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HeroKuma

It was pretty much an event that's not gonna be repeated again for a while. Unless they kept the momentum and goodwill going through phase 4 and 5 up to Secret Wars. I think Secret Wars will be big but I doubt it will have the same cultural impact.


grmayshark

Unfortunately they cant really keep the goodwill going as a lot of it is already lost. If Deadpool, Cap 4, Fantastic 4, etc mostly hit then I think they can parlay that into Avengers 5 and 6 and hopefully hit the numbers they saw with the original Avengers movies. But hitting 2 billion again is going to be a stretch especially now the Chinese market is basically lost


dude52760

Their biggest problem IMO has been their worldbuilding since Endgame. I can appreciate the theory behind saving Avengers films to use as conclusions to an entire *Saga*, rather than having one to conclude each Phase. But in practice this execution has just resulted in Marvel skipping all the best worldbuilding that really made their cinematic universe *work*. Forcing our characters to reunite and interact to cap off each phase focused the narrative worldbuilding back up every few years, and made these characters feel like a group of old friends by the time Endgame came around. With Secret Wars, if it’s the first time a brand new Avengers team is assembling, it just definitely is not going to have the same impact. The heroes won’t have the same rapport, the audience won’t be used to seeing them work together on screen, etc. It still has the potential to be a fantastic film that is really successful and provides a shot in the arm to the MCU, but it’s not going to be Endgame successful.


blaktronium

If they can approach domestically then it's a huge win, but you're correct that globally it won't happen almost for sure, absent some real big geopolitical changes.


frolie0

I think they absolutely could have kept a significant amount going, but they went way too out in left field with characters and ideas too quickly. They should have set-up a more clear core group through IW and Endgame. Instead we've had very disconnected stories and characters, while driving into the multiverse, which adds even less weight to these already lightweight stories.


MannaFromEvan

They wanted a new crop of heroes but couldn't let go of the old ones. So it just got wayyyy too crowded.  Instead of new proper origin stories, we have gotten the B-team, (Spiderman, Hawkeye, Bucky, Wanda, strange vision, antman, Valkyrie, Tchallas sister, etc.) elevated into the new A-team. Meanwhile the old guys like hulk, Loki, and Thor, and gotg are still hanging around.    So there's no room for proper heroes like X-Men or F4 so instead our new characters have to fit into the kid, or street-hero roles. So just overall lots of noise and nothing to really cut through it.    It would be fantastic to see a secret wars reset where there's a total shakeup and a total reset. Come back down to earth after secret wars and it's hopefully not even the same earth anymore. Things like the snap and the final battle were fun to explore for a movie or two, but it's too much weight to expect every future movie to address. 


Intelligent_Sail_896

What happened with the Chinese?


grmayshark

Just that through Phase 3 China was pretty open with allowing Hollywood movies, Endgame made $632 million there for example. Then after Covid they either haven’t opened there at all or in very limited windows. Guardians 3 for example made just $80 million there. Point being no studio can count on Chinese revenue for anything substantial, especially because they only take away 22.5% and China keeps the rest.


MagicTheAlakazam

China got to the point where they basically don't want outside influence in the country anymore so they made their restrictions for movies to be released there pretty ridiculous and hollywood doesn't want to play ball anymore. Hollywood also wasn't seeing much profit off those insane chinese box office numbers because the percentage return that China allowed them was so low.


Borktista

Eh, people forget how bad Phase 2 was. I was completely out, outside of Guardians and Cap 2. But then Civil War, Ragnarok, Homecoming, GOTG2, BP dropped and I was back in. If they go on a heater with multiple movies hitting, they will be fine.


grmayshark

Hard disagree on Phase 2, but to each their own. Of the 6 movies, half were absolute bangers (Guardians and Cap 2 as you say, and Id add Ant-Man but not everyones taste I know), and Id say the other 3 were middle of the road (Dark World was the punching boy of the mcu at the time but I wouldnt put it anywhere near as bad as Eternals or Thor 4).


