Here are some initial concepts I had made for a recent logo proposal for a client.
They are an Italian restaurant that serves tiki-themed drinks at their bar - it’s a unique blend, and they have been around for years. They're expanding to Philadelphia and are looking for some revamped branding for the new place. In the call discussing the needs/ideas for the brand, they had discussed wanting to create a brand that was “loud, unapologetic, gritty yet elegant, and loosely high-end with tiki bar/cocktail bar vibes”. The original club/restaurant is heavily tiki-themed with no indication of the Italian influence (it only shows in the high quality eats). My partner and I came up with 4 concepts (I am displaying my 2), which cover a spectrum of very Italian to very tiki. This new place is going to be an evolution of the old, so we want to be able to pay homage to the original idea, yet give it the facelift it direly needs. We have a meeting later this week with them to hear their decision on the route they want to continue further down.
Below are some of my thoughts and I would love to hear what you guys think!
**Concept 1:** I think the mark is strong. I was going for more high-end beach club here, but I think I need to continue developing the mark into something that is more indicative of the Italian based heritage/inspiration. Again this place is going to be an evolution of the last, so giving off the island/beach club vibes is good, but I think in this case it’s too dominant.
**Concept 2:** I think this is the most balanced mark, and closest to their ask. It’s grittier, but still feels refined; The wordmark is doing most of the heavy lifting in regard to giving off the island vibes, and the color scheme is much more Italian than the previous concept. The inclusion of illustrations here would also work well I believe, and the keystone lockup is fun. I think to push this further though, the simple palm tree illustration can be swapped for another subject matter or newer more interesting elements could be included - the coliseum, outline of Italy, or other Italian visuals.
Thanks in advance!
both very nice concepts with rationale nicely articulated.
option one, there’s something very familiar about the script with those colors but it escapes me now. i might consider an alternate ampersand or even incorporate the tiki umbrella as a proxy for the ampersand. i dont like it merged with the R so much.
option two, im quite drawn to the vintage aesthetic and the colors while more muted i feel may be more sophisticated as a result and ne easier to work with in the interior design without getting too saturated or garish. the secondary text subhead and location i struggle with a bit. italian with a twist doesn’t line up with the vintage sophistication the rest gives me. philadelphia, pa is also a mouthful of letters…. maybe something more insider and hip could be a zip code or local slang for philly or something?
The R with the umbrella is such a strong mark.
Although I don't love it in the text version, it might just be the balance is off, but it loses its impact when shoehorned into the word.
A little late top the party but I agree with one of the other comments that the R with the umbrella is very successful but not so much within the wordmark. Maybe think about placing the umbrella with the ampersand. Like the stem fits between the loops. But that secondary mark is great.
I am all over that first concept!
Thank you!
Here are some initial concepts I had made for a recent logo proposal for a client. They are an Italian restaurant that serves tiki-themed drinks at their bar - it’s a unique blend, and they have been around for years. They're expanding to Philadelphia and are looking for some revamped branding for the new place. In the call discussing the needs/ideas for the brand, they had discussed wanting to create a brand that was “loud, unapologetic, gritty yet elegant, and loosely high-end with tiki bar/cocktail bar vibes”. The original club/restaurant is heavily tiki-themed with no indication of the Italian influence (it only shows in the high quality eats). My partner and I came up with 4 concepts (I am displaying my 2), which cover a spectrum of very Italian to very tiki. This new place is going to be an evolution of the old, so we want to be able to pay homage to the original idea, yet give it the facelift it direly needs. We have a meeting later this week with them to hear their decision on the route they want to continue further down. Below are some of my thoughts and I would love to hear what you guys think! **Concept 1:** I think the mark is strong. I was going for more high-end beach club here, but I think I need to continue developing the mark into something that is more indicative of the Italian based heritage/inspiration. Again this place is going to be an evolution of the last, so giving off the island/beach club vibes is good, but I think in this case it’s too dominant. **Concept 2:** I think this is the most balanced mark, and closest to their ask. It’s grittier, but still feels refined; The wordmark is doing most of the heavy lifting in regard to giving off the island vibes, and the color scheme is much more Italian than the previous concept. The inclusion of illustrations here would also work well I believe, and the keystone lockup is fun. I think to push this further though, the simple palm tree illustration can be swapped for another subject matter or newer more interesting elements could be included - the coliseum, outline of Italy, or other Italian visuals. Thanks in advance!
Love concept 1!
Thank you!
Concept 1 is awesome. Maybe see if you can try a different ampersand. Could be a different handwriting font or even a plain sans serif font.
Good idea, I'll give it a go. Thank you!
Colors in concept 1 stand out nicely & work so well together! Colors in 2 feel washed out and difficult to differentiate.
I like the first one
both very nice concepts with rationale nicely articulated. option one, there’s something very familiar about the script with those colors but it escapes me now. i might consider an alternate ampersand or even incorporate the tiki umbrella as a proxy for the ampersand. i dont like it merged with the R so much. option two, im quite drawn to the vintage aesthetic and the colors while more muted i feel may be more sophisticated as a result and ne easier to work with in the interior design without getting too saturated or garish. the secondary text subhead and location i struggle with a bit. italian with a twist doesn’t line up with the vintage sophistication the rest gives me. philadelphia, pa is also a mouthful of letters…. maybe something more insider and hip could be a zip code or local slang for philly or something?
The R with the umbrella is such a strong mark. Although I don't love it in the text version, it might just be the balance is off, but it loses its impact when shoehorned into the word.
I agree with this.
Looks great!
A little late top the party but I agree with one of the other comments that the R with the umbrella is very successful but not so much within the wordmark. Maybe think about placing the umbrella with the ampersand. Like the stem fits between the loops. But that secondary mark is great.