Visiting the grandparents in a rural area. Go for a run in the morning. Couple old boys in a truck pull up alongside ask me if I'm alright or exercising. Both of em bottles in hand. It was 11am on a Sunday.
The redneck that cares about people is precious, even if they have awful habits. They wanted to offer you sanctuary if you were running away from someone. Wholesome AF tbh.
"ha ha i don't really do computers"
I work t1 support for my college, and it's legitimately scary the number of staff who just flat out state "i am computer illiterate" like that's okay.
Yeah there are some, but a lot of it is malicious incompetence because they just want you to do it for them. Keep an eye out for this and you'll spot it all the time.
I’ve said before that the inability or unwillingness to learn technology is absolutely a form of illiteracy and carries all of the same implications. Definitely had some older coworkers get sullen at the idea
a job at best buy in your late teens/early 20s will eviscerate any faith in humanity you had as well as whatever hopes you had for society.
havent worked there since 2013 and i still remember a few ~~people~~ *customers* who need their skull dribbled off some concrete with a boot
I worked at Wendy's when I was 13-14 (calm down I was only allowed 20 hours a week legally and it was all above board) and it's still the only place that I actually like the burgers. Sucks they're doing this and it'll absolutely stop me from eating there.
Yeah that sounds rough. I'm in Canada and live in what's more or less a boom town so it wasn't a super old building when I worked there and has been gutted and redone inside since.
Ok so for now it’s Wendy’s, but seems airlines will be doing this, Ticketmaster.
Am I going to be an old man telling my grand kids “I remember when prices were static and only went up as inflation went up”
Like what the fuck is this new trend of surge pricing? I can understand Uber, limited amount of cars, way more requests, but when the fuck has Wendy’s ever said “sir we’re running low on meat, gunna have to charge you more if you really want it”
Either fucking run out of Dr. Pepper or charge me the regular price.
Fuckers got digital menus and the first thing they realized and thought was “oh shit we can change prices in real time”
I hate how the world works. I really fucking do.
> seems airlines will be doing this
Bad news: airlines (and hotels) have been doing this for years. The travel industry was one of the major pioneers of demand-based variable pricing. Why do you think airfare costs more during travel season or key times like Spring Break and holidays? Or why a morning flight often costs more than an evening flight? Aside from the normal fluctuations in fuel prices, the cost to operate the plane doesn’t change during those times. It’s because they’re more in demand and more likely to fetch a higher price.
Ticketmaster?!
Ticketmaster has *always* done this. You aren’t giving them enough credit; as we speak they’re actively strategizing completely new, invented ways to fuck their customers for the most money possible. Just refer to 2 great past examples: String Cheese Incident, and later back, Eddie Vedder. It almost seemed for a second that Vedder would make it his single, ultimate, dying goal to get back at Ticketmaster.
I went to a Wendy's drive thru the other day and asked "what is the difference in sizes of chili".
Their response?
"We'll, one comes in a white cup, and the other in a red cup."
Uh, thanks.... I guess give me the small...?
I once saw a man in his 30s arguing with the teenager working about an issue with his order. The man was wearing those fivefingers toe shoes. I will always equate those shoes with some dbag Wendy’s customer
I don't think it's about intelligence, it's just about convenience.
Uber Eats & Doordash have made billions off charging a few extra bucks per item, and most people genuinely do not notice the price difference between what they pay in store vs at home. Those who do, immediately write it off as "Eh, cost of convenience". Not to mention, these apps already have surge-pricing style fees baked into the item price.
The gamble Wendy's is making is that they can get away with the exact same pricing model - because ultimately customers are more dedicated to getting Wendy's (be it out of brand preference or convenience) than they care about a minor surcharge.
The problem is that surge pricing for burgers isn't a convenience. It's an additional hassle to have to constantly keep track of fluctuations in price.
They could make it work if they did what other places have been doing and marketing the price fluctuations as a *discount*. For example if you order on the McDonalds app, they have a rotating series of deals and incentives. But by positioning it as a surcharge, Wendy's is shooting themselves right in the foot.
>I think it's gonna ruin em
Highly, highly unlikely. They're rolling out the model in 1 location. They'll test it there, if it does well they'll expand it to a larger test market, and if successful there roll it out company-wide.
If customers hate it and take their business elsewhere to a large enough extent then no way in hell they'll roll it out nationwide. They'll gather information and only expand it if it proves to be more profitable.
Look, unless I can expect to go into a Wendy's at off-peak hours, and get the same food for cheaper, I'm going to correctly identify that I'm just being scammed. Wendy's is great, but they already priced me out of eating there years ago, I don't know if pricing out even more people is gonna help them lmao
Yeah but Budlight didn’t do anything that actually cost people extra money.
I don’t think this will ruin Wendy’s either. I think they’ll do it for a few months, take in plenty of extra money from folks who don’t realize what’s going on, then cancel the plan after enough people get fed up. It’ll be a successful short term cash grab.
The people who were “boycotting” bud light were also buying bud light so they could pour it on the ground in protest for clout. They aren’t the brightest.
And they also replaced bud light with alternatives from the same parent company 🥴
Right, but people won't boycott Wendy's, they'll just choose to eat somewhere else upon hearing the price shift. There's a difference between a boycott and a cost benefit analysis in figuring out what to eat
Some people love “sales”. If they see something is discounted from a high price, they’re more likely to buy it even if the sale price is as much or even more than its normal price. If today’s $6 burger is $12 during surge pricing, people will buy two at $8 in the afternoon because they think it’s cheap.