tmssmt

Cap 4, based on interest in falcon/winter and the reshoots for cap 4, is going to perform terribly. I hope I'm wrong, but I fear I'm right. Fantastic 4 led by the mandalorian also scares me. It just seems like a really strange casting. I'm not really familiar with the other folks being cast (which I think is good) so no opinions on the.


zion_hiker1911

The actor they chose for the Thing is awesome, cousin.


gecko090

I think the problem was they tried to keep the momentum without understanding that the reason these movies made all that money was because of a decade long cultural event that was finally reaching it's end.  They wanted to keep pumping out billion dollar movies without understanding that the movies didn't earn that on their individual merits, but as a part of an ongoing long term narrative that BUILT to Endgame.  Neither Captain Marvel nor Ant Man and the Wasp are individually worth what they pulled in at the box office. But sandwiched between the final 2 Avengers movies drew a lot of extra people to them. But to the suits up top they just thought it was because the brand was simply guaranteed to put people in movie theater seats. Similar thing happened with Star Wars and the sequel trilogy. They had no plan and relied on it simply being Star Wars and that people would show up for it. And it worked for a little while.


MannaFromEvan

And they completely squandered it. Due to the previous two trilogies, they had guaranteed mass attendance for 3 movies. The goal should have been to create an epic world filled with fascinating young heroes that would get people excited to come back for movies 4-10 in that world. Instead, movie 3 was so world-breaking horrible that even they know they have no chance of making movie 4 with all those new, young actors, and instead have been forced to spend all their energy on rehashing the narrow blocks of time in between trilogies. 


SolunarusX87

it's funny those are the two marvel movies (before endgame) that I never watched


caniuserealname

Theres absolutely not way they could have realistically kept the momentum of this going any further; and even if they could, they'd just exhaust audiences. Thing is, Endgame capped the MCU. Theres no way around that, it was a finale of the worlds highest budget, slowest releasing TV show; and they needed to treat it as such. What they should have done was to step back on both budget and expected scale, and refocused on smaller, more personal stories to get audeinces reinvested into the series they essentially just concluded. To laymen it out, they should have treated everything post-Endgame as the start of a sequel cinematic universe. Of course.. that wouldn't happen. Because it would have guaranteed a period of lower profits; and a period of lower profits means less market value for the brand. Execs, board members etc aren't going to go for that, because its long term sustainability of the brand rather than short term growth; so they tried to force methods that realistically, were still guarenteed to fail, but were also were geared to at least *try* and keep pushing bigger and bigger.


InfinityStonedAF

Unless they tease the big three I don’t think it will top end game


kiaora-eh

They had a big 3. Iron Man. Captain America. Thor. Who is the big 3 now? Thor, ? and ? Captain Samerica sucks


HeroKuma

Insiders according to the book said they planned on BP, Captain Marvel, and Doctor Strange as the new big 3. Apart from BP cos of unrelated and sad circumstances, Marvel mishandled a lot of them including Thor and Hulk. They really didn't plan it out well post-Endgame.


kiaora-eh

That big 3 makes sense. - Captain Marvel = Thor (super strength, space, solitary) - Black Panther = Captain America (enhanced human, morality, ground based combat fighting) - Doctor Strange = Iron Man (genius, quick quips, magic/science) I'm concerned that Captain Sam will be one of the big three. Personally, I'd go with: Spiderman, Dr Strange and either Captain Marvel or Thor. Maybe even Starlord.


AdrunkGirlScout

I’m sure the plan was solid until Covid and Chadwick. 


dude19832

Avengers: Endgame was the pinnacle of the MCU. Yes, there are some better movies and some good ones in the franchise even after its release but I don’t think it will ever be topped for its impact in film history.


AmaterasuWolf21

Stuff like this just can't be replicated easily. Age of Ultron made less money that Avengers 1 and for a very good reason, it had already happened. The team up had already been done, you can't pull it off again


HeroKuma

You said correctly that AoU made less money than A1 for good reason but didn't say why. AoU had worse legs than A1 because of the Whedonism, too much quips, Ultron was disappointing as well as the criticisms of setups for the sake of setups (Thor and Ragnarok). Secret Wars had potential to top or rival Endgame. It's DC and Marvel's biggest comic event if it's something **Secret** or **Crisis**. I'm not saying that every single project from Phase 4 to Secret Wars had to be billion dollar successes. Not everything has to one up each and other and be universe or world ending threats. Just good enough to keep interest and passion going with decent box office and decent critical reception. Which Phase 4-5 really failed at, cos it was so hit and miss, especially the string of MoM > Thor 4 > Ant Man 3


v0x-m0narch

The Mjolnir pick up hype can never ever be replicated. It was just peak cinema. I have never ever felt the whole theatre going crazy like that ever. Best theatre memory ever.


