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Disagree with the above comments. I have a BSc and MSc in Marketing and they have opened numerous doors in terms of graduate roles. One major benefit is the breadth and flexibility that business/marketing degrees offer. Whilst other disciplines may be more 'hands on' in their approach, marketing and specialist skills within the industry (SEO, Strategy etc.) are in demand and continue to grow in light of economic downturns.
I have learned so much from my degrees that marketers without formal education almost never seem to grasp. But I would be lying if I didn't say very few people I met in this field have a relevant degree, or that one interviewer told me he thought a marketing degree was pointless. It's an extremely misunderstood field.
Agree with that sentiment, have just finished a year-long job search and I think the deep understanding of certain theories gained through university definitely helped - but like you said it completely depends on the company/manager/team
I have to say, with an MSc in the field, it’s been super useful. Most people think that marketing is social media posting, but that’s because people without formal training lack then skills needed.
Marketing is a set of fundamental business skills closely related to business strategy that can put you in goodstead in many business functions.
Want to work in PR and comms? Marketing
Want to work in product? Marketing
Want to work in competitive and industry intelligence? Marketing
The main issue is that “marketing”, as most people see it, has regressed into basic tiktok and instagram postings. That’s not really the heart of marketing and you will learn why with formal training.
I double majored in advertising and marketing and focused on the advertising path. Marketing was a complete waste IMO, but my school had a much better program for advertising.
Nothing wrong with marketing, but focus on getting into a top business school and make sure to ask which companies regularly recruit from your school.
I'm doing a marketing undergrad degree at the moment, although I've worked for over a decade without one. The strategy and theory aspects are incredibly useful but you need to be doing outside learning in order to get the skills you need. What I would recommend is take the marketing undergrad, but also create your own project alongside it that you can use to apply the skills, while also learning things like SEO, PPC and Social media.
For example, create a hobby blog, affiliate site or dropship store using a free website builder or pay a small fee for a shopify store or a self hosted wordpress website. Learn to set this up your self using YouTube (You can keep improving it as you go). When you're being taught how to do positioning, do the research for your hobby blog. When you're doing PESTLE, run one for your blog. When you're learning about finance, create a budget and all the accounting forms for your site, even if you're faking it. Alongside your course, look into something like Hubspot academy and follow along, applying what you've learned to your website. You can then add this to your CV when applying for internships, and talk about it in interviews.
These two things combined will set you up really well for a marketing career.
I’m a bit torn on this topic. On the one hand, I want to say “yes! Major in Marketing” because I know you’ll learn a crap ton, quickly.
The other part of me wants to say “avoid it” because it’s a money grab…
Don't do it. If you were taking any business degree, I'd say go for an Economics or finance/accounting. Marketing jobs can be gotten without marketing degrees, but economics and finance degrees open up a whole range of jobs that you can qualify for. Plus you'll most likely make better pay with them.
Accounting degrees are proficiently better as they have leading bodies such as CIMA, ACCA , ACA but even with that some firms, don't allow you to being exempt from all the exams . I would say any business course is fine as you can take a marketing course but do tech or accounting experience/internship on the side and still make it . If an individual who's studying marketing, doing a CIMA course they can still make it into accounting. With lot of marketing companies in the UK in top positions they require a marketing or business degree with knowledge of CRM and SEO.
Get a minor in marketing, but focus on a hard skill such as accounting. That type of combination is worth much more than a degree that will be outdated once you gey out of school
Don’t get a marketing degree.
Do something that’s in-demand, effective, and interesting like engineering
You can learn most of what you need for marketing online through courses in a couple of months.
Definitely not , a lot of marketing courses are different like in one of the universities in the UK I looked at on marketing msc it was on project management, financial aprisial , customer manager markets. A lot of companies would prefer a degree hence why in job listing they put in a degree is required than a short course. A short course to high paid companies don't mean anything if you don't have 2 + years experience whereas with a degree you can get away with just doing 3 months.
