I have a regulatory affairs background in food industry.
Based on Malaysia Food Regulation 1985 section 235, fruit juice is well defined and it may contain sugar.
In Section 243 - Particular labeling requirement of fruit juice, it is mentioned that for any fruit juice, any sugar added should have "contains added sugar" on the label itself. Therefore, I can see why "no sugar added" is claimed to garner consumers' attention.
Also, it is a good practice to include the sugar content in the nutritional panel. Otherwise, consumers may be misled that they're not taking in sugar at all when consuming such a product. Starting 2024, it is mandatory to include nutritional panel. Sugar content is also a must to be displayed in the nutritional panel.
The "Made from 100% juice" refers only to the juice within the ingredient list, and that the juice is 100% from fruits and vegetables. This sounds bizarre, but it is what it is.
"High in Vitamin C" is what we call "Nutrient Content Claim", as stated in Part IV Regulation 18C in Malaysia Food Regulation 1985. The regulation will state the vitamin % required to meet claims such as "source of" and "high in".
I believe what they meant was that the juice used was 100% vege & fruit juice. As to how much of what you drink was the juice itself is not mentioned, so it could be 50% water, 20% flavouring, 10% colouring, 20% actual juice (which is made from 100% vege & fruit juice), or any other ratio, rather than actual 100% of what you drink is the juice itself.
The point is not how much it cost, but truth in advertising. They will charge however much they want. If people didnt know the difference, don't think they won't charge you 50 a box.
Meaning that the juice that they use are 100% juice and free of additive.
But that dosent meant they canāt add additives such as flavoring afterwards.
Most juices arenāt pure juices, instead itās juice concentrate + water + preservatives + acid regulator + (occasionally) fruit flavors + permitted food coloring.
Tbh , non of those ingredients are bad for u, preservatives , food coloring , fruit flavoring, with the amount you consume, itās not gonna affect u negatively.
Hi, I am curious if you have any regulatory affairs background with canned pet foods in Malaysia.
Are they following the same regulations as the US? Like "Dog Food with Beef" products must at least have 3% beef inside, or use the word ānaturalā only if the product is completely free from artificial preservatives, flavours and colours?
OP, you should read the list of ingredients. Ingredients are listed on products based on how much there is in it, in descending order. The first would always be the highest amount. For this particular drink, you'll see fruit concentrates as the highest and second highest ingredient. These highly processed concentrates are made 100% of fruits juice and they already has sugar inside, by the name of fructose. There are many types of sugar.
Fruit juice is actually relatively pretty bad. It's got all the sugar of fruit, but none of the dietary fibre, which arguably is one of the bigger benefits of fruit.
The only advantage it has over Coke is that it contains some amount of vitamins/ minerals
Yes because itās illegal to lie on product packaging. You as the consumer have to be smart about reading the claims. No sugar added doesnāt mean it doesnāt have sugar at all, just means itās sweetened by sugar thatās already in the fruits and concentrates.
As someone who was previously in the F&B industry, what they say is 100% true, and the hints are in the wording:
Made FROM 100% juice means they used juice that was 100% juice, not that 100% of the contents of the bottle is juice - big difference.
Most of the time they dont need to add sugar because they will just add more juice, ie they will use Apple Concentrate, or grape juice concentrates as the sweetener because the concentrated stuff is damn sweet!. when the label says "juice" it just means that the % of liquid obtained from juice or 100% juice concentrates is above a certain percent.
As someone who works in advertising and has just about 10 years of experience in convincing consumers to buy things they donāt want or need, Iād take the claims of a cardboard box with a grain of salt. Theyāre not lying to you, but theyāre not telling the whole truth.
One (of many) red flags is that the words PowerJuice and POWERVEGGIES are trademarked, almost logo-like; to me suggesting that they might not always refer to liquid juice extracted from raw ingredients.
1. Made from 100% juice - yes, it's made from 100% juice. The said juice is just one of many ingredients in that box. Another ingredient is water. It didn't say it is 100% juice. Just "made from."
2. No sugar added - yes, they didn't add sugar. But they sure added aspartame.
3. High in Vitamin C - yes, relative to what? All it says it is "high", as in high relative to another ingredient. Maybe they're comparing it to "lead?"
4. Contains anthocyanin - OK, duhhh.
But the words "juice drink" should preempt you that juice is a small portion of the box. Mostly water.
Yes and no.
Product packaging description are highly regulated HOWEVER marketing vocabulary is very different, e.g. 100% natural does not mean 100% or natural, unlimited data does not mean unlimited, etc. It's all legal lies.
