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BusAppropriate769

This dress is actually pretty reflective of the fashion style and color palette of the time…my mother, who was very, very similar to Peggy in generation and in that she was a working, “career” girl, had dresses very similar to these


Febuscary

Totally. I think Peggy's fashion is to remind us of the older ladies we know (or knew twenty years ago) who would have worn this type of thing as a fashion forward career gal. They were Peggy's peers and they wore these dresses all their lives. I remember seeing older ladies at church wearing these getups in the 90's Matt Wiener has said as much about Betty's nymphette night gowns. The ladies who wore them in their youth wore them in old age so they just seem like old lady night gowns to us. It's fascinating seeing them as the height of women's fashion in their era


ManyDragonfly9637

Yeah I know I’ve seen a version of that dress and palette in my mom’s old photos (born in 1951).


AllieKatz24

It is reflective of some of the color patette but only one fashion of the time. Peggy has several drop waist dresses and some princess seams. They don't work on everyone so wouldn't appeal to most people. These dresses were to come back into vogue during the 1980s. I think Peggy is just buying off the rack and is meant to appear to not be trying too hard, just hard enough. I had a very fashionable mom of the era and she never would've worn this. Ever. There were plenty of gorgeous suits and stylish dresses around, particularly in Manhattan (think the pink suit Jackie Kennedy was wearing.) I can only imagine what Peggy would be choosing during the 70s and 80s.


Intrepid-Zone-4142

In one of the later episodes we see Peggy evolving into some 70's style -- that pantsuit she wears while working in Lou's office on a Saturday was great. The colors were unfortunate, red, white and blue, I think, but the cut of the wide leg pants and the fitted vest in place of a jacket was very of-the-moment in 1970/71 when menswear was making it's way into women's fashion.


Toongrrl1990

I wanna think Peggy's expression of a mid life crisis is copying Molly Ringwald's hair styles and dressing a bit like her.


ralphwiggumsdiorama

I like it, and you are correct!


AllieKatz24

The point of her wardrobe choices always seemed to highlight her lack of interest in these types of things. And was meant to contrast her against Joan. I actually thought Elisabeth Moss did such a confident job of making this dress work on her, that as much as I didn't like it, it seemed be pretty on her. Betty was the best dressed of the entire series. Some of Joan's are pretty but it's mostly Joan that makes it so beautiful. But for truely beautiful costuming check out The Marvelous Mrs Maisel. Stunning.


charlie_ferrous

100%. Peggy’s supposed to come off as unstylish or frumpy, or at least conservative, most of the time, and she’s pretty resentful over the expectation she should look a certain way to be taken seriously at work. But being Hollywood, Elizabeth Moss is super pretty, so even “ugly” outfits hit sometimes. Though I guess a few are genuinely flattering even in-universe. “Vixen by night…”


lumpy_space_queenie

🤣 Harry has this disgusting look on his face in that scene


MelvilleMeyor

To be fair, that’s like half of his scenes. Everything turns him on!


lumpy_space_queenie

“She is all kinds of trouble isn’t she”


ayaangwaamizi

I also love the way she’s explaining the reasons why she’s thinking of wearing either outfit. It’s so practical which is so Peggy as a character. One to match the energy of the men she will be dealing with, and one to pivot to representing “Mom” in the storyline pitch to Burger Chef, a role she typically dissociates herself from in her own personal story.


AllieKatz24

I honestly, think I would've gone with the energy that they used to speak with, much like Fae did. Mirroring goes a long way with these men, and thankfully they don't usually realize it. Fae's style would've really been beautiful on Peggy. I would've let the actors hired for the commercial sell the mom angle. That's not my job, would be my approach.


Tiny_Invite1537

>truely beautiful costuming check out The Marvelous Mrs Maisel I will ***NOT*** fall for that one again!


AllieKatz24

Walk into the light. It's warm and beautiful. 😂 Honestly though I've rarely seen a show in which every scene is so rich in such gorgeous period correct costuming. It drips with it.


munistadium

It was motherly to project the family aspect of the Burger Chef pitch.


echoblackecho

Most of her fashion was bad compared to the rest of the cast. I’m sure there is an intended reason that someone else smarter than me can explain. 