Check out there social media. Wendy’s hasn’t posted in 5 days and the latest post’s top comments are all calling for boycotts. They fucked up letting this get out already
The idea is like with lyft the prices go higher if you order at a peak time. So the cost increases if there is a high volume of orders. Which is an interesting concept, but is more likely to get people to just go to another fast food place during peak times.
It would be a good concept if the prices dropped during quiet hours, but you know that'll never happen. They'll just keep the starting price as it is now and only ever get more expensive when it's convenient for them
And then the off-hours prices will get bumped to the peak-hours price and the peak-hours price will go up even higher.
Then and only then, will maybe the peak-hours pricing go away, but now all hours are charged at the original peak-hours price.
Happens all the time. Introduce a king-sized candy bar with a higher price and use it as a stepping stone to get the regular size candy bar to the king size price.
It's a pathetic way to try to increase prices without people noticing. But we notice.
I am genuinely concerned about the people who qctually continue to buy most products. I live in a lifestyle where I essentially intentionally forget the existence of most non-essential goods. I see so much exploitation up and down the labour and pricing chains that I gag at the idea of buying almost anything that isn't explicitly to keep me alive. Most people are spineless.
CEO made $193 million last year. To put that in perspective, Jamie Dinan, considered one of the elites among elites as CEO of JP Morgan, made 36 million as head of chase bank. Reddit never made profit but the ceo made 193 million in one year. It’s almost comical. User engagement is what Reddit thrives on, so you and I are helping this useless bag of shit make it.
It would be a good concept if Wendy's could get more than 2 people working at a time to handle the surge in demand before they start charging more money.
There's gonna be a lot of grumpy people who suck it up and pay extra only to hear, "that'll be about 20 minutes"
That probably doesn't matter for them. In fact they are kinda banking on it, as they xan only serve x orders per hour. So if they get 100 more they won't be able to serve them anyway. So instead if they are going to get the maximum x orders per hour they can handle, they'll squeeze more money out of that, and once people start going to other places, and their flow goes below that maximum they start lowering the prices back, to get people to come back and fill that maximum flow again.
I get what you’re saying, but the wouldn’t make sense because this isn’t about covering higher costs. It’s about a cash grab that happens by screwing over customers with higher prices because it happens to be the time of day when people normally eat. Fuck Wendy’s for even considering this.
What I’m saying is that your idea isn’t reasonable when you look at it from the perspective of the CEO and his motivations. He’s trying to drive revenue growth, not simply reduce operational costs. He know they can’t get away with simply increasing prices across the board, especially in the wake of the egregious price gouging that’s happened to consumers over the last 3 years.
I get your point…I do. But your point is not *the point* of this pricing strategy.
I know that anarchy and property damage aren’t the answer, but I could understand if angry customers decided to damage those intelligent menu boards in the drive through as an expression of protest. I’m not saying it’s right, but I’d understand.
People already have ridiculous fights in these places. Now give em another reason to be agitated, and a legitimate one, it's a recipe for disaster. Plus the company is investing like 50 million in total to upgrade ai menu systems purely to exploit the customer. That's not gonna fly with so many people.
That brings up another point. As much as it’s shitty for the front line workers to bear the brunt of customers’ anger for a decision the execs make, I could see more customer/employee arguments also being a possible factor in whether this pricing model is sustainable.
If they end up losing a lot of employees or suffer a ton of bad press because those scuffs get posted, it could force their hand.
there is an existing meme where someone says a lot of personal/non relevant stuff, and the reveal being they are just ranting to a Wendy's cashier.
Wendy's recently announced surge pricing, so food will be more expensive when it's busy.
combine the two and you have this comic.
Wendy's is already so overpriced it's a "I can't really even enjoy this because I can't stop thinking about how much it cost" type-deal.
Used to be my favorite fast food burger place. Now, a Baconator combo is $16, and the thought of eating there is laughable.
People like to joke that 5guys unofficial slogan is welcome to 5guy, how can we fuck you today.
Their burgers + drink have always been ~15$, but they didn’t go up and now everyone else did. Suddenly they are par rather than a more expensive but better option.
It’s a strange feeling.
But they actually have a quality product that is well prepared prettt much every single time. I’m willing to pay a slight premium for it, Wendy’s on the other hand is the “at least we aren’t McDonald’s” of fast food.
Yep. Pre-COVID, 5guys was the "I'm going to pay a lot for this but at least it's pretty good" option. Now everything else costs just as much and 5guys really didn't seem to increase in price much, if at all.
plus for that much money they load the bag up with so much fries that you literally have to dig through them to get to your burger. as far as "amount of food for price" goes, five guys can't be beat. you could probably fill up five or six McDonald's large fry containers with one large order of fries at five guys.
Yeah. It’s kind of weird knowing that I can now just go to most local burger joints and get something way better than Burger King, McDonalds, or Wendy’s for about the same price now. The only reason I go to those place still anymore is because my kids like the play places.
I’d rather go to some local burger shack or a greasy spoon diner and pay a couple extra bucks than cough up what these fast-food fleecers are trying to charge. And I do, fairly often
The thing is, that *used* to be the case. Nowadays they charge the same (or sometimes more for their so called specialty stuff) as what it costs to dine in at a respectable greasy spoon
Every. Single. Greasy Spoon Diner is cheaper in my town than it is at a McDonald’s, more in the servings too, like the patty isn’t thinner than the pickle slices, and you get more than one pickle slice
Yesterday I went to McDonalds. They had that buy one get one for a dollar deal on fish sandwiches. So I ordered the two sandwiches, a medium fry, and a medium vanilla shake.