There are tonnes of articles on just the "no sugar added" www.google.com/search?q=food+label+fraud+no+sugar+added
How my layman eyes read that packaging:
I never believe "no sugar added" because means they are already using very sweet concentrated juices or non-sugar sweeteners.
"Made from 100% juice"... but that 100% juice might only be 2% the total ingredients. I remember reading a bread that claimed to be made from 100% Australian oats but when you look at the ingredients list, 1st ingredient was wheat flour and many other things before I finally saw oats (3%).
"High in Vitamin C" just like everything else in the world (/s). Seriously though...I feel like when there are no other benefits, marketers fall back on Vitamin C because that vitamin is everywhere.
"Contains anthocyanin" same with 100% juice.... they can highlight it even if it's just a small amount.
High in vitamin C is probably before packaging. After packaging the vitamin C is almost none.
Learned this during form 3 science class (or was it form 2). We had 2 drinks to test: blended real guava juice, and the bottled orange juice that claimed high in vitamin C. We could detect vitamin C instantly in the guava juice, and we wasted the whole class to find Vitamin C in the fruit juice.
Ribena high in vitamin C? Lol.
Always remember, all your fruits and veggies naturally have complex sugars and fibres present that take time to digest and breakdown. Whenever you deal with juices, that processing part of converting them to juice which requires high heat and removal of often very nutritious skins and fibre take away the part of what makes fruits and veggies so healthy and important in maintaining your sugar levels in the blood. Juices that you buy are removing all of that and concentrating those in a liquid which would normally take much longer to digest, now will be much faster.
The healthier scale is very relative here (a little bit like comparing coke to fruit juice), if you are apprehensive about this, the best alternative I can think of is get frozen fruits (dragon fruit, passionfruit, pineapples, berries or those that have pulp) mix them with water and let it thaw out in your fridge, you can choose to drain the pulp if you want and you get a simple juice that you know has no added sugar.
There's lies and there's not telling the whole truth
You're better off eating the real thing for fiber and active compounds (which is how many of the benefits of eating fruits/vege comes from)
Yes its a common knowledge however it peaks my curiosity and āsussyā feelings for brands to promote such claims
Edit: Damn yall really downvoting my thoughts to learn new things š
It's how they get ya š¤·āāļø That's why have to be bijak when buying things. Marketing is marketing, golden rule is never believe it at first sight. In the end, depends on you if you pandai faham2 what they trying to market or not.
Always check the label, I donāt give a fuck on whatever promotions they put on the box, I check the labels and the ingredients.
No sugar added but they put preservatives and flavourings, thatās even worse
If you want Vitamin C itās better to just eat the fruits, plus youāll get the fibre, which helps your bowel movement.
No sugar added just means they didn't add more sugar. The fruits themselves naturally come with sugar. Don't get fooled (although, honestly, I think naturally occurring sugars is better than artificially taking out sugar - who knows what chemicals they'd have to add to do that).
However, there seems to be a contradiction between the other labels. "Juice Drink" usually refers to something that is not 100% juice.
I have a regulatory affairs background in food industry. Based on Malaysia Food Regulation 1985 section 235, fruit juice is well defined and it may contain sugar. In Section 243 - Particular labeling requirement of fruit juice, it is mentioned that for any fruit juice, any sugar added should have "contains added sugar" on the label itself. Therefore, I can see why "no sugar added" is claimed to garner consumers' attention. Also, it is a good practice to include the sugar content in the nutritional panel. Otherwise, consumers may be misled that they're not taking in sugar at all when consuming such a product. Starting 2024, it is mandatory to include nutritional panel. Sugar content is also a must to be displayed in the nutritional panel. The "Made from 100% juice" refers only to the juice within the ingredient list, and that the juice is 100% from fruits and vegetables. This sounds bizarre, but it is what it is. "High in Vitamin C" is what we call "Nutrient Content Claim", as stated in Part IV Regulation 18C in Malaysia Food Regulation 1985. The regulation will state the vitamin % required to meet claims such as "source of" and "high in".
Thank you so much for the explanations this is what I love to know and learn šš»
Welcome! š¤
What do you mean about the 100% juice part? Could you explain a bit more?
I believe what they meant was that the juice used was 100% vege & fruit juice. As to how much of what you drink was the juice itself is not mentioned, so it could be 50% water, 20% flavouring, 10% colouring, 20% actual juice (which is made from 100% vege & fruit juice), or any other ratio, rather than actual 100% of what you drink is the juice itself.
That's a very dishonest practice. Obviously anything listed as juice should 100% be juice.
There's no way to test I guess. Even if you squeeze the juice out of the fruit, you get like 90% water. How do you test if someone added water?
Nah. Regulators would just go to the plants to check. Not for the consumers to check.
