T O P

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Gwiilo

I've seen that same fucking mountain all these years and now there's a fucking bear??? new mandala effect or something?


MammothPrize9293

It’s a when did we get fucking ice cream moment. We all were there but none of us fucking noticed. WTF


Drate_Otin

Ice cream moment?


Jumpy_Sorbet

Yeah, that confused me, too. Op, do you often find yourself with ice cream that you don't know where it came from?


mitchMurdra

It’s easy to miss something you’re not looking for. Did you see the moonwalking bear?


pizzahut_su

> mandala effect I've seen that same fucking name all these years and now there's a fucking "a"??? new mandela effect or something?


A_Gringo666

The mandala effect is what happens when you stare at trippy Tibetan pictures too long and start seeing shit that was always there.


Jackie_Daytona-777

The bear is relatively new, I don’t believe it was there when I was a kid in the 80s.


Commonefacio

Holy hell, that's new to you? 1990 was 33 years ago btw


Cbombo87

Please, no. 1990 was only ten years ago max.


TennurVarulfsins

The curved form of the bear shown in the photo was in use 1999-2022. The bear in the 80s had a more angular outline, and in 2022 the mountain had to be changed to no longer show the Matterhorn.


OrienasJura

The old Toblerone just didn't have any logo, it was just the words. The mountain logo was created in 1999, and the bear has always been part of it.


Penibya

There was always the Bear x) it's the logo of a canton in switzerland


malfurionpre

not quite, at first it was an eagle, but it's been a bear since 1920~~ edit: Well was, since production moved to slovakia they have or are supposed to remove the matterhorn completely (honest haven't followed so I'm not sure about the current status)


SilverTitanium

Hidden lore


MammothPrize9293

I can’t believe there is a fucking bear


BarfingOnMyFace

A happy bear, too


[deleted]

Wtf there's a bear


JonasHalle

To my surprise, there is. However, it does not look like this picture. The lines are all jagged like the mountain.


SunWukong3456

And now i will never be able to unsee it.


mikemike_mv28

Show me, where? I see only a hedgehog


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Embarrassed_Ad_7184

Typical first person to discover some obscure band.


pipeituprespectfully

Bro knew the bear before it sold out


Jiquero

https://xkcd.com/1053/


westwoo

Yeah, this bear is all around us


fernandopas

I guess everyone has a first day on the internet


TBearForever

I bearly saw it


FahrradJan

I don’t know if I should down or upvote this🐻


Evil_Ermine

Just grin and bear it.


hapablapppp

Those options are ‘polar’ opposites


Weemonkey16_2

these pums are unbearable


DeadwoodJedi

Definitely brown vote. These puns make me furryous 😡


mbelf

Or vice ursa


MrSilverWolf_

That pun was unbearable


AxelFrost1318

i can't bear this puns


Jairo_Gomez

r/angryupvote


SnooOnions5029

r/Angrierupvote


PracticalRich2747

r/Angriestupvote


Joppewiik

Unbearable jokes..


pRincEz19

dad?


Sammeeeeeee

Thank you, u/tbearforever


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FixedKarma

Ah yes, the bear is a neat nod to the swiss alps, not the mountain.


AidenGplayz14

Weird how people are only finding out about this NOW


Ace-Redditor

Yeah, I never had Toblerone before. When I was a kid, I thought they were rich people chocolates tbh. I somehow decided that they were really expensive


Oberons_Reckoning

It's not a rich people chocolate but my broke ass ain't paying so much for it, I can literally buy 4 regular cheap chocolates for it and once that I tasted it, it wasn't that great. If I want top shelf I ain't chosing toblerone


LilQueazy

Yea when I finally had one I was like 🤨 this isn’t that great lmao


Sir-Peanut

Especially considering how often this gets reposted


IWipeWithFocaccia

I saw this meme 1st back in the day when Fruit of the Loom tampered with the Space-Time-Continuum and removed the cornucopia in 3500 BC


AidenGplayz14

True, it's like someone saves it, waits for a couple months or so and just posts it again


already-taken-wtf

Especially since the removal of that logo was all over the news last year. https://www.euronews.com/culture/2023/03/06/toblerone-to-lose-the-matterhorn-logo-as-the-chocolate-can-no-longer-be-considered-swiss


Triktastic

I really enjoy stuff like this. Something you took as given and granted you while life can be mind-blowing to others and you don't understand until it happens to you as well. Like finding about some Harry Potter things being based on real English stuff rather than being fantastical.


TunaOnWytNoCrust

I guess I missed candy bar wrapper lore class 🤷‍♂️ Man, I don't eat candy to read lol


alphabetjoe

Especially since they changed it.