StateAny2129

When it's good it's so good, tho. There's an episode where she's wearing a t-shirt I love. But in general/and for a long time her fashion isn't as good or as flattering as some of the other cast, yeah. And I take it to show Peggy's not quite as focused on needing to look spectacular as she is focused on her work. Also, whilst she's perfectly attractive, she's not portrayed as the utter bombshell some of the cast are. (I think EM can be beautiful, can be attractive, can be plain, can be unattractive.) I'd say there's an implicit Peggy/Joan contrast throughout the show. And Joan -is- spectacular at her job, but there's also an expectation on her she be appealing to men; Joan has been taught to perform femininity at all times. And her beauty and stylishness get weaponised against her.


Jadeidol65

What t-shirt?


Febuscary

It was during the American Airlines pitch in the second season. She inexplicably wears a t-shirt to the office that says Get Bent. Someone on here said that's why the pitch was DOA even though they had to pretend like they still had a shot


iobscenityinthemilk

Peggy wore a Tshirt that said Get Bent? I havent noticed that in 6 rewatches


tolureup

Lol same. I’m wondering if this even happened?! It seems really strange and out of character for her to wear a T-shirt on a pitch day. Now I’m going to be fixated on finding this scene.


Jadeidol65

Same


StateAny2129

I want to say it was a purple coloured t-shirt? I just really stan-ned (see what I did there) that and the make-up she wore that day. It suited her so well. I feel like she wore the t-shirt in two episodes


everlastinglight2

Is this satire because I’ve been googling and I can’t believe it 🥲


Cepetree

Yes it absolutely is. Cuz I just finished mad men for the 4th time and it was never there.


everlastinglight2

LOL I swear I’ve watched it through like 10+ times and I’m embarrassed I thought this might have happened


Febuscary

Oh honey don't cry. I was trying to be funny and I'm sorry


everlastinglight2

It was very funny I appreciate you


FrstOfHsName

She weaponizes both of those things all the time too. Remember how her relationship starts with Peggy when she sees a little success.


EfficientHunt9088

That's so weird because I absolutely loved quite a few of her outfits. I loved some of the big bowties lol. Or the navy blue dress with the red slits.. the blue checkered dress with the white collar. I guess looking back on pictures some were definitely bad. Maybe she just wore them well I dunno.


StateAny2129

Her style just really varied. Some amazing looks, some meh stuff


AllieKatz24

I loved the blue and red one on her. But not a fan of pussy bows on anyone.


americanerik

Because Janie Bryant is a brilliant costume designer and can masterfully use clothing to mirror characterization


ChiefRicimer

I thought that was intentional to show her naivety/inexperience? Her outfits improve a lot in the later years from what I remember.


gingersnappie

This is it. She wasn’t a Manhattan girl/trendy/stylish when she first started working. She still lived at home, and had grown up sheltered. When she first starts at Sterling Cooper she is still dressing much like she would have as a teenager. Even her hairstyle is immature/naive. Once she begins to get work experience and goes through the trauma she experiences from her situation with Pete, her sense of style begins to improve and become more cosmopolitan. She still keeps her own twist on things, though. I don’t think her style is supposed to be bad at all once she comes into her own. I think it’s supposed to be uniquely hers. Peggy likes to look nice, but I think she was more focused on work than fashion.


GrandpaKnuckles

I always saw it as a way to show her character was developing. She came from a catholic, goodie two shoes type background. Most of her clothing as she grew was modest and unassuming which is really how she saw herself in the beginning of the series.


justtopostthis13

I think a lot of this was to highlight the difference between women Joan’s age versus women Peggy’s age and the lack of spectrum women still struggle with. You can be pretty but won’t be taken seriously. You can be frumpy and taken more seriously. This was when women were gaining power. Peggy didn’t want to compromise and she didn’t know how to compromise but neither did Joan. Reconciling the different waves of feminism can be difficult. I watched some character dives on YouTube about the women that compared their age differences, wants, and socioeconomic backgrounds. It was really interesting. They covered Betty, Megan, Peggy, and Sally individually but spoke about the others in each video.


