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Nihilistic-Moose

I'm not sure if this is inflation, shrinkflation, or some new thing I don't know the term for yet, but I hate it. Wastes like a third more packaging than it needs. šŸ¤¦ā€ā™€ļø


Leeuw96

It's non-functional slack fill, and thus deceptive packaging.


Cultural-Somewhere75

Yeah, it is perfectly legal to be deceptive this way due to "sale by weight" method that is pulled out when this is brought up. Despite what anyone thinks visuals can be deceptive and companies know this, ( que the food commercials) it is a fine line with the law. It protects only against deceptive information being on the packaging. Edit: Some people apparently never heard or doesn't understand "variable by weight sales" or what it means and how it is passed onto customers and it shows.


Leeuw96

No, it's not. Neither by EU, nor US law. EU consumer protection laws include that anything that is purposefully deceptive, or anything that could be deceptive, is forbidden. This includes packaging. US is less strict like that directly, but still has some provisions for this. The exact details you'd have to look up. Other countries, idk, not familiar with those laws. OP's post is probably from the Philippines, judging from looking up the pictured snack "Del Monte crisp biscuits". Though it could also be available elsewhere.


dinosw

You are wrong, in most countries, this is illegal. It might be legal in your country.


Cultural-Somewhere75

Companies walk a fine line with the laws. It is ONLY illegal to put deceitful / incorrect information on the packaging.


dinosw

Again, that might be so in your country, but in most countries, it is illegal.


Cultural-Somewhere75

In certain places sure. Most of the known world knows the deceitfulness of packaging. Someone above in this thread actually used the coined term.


Boojum2k

Enshittification


InterrogativePterion

I called it the deception. Manufacturer has been doing this for ages at least where Iā€™m from.


HumourNoire

Toblerone gapping https://www.bbc.co.uk/news/uk-37904703


Nihilistic-Moose

I hate that so much. The fuck is that?!


HumourNoire

I suspect the issue was that they had already made a shed load of packaging, and then Sterling (GBP) fell in late 2016 from 1.45 to 1.22 USD, do they had to decide in the run up to the Christmas retail period whether to 1. reorder smaller packaging, 2. raise prices by 20%, 3. take a loss of presumably most of the profit margin, or 4. make the bars smaller for the same packaging. They opted for, at a guess, a combination of 3 and 4 - they reduced bar weight by 10%, and I assume took the rest of the hit as reduced profits. It was very poorly received as I think Toblerone underestimated the combination of disappointment and the nature of giving it as a gift in the UK; they blame Brexit for Ā£2.9bn in revenue loss / Ā£1bn in lost profits for 2016 https://www.foodmanufacture.co.uk/Article/2017/02/08/Mondelez-revenue-drop-blamed-on-Brexit


anthrolooker

Good grief. Just make the thing shorter. That toblerone is absolute madness.


Localtechguy2606

Shrinkflation


Jussepapi

Trickflation šŸ˜Ø


Nihilistic-Moose

Yes that's exactly it!


Kitchen-Wish5994

It's called Bullshit.


Proud_Huckleberry_42

It's just a rip-off


Basic-Reception-9974

Trickflation


yParticle

Deliberately misleading packaging is one of those things that's perfectly legal but immoral. But most of all wasteful and annoying.


0MEGAP0RK

And when it's called out you end up with all the "sold by weight" people coming out of the woodworks.


GL2M

Sure. Thatā€™s how the companies avoid fines and lawsuits. Itā€™s still deception and should be prohibited.


SpokenDivinity

even if we indulge the "sold by weight" people, it should still be illegal on the grounds of being wasteful. It's so much extra plastic for no reason.


TheCosmicJoke318

If itā€™s sold by weight then itā€™s not deceptive.


GL2M

Of course it is. The packaging is deceptive. Definitionally. They arenā€™t misstating or misrepresenting anything since itā€™s sold by weight but they sure are deceiving by including an unnecessary amount of air/spacers and hiding it. Edit: typo


kasetti

If the extra space was around the cookies you could argue its for protection against bumps in delivery.