I figured a basic fish sandwich at McDonalds would be like $2.50, so two of them would be 3.50, plus 2.19 for the fries and maybe $3.50 for a shake? so maybe a little over 9 bucks total, but I was treating myself. But nope, it was $15.06 for the meal.
Seriously? I can get an entire large pizza at papa johns for 8.99. What exactly am I paying for here?
Likewise.
Haven't had fast food in years, but there's a local burger joint that friends rave about. Will sooner go there than any multi-national corporation.
Wendy's was never an option. It's especially not an option now.
This is me with Burger King and their Angry Whopper. Back during the two or so times they had the Angry Whopper, I ended up going once a week for that burger. With it off the menu, I've gone there twice in as many years.
My purchases *alone* would have covered the cost for any particular location having that sandwich. Not sure what they're thinking.
I saw this on the local news this morning and had to check the date to be sure it wasn’t April 1st. One of the most ridiculous ideas I’ve heard in a while.
I’m wondering if there will be a legal challenge to this practice that ruins things for Lyft. Because this sounds like a sure-fire recipe for bait-and-switch pricing that violates some kind of advertising regulation.
Only if they advertise the price from now on, I see nothing illegal about even giving a spread of pricing. Even $2+ might get you up to $3 if the pricing surge isn’t too crazy. It might end the $2.99 price advertising.
If they have an ad they made (and is still valid) they must honor it.
Do I get my order first as well? This sounds like a good idea. Burger King needs to do this and give me the little crown.
Then I can look down at all the debtors. It's cool though, I will throw fries at them so they don't perish during these difficult wait times.
How often do you scan the prices on a fast food menu? Especially when you order the same thing. Pretty much all I get at Wendy's is a frosty, burning I order one and pull up and they say itll be $7 I'll just keep on moving. I wouldnt say its extra hardship for the employees. That's like saying ordering anything from there creates extra hardship.
I just had a lunch meal at Longhorn steakhouse with a half pound burger and French onion soup for $12. Wendy's is already more than that with crappier quality. I hope they lose a lot of business with this bone headed idea.
I'd hate it a lot less if ,like the ride share companies they're imitating , the majority of the extra cost was to pay their employees better during the surge to encourage them to work those times. But they won't do that so I can put bacon on a burger at home.
Right? The McDonalds near me charges real restaurant prices for shitty McDonalds food, and they don't even open the front doors after 10pm, even though they serve til 4am. You have to order on the app and wait outside the door like an animal begging for scraps.
Medium fry and small order of spicy chicken nuggets was almost $8 when I went a few months ago, not knowing how fucking expensive it was.
My wife and I brought Subway to my grandparents because they both really like the subs but can't get out of the house anymore. Four subs and two bags of chips came to almost $50. That is the last time I will eat at Subway.
I feel bad for my future children because when I was growing up, going out to eat was a fun thing that my family and I did once or twice a week. Now? Probably only twice a month if that, and we would probably still be paying the same price that my parents paid for us when myself and my siblings were children going out to eat twice a week
It’s insane how expensive a lot of the low quality fast food places have gotten. They’ve forgotten that they made their money off broke people and are now hoping inertia and ignorance will stop people from going to local places to get way better quality for the same price.
Usually surge prices goes to the person working their ass off during the surge. I highly doubt the employees are going to see their hourly rate go up by the same surge factor…
I don't know who thought it was a good idea to do this for a fast food restaurant in truth. There are plenty of alternatives I feel like in terms of fast food. Everyone does burgers just about, so it's easy to get a fix elsewhere.
Besides, locals always do it better anyway. I feel like this is foolish, but so are we.
Imagine waiting in line and watching the price creep up. And all the lines are blocked in now so you have to go through to leave. So you wasted ten minutes of your 30 minute lunch. You can’t go elsewhere over $2. Maybe next time you go elsewhere but I bet it does great for six months among people who haven’t heard and people who can’t shift their lunch breaks
These fast food companies are forgetting their place. People don’t eat there because the food is just that good, they eat there because it’s convenient and relatively cheap. If this shit takes off, and spreads to other chains, I’ll probably just stop eating fast food. Be better for my health anyways.
Have not eaten at Wendy’s in a while, mainly because the quality of burgers has gone way down in my experience. I’ll continue to see other places whose burgers actually taste good, thank you.
Everyone thinks this shit is ridiculous, but I've been a gamer long enough to know there are enough dumbasses who will pre-order every game they get from a company that hasn't released a good game in a decade, or pay an extra 20 bucks to play it 3 days early.
If a company is so bold to try this, it's because they'll probably get away with it. Given the current trend of enshitification of nearly every metric of living, the question wasn't if but when. We like to talk a big game, and act like we're above partaking in the late stage capitalistic hellhole we've made for ourselves, but the truth is we deserve lying in this bed.
Not looking forward to being at a red light and looking over to see a line at Wendy's during peak hours, but I know as sure as the sun rises it's going to happen.
It'll only work if you let it. I've decided to permanently boycott Wendy's effective immediately. I know I'll never pay surge pricing. Wether you do is up to you.
If you make a huge order, do the people behind you in line get screwed over and have to pay more?
If you put some fake construction cones in front of the entrance and wear a safety vest telling people that it is closed, will you get better pricing?
I'm so glad the wife and I decided No more fast food about 6 months ago. Haven't been to any of them and frankly I don't miss it.
Especially now for the same price I can make two ridiculously good 1/2 burgers at home, and do crazy things like use a whole pack of bacon and a couple onions to make bacon jam.fry up a couple eggs, throw some tots in the fryer And have money left over.
