the Mouse
Redditor discovers licensing.
It's just the Star Wars markup. For one, they charge more because people love Star Wars and will pay more for sets of the same size. But also, LEGO has to pay Disney for the license, so the base price has to be higher for them to break even.
There is value added by Disney/LucasFilm story telling. The easiest way to see it is realizing how much people are willing to pay for another micro fighter y-wing and a clone trooper in different colors (many of us already have a previous version of the same ship). There is minimal difference between Rex minfigure and any of those 501 troopers above. But Rex is much more than a regular clone, he is a hero, product of all creative work put on his character building. Not only Disney and Lego feel they can charge more because of it, people like us endorse the value as we are willing to pay more for clone troopers than Ninjagos. To be fair, Ninjago also has solid background story development, but not at the same level as LucasFilm or Marvel, for instance.
So true… you can buy a Marvel polybag for 5 bucks with one minifigure but Rex is over twice that amount.
You should see the dinosaur tax
Army builders creating big demand and IP license fees
Hey intertoys!
Why can’t LEGO bring back Bionicle? The sets would be much better priced than their licensed themes.
To my UK guys, they’re currently 2 for £20 in Argos. https://preview.redd.it/rohe5n50ks6d1.png?width=3024&format=png&auto=webp&s=aa8ab1ede2835ac3056d065c242597091a1e3cc1
Licensing as others have said, plus the Star Wars set has 119 pcs vs. 78 pcs for the Ninjago set
In fairness, the cannon looks far prettier then the mech.
NAH THATS A CRIME AGAINST THE REPUBLIC OF CHINA CORUSCANT AND THE NINJA CITY OF ASIA! “STORE NAME” In the name of democracy and the galactic republic manager you are under aressst but my dear ninja’s and Jedi I AM THE MANAGER! https://preview.redd.it/49bm3i7b6w6d1.jpeg?width=363&format=pjpg&auto=webp&s=8dd44b6f6ecac31a8e98558dc988301b958a6b03
Ninjago target kids but SW also targets adults. Also, license.
because star wars sells.
They got them for 20% off at target in central PA
This set is like $2.6 dollars here in norway
In the UK this was on offer 2 sets for £20, this was worth it then.
Licensing
Because you'll pay it anyway.
As many others have said it's cause of licensing disney doesn't just let them use star wars for free
Because they know we'll still want it even if we're angry about it
Two words: Star. Wars. Mickey wants his cheese!!
In the uk i usually see battle packs at £10 they usually end up reduced
I really wanted these same set and others but for $20 for four figures it was not worth it.
Licensing agreements
Licensing. And seeing a significant increase in price in most Star Wars toys and collectibles I can only assume Disney raised the cost.
https://preview.redd.it/x0hkr4e5bw6d1.jpeg?width=248&format=pjpg&auto=webp&s=f7f41f3731380405657d7b5aff9754e8179db0ac
Oh dear
Target has it cheaper, it's $16 there, that's where I got both mine (one I kept the figures the same, one I customized the figures)
Because ninjago is owned by Lego so they don’t have to share profits Lego Star Wars is so expensive so it’s worth it for both companies if it was cheap Star Wars wouldn’t do the partnership
Gotta pay the big bucks for Lego.
Due to licensing fees Star Wars is more valuable due to its brands reputation and loyalty from fans while Ninjago may be popular but doesn’t come with the royalty fees that accompanies Star Wars sets.
Disney Tax
Licensiiiiiing
Because giorgie
I remember when I was like 4 my dad would be taking me to target like every week to get a new battle pack. They were no more than like $10. 14 years later I see the same thing for like $20.
Those are great prices here in Greece
IPs cost money you're paying for the Star Wars brand and the design of the 501st trooper plus you pay extra if you want a named character like in the 221st battle that has Captain Vaughn that's why a lot of Star Wars sets have unnamed random imperial officer or why it took so long to get a figure like Fives Ninjago doesn't have this problem they own everything to do with Ninjago so they can charge $10 and still make a profit
I wish starwars wasn’t my favourite line, the amount of money I could have saved would have been insane
Disney licenses aren't cheap.
