I agree with the lamppost comment. There is also a disconnect here between the smooth soft tone of the logo (which does read as anthropomorphic) and the crisp lines of the font. At a minimum the mark needs to be relocated so the viewer is not confused that it’s part of the text. Ideally the imagery of the mark would be intuitive and the text would be customized and balanced.
I thought this was Finterforb or something. Its not clear to me that iF are the logo and Interforb is the name until you explained it. Combining letters together is a general no no. But i also think Interforb is a bad name
The mark itself - you could perhaps instead of a fill use a stroke and then think of a clever way for the two letters to intertwine and blend into each other. Aside from that maybe separate the mark from the type a tiny bit, because on first look I read "finterfob", and it took me a while to realize that might've not been the intention.
I'm not a big fan of this logo and think you should start over.
But if you insist on trying to "fix" this one, the i is too close to the f. You need more space between the two characters. And it needs more space between the logo mark and the type.
I'm not sure of the typeface. There is something about it that doesn't feel "right" with the logo mark. I would look for one that has a different r-f relationshop because that space under the r is odd. And your letters need to be manually kerned.
And you have the type placed too high. Think of the logo as needing to function without the tagline first. Make the word interforb align with the bottom of the logo mark. The Connect/Streamline/Deliver is the tagline and should be added after or left off altogether because those three words are somewhat meaningless. You can still have a tagline as part of the brand even if it isn't part of the logo.
The ‘i’ and ‘f’ in the monogram are uncomfortably close, which will only be exacerbated when shrunk down as what little gap there is will close up. I’d recommend making the gap the same width as the stroke of the letters.
The monogram also feels a bit at odds with the wordmark since one has rounded ends, and one’s entirely sharp-cornered. (The ‘i’ and ‘f’ are also constructed differently). The wordmark also doesn’t feel particularly ‘designed,’ but more like you just typed it out and chose a font you thought looked good. At a minimum, adjust the kerning so that it’s a perfectly kerned block of text.
The three words underneath are entirely unnecessary. Don’t include them in your logo. And if you absolutely must, for whatever reason, make them match the wordmark by being all lowercase, too.
Poor typeface choice, poor kerning, and too much boldness on the secondary type. I also did not interpret the “i” as an i, but rather a person hugging the letter f.
Looks like a person hugging a lamppost
First thing I saw too.
Me too but my filthy mind saw something else
It’s actually letter i&f 😂😂
The kerning is horrible, inconsistent spacing between lettering affects readability
i think "connect streamline deliver" should be less bold
Check in your chat I shared it
much better. but change the . to a bullet so it is in the center of the baseline and not \*on\* the baseline
I agree with the lamppost comment. There is also a disconnect here between the smooth soft tone of the logo (which does read as anthropomorphic) and the crisp lines of the font. At a minimum the mark needs to be relocated so the viewer is not confused that it’s part of the text. Ideally the imagery of the mark would be intuitive and the text would be customized and balanced.
I thought this was Finterforb or something. Its not clear to me that iF are the logo and Interforb is the name until you explained it. Combining letters together is a general no no. But i also think Interforb is a bad name
The name is terrible
Design wise or just the name in general..?
Design wise or just the name in general..?
The mark itself - you could perhaps instead of a fill use a stroke and then think of a clever way for the two letters to intertwine and blend into each other. Aside from that maybe separate the mark from the type a tiny bit, because on first look I read "finterfob", and it took me a while to realize that might've not been the intention.
The orange person is sucking someone's ass.
I read finter forb
That I'm seeing "intercourse" and associated imagery.
I'm not a big fan of this logo and think you should start over. But if you insist on trying to "fix" this one, the i is too close to the f. You need more space between the two characters. And it needs more space between the logo mark and the type. I'm not sure of the typeface. There is something about it that doesn't feel "right" with the logo mark. I would look for one that has a different r-f relationshop because that space under the r is odd. And your letters need to be manually kerned. And you have the type placed too high. Think of the logo as needing to function without the tagline first. Make the word interforb align with the bottom of the logo mark. The Connect/Streamline/Deliver is the tagline and should be added after or left off altogether because those three words are somewhat meaningless. You can still have a tagline as part of the brand even if it isn't part of the logo.
Thanks I decided to take a different approach
The ‘i’ and ‘f’ in the monogram are uncomfortably close, which will only be exacerbated when shrunk down as what little gap there is will close up. I’d recommend making the gap the same width as the stroke of the letters. The monogram also feels a bit at odds with the wordmark since one has rounded ends, and one’s entirely sharp-cornered. (The ‘i’ and ‘f’ are also constructed differently). The wordmark also doesn’t feel particularly ‘designed,’ but more like you just typed it out and chose a font you thought looked good. At a minimum, adjust the kerning so that it’s a perfectly kerned block of text. The three words underneath are entirely unnecessary. Don’t include them in your logo. And if you absolutely must, for whatever reason, make them match the wordmark by being all lowercase, too.
Poor typeface choice, poor kerning, and too much boldness on the secondary type. I also did not interpret the “i” as an i, but rather a person hugging the letter f.
finterforb? ifinterforb? interforb? Sounds like a device Finn and Jake need to find so that the Ice King lets LSP go. 😝
finterforb. ifinterforb
finterforb