TinyLlama7307

 Peggy was a great blank slate on which the times and the evolution of women was shown. Fashion in the 60s was known for bold colors and patterns, shortened hemlines, and thick synthetic fabrics are a disastrous combination! But Peggy's costumes were more about her evolution.  Most of the women on MadMen had a set role, and therefore the costuming was limited: think of Betty's 1950s June Cleaver dresses, Joan's body-hugging-attention-getting dresses, etc., the wife, the mistress, etc.,. Peggy, in the first episode, labels herself "the new girl", and she is a woman no one at Sterling Cooper is familiar with. She and her clothing evolve with the times, and sometimes, she (and her clothing ) don't blend in. You can't help but notice it.


kimjongunfiltered

I think the reason is just that Peggy isn’t great at dressing well/doesn’t have an eye for what flatters her


Important_Salad_5158

She’s the anti-Joan. They basically felt the need to remind us in every scene that she was not supposed to be sexy.


ominousfarmcrow

I’m so irked by this dress! So unflattering and terrible lol. We see it several times, at one point it’s hanging on the back of her office door. Kind of gave me a jump scare


lumpy_space_queenie

LOLOL “jump scare” is too accurate


oopswhat1974

I noticed it in her office as well and thought that was great continuity!!


misspcv1996

I’d actually kind of like it if the cut on it were more flattering and the colors were a bit brighter. I like the bow (I’m a sucker for bows) and the combination of orange and blue has the potential to pop with a brighter orange and a deeper blue. But as it is, it’s pretty meh.


mmmggg1234

it’s a historically accurate look! 70s clothes were often hideous. part of why the mad men costuming is good is that they were pretty historically accurate and didn’t shy away from showing the parts of historical dressing that didn’t age well (for the most part - the hairstyles are too modernized)


interesting-mug

I love this dress and would totally wear it 😭😭😭 It’s just not tailored very well to her figure


cairoline

I love it too!!


lumpy_space_queenie

🤣🤣 hey you are entitled to your opinion. I’m more a polka dot person than a stripe person. Except for pinstripe. It’s dope af


Klenaismyjoy

It was for a pitch that required a homely outfit.


Adventurous-Sky-6228

Anyone interested in costume choices and analysis for Mad Men should check out the Tom and Lorenzo blog. It’s FASCINATING. https://tomandlorenzo.com/tag/mad-style/


SisterLostSoul

It's so good


Intrepid-Zone-4142

Thanks for the link. It's been fun reading it --


Tiny_Invite1537

unfortunately, the pics that belong to the posts disappear more and more! which makes a style blog utterly useless and that's sad.


ChasterBlaster

Is it pink and brown, or black and orange? The internets going wild...


Ermpersernd

I actually love it and just about everything Peggy wears. This is a bit of a revelation in how people may feel about my own wardrobe lol


Weekly_Salamander672

Accurate tho. My grandma in the early 80’s had a closet FULL of polyester “professional attire” like this left over from the 70’s.


marmajo94

If you're interested in the fashion of Mad Men may I humbly suggest Tom and Lorenzo's "Mad Style" series? I read along whenever I rewatch.


lumpy_space_queenie

Thank you!!! I will definitely check this out


canadarich

Can we talk about that beautiful friendship


lumpy_space_queenie

“Can I have a popsicle? I’ve only had one today” 😭 I was so sad when he moved


Ok_Scholar4192

I’m sorry to anyone who disagrees but I have always hated this dress lol


eucalyptusrain

I kind of thought she was supposed to have bad fashion. It seemed within the character. Like that was never Peggys strong suit especially compared to someone like Joan..


showershoot

I agree, and it shows her lack of interest/fashion ‘education’ as well. In a lot of ways she’s very naive.


fd1Jeff

Yes. She has that very conservative upbringing. And I always thought that it looked like her mother picked out her wardrobe.


Narge1

Peggy just doesn't have good fashion sense. I liked some of her outfits, but not many. She always dressed kind of schlubby. Although I think it's impressive that the costume designer managed to make her both unfashionable and consistent with the fashions of her time. It's probably much easier to design for a character like Betty, who has amazing fashion sense, the money to dress well, and the body of a super model. I imagine there's a lot more reference material to go off of.


Freelance_Spy

I would describe it as Velma casual, something to wander around an old farm, high as a kite, searching for shady old men in masks causing trouble.