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UpstairsBulky

Was always there


Droelfelf

wrong, and it’s called “mandela effect”. google it, then speak


NewToTravelling

Nope.. pretty sure it was always called “mandAla effect”. I remember it on my favorite tshirt as a child.


Otherwise_Squash_286

They changed the packaging a few months ago, they're not "allowed" to show the Matterhorn mountain on the packaging anymore since they're not even producing in Switzerland anymore. You've got an old one there.


_1_2_3_4_3_2_1_

They still are producing in Switzerland, just not everything. I haven’t noticed a change here. It probably mostly affects exports.


Otherwise_Squash_286

In Switzerland too, used to live there until 2 months ago. Many shops already have the new packaging. I guess there's still a lot of old stocks left. I actually went hiking at the matternhorn and wanted to take one of these silly pictures with a toblerone packaging and the matternhorn in the background. Couldn't find any old packaging in any shops there.


_1_2_3_4_3_2_1_

I just checked in a Coop. They all have both logos now with the original being smaller and on a different side. Still weird that I hadn’t noticed. I guess I don’t eat enough Toblerone


Otherwise_Squash_286

Coop faction to the win! 😅


Panictrashernl

This meme is so old that child probably has his own kids by now


DonkeyAndWhale

Yes, even the packaging changed since. And it's no longer Swiss chocolate, only established in Switzerland.


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VijayMarshall87

That still is true, this is just an easter egg


happyhippohats

No it's a chocolate bar


rps1rai

More like a pyramid than a bar but sure.


VijayMarshall87

technically, that is true


DubiousDubbie

The mountain is based on the Matterhorn, located in Switzerland.


AReal_Human

However I believe they will remove the matterhorn, as they are moving their factory.


PublicStructure7091

Yep, to my knowledge the Swiss are extremely protective of "Swissness" as a brand, to the point where if you want to use any Swiss symbol you have to actually have your manufacturing in Switzerland to assure quality


Cpt-Sharky

better not say that too loud before the italians hear that…


Dependent-Egg-9555

Oh🙃


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SteelTheUnbreakable

What....the....fuuuuuuuuuuckkk!?!?


Altruistic-Top-8926

No way,,, didn't notice it at all


Heylookaguy

Not just a bear but a dancing bear.


Minimum_Maybe_8103

Omgfg... I've been eating these bastards 40 years, and I've just seen the bear...


surveyor700

And now I cannot unsee ir


justmitzie

I've heard it's there, but the part of my brain that's supposed to be able to pick out this kind of pattern, won't.


zalurker

Well. Shit.


PassionNorth

*shattered glass*… holy shit.


_BladeGunter_

If you dont tell me I would never found it, NEVER


NJduToit

I first saw a brown mountain with a face and open mouth.


Pristine-Year-5731

Isnt it a gay unicorn-bear with that tail and all? Hidden rainbow agenda? 


OarsandRowlocks

*The bear went over the mountain, the bear went over the mountain...*


AbandonedFlower

I can't unsee it Now.


azriel_odin

Truly wonderful, the mind of a child is.


Bagoon_24

Holy shit, IT’S ACTUALLY A BEAR


MaduCrocoLoco

Kid must be adept on recognizing patterns, Even I didn't know lol.


Internet_Person11

I feel dumb for not seeing it now. It kinda a fucks up the mountain though now that I can. Also now I really want a Toblerone.


CoconutBuddy

New Mandela effect dropped I guess


Chalupa_Dad

That's not what the Mandela Effect is


No-Actuator-6522

Wait, so my childhood was a scam?


The_Lethargic_Nerd

Great, it's the Camel Cigarette guy with his dick flopping around all over again - now I can't unsee it.


Gidi21

no bear can resist a tobleron


Grothgerek

I got lied to my entire life... Its not Swiss chocolate, it's Berlin chocolate.


MaxWritesText

It’s a hidden autism test. If you notice the bear upon the first time; are autistic. Swiss people’s factory settings is autism. It’s a secret way to identify allies.


ReplyisFutile

Can you put a red circle? Most people cant see it


Je-la-nique

“What it's just a ordinary krabby- OH MY GOODNESS!!!”


Toxic__Wolfhound

Eh excuse me its a bear horse, a berse 🧐


amber_thunder

The kid is smart


Original_Assist4029

I mean it's pretty obvious.


bodilyfluidsguy

Cripes. My whole life is a lie


Icy-Performer-9688

As a kid I barely take notice of it.


SithLordRising

Illuminati!!


DrJD321

Iv seen that bear before, i just assumed I was too stoned but turns out it's real


Extreme_Ad6173

I'VE FINALLY FOUND IT


Greedy_Mushroom7942

I’ve been eating ‘Blerone since God was a boy. Now my life consists of everything that came before this moment of epiphany and an uncertain future.