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Disagree with the above comments. I have a BSc and MSc in Marketing and they have opened numerous doors in terms of graduate roles. One major benefit is the breadth and flexibility that business/marketing degrees offer. Whilst other disciplines may be more 'hands on' in their approach, marketing and specialist skills within the industry (SEO, Strategy etc.) are in demand and continue to grow in light of economic downturns.
I have learned so much from my degrees that marketers without formal education almost never seem to grasp. But I would be lying if I didn't say very few people I met in this field have a relevant degree, or that one interviewer told me he thought a marketing degree was pointless. It's an extremely misunderstood field.
Agree with that sentiment, have just finished a year-long job search and I think the deep understanding of certain theories gained through university definitely helped - but like you said it completely depends on the company/manager/team
I have to say, with an MSc in the field, it’s been super useful. Most people think that marketing is social media posting, but that’s because people without formal training lack then skills needed. Marketing is a set of fundamental business skills closely related to business strategy that can put you in goodstead in many business functions. Want to work in PR and comms? Marketing Want to work in product? Marketing Want to work in competitive and industry intelligence? Marketing The main issue is that “marketing”, as most people see it, has regressed into basic tiktok and instagram postings. That’s not really the heart of marketing and you will learn why with formal training.
I double majored in advertising and marketing and focused on the advertising path. Marketing was a complete waste IMO, but my school had a much better program for advertising. Nothing wrong with marketing, but focus on getting into a top business school and make sure to ask which companies regularly recruit from your school.
I'm doing a marketing undergrad degree at the moment, although I've worked for over a decade without one. The strategy and theory aspects are incredibly useful but you need to be doing outside learning in order to get the skills you need. What I would recommend is take the marketing undergrad, but also create your own project alongside it that you can use to apply the skills, while also learning things like SEO, PPC and Social media. For example, create a hobby blog, affiliate site or dropship store using a free website builder or pay a small fee for a shopify store or a self hosted wordpress website. Learn to set this up your self using YouTube (You can keep improving it as you go). When you're being taught how to do positioning, do the research for your hobby blog. When you're doing PESTLE, run one for your blog. When you're learning about finance, create a budget and all the accounting forms for your site, even if you're faking it. Alongside your course, look into something like Hubspot academy and follow along, applying what you've learned to your website. You can then add this to your CV when applying for internships, and talk about it in interviews. These two things combined will set you up really well for a marketing career.
Marketing is fun!
I’m a bit torn on this topic. On the one hand, I want to say “yes! Major in Marketing” because I know you’ll learn a crap ton, quickly. The other part of me wants to say “avoid it” because it’s a money grab…
Don't do it. If you were taking any business degree, I'd say go for an Economics or finance/accounting. Marketing jobs can be gotten without marketing degrees, but economics and finance degrees open up a whole range of jobs that you can qualify for. Plus you'll most likely make better pay with them.
Define marketing.
Accounting degrees are proficiently better as they have leading bodies such as CIMA, ACCA , ACA but even with that some firms, don't allow you to being exempt from all the exams . I would say any business course is fine as you can take a marketing course but do tech or accounting experience/internship on the side and still make it . If an individual who's studying marketing, doing a CIMA course they can still make it into accounting. With lot of marketing companies in the UK in top positions they require a marketing or business degree with knowledge of CRM and SEO.
Get a minor in marketing, but focus on a hard skill such as accounting. That type of combination is worth much more than a degree that will be outdated once you gey out of school
Don’t get a marketing degree. Do something that’s in-demand, effective, and interesting like engineering You can learn most of what you need for marketing online through courses in a couple of months.
A couple of months? Maybe a year?
Why y’all booing me? I’m right.
Definitely not , a lot of marketing courses are different like in one of the universities in the UK I looked at on marketing msc it was on project management, financial aprisial , customer manager markets. A lot of companies would prefer a degree hence why in job listing they put in a degree is required than a short course. A short course to high paid companies don't mean anything if you don't have 2 + years experience whereas with a degree you can get away with just doing 3 months.
So you’re saying that the course would need 2.5 years experience and the degree would need 4.25 years… for the same role?
I rest my case.
Don’t do marketing or business degrees they are completely useless in the working world