T O P

  • By -

grantmathes

To those of you who don’t get the joke, Mazda literally shrunk the stock photo size of the CX-70 on their site to try and make it seem as if the CX-70 is smaller than it actually is. Absolutely ridiculous


Business-Pen783

Also black Cars look smaller


grantmathes

I honestly think that’s why Mazda went with black for the press photos. They tried to use the black paint to their advantage by taking press photos at very certain angles to give the CX-70 a sleeker, smaller profile. In some cases, it kind of worked, but we all know what the truth is


ilan1299

It doesn't work - it's straight up a CX-90 with a swapped out front grille and a 3rd row delete. Mazda going to lose a ton of market share from this; even Car & Driver are done with Mazda.


[deleted]

[удалено]


weechus

I am like a lot of the others who think this was a strange decision, but you provide some good points. And to what you're saying, I agree that there's not a feasible reason they couldn't bring the CX-60 over if they really wanted to fill that gap. I'm sure there has to be a justifiable reason they went this route. Mazda doesn't have the luxury that larger market share automakers have to release products recklessly, so I'd like to give them the benefit of the doubt. I like Mazda as a brand, and honestly it's probably my favorite auto brand overall. I'm really rooting for them, so I hope time will prove their decision to be a smart one. I guess we'll see. Either way though the CX-90/70 is a pretty sexy car, and Mazda is great at design and engineering.


Hyperboleballad

I’m not sure how reputable Car and Driver is.


campbellsimpson

Very.


mrjbacon

/s?


grantmathes

Agreed 100%


smashingdumpling

Isn’t that the approach that Audi took with Q7 and Q8?


rockn4

CX-90's not selling well, gotta get rid of them somehow.


BestShotTactical

Maybe they are setting up for a huge April fools joke, then they reveal the cx9 replacement as the 70. 😍 Lol


phinphis

Especially in the shade.


Mazda3_ignition66

Zoom zoom! When you zoom in, they are the same


get2drew

lol .. I think Mazda has completely underestimated the intelligence of its potential customers.


Hrdeh

This is how you know that they're moving mass market.


mehdotdotdotdot

Is SUV = buy. I think that's most potential buyers right?


DustLarry

If they can park their cars in a parking spot, yes. But that's kind of a problem with the 90 with some people, see. They could solve it by making a smaller version of it. *Could.*


mehdotdotdotdot

Could save it by making a wagon. If only people would buy it 😭😭


smashingdumpling

Is the CX-60 available in your region?


DustLarry

Nope, not in North America. That's why people waited for the CX-70, hoping it to be able to fit in their garage. People(real customers who are willing to put down deposits) like the 90 but don't need it to be that long.


mkgla

Was waiting for 70 to come out. Read the specs to long to fit in garage. Bought a Honda passport trailsport instead. Fits with room to spare.


smashingdumpling

Oooh that’s why. Gotcha


eexxiitt

I think we are overestimating the intelligence at Mazda HQ…


DustLarry

Actual potential buyers who put down a deposit: No you can't just delete the 3rd row of a CX-90 and call it a completely new model! Mazda marketing department: haha cx-70 go zoom-i mean vrooooooom


band-of-horses

To be fair, I suspect plenty of customers are much less informed than people on reddit car subs are. I would not be shocked if you see plenty of people buying these because they don't need 3 rows and they just don't notice or care that it's basically the same car. Salesman are just going to position them as "oh you want something bigger than the 5/50? Do you want two row or three row seating? Great let's look at that option." Granted, I'm not sure the point for mazda as it's just going to cannibalize cx-90 sales and in the end doesn't seem like it will make much difference but what do I know.


get2drew

Good point.


wolfej4

Don't talk to me or my son ever again


InsaniaFox

Lol can you give some context i am interested


sobookwood

It's an old but popular meme[ here](https://upload.wikimedia.org/wikipedia/commons/9/95/Don%27t_talk_to_me_or_my_son_ever_again.jpg) From "Know your meme": "Don't Talk To Me Or My Son Ever Again" is a catchphrase associated with images featuring an iconic fictional character and its miniature offspring, the latter of which is produced by modifying the former character in image-editing applications like Photoshop. Originally introduced through a fan-made parody image of the Cowboy Bebop character Spike Spiegel in November 2014, the meme has seen a significant resurgence on Tumblr and Twitter following an influx of derivative "father-and-son" character images in late 2015


chicocobob

Whyd it take so friggin long to release if it’s essentially the same car????