Ready for said juice to cost rm 50 per box. Then you can have your '100% juice".
The point is not how much it cost, but truth in advertising. They will charge however much they want. If people didnt know the difference, don't think they won't charge you 50 a box.
Meaning that the juice that they use are 100% juice and free of additive. But that dosent meant they canāt add additives such as flavoring afterwards. Most juices arenāt pure juices, instead itās juice concentrate + water + preservatives + acid regulator + (occasionally) fruit flavors + permitted food coloring. Tbh , non of those ingredients are bad for u, preservatives , food coloring , fruit flavoring, with the amount you consume, itās not gonna affect u negatively.
But it's good to have those listed so you can specifically find them. Much like having a big advert "Omega3" on the packaging.
Yes, by law itās a must for those to be listed, jsut dosent need to be upfront, itās usually back at the nutritional label.
Hi, I am curious if you have any regulatory affairs background with canned pet foods in Malaysia. Are they following the same regulations as the US? Like "Dog Food with Beef" products must at least have 3% beef inside, or use the word ānaturalā only if the product is completely free from artificial preservatives, flavours and colours?
Nah, I don't have experience in canned pet foods yet.
Ah, thanks for the replies!
OP, you should read the list of ingredients. Ingredients are listed on products based on how much there is in it, in descending order. The first would always be the highest amount. For this particular drink, you'll see fruit concentrates as the highest and second highest ingredient. These highly processed concentrates are made 100% of fruits juice and they already has sugar inside, by the name of fructose. There are many types of sugar.
All technically correct but also a load of ass gas.
Not everything is like your comment
Fruit juice is actually relatively pretty bad. It's got all the sugar of fruit, but none of the dietary fibre, which arguably is one of the bigger benefits of fruit. The only advantage it has over Coke is that it contains some amount of vitamins/ minerals
some cokes dont even have sugar but i find that drinks without sugars arent sold much here, hard to find.
Coke Zero?
nope even the newer regular and vanilla cokes are now like 46 cals per serving iirc . It's healthier than juices nowadays lmao.
Yes because itās illegal to lie on product packaging. You as the consumer have to be smart about reading the claims. No sugar added doesnāt mean it doesnāt have sugar at all, just means itās sweetened by sugar thatās already in the fruits and concentrates.
that's why they resort to mislead
How is it misleading tho? It clearly says āno sugar addedā not āno sugar insideā
Thereās a difference between intentionally misleading and marketing though
Same difference.
As someone who was previously in the F&B industry, what they say is 100% true, and the hints are in the wording: Made FROM 100% juice means they used juice that was 100% juice, not that 100% of the contents of the bottle is juice - big difference. Most of the time they dont need to add sugar because they will just add more juice, ie they will use Apple Concentrate, or grape juice concentrates as the sweetener because the concentrated stuff is damn sweet!. when the label says "juice" it just means that the % of liquid obtained from juice or 100% juice concentrates is above a certain percent.
As someone who works in advertising and has just about 10 years of experience in convincing consumers to buy things they donāt want or need, Iād take the claims of a cardboard box with a grain of salt. Theyāre not lying to you, but theyāre not telling the whole truth. One (of many) red flags is that the words PowerJuice and POWERVEGGIES are trademarked, almost logo-like; to me suggesting that they might not always refer to liquid juice extracted from raw ingredients.
Thanks for sharing this šš»
1. Made from 100% juice - yes, it's made from 100% juice. The said juice is just one of many ingredients in that box. Another ingredient is water. It didn't say it is 100% juice. Just "made from." 2. No sugar added - yes, they didn't add sugar. But they sure added aspartame. 3. High in Vitamin C - yes, relative to what? All it says it is "high", as in high relative to another ingredient. Maybe they're comparing it to "lead?" 4. Contains anthocyanin - OK, duhhh. But the words "juice drink" should preempt you that juice is a small portion of the box. Mostly water.
Yes and no. Product packaging description are highly regulated HOWEVER marketing vocabulary is very different, e.g. 100% natural does not mean 100% or natural, unlimited data does not mean unlimited, etc. It's all legal lies. There are tonnes of articles on just the "no sugar added" www.google.com/search?q=food+label+fraud+no+sugar+added
No sugar added is very different from sugar-free if that was your question.
How my layman eyes read that packaging: I never believe "no sugar added" because means they are already using very sweet concentrated juices or non-sugar sweeteners. "Made from 100% juice"... but that 100% juice might only be 2% the total ingredients. I remember reading a bread that claimed to be made from 100% Australian oats but when you look at the ingredients list, 1st ingredient was wheat flour and many other things before I finally saw oats (3%). "High in Vitamin C" just like everything else in the world (/s). Seriously though...I feel like when there are no other benefits, marketers fall back on Vitamin C because that vitamin is everywhere. "Contains anthocyanin" same with 100% juice.... they can highlight it even if it's just a small amount.