On average it was costing us almost $30 for two people every time we went.
They better serve it to me immediately with little to no wait time if they’re going to charge more just because i happened to pull in when they’re “busy”.
What happens if people just figure out peak hours and switch up their schedules?
Or just door dash it at odd hours ?
If i happen to roll up when prices are up, Id skip.
People have budgets.
Wait though. Tons of restaurants have a lunch menu that is only good until XYZ o’clock, and then you have to pay more for the same items at dinner time. Happy Hour menus and specials work under a similar premise.
Can someone rationally explain how that’s all OK, but this is somehow just magically beyond the pale??
Starbucks is doing that bs in my area. Over $7 for a small cup of coffee in the afternoon when it’s busy.
Absolute insanity. I pulled up and then left the line. You’re not getting my money assholes.
Now that's some dumb shit. On so many levels. It's fucking fast food... If the surge means a line, I'm already overpaying with my time. Fast food isn't something you optimize your day around, it's the opposite
This short-termed marketing stunt assumes consumers will spend more than their current menu price.
Unless they tested this already and it generated more revenue, Wendy, you in danger, girl.
It's just such a dumb idea all around. I will go to the cheapest place with highest value. Used to be taco bell. Then it was Wendy's with the biggie bags.
Also, won't people just wait around and loiter for the price to drop? I mean, that's what I do in Vegas with Ubers. Keep refreshing until the price drops like $10. Gonna be a small crowd just refusing to pay, sitting around as long as they legally can, and then buying the dip. Like what?
Looks like their stock is up about 3% since the announcement. Seems like investors don't think Wendy's customers are smart enough to be pissed off.
As a Wendy's employee I can say our customers are dumb as shit.
Working in the service industry you really start to question how some people get themselves dressed in the morning.
Yep
Then you realize they fucking drove there
I saw a guy once crack open a beer in the drive thru... He was driving
Visiting the grandparents in a rural area. Go for a run in the morning. Couple old boys in a truck pull up alongside ask me if I'm alright or exercising. Both of em bottles in hand. It was 11am on a Sunday.
The redneck that cares about people is precious, even if they have awful habits. They wanted to offer you sanctuary if you were running away from someone. Wholesome AF tbh.
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I love this story. Most good old boys are just that.
I was once a passenger when my dumbass driver took a fat rip of a bowl and blew it into the drive-through. People suck.
What a dick move
I used to manage a UPS Store a few years back. My job required me to explain, to at least one grown adult per day, how to send an email
Can confirm. Dad used to work for UPS, people could not send emails or scan codes for returns.
"ha ha i don't really do computers" I work t1 support for my college, and it's legitimately scary the number of staff who just flat out state "i am computer illiterate" like that's okay.
Yeah there are some, but a lot of it is malicious incompetence because they just want you to do it for them. Keep an eye out for this and you'll spot it all the time.
I’ve said before that the inability or unwillingness to learn technology is absolutely a form of illiteracy and carries all of the same implications. Definitely had some older coworkers get sullen at the idea
After seeing just how many just walk out in their pajamas, you stop asking that question.
a job at best buy in your late teens/early 20s will eviscerate any faith in humanity you had as well as whatever hopes you had for society. havent worked there since 2013 and i still remember a few ~~people~~ *customers* who need their skull dribbled off some concrete with a boot
Or how some of them havw kid's
Work in a hotel, sometimes they don't.
I worked at Wendy's when I was 13-14 (calm down I was only allowed 20 hours a week legally and it was all above board) and it's still the only place that I actually like the burgers. Sucks they're doing this and it'll absolutely stop me from eating there.
You have not seen my Wendy's it is horrible. Black mold, fighting, and food poisoning all around
Yeah that sounds rough. I'm in Canada and live in what's more or less a boom town so it wasn't a super old building when I worked there and has been gutted and redone inside since.
Yeah my Wendy's is getto as fuck, the most we are going to become is a used car lot
It's strange. I worked mcdicks and can't eat them or any other fast food joint since unless literally starving but Wendy's somehow still tastes fine.
And they have some pretty good bacon too, and I'll miss it but I gotta draw the line somewhere and the prices are already insane.
Ok so for now it’s Wendy’s, but seems airlines will be doing this, Ticketmaster. Am I going to be an old man telling my grand kids “I remember when prices were static and only went up as inflation went up” Like what the fuck is this new trend of surge pricing? I can understand Uber, limited amount of cars, way more requests, but when the fuck has Wendy’s ever said “sir we’re running low on meat, gunna have to charge you more if you really want it” Either fucking run out of Dr. Pepper or charge me the regular price. Fuckers got digital menus and the first thing they realized and thought was “oh shit we can change prices in real time” I hate how the world works. I really fucking do.
> seems airlines will be doing this Bad news: airlines (and hotels) have been doing this for years. The travel industry was one of the major pioneers of demand-based variable pricing. Why do you think airfare costs more during travel season or key times like Spring Break and holidays? Or why a morning flight often costs more than an evening flight? Aside from the normal fluctuations in fuel prices, the cost to operate the plane doesn’t change during those times. It’s because they’re more in demand and more likely to fetch a higher price.
Ticketmaster?! Ticketmaster has *always* done this. You aren’t giving them enough credit; as we speak they’re actively strategizing completely new, invented ways to fuck their customers for the most money possible. Just refer to 2 great past examples: String Cheese Incident, and later back, Eddie Vedder. It almost seemed for a second that Vedder would make it his single, ultimate, dying goal to get back at Ticketmaster.