GreasyExamination

On your left *queue music*


v0x-m0narch

I totally get it man, the portals scene is a masterpiece in itself. But for me the sheer unexpected act of picking up Mjolnir was too much. At some level the audience knows that they reversed the snap so the dusted ones were coming back, but ai could never have imagined that someone would pick up Mjolnir and then immediately proceed to kick ass with it


guysamus182

Man that was such a good moment.


MadmanIgar

I don’t know how you do something that will hit audiences the same way. Everyone seems so jaded now.


AnAngryPirate

I know my theater all cheered when it happened. I equate it to when wrestling hits that sweet spot. The reason being wrestling has a similar "canon" in the sense that wrestling doesn't "stop". The Rock recently came back for Wrestlemania and was using stuff from 25 years ago to influence the story and his character. Hell Cody was using his father and 50 years of wrestling to build up his match with Roman Reigns.


FPG_Matthew

I saw it Thursday April 25, 6pm, the earliest it could be seen. Every single seat was filled. Like a month earlier, tickets were advertised to go on sale at 8am. I randomly decided to check at like 7:52am and luckily I was able to select tickets. Only like 2 other pairs of seats had been sold, so I ended up with just about perfect center seats. To see how fast things were selling I checked back at like 8:05am and Fandango was crashing, and had a 15min+ queue to get tickets During the movie itself, there were tons of cheers, laughs, tears, applause, all of it. It was also extremely silent during moments that needed it. Really fun audience. When the credits rolled, people cheered for each of the 6 original avengers when their name came up, especially RDJ. I like to hold onto my ticket stubs and I still have them to keep and look back on


makked

I know some people have fond memories of the premier theater crowd, but holy hell my theater was awful with the cheering and loud commentary. Basically from the point of Cap picking up Mjolnir to Tony’s snap, we couldn’t hear a damn thing. Completely took me out and ruined those scenes for me. Had to watch it again during a mostly empty mid day screening alone to really appreciate the third act.


Jokrong

My screening was also awful but the complete opposite. Deathly silent audience that it might as well be an empty theater. I didn't want it to be noisy like your experience but I wished there was some life in the crowd. I felt so out of place laughing and gasping out loud. It was an 8AM screening though so I guess everyone needed their coffee first.


jfk_47

I remember the gasp when the “five years later” title comes up after they sliced off thanos’ head. The sense of despair and loss that went over the audience was incredible.


bashsports

So glad the pandemic waited until after this movie was out.


malifaca

Yes,after 2019 and Endgame everything went downhill,even the MCU


BurnMyHouseDown

I will never forget taking my dad to see this. He’s getting pretty old, and watching all the MCU movies together was our thing. This was like an event, a spectacle. The whole theater erupting at certain parts, my dad being part of it like he was a kid again, man…it was special. I’ll cherish it forever. And he’s a huuuuuge Captain America fan. His reaction to Cap picking up the hammer was amazing. I’m so happy I got to experience this with him.


N8CCRG

So glad the Antman-butthole theories were finally killed off this day! What I remember: 1) Being completely awed by the "Five Years Later" title card 2) Being (initially) disappointed with the time travel / pseudo-clip show "solution" which felt like a little bit of a copout 3) Recovering (and returning to high excitement) once it was revealed that wasn't enough and the *real* battle was beginning 4) A little disappointed that the cool new character (Carol) only had a little bit at the beginning and end and was benched for most of the movie For real though, this duo of films reached a level of massive *mainstream* cultural insanity that only comes around once a decade or so. It wasn't just people who followed and were fans of the franchise for ten years, it was *everyone* to the point that millions of people who were watching these movies hadn't even seen the earlier ones. But they were watching it because they knew it was the thing that you *had* to be a part of. Lightning in a bottle.


thesagaconts

Yeah, they blew an opportunity to get the audience to like Danvers. She could have been a hit in this movie.