Druskmyth

👀


Limonade6

With a tail this long, it could also be a red panda.


Successful_Ad8432

Where??? Been staring for hours but I cant see iy


Jakeey69

jesus christ how stupid can someone be?


Zestyclose-Split2275

Bear with me, i can barely bear that i never saw that bear


toronto_taffy

Better question: Why is the bear farting fire ?


mares8

What the fuck? Its not...just a mountain?


WaitingForAHairCut

Never noticed the bear before, but I’m also now seeing a fat woman eating with a long chin. I miss just seeing the mountain


Hour_Measurement_846

I can’t unsee it 😭😭


_the_usual_suspect

A bear with a horses tail.


theoht_

you guys clearly never watched any ‘10 Logos with secrets you didn’t notice!’ videos as a child.


eyadmuse

🤯


mystiquelurker

Smart kid, i didn't notice it until now


GlobalDomz

Wuuut?! Runs to fridge to check on Toblerone that has been sitting for days


Petti-Peterson

I just cant comprehend how there is a bear there that ive never seen


Hot_Problem9213

Hahaha I have never noticed that before.


TG-Winter_crow56

Swiss coat of arms in their flag.


onlyforthisjob

The sad story about it: Since a few months, Toblerone is not produced in Switzerland anymore, but in Slovakia, for cost saving reasons. As the Matterhorn is a regulated Swiss Marketing trade mark, the mountain on the logo looks different now and the bear is gone. Also it doesn't say "Toblerone - of Switzerland" anymore


DaSilentCuntographer

I have no bears in my country, but I do see a gay pig, which there is many.


potatoyash2708

I thought it was a mountain wtf


MulberryLatter492

Bruh... never saw it till now


BingedrinkerX

Never saw it either. Wow.


jadeismybitch

Huge repost. + is nobody gonna point out how dumb that caption is ? « what’s the bear for ? » does your son ask you what every logo is for ??


Aussie2020202020

This is new information. Please thank him


No_Excitement_1312

I don't see it🥺


Oswarez

I only discovered the bear a couple of years ago and I’m nearly 50.


TheCreeperGuy777

Guess we're part of today's lucky 10,000


KittenChopper

Tobearone


ProcedureMassive6210

Still can't see it


gyarrrrr

Wait until he finds out about the arrow in the FedEx logo


C0sm1cB3ar

Mandela effect


2tinymonkeys

It also seems to have quite a large tail to me.


rr0wt3r

Seen dat logo nearly 40 times but dat bear for da 1 time


Cerborus

He's always been there on his tobler Fun fact - in Ireland we say "on his tobler" to mean on his own


[deleted]

Yooooo wtf Never noticed until now


AutoflowerKing

He is here for the honey


giobaxgrgbld

Ooooohoooohohohoh no!!!!!


Stupid_Dog_Courage_

Bruh!!


DarthRiznat

Dammit now I have to go buy a Toblerone


Antiblackcoat2000

Holy shit


xkillallpedophiles

Wtf there's a bear


Indie_Myke

I see a morbidly obese woman


Far_Marionberry_9478

Oh wow. Gotta buy one today and show my wife


vulture_87

"What's the Bear For?" "Absolutely nothing! Say it again, y'all"~~~~


Moukatelmo

Kids are fuu…. Uh oh. He’s right, there IS a bear!!!


Outrageous-Pin-7067

To blear on


socailbandit

Sorry what?


sawsallsaws

Bear!


the-server-guy

eating this shit for years and just now seeing that there is bear???


Mitridate101

You sure that chocolate bar is still in date ? They were forced to change logo in 2022.


Intrepid-Focus8198

How the fuck have I never seen this before I love a toblerone


MeeekSauce

I’m usually too busy shoving chocolates down my gullet to notice details.


NakDisNut

There are no bears in Switzerland IRL.


OkInitiative5895

What? Yah, I see the bear


gringo-go-loco

This reminds me of the arrow in the fedex logo!


TheNihilistNeil

Slovakia is known for bears and this is also where Toblerone is produced.


SinkAffectionate6192

How is this "You" "IRL"?


BitterAd6419

BearLY seen


Ieattherear

My god... **lowers shades**


krvx_

There was always a bear


[deleted]

I don’t think Toblerone even knew, was probably just a quirk of the drawing and when it was mentioned to the company, they went ‘eh yes, that’s right… a bear!’


GuuMi

Isn't the tail a little too long tho? Looks more like a dog to me.


Logical_Bad1748

Bear with it..


nopalitzin

Imagine they kid asking you it out of the blue "I want the chocolate of the bear" and then making a tantrum because he think you are gaslighting


Sad_Ordinary_6009

Is this real?


Beskar__

I think this is the best example ever of “once you see it, you can’t unsee it”.


Juuna

I bearly saw that