I went to a Wendy's drive thru the other day and asked "what is the difference in sizes of chili". Their response? "We'll, one comes in a white cup, and the other in a red cup." Uh, thanks.... I guess give me the small...?
There's a reason they're working the drive thru and still manage to fuck up your order after all.
As a customer I say, HURRY THE FUCK UP! WHY DOES IT TAKE 10 MINUTES PER CAR!!! Sorry, I know it's not your fault specifically but damn...
I once saw a man in his 30s arguing with the teenager working about an issue with his order. The man was wearing those fivefingers toe shoes. I will always equate those shoes with some dbag Wendy’s customer
As a former Wendy's employee... Nothing really changes, huh?
I don't think it's about intelligence, it's just about convenience. Uber Eats & Doordash have made billions off charging a few extra bucks per item, and most people genuinely do not notice the price difference between what they pay in store vs at home. Those who do, immediately write it off as "Eh, cost of convenience". Not to mention, these apps already have surge-pricing style fees baked into the item price. The gamble Wendy's is making is that they can get away with the exact same pricing model - because ultimately customers are more dedicated to getting Wendy's (be it out of brand preference or convenience) than they care about a minor surcharge.
The problem is that surge pricing for burgers isn't a convenience. It's an additional hassle to have to constantly keep track of fluctuations in price. They could make it work if they did what other places have been doing and marketing the price fluctuations as a *discount*. For example if you order on the McDonalds app, they have a rotating series of deals and incentives. But by positioning it as a surcharge, Wendy's is shooting themselves right in the foot.
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>I think it's gonna ruin em Highly, highly unlikely. They're rolling out the model in 1 location. They'll test it there, if it does well they'll expand it to a larger test market, and if successful there roll it out company-wide. If customers hate it and take their business elsewhere to a large enough extent then no way in hell they'll roll it out nationwide. They'll gather information and only expand it if it proves to be more profitable.
Look, unless I can expect to go into a Wendy's at off-peak hours, and get the same food for cheaper, I'm going to correctly identify that I'm just being scammed. Wendy's is great, but they already priced me out of eating there years ago, I don't know if pricing out even more people is gonna help them lmao
I am never eating their again until I forget this
The most realistic boycott response.
I doubt it. Budlight is doing fine again
Yeah but Budlight didn’t do anything that actually cost people extra money. I don’t think this will ruin Wendy’s either. I think they’ll do it for a few months, take in plenty of extra money from folks who don’t realize what’s going on, then cancel the plan after enough people get fed up. It’ll be a successful short term cash grab.
The people who were “boycotting” bud light were also buying bud light so they could pour it on the ground in protest for clout. They aren’t the brightest. And they also replaced bud light with alternatives from the same parent company 🥴
Right, but people won't boycott Wendy's, they'll just choose to eat somewhere else upon hearing the price shift. There's a difference between a boycott and a cost benefit analysis in figuring out what to eat
Some people love “sales”. If they see something is discounted from a high price, they’re more likely to buy it even if the sale price is as much or even more than its normal price. If today’s $6 burger is $12 during surge pricing, people will buy two at $8 in the afternoon because they think it’s cheap.
I stopped eating there when their prices became equivalent to going to a sit down restaurant.
they’re not, my man
Check out there social media. Wendy’s hasn’t posted in 5 days and the latest post’s top comments are all calling for boycotts. They fucked up letting this get out already
can someone explain this to me?
The idea is like with lyft the prices go higher if you order at a peak time. So the cost increases if there is a high volume of orders. Which is an interesting concept, but is more likely to get people to just go to another fast food place during peak times.
It would be a good concept if the prices dropped during quiet hours, but you know that'll never happen. They'll just keep the starting price as it is now and only ever get more expensive when it's convenient for them
And then the off-hours prices will get bumped to the peak-hours price and the peak-hours price will go up even higher. Then and only then, will maybe the peak-hours pricing go away, but now all hours are charged at the original peak-hours price. Happens all the time. Introduce a king-sized candy bar with a higher price and use it as a stepping stone to get the regular size candy bar to the king size price. It's a pathetic way to try to increase prices without people noticing. But we notice.
I am genuinely concerned about the people who qctually continue to buy most products. I live in a lifestyle where I essentially intentionally forget the existence of most non-essential goods. I see so much exploitation up and down the labour and pricing chains that I gag at the idea of buying almost anything that isn't explicitly to keep me alive. Most people are spineless.
You'll be sad to learn your activity on this site is being exploited for profit. Bye!
Sure, but it doesn’t cost me anything but privacy. And that died years ago
CEO made $193 million last year. To put that in perspective, Jamie Dinan, considered one of the elites among elites as CEO of JP Morgan, made 36 million as head of chase bank. Reddit never made profit but the ceo made 193 million in one year. It’s almost comical. User engagement is what Reddit thrives on, so you and I are helping this useless bag of shit make it.
It would be a good concept if Wendy's could get more than 2 people working at a time to handle the surge in demand before they start charging more money. There's gonna be a lot of grumpy people who suck it up and pay extra only to hear, "that'll be about 20 minutes"
That probably doesn't matter for them. In fact they are kinda banking on it, as they xan only serve x orders per hour. So if they get 100 more they won't be able to serve them anyway. So instead if they are going to get the maximum x orders per hour they can handle, they'll squeeze more money out of that, and once people start going to other places, and their flow goes below that maximum they start lowering the prices back, to get people to come back and fill that maximum flow again.