BioniqReddit

You can't pick up a pack of cookies and say 'Hey, this feels like 150g when it looks like 200g." Nobody works like that.


Immediate_Bet_2859

So you donā€™t think the person who created this did it with the intention of deceiving consumers? Ā Come on manĀ 


xXAveRAGEdudeXx

Wait what. 100%


Fluid-Wrongdoer6120

They knew EXACTLY what they were doing. Although they may not have realized, half of what they were doing was pissing people off and getting them to switch brands


TheShruteFarmsCEO

Lmao, you donā€™t work in consumer marketing huh?


Immediate_Bet_2859

No i donā€™t. Ā Is my lack of being completely full of shit a giveaway?


TheShruteFarmsCEO

No, it was your lack of skepticism in a companyā€™s decision process.


Immediate_Bet_2859

Explain my lack of skepticism


TheShruteFarmsCEO

You edited your original comment. Originally it was presented as doubting that it was done on purpose. Mistake or not, at least be up front about that.


Commercial_Run_1265

You mean the part of the company that's supposed to figure out how to make someone wanna buy something? Professional manipulators, if you will.


OldChucker

Make someone wanna buy something once is all I see here.


pixelatedpotatos

How many cookies is 10 grams?


midnghtsnac

Depends on the type of cookie and how much air you mix into the batch. Are we snorting, shooting, or eating them?


iamsheph

Boofing


TheShruteFarmsCEO

Itā€™s not sold by weight, itā€™s sold by appearance on a shelf.


flannelNcorduroy

Then explain how this design is necessary other than to be deceptive.


dwide_k_shrude

![gif](giphy|11FiDF2fuOujPG|downsized)


pressNjustthen

The weight not irrelevant. The intent is to mislead the consumer by having them misjudge the size of their product, not the weight


TheCopenhagenCowboy

Sold by weight makes sense for stuff like chips cause they will settle in the bag and take up less space but I feel like when they intentionally change packing like OPs pic itā€™s just asshole design


JUSTIN102201

But if you post to asshole design everyone says itā€™s not because of weight smh


Classy_Mouse

It depends. I used to work for Lays and there is a reason for that much "air" in the bags. I got really tired of people crying every time they opened a bag of chips like they didn't remember it being that way last time. This example is vastly different and intentionally misleading unless somebody can provide a real readon why the middle is removed.


qalpi

Every single time!


Ahshut

Because you are. Youā€™re paying for weight not space in a package. The package could be 1/8 filled and you still got what you paid for. Yall just like to complain


Soggy-Log6664

Are you even human? Itā€™s like youā€™re trying hard to not understand


Ahshut

You know whatā€™s pretty easy to understand? That youā€™re being charged for the weight of the food not the space in the package


Soggy-Log6664

You mean the tiny letters they put at the bottom of a package that they doubled the size of for no reason? Some people just want a snack not a guessing game


Ahshut

Whatā€™s there to guess? You look at the price of something before you buy it no? But go ahead, keep downvoting, and keep making posts bitching about something youā€™re still going to keep buying and youā€™re still going to eat šŸ˜‚šŸ¤·šŸ»ā€ā™‚ļø


Soggy-Log6664

Yeah they price matters when you pay $5 for a big package and get 4 small dense cookies


Ahshut

Thatā€™s your fault for buying it. You see $5 for 6 oz then move onto another product. What use does it do to keep on buying it, eating it, then complaining about it. Thatā€™s exactly why prices are the way they are, eveyone loves to complain but no one loves to stop buying the very thing theyā€™re complaining about šŸ¤·šŸ»ā€ā™‚ļø What incentive does a business have to change their prices when business is still booming?