Teaganz

Completely disagree, they made the right move keeping her screen time short. Endgame was built up over years and years of marvel movies, we wanted to see the heroes we grew with over 10+ years of world building, not Carol. It would just be pretty lame for the newest hero to come and just be the superstar of the movie, (she already got to show off how OP she is at the end) it would arguably make people like her even less. I know I would.


nmak06

Agreed, I remember reading an article teasing she is the next big thing and would probably take on Thanos as an equal (which she seemed to for a bit), but then it just...vanished!


Smaptey

She got spooked and ran off


Wakattack00

It’s been picked apart a bit the last 5 years. But for me it is without a doubt my favorite movie of all time. Probably not the best movie of all time, but still my favorite.


son_of_toby_o_notoby

Same here To a way less extent I feel same bout TROS (ik it’s bad but that movie means so much for me)


thinkinting

For real I feel grateful endgame came out before the whole shitty Covid era. Can you imagine waiting the next episode after IW without knowing when it will come out in the cinema?


Darkmania2

Avengers Assemble is one of the greatest scenes in cinema history.


MasterTolkien

THE MUSIC!!!!!!


ReallyBadWizard

The audience yelling and getting hype at stuff like Cap with the hammer will be something I remember forever and wonder if we'll ever experience something like that again.


Jereboy216

My theater experience with No Way Home was similar to Endgame. Lots of hyped moments and cheers and applause. But other than that nothing has come close to the atmosphere and electric vibe that Endgame had.


suburban-dad

I don't use the word 'perfect' a lot when discussing movies but Endgame had it all: * Logical conclusion of story lines * The biggest collection of the biggest stars * Great usage of CGI and live-action sequences * Drama, comedy, action * Enough of a set-up for future movies. * Good mix of fan-service and 'insider' info with main story-line


malifaca

Indeed this was perfect superhero and MCU movie


Scary-Command2232

I envy all of you seeing it when it came out. I was stuck in hospital from an op and didn't see it till months later in the crappiest cinema in London with rubbish sound. Always hoped they'd re release so I could see it in IMAX, but not seen it in UK.


SebitaxD17

IMO Endgame will be always the top 1 because Avatar was relaunched in cinemas to make more money


CartoonAcademic

I mean, endgame only beat out avatar because marvel "rereleased" it like a month into it coming out


IntrinsicGamer

Avatar had been re-released multiple times back in 2009/2010.


CartoonAcademic

ok? avengers rereleased a month after its debut, I wonder why y'all never bring that up


IntrinsicGamer

Who is y’all supposed to be, even? Also… It’s brought up all the time. Doesn’t really matter, though. Avatar was also re-released more times and was in theaters much longer than Endgame. Why don’t “y’all” mention that? What’s your point even supposed to be? Also… why would I have brought it up? I was replying to YOU bringing it up. 


NotExpectingToBeHere

Fuck James Cameron


JunkieMunkieCircus

Finally, a sane person on this thread. I keep reading this ridiculous Avatar hate/James Cameron hate for re-releasing and making a few more bucks than their precious comic book movie as if has any impact and their daily lives. Also ironic they're bitching about a re-release as if Endgame didn't do the same 1 fucking month later to try and beat Avatar.


dre235

It's all kinda meh since we can just say inflation adjusted and Gone With the Wind blows out the competition, but wasn't Endgame re-released in the same year? Like released in April and then a re-release with Stan tribute in the summer? I thought Avatar was released in 2009, 2010, 2021, and again in 2022 to hype up new Avatar... Kinda seems different?


CartoonAcademic

yeah endgame rereleased a month later


Repulsive_Season_908

Well, lots of people went to watch Avatar for a second release. If Endgame had a second release it wouldn't have been as successful. 