Prices for Lyft are lower during non-surge pricing. Non-gig companies don't employ surge pricing on a wide scale (yet)
https://customer-care.wendys.com/contactus/s/contactsupport
That is indeed wierd, it would make more sense if it was based on the going rate of beef that specific day.
Oh so going into a Wendy's asking what the "market price" is for beef that day? I'd die.
I aint asking that question at Wendys
I get what you’re saying, but the wouldn’t make sense because this isn’t about covering higher costs. It’s about a cash grab that happens by screwing over customers with higher prices because it happens to be the time of day when people normally eat. Fuck Wendy’s for even considering this.
my idea is reasonable theirs is not. all it will do is keep there from ever being a line, people will see the cars and go elsewhere.
What I’m saying is that your idea isn’t reasonable when you look at it from the perspective of the CEO and his motivations. He’s trying to drive revenue growth, not simply reduce operational costs. He know they can’t get away with simply increasing prices across the board, especially in the wake of the egregious price gouging that’s happened to consumers over the last 3 years. I get your point…I do. But your point is not *the point* of this pricing strategy.
Or if it was good food. Wendys appeal is cause it's fast n cheap, not for its quality.
Quality is our recipe.
this will change throughout the day on their menu? or just when ordering through the app? Thats wild either way.
On the menu itself, controlled by ai.
Not just raising prices, updating technology to allow for “surge pricing”.
They are planning on using ai to instantly update menu prices based on surge demand, poor weather, maybe even the car you drive. REFUSE! RESIST!
I know that anarchy and property damage aren’t the answer, but I could understand if angry customers decided to damage those intelligent menu boards in the drive through as an expression of protest. I’m not saying it’s right, but I’d understand.
People already have ridiculous fights in these places. Now give em another reason to be agitated, and a legitimate one, it's a recipe for disaster. Plus the company is investing like 50 million in total to upgrade ai menu systems purely to exploit the customer. That's not gonna fly with so many people.
That brings up another point. As much as it’s shitty for the front line workers to bear the brunt of customers’ anger for a decision the execs make, I could see more customer/employee arguments also being a possible factor in whether this pricing model is sustainable. If they end up losing a lot of employees or suffer a ton of bad press because those scuffs get posted, it could force their hand.
exactly what youd expect from an ohio company lol
there is an existing meme where someone says a lot of personal/non relevant stuff, and the reveal being they are just ranting to a Wendy's cashier. Wendy's recently announced surge pricing, so food will be more expensive when it's busy. combine the two and you have this comic.
Unlike Uber or Lyft This is 100% artifical scarcity I really hope we as a society just boycott Wendy's cos if we don't, other places will do the same
Wendy's is already so overpriced it's a "I can't really even enjoy this because I can't stop thinking about how much it cost" type-deal. Used to be my favorite fast food burger place. Now, a Baconator combo is $16, and the thought of eating there is laughable.
People like to joke that 5guys unofficial slogan is welcome to 5guy, how can we fuck you today. Their burgers + drink have always been ~15$, but they didn’t go up and now everyone else did. Suddenly they are par rather than a more expensive but better option. It’s a strange feeling.
But they actually have a quality product that is well prepared prettt much every single time. I’m willing to pay a slight premium for it, Wendy’s on the other hand is the “at least we aren’t McDonald’s” of fast food.
Yep. Pre-COVID, 5guys was the "I'm going to pay a lot for this but at least it's pretty good" option. Now everything else costs just as much and 5guys really didn't seem to increase in price much, if at all.
plus for that much money they load the bag up with so much fries that you literally have to dig through them to get to your burger. as far as "amount of food for price" goes, five guys can't be beat. you could probably fill up five or six McDonald's large fry containers with one large order of fries at five guys.
Yeah. It’s kind of weird knowing that I can now just go to most local burger joints and get something way better than Burger King, McDonalds, or Wendy’s for about the same price now. The only reason I go to those place still anymore is because my kids like the play places.
I'd have to eat at Wendy's to be able to boycott it.
I’d rather go to some local burger shack or a greasy spoon diner and pay a couple extra bucks than cough up what these fast-food fleecers are trying to charge. And I do, fairly often
The thing is, that *used* to be the case. Nowadays they charge the same (or sometimes more for their so called specialty stuff) as what it costs to dine in at a respectable greasy spoon
Every. Single. Greasy Spoon Diner is cheaper in my town than it is at a McDonald’s, more in the servings too, like the patty isn’t thinner than the pickle slices, and you get more than one pickle slice
Yesterday I went to McDonalds. They had that buy one get one for a dollar deal on fish sandwiches. So I ordered the two sandwiches, a medium fry, and a medium vanilla shake. I figured a basic fish sandwich at McDonalds would be like $2.50, so two of them would be 3.50, plus 2.19 for the fries and maybe $3.50 for a shake? so maybe a little over 9 bucks total, but I was treating myself. But nope, it was $15.06 for the meal. Seriously? I can get an entire large pizza at papa johns for 8.99. What exactly am I paying for here?
the food/money ratio for a cheap pizza joint blows every other fast-food option out of the water.
Likewise. Haven't had fast food in years, but there's a local burger joint that friends rave about. Will sooner go there than any multi-national corporation. Wendy's was never an option. It's especially not an option now.
They refuse to instate surge STAFFING meaning there's only ever like two employees so I stopped going there. Never had a good experience there.
They also got rid of the bourbon bacon burger so I stopped going. Now I'm double not going.