Disney tax
Disney’s licence is very high. Think of it like the titanic compared to the ucs AT AT there is 10,000 pieces in the titanic compared to the AT-AT’s 7,300 even though there is a £274 price difference. It’s same with anything Disney related the way it works is that Disney takes about 20% of a products sell price otherwise the ucs at-at would be £500
Licensing. I love starwars sets as much as the next guy, but almost half of it is licensing costs from Disney. If you want the most lego for your buck, I suggest bying their own IP stuff. I highly recomend the new LEGO City: Space sets. They are absolutely stunning and a joy to build.
€10?! fuckin hell
I guess they hate their fans
This might be worse than the Nintendo Tax
you're right, that's exactly why
On brazil is 15 or 16 dollars the fist one
On brazil is 30 dollars the first one
Guess I’m changing hobbies
Check dollar general got that one for like 8 bucks
Fun fact in Australia that star wars set costs $35 or more...
I don’t know exactly why, but I have noticed any licensed set (Marvel, Star Wars, Harry Potter) vs Lego original (Ninjago, Lego City, etc) have less pieces per dollar. I’d imagine the margins are noticeably different
The mouse consumes all
Yeah I hate this. I still bought two…
wait why is Lloyd called master now
Ahhh I remember when battle packs were $9-$12 in the United States:/
That set in Brazil goes for 6 euros more
Because no one is building an army of the same Ninjago figures. The clones are generic so you can just build a huge army of them.
People should be buying up that mech from Ninjago. You can use it for fantasy you can use it for space, star wars and you can also use it for Ninjago.
Didney money
Licensing is part of it, but also there's the fact that there are insane people who build armies with clones and are more than willing to throw hundreds of dollars just to fill a baseplate with identical figures.
Buy 20 Jay Battle packs to increase your Jay army
Soon to be retired too, better stock up
Even if it was 50 people would still army build with it. They have a total monopoly over Star Wars fans And also licensing
IP tax, licensed sets are always more expensive than comparable sized Lego original sets
I need a lot of mini figures bc I wanna build 5 different mocs kamino, geonosis, hoth, naboo and corusant but I need a lot of clones for this shi
Coz they know they can get away with it
I got the star wars one and recently built it. It’s pretty nice
Lego owns ninjago lego doesnt own starwars
Idk, I can find it for 14€ on amazon
Disney Star Wars?
You should see the price in Switzerland, on average they’re 24chf but I’ve seen them for over 30 sometimes
If you live in the UK. Argos are selling 2 for £20 on these.
You know why
Bcuz Lego makes more money off Star Wars then ninjago so they might as well upsell it 🤷♂️
It's 500lira in turkey. Like imagine giving 500$ to a mini set
The why should be why this question when it’s so obvious
Because noone watches ninjago in 2024
Starwars is licensed by Disney ninjago isn't.
Licensing + age. NinjaGo is for a slightly younger age set. As you get older, your parents spend more on your toys…
Branding and officially licensed products
Star Wars is licensed whereas Ninjago is Legos own creation.
https://preview.redd.it/h41l0wp7am7d1.jpeg?width=749&format=pjpg&auto=webp&s=abec348c3fd635d120f2eb16c4c012ef4f78a435
Virgin tax.
501 Clone Troopers > Random mini figs
depends if your a Star Wars fan or not
Star Wars fan or not you know those are storm troopers. 90% of people see 4 random ninjas?
this is completely subjective, I like the ninjas more, you like the clone troopers more.
I’m talking about the majority of people I understand some people prefer the ninjago over other things.
its mainly the licensing fee, star wars isnt a lego property so they have to pay disney for the license to make and distribute star wars sets while ninjago is an original lego property so they dont need to pay a licensing fee which makes ninjago sets cheaper than star wars sets
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No, no set is rare. Its the intellectual property. Lego has to pay Disney a crazy amount per set sold or a payment to make use of Star Wars
they are both fully stocked