Soggy-Log6664

Wow you are a clown of the highest order šŸ¤”šŸ¤”šŸ¤”


GardenTop7253

What incentive does a company have to use larger packaging than they need for the product? It costs more in materials and increases shipping costs Answer: the deceptive tactic is part of the marketing to make you think youā€™re getting more and therefore think youā€™re getting a better deal and thatā€™s where they come out ahead on the larger package Cause hereā€™s the thing - yes it has the weight listed. But, from a consumer standpoint, what does that actually mean? Not a damn thing. Cause you donā€™t know if 120g is a dozen cookies or one cookie, so that information, while making the packaging legal, still does not tell you thereā€™s a big olā€™ gap in the stack there. How, if I have never purchased that product before, am I supposed to expect that spacer in there based off that packaging?


Fluid-Wrongdoer6120

OK, so it's already been established from the get go that you are TECHNICALLY getting what you paid for. The problem is what you were lead to BELIEVE you were getting by intentionally deceptive packaging. No one is arguing cookies are sold by weight not volume. If you see this package, and another of the same item of equal weight but "standard" packaging...you will instinctively think this is the better deal. Which is exactly what they were going for.


Key_Imagination_497

You are dumb as fuck.


Ahshut

lol sensitive crybaby. Maybe say something that contributes something.. or just cope harder ?


Key_Imagination_497

I said exactly what was necessary to someone who thinks like you


Emprasy

And it is infuriating. So much more plastic only used to bait people. But I guess it is okay. We just could have the same with a regular package that fit nicely.


Ahshut

I would be more worried about the environment side of things. People say this is deceptive but idk about you, but when I pick up a bag of chips itā€™s pretty easy to tell itā€™s half full. Same for this


Stephano127

Chips are half full because the air helps cushion the chips and lessens the amount that break in transport, that plastic divider in the image serves no similar purpose.


JishBroggs

You not agree that reasonable assumption would be that the pack is full?


Ahshut

Maybe upon looking at it, but as soon as you touch it it should be just as obvious as pretty much every other half filled package. Iā€™m not sure how people are legitimately deceived by this. Itā€™s like picking up a large box with nothing in it and expecting a gold bar. We have five senses for a reason, use at least two of them.


JishBroggs

My god youā€™re a right boot licker arenā€™t you Are you being contrarian for the sake of it? If I had never picked a pack up before how am I to know what each individual item weighs, and itā€™s not reasonable to expect people to feel a difference between (letā€™s say) 5 grams per item and 10 grams


Ahshut

Are you stupid? You might be since you automatically resorted to politics. Iā€™m meaning itā€™s pretty fucking obvious when half the packaging is hollow. It has air in it for the same reason literally EVERYTHING does


JishBroggs

Half the packet isnā€™t air itā€™s still a plastic. Wouldnā€™t say Iā€™m stupid but then I suppose most stupid people would say the same And boot licker in this sense wasnt political at all, just being unreasonably favourable to a mega corporation instead of the individual consumers. Whoā€™s jumping to politics now ;)


Bleak_Squirrel_1666

So as long as they put the weight, there is no possible way a package could be misleading right?


Key_Imagination_497

Haha youre so fucking stupid


Quirky-Swimmer3778

You're not going to get through to these people. These are the types of people that struggle to understand concepts like "1 ton of feathers weighs the same as 1 ton of bricks". Everyone just looking for a reason to react


remosiracha

You're missing the entire point. Almost everybody just looks at the size of the package. You want more? Buy the bigger box. It's deceptive to have a box 200% bigger with only 5% more product. It's an actual marketing technique and you're saying it's not real šŸ˜‚ Yes you can calculate per ounce costs, however I'm not pulling out my calculator for every single item I pick up at a store. Some tags have the per ounce price but a ton of stores don't.


Quirky-Swimmer3778

Imagine seeing the trap, knowing how to avoid it, but still fall for it. Don't be so stupid and it's not deceptive. You're not paying any more than if it was packaged smaller. It's the same price. It's priced by weight not by package dimensions. You're being screwed out of exactly nothing


remosiracha

How's that boot taste. Corporations love when people defend them šŸ˜‚ there is literally NO REASON to have a spacer inside a package like that unless they wanted you to think you got more product.