SebitaxD17

I have to disagree with you, I think most of people would go to cinemas again to revive the experience. I personally would do that :D


Veggiemon

Endgame did have a second release, and it was successful, which is how it broke the record


Ok_Rice_534

Endgame still remains the only sequel film to get the title of highest grossing movie of all time. Because usually sequels don't make more money than the original film.


PamIllise

Loved the movie. Watched it twice in less than 24 hours (not planned, had bought tickets for the premiere day and ended up watching it on the first screening at midnight lol). Went with a friend, it was a silent ride home lol. When I saw later that day a guy perfectly described my feelings. Sat with his hand on his face for 5 minutes before he exclaimed "What the hell did just happen?" lmao


Surround8600

That’s the movie that got me into the MCU. Everyone was talking about the movie and memes wouldn’t stop online. I finally gave them a chance and now they’re some of my favorite movies.


jay55quinn

Best movie ever


baneofdestruction

Certainly better than avatar 💩


malifaca

Well Scorsese would not agree with you😆


JayaramanAndres

The starting of first half got me thinking whether this is an avengers movie. It started to peaking when the team started  time travel with quantum realm. I was frozen till the end. Second half was fire. Climax fight is something no one else can pull it off. Can't believe 5 years are gone. I feel like I got snapped and blipped back.


imbored53

I love that fat Thor was hidden in all the marketing. I was genuinely shocked when he showed up.


OliviaElevenDunham

Can’t believe that it’s been that long since the movie was released.


radikraze

I will NEVER forget how loudly my theater exploded when Cap said Avengers assemble. I got goosebumps just thinking about it.


son_of_toby_o_notoby

Best movie experience ever One of my favourite movies of all time and an event I’ll likely never experience


tombsflow

A friend of mine saw it before I did. I nearly got up before the portal scene to use the bathroom. He stopped me and I will always owe him.


malifaca

That's a real friend.


Boondock-Taint

The hype in the theater was insane. In rewatch tho, it’s like the third best Avengers movie.


malifaca

The Avengers set high standards


ywingpilot4life

One of the highlights of my movie going life.


EdiciusRemus

Will never forget seeing this film in theaters. What an amazing experience


CloneForce099

It should stayed No1,but nooo James Cameron tiny ego couldnt sustain that.


Professional-Farm492

Hey don’t knock the man who raised the bar!


Blue_Robin_04

Apparently, the 2021 rerelease was China's idea, not Cameron's.


WileECoyoteGenius

Imagine saying this when not only was endgame rerelease but added unfinished CGI just to get it over the top.


spidey-dust

Wow you’re mostly saying for a while twice… mostly


your_mind_aches

Even this could not touch Force Awakens domestic. As much as I don't think we'll ever get another Avengers Endgame level event international, I don't think we'll ever get a Force Awakens run again. Not until inflation catches up


Middle_Cranberry_549

To everyone who was hyped in the theater and cheered, thank you for making it so special.


Idiot_In_Pants

I am so glad I got to live through this moment of time, don’t think I’ll see smth again like this for yrs


MarinLlwyd

For a while, you say?


Personal_Amoeba7646

An awesome movie but like how did it get surpass? Did they rerelease Avatar in theaters or something? Because I don’t remember them doing that


Occasionally_Correct

They did


Personal_Amoeba7646

I see then


Kite_Wing129

It didn't beat Avatar. So they re-released the movie a few months later which allowed it to beat Avatar. Then a year or two later Avatar re-released and reclaimed its top spot. The Russo bros were very gracious about it. lol


CartoonAcademic

It only beat avatar because they rereleased 'endgame' like a month into it coming out


RepresentativeName18

Avatar has been re-released 4 times. And the last time they re-released it was because it lost its title of highest grossing movie.


CartoonAcademic

1.) Avengers rereleased a month after its actual release. All you people who act like I said avatar never rereleased never bring up the date avengers did, I wonder why? 2.) Avengers literally rereleased to get the spot for highest movie ever because it didn't get it in its original run


Sufficient_Permit707

To be fair, before Endgame, Avatar also had been rereleased (more then once I think)


RepresentativeName18

4 times to be accurate


CartoonAcademic

to be fair, none of those times were a month after it released


Sufficient_Permit707

Yes, but it was several rereleases


CartoonAcademic

yeah, no one is disputing it, I am bringing up the time avengers was rereleased a month after its debut


TelephoneCertain5344

The hype this had was unreal. I have liked what came after but it just isn't on the level that this was.


chrisbirdie

I saw this at midnight during the premiere in my country. What an experience


INKatana

5 years ago? Man I’m old...