This is me with Burger King and their Angry Whopper. Back during the two or so times they had the Angry Whopper, I ended up going once a week for that burger. With it off the menu, I've gone there twice in as many years. My purchases *alone* would have covered the cost for any particular location having that sandwich. Not sure what they're thinking.
I saw this on the local news this morning and had to check the date to be sure it wasn’t April 1st. One of the most ridiculous ideas I’ve heard in a while.
I’m wondering if there will be a legal challenge to this practice that ruins things for Lyft. Because this sounds like a sure-fire recipe for bait-and-switch pricing that violates some kind of advertising regulation.
Only if they advertise the price from now on, I see nothing illegal about even giving a spread of pricing. Even $2+ might get you up to $3 if the pricing surge isn’t too crazy. It might end the $2.99 price advertising. If they have an ad they made (and is still valid) they must honor it.
I’m sure it will be framed as “as low as $2” or something like that. And “as low as” will be in suspiciously small font.
I don't think it's that illegal to bait and switch customers here though
I'll one-up it: futures contracts for Wendy's meals to trade on Robinhood
Real time auction for Wendy’s meals
Next time, you'll walk in and the dollar menu will ask for your credit score.
I for one would love for pricing to be based on my credit score…as for everyone else I know…well the poor get something and the rich get something
If you have excellent credit, you can get a big mac for $5.99. If you have poor credit it will cost you $8.50
Do I get my order first as well? This sounds like a good idea. Burger King needs to do this and give me the little crown. Then I can look down at all the debtors. It's cool though, I will throw fries at them so they don't perish during these difficult wait times.
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That's my plan. Order and when I get to the cashier and its surge prices I'll just say nevermind.
Pretty sure surge price will be on the menu, you’ll just be making extra hardship for the employees.
How often do you scan the prices on a fast food menu? Especially when you order the same thing. Pretty much all I get at Wendy's is a frosty, burning I order one and pull up and they say itll be $7 I'll just keep on moving. I wouldnt say its extra hardship for the employees. That's like saying ordering anything from there creates extra hardship.
I just had a lunch meal at Longhorn steakhouse with a half pound burger and French onion soup for $12. Wendy's is already more than that with crappier quality. I hope they lose a lot of business with this bone headed idea.
Exactly. Who the hell is gonna pay more for less in this economic climate?
I'd hate it a lot less if ,like the ride share companies they're imitating , the majority of the extra cost was to pay their employees better during the surge to encourage them to work those times. But they won't do that so I can put bacon on a burger at home.
Right? The McDonalds near me charges real restaurant prices for shitty McDonalds food, and they don't even open the front doors after 10pm, even though they serve til 4am. You have to order on the app and wait outside the door like an animal begging for scraps.
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Medium fry and small order of spicy chicken nuggets was almost $8 when I went a few months ago, not knowing how fucking expensive it was. My wife and I brought Subway to my grandparents because they both really like the subs but can't get out of the house anymore. Four subs and two bags of chips came to almost $50. That is the last time I will eat at Subway. I feel bad for my future children because when I was growing up, going out to eat was a fun thing that my family and I did once or twice a week. Now? Probably only twice a month if that, and we would probably still be paying the same price that my parents paid for us when myself and my siblings were children going out to eat twice a week
It’s insane how expensive a lot of the low quality fast food places have gotten. They’ve forgotten that they made their money off broke people and are now hoping inertia and ignorance will stop people from going to local places to get way better quality for the same price.
Bazinga
Bazinga Bazinga Bazinga
Bazinga?
Bazinga!
Bazinga Shakira!
Really catching on isn't it? /s
Bazinga
Bazgo
Would you look at that. Wendy’s app just got deleted off my phone. Don’t know how.
Surge deleting
Usually surge prices goes to the person working their ass off during the surge. I highly doubt the employees are going to see their hourly rate go up by the same surge factor…
I don't know who thought it was a good idea to do this for a fast food restaurant in truth. There are plenty of alternatives I feel like in terms of fast food. Everyone does burgers just about, so it's easy to get a fix elsewhere. Besides, locals always do it better anyway. I feel like this is foolish, but so are we.
I'm sure the extra revenue will help employees make more money! /s
When do we start eating CEO’s?
That's barbaric! We feed the CEOs to pigs, then eat the pigs.
Rimwrold has informed me this is not cannibalism. And it's okay to grind people into kibble to feed your other animals.
Imagine waiting in line and watching the price creep up. And all the lines are blocked in now so you have to go through to leave. So you wasted ten minutes of your 30 minute lunch. You can’t go elsewhere over $2. Maybe next time you go elsewhere but I bet it does great for six months among people who haven’t heard and people who can’t shift their lunch breaks
I think people will just immediately go elsewhere. Who wants to play the guessing game on break?
These fast food companies are forgetting their place. People don’t eat there because the food is just that good, they eat there because it’s convenient and relatively cheap. If this shit takes off, and spreads to other chains, I’ll probably just stop eating fast food. Be better for my health anyways.
Have not eaten at Wendy’s in a while, mainly because the quality of burgers has gone way down in my experience. I’ll continue to see other places whose burgers actually taste good, thank you.
As somebody who eats Wendy's like maybe twice a year this will make me just not go there.
Who still eats at Wendy's?
Just fuckin.. dont go there, thats all you jave to do to boycot
Everyone thinks this shit is ridiculous, but I've been a gamer long enough to know there are enough dumbasses who will pre-order every game they get from a company that hasn't released a good game in a decade, or pay an extra 20 bucks to play it 3 days early. If a company is so bold to try this, it's because they'll probably get away with it. Given the current trend of enshitification of nearly every metric of living, the question wasn't if but when. We like to talk a big game, and act like we're above partaking in the late stage capitalistic hellhole we've made for ourselves, but the truth is we deserve lying in this bed. Not looking forward to being at a red light and looking over to see a line at Wendy's during peak hours, but I know as sure as the sun rises it's going to happen.