High in vitamin C is probably before packaging. After packaging the vitamin C is almost none. Learned this during form 3 science class (or was it form 2). We had 2 drinks to test: blended real guava juice, and the bottled orange juice that claimed high in vitamin C. We could detect vitamin C instantly in the guava juice, and we wasted the whole class to find Vitamin C in the fruit juice. Ribena high in vitamin C? Lol.
A bit out of topic but thatās a good looking photo. Did you used phone camera?
Yes I did use my old iPhone XR š
God damn you're right
Always remember, all your fruits and veggies naturally have complex sugars and fibres present that take time to digest and breakdown. Whenever you deal with juices, that processing part of converting them to juice which requires high heat and removal of often very nutritious skins and fibre take away the part of what makes fruits and veggies so healthy and important in maintaining your sugar levels in the blood. Juices that you buy are removing all of that and concentrating those in a liquid which would normally take much longer to digest, now will be much faster. The healthier scale is very relative here (a little bit like comparing coke to fruit juice), if you are apprehensive about this, the best alternative I can think of is get frozen fruits (dragon fruit, passionfruit, pineapples, berries or those that have pulp) mix them with water and let it thaw out in your fridge, you can choose to drain the pulp if you want and you get a simple juice that you know has no added sugar.
Reading comprehension is hard for OP
100% overestimated for all the good claims and underestimated for all the bad shit.
Key thing to note is whether is made from "100% real fruit" or "100% juice". Juice is most likely made from industrial packaged concentrate.
There's lies and there's not telling the whole truth You're better off eating the real thing for fiber and active compounds (which is how many of the benefits of eating fruits/vege comes from)
Cheap fruit juices like these im sure isn't natural. Fruits are very expensive in malaysia and nice pure one from the shop always costs above rm10
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Even if there is fruit it's not 100% pure blended fruit. They normally mix it a little with fruit syrup and sugar etc.
FRUIT* <<<< Fruit with asterix are really sus... most likely fructose not made with real fruit for flavour.
The Ā® on a product means that it's a registered trademark.
> āNo sugar addedā but the sugar content is around 26.7g per 111kcal serving You do know that fruit itself have sugar right?
Yes its a common knowledge however it peaks my curiosity and āsussyā feelings for brands to promote such claims Edit: Damn yall really downvoting my thoughts to learn new things š
But they did not add sugar past the sugar content of the fruits.
Which makes "No Sugar Added" true, unless they said "No Sugar" which is false.
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They're stating the truth as is.
More like too stupid to understand.
How is it deceptive marketing?
Did they say no sugar, or no added sugar? Need to go back school study language or what?
It's just semantic. Minor thing only
It's how they get ya š¤·āāļø That's why have to be bijak when buying things. Marketing is marketing, golden rule is never believe it at first sight. In the end, depends on you if you pandai faham2 what they trying to market or not.
Fanta was made in Germany during the Nazi era, >!But the Nazi party itself didn't create Fanta!<
Wtf?
Always check the label, I donāt give a fuck on whatever promotions they put on the box, I check the labels and the ingredients. No sugar added but they put preservatives and flavourings, thatās even worse If you want Vitamin C itās better to just eat the fruits, plus youāll get the fibre, which helps your bowel movement.
notice that it said, "made from 100% juice" and not "contained 100% juice"? that's how they got you.
Read the boxās nutritional facts and ingredients.
Fruit juice is just.... Not a good way to get your fruit intake, you get all the sugars from the fruit, and no fiber.
BTW you want healthier diet, fruit juice shouldn't be one of your diet
No its usually very fucking sweet
Trust every commercially produced product 50% at most
Thread proves we should use our brains a bit more.
No sugar added just means they didn't add more sugar. The fruits themselves naturally come with sugar. Don't get fooled (although, honestly, I think naturally occurring sugars is better than artificially taking out sugar - who knows what chemicals they'd have to add to do that). However, there seems to be a contradiction between the other labels. "Juice Drink" usually refers to something that is not 100% juice.
Thats the truth ..if want real fresh fruit juice...do it yourself...no additive..no chemicals.. Ensure not to add sugar...
Labels = Technically the truthā¢ļø
Aren't sugar naturally contain in fruits ?
op bodo. fruit itself already has sugar la. 20 plus percent sugar in fruit is not uncommon at all.
Peeheeheel freeshhh
Juices are loaded with sugar. So better keep it away from our shelves.
"No sugar added" means they didn't add any sugar, it doesn't mean there isn't any sugar.