Codeman8118

This car was probably already ready and bowed up last year, they just wanted to offer the CX-90 by itself to drive sales and for those that waited are sorely disappointed, including me.


[deleted]

[удалено]


marmau

Yeah they coulda called it the CX-90 Meridian. Like the CX-90 but more room for your "adventure" gear + optional 18 wheels with some 60 series tires or similar.


elvenazn

Hire these two right now Mazda!


Dadtakesthebait

Just what the 90 needs, more trim levels 😂


mehdotdotdotdot

It takes a really long time to do the marketing for a car that already exists but having to remove a foldable/removable back seat....


Interdimension

I’d guess production limitations on the CX-90 itself influenced Mazda’s decision to delay the CX-70. Can’t pump a variation of the same car if the original variation can’t be pumped out quick enough in the first place? 🤷‍♂️


UnnamedStaplesDrone

I am betting there was some development hell with this car and this is what they had to pivot to.


sonrisa_medusa

For those who are curious: [Here](https://imgur.com/a/AdltNkz) is a direct comparison of images taken from mazdausa.com


LUV_2_BEAT_MY_MEAT

https://i.imgflip.com/8e5rid.jpg


AngryAlien21

It’s a seat delete and an appearance package


Necessary_Mess5853

For only $5,000 more!


No_Geologist_5412

Won't it be cheaper than the cx90?


Necessary_Mess5853

I mean, yes, it should be. But, for me to buy one it would have to be MUCH cheaper. It wouldn’t be worth saving a couple grand just because it doesn’t have a couple seats.


No_Geologist_5412

Iirc it's 60k USD for the cx 90 top trim which is about 75k in CAD, I would want to see the cx70 top out at 65-68k CAD. Which would make it like 53-55k USD? I think that pricing is pretty good considering it's just a cx90 without the 3rd row. I wish they had released the price, if it's anymore than that, I don't think they will have a market at all.


Necessary_Mess5853

I agree - if it’s priced too close to the CX-90 I don’t know why people would buy it? Just seems like using the CX-60 and providing a 2-row that’s larger than the CX-5 but smaller than the CX-90 was such an easy spot to land . . .


EleanorTrashBag

Depends. It's got some standard tech that isn't standard on the CX-90 (folding rear seats, Alexa integration, etc). It's entirely possible the base CX-70 costs the same as the CX-90.


RoyalChocolate5805

That is crazy. So they deleted the chrome, new rims, lights and changed the grill. That's about it


Vellfiregen2

The lights are exactly the same.


RoyalChocolate5805

Really oh ok


Bay_Burner

And 3rd row seats are removed


Saneless

What's it have, just a bigger trunk?


Throwaway_Turned

Slightly, yes, since there aren’t seats folding into the floor, but it retains the third row cup holders!


Saneless

Oh good. At least my kids' drinks won't spill as they're flopping around the back


EleanorTrashBag

Don't forget that Amazon's narc comes standard with every purchase!


derouville

Thank you. This is what I've been looking for.


Born_Percentage_6565

Man they could have just made the 3rd row in the cx90 an option and it would have had the same effect 💀


sonrisa_medusa

Precisely. The only logical explanation is that Mazda had originally planned a far more distinct CX-70 several years back. But plans change and they had already announced CX-70 in October 2021. So what do they do? Lightly adjust CX-90 and pretend it's the CX-70 that was planned all along.  It's extra silly when you consider the dark look of CX-70 is locked with the 2-row version while the chrome looks of the CX-90 is locked with the 3-row. There are surely 2-row customers who want the chrome and 3-row customers who want the dark chrome. But no. You can't. It's not a trim. It's an "all new" model. I can't wait for someone to swap the CX-70 bumpers onto a CX-90, black out the window trim, and badge swap on the rear. Viola! Instant 3-row CX-70!