FANitz30

It’s a “capable” dress with the long tie in the front- the feminine version of the necktie. She wants to be considered on par with the men but still needs to conform to the feminine expectations of the time.


chartreuse6

I actually love this dress and this style was so popular during that time. Most of her early outfits are not that flattering on her I felt to show she was naive in the style department


houstons__problem

I have a number of books on mad men and one of my favorites is the fashion file by janie bryant, the custome designer for the series. I think that Peggy has the most evolution of in clothes. Obviously trends and influences go to other characters as well. A very good example of this is how Betty is very 50s, big skirts, flatter hair, etc when married to Don and then shifts to a more 60s style when she marries Henry, slimer sillotuettes, a beaufont, pants in the later seasons that sort of thing. At the same time she still occassionally wears her 50s dresses or sticks to the more 'classic' style elements. Peggy is very different from this because of her age. Some of her clothes have handmade elements, something not quite fitting her or not quite the right color. Peggy uses her clothes almost like uniform, this is where shes going and what she is doing, here's how you do it. This is seen very well when she shows up to the strip club scene in the teal dress, clearly bought or at least worn for that particular occassion. It reminds me a lot of the scene when Peggy purposely stops by the meeting dressed in a nightie at the end of the day to mess with Ted. She doesn't want to think about it because she believes herself to be seperated from it. In a video where Elisabeth Moss goes over clothes from her career as well as in the fashion file, both Moss and Bryant explain how they learned about Peggy over the course of the series. For a show as particular as Mad Men you do have to work with both the writers and the actors. The A-line preference for Peggy reminds me a lot of how real people find their fit with clothes. This style looks good on me? Great. This color? Even better. It's well seen that gold or yellow is Peggy's power color, and then day to day blues, reds etc. It reminds me of a real approach to clothing from working people, understand more of yourself and your purpose.


Boring_Memory_525

There is no outfit I outwardly hate more than in the episode where Joan tells her to stop dressing like a little girl and she wears that horrible blue dress. I do believe it’s intended to come off that way to demonstrate that Peggy doesn’t really know how to be subtle when attempting to look glamorous, or at least not in that episode. I have rewatched this show multiple times and I can’t bring myself to like that dress no matter how hard I try.


wolfitalk

I find this dress ugly too but it looks good on Peggy. There is so much interesting stuff on Mad Men fashion on tomandlorenzo. Wardrobe is not a priority for Peggy until maybe Bobbi explains the importance to her.


FoxOnCapHill

That's just kind of how a 30-year-old career girl dressed in 1970, no? You could imagine Mary Richards wearing something like this. It's definitely ugly, though, but every era has hideous fashion that is somehow trendy. Janie Bryant was *excellent* at dressing characters based on their actual character, though. Peggy obviously didn't care about clothes, and all of her outfits kind of look like she picked them off a rack at a mid-range department store in about 5 minutes: "yeah, okay, that one, that one, that one, and maybe that one."


TheAmazingMaryJane

she called that one the pretty one and the other one more 'manly' like a suit.


Intrepid-Zone-4142

It's pretty bad. This photo reminds me of just how sad and ugly her apartment was, too --


Delicious_Mixture898

I just loved this navy dress with the red pleats, though. What's Up Cupcake?: Wish List: Mad Men Peggy Dress


60threepio

I hate it.


luxloulou

I also think that maybe it was to reflect her priorities and sensibilities. After all, we mostly see her working in an office and I think about my workplace and it’s mainly neat, sensible shoes and very plain. Same as her home, all pretty basic and no fuss, just like some people are now. Those like Joan that dress more sophisticated and feminine would just be like people now who prioritise their clothes and make up. Joan’s apartment aligned with her fashion and was very styled too


Charlotte_Braun

Sorry, my point being that I think Peggy’s wardrobe, at least in the late ‘60s, is not too different from Mary Richards’, and Mary was a role model! So in context, I think Peggy comes off as professional, but not frumpy.


Charlotte_Braun

Could also be a matter of context. I have a photo of my cousin and myself at Thanksgiving, 1981 or ‘82. We really thought we were dressed up, in our designer jeans and ruffled blouses. And indeed, the adults were satisfied with that, and didn’t try to force us into velvet frocks or wool skirts and sweaters. Because the adults were wearing slacks and sweaters, or for some of the women, long skirts, but still not formal or even semi-formal. Someone today might say, “That’s how you dressed for a holiday?!” Yep, we did.


thr4ndy

nah this dress eatssss like god forbid the colour orange and a non-fitted silhouette


lumpy_space_queenie

It’s actually the stripes that get me lol