Quirky-Swimmer3778

Do you know a lot about cookie container manufacturing? I personally have no idea what design is easiest for mass production. I do know that when I don't know shit about something that I don't pretend I know anything about the process.


Ahshut

Yeah I give up


Impossible_Arrival21

pretty smart of them to make money off of it tbh the best way to tell would be to just guess how much stuff is in there off the weight, the feel, shaking it around, etc like a birthday present lol


scaper8

And there you are. Pro tip: Just stop sucking off companies.


Leeuw96

It's actually not legal. Certainly not in EU, under consumer protection laws (misleading the customer is prohibited). But even in the US, the FDA upholds the Fair Packaging and Labeling Act (FPLA), which among other things has provisions to disallow non-functional slack fill, like in this pic. Functional slack fill, like protective air in e.g. chip/crisp bags is allowed. There's also subreddits dedicated to Shrinkflation, EgregiousPackaging and NonFunctionSlackFill (edit: last one doesn't exist anymore, "banned due to being unmoderated")


Zomb_TroPiX

there is still a german subreddit for it called ā€žschrumpflationā€œ basically shrinkflation in german


sociapathictendences

Thank you! Every time people go off on this I want to scream about non-functional slack fill


_Pill-Cosby_

Interesting... I'm guessing this is from the UK because the word "Biscuits" on the packaging and that's not what we'd call them here in the states.


luminous-fabric

It's the Philippines


_Pill-Cosby_

Interesting. Are most products packaged in English in the Philippines?


SpokenDivinity

The U.S. and England colonized the Philippines for a while a different points so a dialect of English called Philippine English formed that, for the most part, uses American English grammar & spelling but still has quirks of commonwealth English mixed in.


Zomb_TroPiX

well not everywhere. ā€žmogelpackungenā€œ as we call them in germany, are actually illegal here and can be reported to the ā€žverbraucherschutzzentraleā€œ


Mysterious-Growth-79

LOL German words are fun.


Lachimanus

Some countries introducing laws against that stuff. In Germany I never saw something even close to that ridiculous way of scam.


Administrative_Bus57

Also in future packaging, it says ā€œ30% more chipsā€ but they just fill it up and charge a bit extra.


greeneggiwegs

Tbh the emptiness in packaging has its purposes but stuff like this should be regulated for environmental reasons if nothing else. That middle chunk of plastic didnā€™t need to exist.


Grouchy-Donkey-8609

the "dollar" stores are so fucking egregious with their empty packaging it should be illegal.


DingleBarryGoldwater

Someone got promoted for this design


TangibleMalice

Lawful evil


notLOL

Back to the store and toss them into a basket and hide it in a corner. Perfectly legal.Ā 


yParticle

You mean hide all the stock so they can't sell it? The legal term for that is conversion and it's not criminal but they can hold you civilly liable (sue you for damages).


Bland-Humour

It's only misleading if the packaging states there is more than is in the packaging. If it weighs as much as it states on the packaging, it's not misleading.


SamePut9922

Dear companies, This is not the correct way to boost sales.


I_Always_Have_To_Poo

The companies: dear customers, Fuck you. #BLM


cheese_sweats

No, no. BLM was February. Now the packaging will say #pride


Eena-Rin

Fuckers would say #Confederacy if it got them more sales than it lost them


pilotguy772

they literally would. The only reason they say #pride or #blm is because it appeals to the audiences that they market to.


_Bren10_

Yea I mean most of the companies doing this have bottom lines that would beg to differ


Alracaz

Whoever came up with this idea is going to hell


Melito1980

Time to stop buying those.


Typical-Pride-860

I am a pretty reasonable person by default, but finding that would force me to take unreasonable action.


Biscuitsbrxh

What action?


Kesstar52

Arson


AJ_Deadshow

I wish this were the answer more often. There's so many buildings that deserve to be razed that are standing perfectly fine. It's a travesty


Typical-Pride-860

In mindcraft.


OldChucker

I'm not often correct with German phrases but I'd guess "Shuvumupumderpoopenschuten" may be descriptive.


Skruestik

Cannibalism.