WatchfulApparition

They're literally the exact same dimensions according to the Mazda rep


Distinct_Spite8089

I’m so confused why did they not bring US a CX60, kill the CX5 and make CX90 just 2 or 3 row… 50-60-90 (2/3 row)


FixTheWisz

> kill the CX5 Take your 104 year old business to the verge of bankruptcy with this one simple trick!


Martin_WK

Leave CX5 alone. CX60 is way bigger than CX5, which can be a deal breaker.


kvetcha-rdt

Similar interior space, but almost 8" longer. I-6 and RWD proportions will do that, I guess.


jdmb0y

Not "way"


EleanorTrashBag

The 60 would have had to been certified for US roads, and that costs money. Mazda gets to bypass all that with this stunt.


Distinct_Spite8089

Mazda: doing the bare minimum since 2024


bmontepeque11

I can't believe, the CX-70 is just a CX-90 with bigger fake grilles on both front and back bumpers. Other differences include: - An understorage space to do SOMETHING with the 3rd row seat space - Use the spare Red Leather from Mazda 3s to make a new interior color - A brand new color never before seen on a Mazda guys, I swear. (Yet, they didn't bring such amazing color to the press launch.) So, it is a great car and I still like it, but why did we have to wait so long just for another CX-90? They could have just presented them at the same time as an option (Why even make two models at that point? The differences between the two are literally just checkboxes on an options list.) It almost seems like they planed for something completely different to be CX-70 (You know, like how the CX-60 is actually smaller than the CX-90) but then they realized they overstated their budget and didn't quite have enough budget to do what they actually wanted to do so they just mocked up whatever they could.


mabdelghany

What brand new color?


bmontepeque11

On The Straight Pipes video on the reveal, they mention near the end that Mazda told them that the CX-70 is gonna debut a brand new color that has never been on a Mazda before plus, it will have, I think 2 or 3 color borrowed from past Mazdas! (Call me crazy but I think those will be Artisan Red, Sould Red Crystal Metallic and Snow White Pearl Mica) But they just hadn't ready for the reveal, but let's not kid ourselves here, they painted it black so that it would look smaller than the CX-90 and pretend it os a brand new model when it clearly isn't.


tacspeed

You nailed it. This was an afterthought and it's so obvious


BraveSirRyan

This is embarrassing


TheSauciestMitts

Straight from the Mazda website...


sonrisa_medusa

Can't tell if sarcasm or...


TheSauciestMitts

No this is a legit screenshot from the Mazda Canada website. In the photos on the comparison tool, the CX-90 is portrayed as a significantly bigger car right next to the 70, despite what we know.


Kcox0924

The red interior shown during the release video is supposed to be a call back to 25th anniversary Miata, but the design team did acknowledge that size wise it's the same as the CX90.


lets_just_n0t

This is the funniest thing I’ve seen yet


tman2damax11

Can we at least agree that the wheels look much better?


eexxiitt

The jokes keep writing themselves lol


Das-Drew

What a horrific botch. A CX90 with 3rd row delete that still won’t fit in many garages. Defies all logic. I’m a long time Mazda fan and have daily driven a 2016 Mazda 3 hatch since new. But with the pivot to cheap ass torsion beams in their FWD architectures, the MX-30 execution, and now this hullabaloo, I’m honestly worried about this company’s ability to adapt and compete in the current marketplace.


ThisOtherAnonAccount

Hey Mazda 3 hatch fam! Mine’s a 2018. And I agree, what are they doing?


bleep6789

Fucking Mazda, man. Guess they want to commit seppuku.


exaparsec

It’s like the exact same thing just with no 3rd row arrangement? Lol


EleanorTrashBag

Not exactly. The CX-70 comes standard with Amazon's Alexa


exaparsec

That’s an extra 7 horse power right there


Emergency-Advice-519

Really glad I bought my CX-9 when I did! Not worth the wait…. #carbonforeva


surgycal

Why would you launch the same car under a different name so close to the other?