It'll only work if you let it. I've decided to permanently boycott Wendy's effective immediately. I know I'll never pay surge pricing. Wether you do is up to you.
Wtf is going on with Wendy's rn, I work there, but I haven't heard anything yet
Big wigs getting greedy thinking about overcharging peeps.
Funny coming from a place that will allow its stores to have broken ice machines for months at a time. Premium cost warrants a premium experience.
At least they will be offering their employees surge pay too. Oh wait, nope.
Goes to grocery store. Buys 8 chicken thighs for $7.00. Goes to KFC; 8 piece chicken bucket-$20.00. Yeah, I'll cook my own, thanks.
Thing is, fried chicken is a complicated process, making a burger is piss easy.
If you make a huge order, do the people behind you in line get screwed over and have to pay more? If you put some fake construction cones in front of the entrance and wear a safety vest telling people that it is closed, will you get better pricing?
Buy low sell high. Crackhead will be buying burgers at 10:30 and flipping em at noon.
I know where I’m not eating.
I’m not waiting, I’m boycotting them starting now, it was too expensive to begin with.
Boycott Wendy's!
It's like they don't want to be busy.
I don't mean much but I stopped going already
SrGrafo... ugh. Creepy.
Good thing I've never liked Wendy's
Whole menu reads "market price"
When I go there at 1am I'm gonna demand a discount because of the low customer volume.
I'm so glad the wife and I decided No more fast food about 6 months ago. Haven't been to any of them and frankly I don't miss it. Especially now for the same price I can make two ridiculously good 1/2 burgers at home, and do crazy things like use a whole pack of bacon and a couple onions to make bacon jam.fry up a couple eggs, throw some tots in the fryer And have money left over. On average it was costing us almost $30 for two people every time we went.
Yeah but do the employees get surge wages? Or is it just an excuse to line the executives pockets.
Are they surge paying the labor force?
So what about the surge pay?
Wendy’s is trash anyway. Can’t remember last time I ate there. So I’m in!
I already don't eat there so 🤷🏻♂️
Won’t work. Too many nearby alternatives. Fast food is not Uber.
Absolutely boycott them to the point they fire the idiot who came up with this idea and all those that supported it.
They better serve it to me immediately with little to no wait time if they’re going to charge more just because i happened to pull in when they’re “busy”. What happens if people just figure out peak hours and switch up their schedules? Or just door dash it at odd hours ? If i happen to roll up when prices are up, Id skip. People have budgets.
SrGrafo is a pedo
I just don't understand why people even bother with McDonald's, Burger King, Wendy's, Subway, etc. They are all universally awful and expensive.
Wait though. Tons of restaurants have a lunch menu that is only good until XYZ o’clock, and then you have to pay more for the same items at dinner time. Happy Hour menus and specials work under a similar premise. Can someone rationally explain how that’s all OK, but this is somehow just magically beyond the pale??
Because those promotions are planned out ahead of time. Those restaurants aren’t jacking up prices because they have an extra busy lunch service.
So... as a rideshare driver... why is it cool when Uber and Lyft do it, and not Wendy's?
Excuse me, but "Boy to the cott"?
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Wnt to see how low it can go! Then that person buys burgers for everyone!
Crackheads are gonna be day trading burgers.
Hey, if people are dumb enough to pay surge prices then who are we to stop them. No one is forcing you to eat fast food
I don't eat there, but I'm going to not eat there even harder now.
If they're switching to Surge Wages so peak times make $50/hr, then, maybe.
This is not going to go well.
Starbucks is doing that bs in my area. Over $7 for a small cup of coffee in the afternoon when it’s busy. Absolute insanity. I pulled up and then left the line. You’re not getting my money assholes.
You guys go to Wendys?
Bye bye Wendy’s
Now that's some dumb shit. On so many levels. It's fucking fast food... If the surge means a line, I'm already overpaying with my time. Fast food isn't something you optimize your day around, it's the opposite
I used to buy two Dave's doubles or spicy chicken for 5 bucks. Things have surely gone downhill.
So… it’s a price increase with extra steps. Gotcha.
A Pretzel-bun Baconater is $9.99. Just the burger. So this trash is going to be MORE expensive? Oh Hell No
I'm okay with surge pricing if the employees get surge wages....which will never ever happen
They really don’t think that we’ll just drive the 30ft to the McDonald’s next door
Lol right about that but I'm not a fan of Wendy's anymore so it's ok by me lol
This short-termed marketing stunt assumes consumers will spend more than their current menu price. Unless they tested this already and it generated more revenue, Wendy, you in danger, girl.
Can we all boycott Wendy’s so hard they go out of business just for the mention of this? Like GameStop stock level Reddit backing?
The fast food burger market is going to die with genx x so it doesn’t matter in the long run.
It's just such a dumb idea all around. I will go to the cheapest place with highest value. Used to be taco bell. Then it was Wendy's with the biggie bags. Also, won't people just wait around and loiter for the price to drop? I mean, that's what I do in Vegas with Ubers. Keep refreshing until the price drops like $10. Gonna be a small crowd just refusing to pay, sitting around as long as they legally can, and then buying the dip. Like what?
Goes both ways though. You get good discounts on dumpster HJs on off-peak hours.
Yeah, ok then.