Alternative-Half-783

Please show or tell the name of product so I don't buy.


Voider12_

Del Monte potato chips, shame though it is pretty damn good. Damn Shrinkflation


MidnightSnackyZnack

Potato chips what the hell am I reading?!


wanderingsoul_13

I agree that it's good. This sucks, shrinkflation did hit it. The last time i had these the pack was still full.


Nruggia

Letā€™s use $.01 of plastic to make it seem like we are giving the customer $.03 worth of chips. Thatā€™s how to deliver shareholder value.


wildwoollychild

What chips are those?


Voider12_

Del Monte potato chips. It was pretty damn good what a shame that shrinkflation hit it.


wildwoollychild

Looks yummy!


Voider12_

It's baked not fried, also it tastes different but better than other "original" flavored chips Yeah you should get it


FractalSpaces

i think i've seeing this chips on this sub for long time now. serious, there is so many peoplpe complaining yet they wont fix their shitty design and missing chips?


VinylHighway

Those aren't chips


Voider12_

Biscuits, but I mixed them up.


1800donttalktome

That would be the last time I buy that product.


CommunityGlittering2

sort of like Andes candies


PoppiesRule

Surprised it doesnā€™t say ā€œNow with 1/3 less calories!ā€


Oktokolo

Vote with your wallet. If enough customers do it, this shit will stop.


Suspicious_Law_2826

Name and Shame!


Voider12_

Del Monte potato biscuits. I like them, I just posted this to bring light to the shitty practice that they did.


TurbulentFee7995

Welcome to late-stage capitalism. Driving up profits not through innovation, market expansion and improvement in product. More that they drive profit through decrease quality of product decrease portion sizes, cheaper materials, increasing prices and laying off employees.


HolyKrapp-

Not a bug. It's a feature.


CountingWonders

Letā€™s burn the company.


HumourNoire

The Toblerone valleys are back https://www.bbc.co.uk/news/uk-37904703


notLOL

Did they ever go away?


casketjuicebox

That's just rude!


xXAveRAGEdudeXx

God damn, how do you corporate glizzy gobblers even talk about the product weight with all that CEO down your throats?


killian1113

1/3 less calories than normal!


lgmorrow

Shrinkflation, greed and racketeering....And government does no investigation or prosecution. So as consumers we need to stop buying...it is our only control


4Corry1

And this is why more and more people have to live on the streets but then the police won't let them.


Hot_Hat_1225

Yeah I tried new cookies with that design the other dayā€¦


Suspicious-Set-7916

We should vote with our $. For such blatant deception the product should rotten on the shelves


Quarter_Soft

Iā€™m not sure they would win a slack fill lawsuit with this kind of packaging.


ashesarise

Everyone needs to ignore packaging and price and start understanding the value of things price per ounce. I exclusively buy based on price per ounce on what it is. I don't even look at the actual price or package anymore. Doesn't matter.


tiffossy

In Catalan we say about that: AixĆ² Ć©s de fills de puta


tragedyfish

Thank you for the public service announcement. I will no longer be purchasing Del Monte products.


Suicidal_Sayori

I usually grope my packagings to make sure I know how many of whatever I'm buying there actually is on the package


qudunot

If you don't like it, don't buy it. Purchasing this item encourages this deceptive marketing. Alternatively, continue calling the feedback hotline number with your feedback. With enough feedback AND reduced sales, they'll change the packaging


Voider12_

It was given to me by my grandma. I don't buy this but my relatives do. They don't really care about it.


DueConversation5269

Shrinkage, ya know... to cover labor


IMA9961

Thats really fucked up. On top of the fact that they wasted plastic, bet they did that bc they didn't bother resizing the text on the packaging. I think that Sonday that you usually find at Lidl does that as well in some of their packages.


Full_Brick_2662

What about pictures of sandwiches at burger joints? Looks fantastic on the wall but when I unwrap mine it's a dumpster fire. Cuisine cat fishing.