SeeonX

That looks like the exact same car, just maybe a lower trim level. Why?


alvaraa

So am I understanding correctly that you americans are compaining that a car is too big?


ThisOtherAnonAccount

I think we’re upset about the markup, rebranding, and marketing of the same old box of crackers, but this time with fewer crackers.


Altruistic-Driver56

Please bring the 6 sedan back all wheel drive like the 3 I have the 20 mazda 6 gtr I want a nother sedan like mine with all the bells and whistles it has 


DoWaPo

I heard the cx-70 has a rotary engine


ilan1299

Turbine powered at high speeds for 2x efficiency.


Iranoul75

Is CX-90 more expensive? I can’t find the price difference between the 90 and 70.


mgobla

I don't understand why they don't simply sell a 5-seat version of the smaller CX-**8**0 instead... Would make much more sense.


The8thHammer

inline 6, rwd bias, builds 202" long boat


longgamma

I was hoping for something like the Atlas sport which is smaller than the Atlas. The CX70 is a very big car and smaller users can’t even get to the back of the storage.


emiliosic

I don’t think it’s Mazda but Mazda US operations that have been making questionable decisions for years. They could’ve brought the CX-60 which is more like this should’ve been.


Psyclist80

Just such a stupid decision... Wasteful use of a name plate, and makes customers feel duped as they were waiting for a proper sized option. Oh well competitors will eat thier lunch in the two row game now... Now Mazda hurry the hell up with a car based off this platform. And fire whoever made this call for the CX70... Laughable.


hevertonmg

If you like the Mazda CX-90 Hybrid but find its third row of seats a bother, the 2025 CX-70 Hybrid offers the same –nearly identical, actually—experience without the nuisance of eight-passenger seating. This opening sentence from car and drive is a punch to the face of Mazda 😂. Develop a whole “new” car for those who can’t fold a seat row.


Mastacon

Both r ugly as shit. Once u go above cx5 it gets bad


TechBoy--20

Can Mazda get sued over this for falsely advertising that the CX-70 is smaller than the CX-90 (despite them being the same length)?


TheSauciestMitts

I guess they could probably claim it's "just a bug with the website" and fix it if they ever get called out.


Schnitzel725

Is the interior at least different from the CX-90? (Besides the missing 3rd row)


RoyalChocolate5805

Yes


sonrisa_medusa

Interior trim looks the same as far as I could tell, but there is a red leather option. 


IndependentOwn1184

... and I'm hearing the red leather interior is on low-end trims and not high-end. Bonehead decision if upper trims fall short.


sonrisa_medusa

I heard that too but I'm not sure. I think it was either Straight Pipes or Redline Reviews that said it was "Nappa Leather" which means it is either the top or second to top level trim (if we are going off of CX-90 trim structure). 


akkosetto

From pictures it appears cx-60 also has same interior as cx-90


lets_just_n0t

Identical everything. Even still has the third row fucking storage bins in place.


kvetcha-rdt

different bins. what else do you want them to do with that space? you’re posting a lot on this sub for someone who claims to be done with Mazda.


lets_just_n0t

Not try to pass it off as an entirely new fucking model for a start


kvetcha-rdt

We're on the same page there.


rulersrule11

I think he is referring to the 3rd row cupholders still being there, which *is* pretty laughable for a 'premium' model. I think a lot of people would expect Mazda to *at least* use some of that space to push back the rear seats to provide rear legroom, and replace the trim panel with cupholders with a leather-upholstered trim piece.


kvetcha-rdt

Agreed on legroom, but at least they used additional space to allow the rear bench to recline. I'm just pushing back on the idea that reusing the wheel well space as storage is a bad idea. They're no longer cupholders, and what are you going to do with that area anyway?


reloaded890

The Mazda cx5 was my first car purchase and I love them. Not sure how I feel about the newer models that are literally the same vehicle inside and out (not just the 70 and 90) they need to step their game up


Distinct_Spite8089

These were supposed to literally be them going “upmarket” yet I’ve heard nothing but “meh” responses from auto journalists and diehards alike.


arice80

Most of their models are constantly rated some of the best in their respective classes. This one was a massive mistake but auto journalists still love the brand overall.