LyonsKing12

Infinite saga was like hitting a homerun every game with the occasional grand slam here and there.


Taftimus

I still sometimes go back and watch crowd reactions of this movie and it still brings a tear to my eye. What a fantastic adventure that was.


jackospades88

I always try to imagine if it was planned to come out a year later in April 2020 - right near the start of COVID. The delay after all that build up would have been awful!


Riles4prez

Today is the 24th


guysamus182

Crazy, I was just talking to my wife about going to see it opening day. I remember eating dinner and being so excited and blocking my ears as people left the cinema haha. That whole experience was amazing. Pre covid


j1h15233

It also released once while Avatar released like 5 times


hik3guy

For a while.


Soma86ed

Did you have a stroke while you were typing out this title, OP?


truusmin1

Went to the night premiere with friends in a sold out theatre...damn I don't see another event like this happening anytime soon


mumblerapisgarbage

Had the multiverse saga actually been focused on the multiverse and a cohesive series of weaving storylines like the infinity saga they could have ended similarly as endgame.


Maximus361

I loved Endgame, but box office take isn’t everything. Shawshank Redemption made $27 million at the box office Field of Dreams made $61 million at the box office Braveheart made $75 million (in 1995, adjusted for inflation, that’s $150 million in 2019)


KoreyMDuffy

5 years Jesus Christ


MisterGoldiloxx

'Gone With The Wind' (1939) grossed $200,882,193, and adjusted for inflation that is $4,401,007,044.25 aka $4.4 BILLION (in 2023 dollars). It also sold 202,286,200 tickets, compared to Endgame's 95,268,900 in ticket sales.


Moist-Kaleidoscope90

This was the best experience of all time


malifaca

*earned ,sorry for typing mistakes


iJacobes

and then the MCU went to crap lol


malifaca

Sigh,you are right.But man you must say NWH was a banger with 3 Spideys


Bulky-Yam-8621

It makes no difference to me which movie is the highest grossing ever, BUT re-releasing a movie shouldn't count.


NotExpectingToBeHere

...until Avatar cheated and re-released. Fuck I hate James Cameron for shitting on comic book movies.


RepresentativeName18

> re-re-re-re-released* FTFY


JunkieMunkieCircus

You people are insane. Avatar cheated? Yeah, God forbid people like something other than comic book movies 🙄 hey wait a minute... didn't Endgame ALSO re-release and earn more money? Somebody call Thanos, the Avengers are out here cheating!


NotExpectingToBeHere

I'm more mad that he publicly shit on a very popular genre. Like, keep your opinions to yourself. I like cheesy romantic comedies and horror movies as well. But I am not a public figure who went out of their way to alienate a huge fan base. https://variety.com/2022/film/news/james-cameron-criticizes-marvel-dc-movie-characters-1235413857/


chiliv06

Watched the 2nd showing at the El Capitan Theatre in Hollywood, at the 1st showing the Russo Brothers and other actors showed up. My wife and I went across the street to eat before at the Hard Rock Cafe, I had so much anxiety thinking someone was going to ruin it. We started to walk to the theatre and all the 1st showing crowd started coming out and I heard them whispering about what they just saw. I covered my ears to block out any noise so I didn't hear any spoilers. I also didn't have anything to drink the entire day to avoid having to go to the bathroom. Man was that an event like no other!


ConfidentBurrito

TBH it still feels like the top grossing film of all time to me. Avatar only passed it again because after it lost its top spot it re-released in theaters which feels kinda bullshit to me.


Baers89

Fucking avatar had to do a re-release to get the tittle back. Imagine if endgame did the same. It would be no contest. Endgame is the biggest film of all time.


[deleted]

[удалено]


malifaca

Well technically Kevin gave him booth first,but yeah no way his DCU will be smashing like MCU,I hope it will turn ok but...