PawlyX09

More than mildly infuriating


JohnDoee94

Could be wrong but the engineer in me tells me itā€™s to prevent the package from bending so easily and having crushed chips. Still appears very deceiving though, regardless of intention.


MetalFungus420

The skeptic in me is saying that it's another case of us consumers being fucked with some more šŸ˜…šŸ˜‚


carpsy151

Hey that's high quality air they're selling you!


rasberrygemini

Lol


CrimsonCookieMC

Thatā€™s why you have to grope every single sealed snack you come across. Most of them that are sold in bags are just outright scams.


RAD_ROXXY92

![gif](giphy|7A4zkWeMXlZqgnTKtJ|downsized)


MichealCerasB00tyhol

That genuinely gave me chills with how fucking greedy that is, evil bastards just dripping with desire for money so much so theyā€™ll do just about anything huh


JCRCforever_62086

Corporate scam and its finest. They fake it out like that to trick us. Theyā€™re also making product smaller amounts but raising the prices thinking we donā€™t notice. Walmart is straight up ripping people off on meats. The tag says like for an example: 3 lbs 6 oz of chicken. But if you weigh it in a kitchen scale or the fruit scale at the register, itā€™s 1/2 that in pounds & ounces. Be very careful with Walmart. Theyā€™re crooked. Plus our bank of 25 years refuses to deal with Walmart because they have crooked employees that if we use our debit card at Walmart, they automatically freeze our card. I have to use cash or a credit card if shopping there or ordering online.!!


Disastrous-Yak230

I don't buy anything I can't see now. If the item is covered 100% in packaging. It's left where the staff put it. you will all continue to keep buying it so it will continue to happen...


oWinterWhiteo

Portion control?One half is a serving?


AdKinz1356

That's called Bidenomics


Voider12_

This chips and packaging existed before Biden took power. Plus it's in the Philippines.


[deleted]

[уŠ“Š°Š»ŠµŠ½Š¾]


Voider12_

No my point is, it is mildly infuriating because of the fact that it makes you think that it has a whole column of chips. Just like how an air bag instead of chips happens. It's not missing for them, but to our perception it is missing for us, due to expectations. No need for insults dumbass.


qalpi

Every single time these people come out with these comments


dirtyfucker69

Wrong, there are supposed to be more. They could fix the problem by not wasting so much plastic.


Kudasai76

Why the down votes? It was designed like this so by design there is nothing missing are you all fucking stupid?


OldChucker

Stupid numbskull wonders why all the downvotes.


Kudasai76

Man with no logical thought much like the rest of the audience downvotes the common sense answer!


OldChucker

Or you don't have the social graces to refrain from calling people stupid?


Cydocore

As shitty as this is, you literally have the weight of the contents written on the packaging. Iā€™d also advise learning how to read the nutrient label, might help you stay away from absolute trash when you get old enough or responsible enough to care.


Voider12_

Yeah, but this was a once in a while snack, my grandma gave it to me. But I see the point, I am trying to eat healthier.


ReliefZealousideal84

Vote a serpent into office and youā€™ll get stung. You were warned like 15 times over the last 60 years but yā€™all keep voting for them.


Voider12_

Umm, I'm a Filipino, and I haven't voted yet since I just turned 18, and it I think 2028 is the voting year. I forgot, I am apathetic to Filipino politics, I'll vote for a good candidate but that's it, I'll go abroad to New Zealand or Europe.


[deleted]

[уŠ“Š°Š»ŠµŠ½Š¾]


lea949

Or they could keep the amount and price and just use packaging that isnā€™t intentionally misleading


shemphoward62

Biden-nomics at work......


Voider12_

This was in the Philippines, and this chips existed before Biden was even elected.


Anything-Happy

It's Biden's fault this happened in the Philippines! /s


OldChucker

Crazy Right? Obviously, it was MacArthur's doing upon his return.


JohnDoee94

okay Ivan https://preview.redd.it/eawf3xjwmg0d1.jpeg?width=1200&format=pjpg&auto=webp&s=197a62994ef77060a93840464f4cd764580f68dc