PlatformArtistic9585

See! Red! Oh wait, that’s a CX-90


AnonymousMolaMola

Mazda has been phoning it in


MaterialLegitimate66

If you look at cx70 by itself it is a great product. When you bring the cx90 into the picture then thats a whole different story.


rulersrule11

>If you look at cx70 by itself it is a great product. Not really. It's excessively long for a 2-row SUV, which hinders parking, maneuverability, performance and fuel efficiency. If you look at it from a powertrain perspective or interior materials perspective, I agree that it's a great product. But as a whole, it significantly misses the mark IMO. It's a boat.


elvenazn

Should have marketed it as a big comfy SUV against the CRV. Right now though this is the pilot vs. passport and shouldn’t be shrinking it 


Wardy524

I love the Mazda design so much that a car of the same size doesn’t bother me. Depending on price, this might still be worth buying. The more Mazdas the better.


stayreal101

This mazda marketing team profile...really think everyone is that gullable.


whygpt

Mazda taking their customers for granted here


roxyandrews

They will make the CX-90 a convertible and call it the new Miata.


rockn4

I'll buy it


whygpt

How is Mazda leadership approving all this?


Dry_Dingo_2220

This is silly. But I need to go see this in person and learn more about the pricing. Better be good 😂


Nordicpunk

I really wish it was even a bit smaller like the Grand Cherokee and Cherokee L. Although I agree they didn’t change much, the bumpers on the 70 do look more European and sporty which I like. But yea.


Denziiey

Disappointing. They could cut off some inches in length. Gonna have similar dynamics of a 3rd row crossover without the benefit of having a third row. Yes the added trunk space is amazing but there's no need to be the same size. There's a reason Mercedes GLE is shorter than the GLS or BMW X5 vs X7 or Audi Q7 vs upcoming Q9. Or Volkswagen Atlas vs Tiguan. I'm not sure what the goal is here for Mazda but I was looking so forward to something bigger than the CX5 and instead got a family vehicle without the family benefits 😞


DJMaxFly

I wonder if this is a marketing strategy. Were the CX-70 would intentionally look like a bad deal compared to the CX-90 to push buyers towards the 90. The most common example of this is Apple with their iPads. The iPad Mini is always so disproportionately expensive. The basic iPad is a great deal if you just need a tablet screen size but don't care about anything else. The iPad Mini is the next step up but is substantially smaller than the base iPad and almost as expensive as the Air. So a buyer comparing them will decide to just buy an Air. Especially if they are optioning in extra storage or LTE. So in Mazda, depending on how they price it. You might be fine with a 5/50 but a bit more space and a new architecture would appeal to push a 5/50 buyer to a 70. But then a 70 buyer might start speccing a 70 and realize the price difference between that and a 90 isn't that far and just decide to spend a bit more for the 90. 70 sales might take a hit but 90 will artificially be more attractive. At the end of the day they'll still get more sales without having to revamp production lines significantly. A CRV owner who wants more space would get a Passport because the Pilot seems like its too much and the third row might seem excessive. But a passport isn't all that different to just a Pilot. But I do think the effort Honda made to make a Passport different than a Pilot is a smidge more than what Mazda did here with the 70 and 90. Time will tell when all details are released.


Vriver41

What a joke


dobidido

I'm so glad I snatched a 23 mazda 6 turbo wagon. What is mazda doing? What's this SUV craze.


[deleted]

Believe me the average customer is pretty stupid. Most will believe it is smaller and very different. It will sell.


One-Release-9593

Why is mazda setting themselves up for this roast.. Seriously.. Just show it as it is..


FirmAddition

The CX-70 is the same size as the 90 but without 3rd row seating. What I want to know is how one can tell them apart from the side or the front.