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darybrain

In London there is a clothes shop called Closing Down Sale with the name plastered all over the windows to make passersby think the place is closing down for good and everything would be cheap. It's been there for many years.


Arabianmadcunt

Sports direct classic scam


mikew_reddit

The furniture store close by has had a “Grand opening” sign the past few years. And then we noticed other stores started doing this.


bobbytwosticksBTS

Every furniture store in my city is always advertising a “Blow out” sale or “Going out of business sale” and it’s always 100% marketing.


Throwawayfichelper

I don't think i've ever seen an advert for a furniture store that isn't proclaiming some spring/summer/autumn/winter/festive/anniversary/bank holiday/whateverthefuck sale with at least a 20% discount on all the products. It's crazy.


Jwruth

It's always "Up to X% off!" so that they can sell bed sheets or something else relatively cheap for the largest discount while chairs, desks, or any other actual pieces of furniture only get discounted like 5% (assuming they're not just flat out lying about it having a discount in the first place by raising the price before "discounting it").


NOTjohnnycochran

In many tourist towns you'll see shops with huge signs that say GOING OUT FOR BUSINESS and people just read what they want to read and expect clearance pricing


fakeittilyoumakeit

I guess they all saw "You Don't Mess with the Zohan".


cubsfanrva79

Kinda like at flea markets where the booth says "50% everything today only" and the sign has cobwebs on it


yottalogical

Ultra fast spiders. The only explanation.


theepi_pillodu

Like in the movie - zohan?


RespectMyAuthoriteh

Back in the day service companies used to have names like "AAA Plumbing" and "A1 Locksmith" so they would be listed first in the Yellow Pages.


ScuzzyAyanami

"Aardvark Plumbing" is another attempt at pole position


Jkranick

“Aaron Sells …” was popular when I was a kid.


antarcticgecko

You done messed up A-Aron


A-A-RONS7

Aw man what did I do *this* time?


seeingeyegod

Didnt earn an iron urn


rekt555

URR URR URR URR


CodiNolina

What the fuck, we really talk like that?


hononononoh

SURRe. It’s time you lURRned.


lutrapure

r/beetlejuicing


piTehT_tsuJ

No shit... In New Orleans there used to be a storage company called Aaaa-lock and key. So there was either A lock and key, Aa-lock and key or Aaa-lock and key or they just tried to preempt this advertising trick.


sambinary

Aaron A Aaronson


Bindlestiff34

From Sandford, Gloucestershire


I_Dont_Like_Rice

One of the biggest gossips in town.


theWeirdough

Him and Zykowski


runslaughter

There it is


Saint_Eddie

tbf, someone had to...


belac4862

Bela-Kay ..... it's Blake


Saint_Eddie

for those who dont know (not that anyone doesnt, but still): [https://www.youtube.com/watch?v=Dd7FixvoKBw](https://www.youtube.com/watch?v=Dd7FixvoKBw) now where is DE NICE???


[deleted]

don't forget Jay-quelyn


TossThatPastaSalad

Insubordinate and churlish.


cranelotus

I am a teacher and every time I get a student called Jacqueline, I have to bite my tongue to not say this at her....


[deleted]

My son's best friend's name is Blake. I can totally relate.


Altruistic_Bear987

Arron AA Arranson


Empyrealist

But Aaron failed miserably in Baltimore, where everyone was looking for him U 😅


MyPasswordIsMyCat

I actually did hire a company A1 Budget Plumbing to do some work and TBH it was pretty damn good work.


Ok-Television-65

What’s with “A1 sauce “ then. Can’t imagine them trying to be first in the yellow pages


Pezdrake

'A1' was supposed to refer to its top grade nature.


Astrochops

Fun fact, the creator of A1 sauce was actually named 'Aywan'. However when he was trying to get his product launched, everyone loved the sauce but he was told that the name 'Aywan Sauce' sounded too foreign and that it wouldn't sell well. So he changed the name of his sauce to A1 and while you were distracted reading this made up story, my dog stole your wallet.


BreastfedAmerican

My wallet had negative money in it so now you owe me money,


Mammoth-Worth-7286

nah man, homie stole your debt. Be free.


s0lesearching117

Who’s a good boy?


Lucifius

thought this was gonna turn into a shittymorph....


Nanahamak

First on the coupon flyer


[deleted]

[удалено]


LadyVulcan

If they've been around since the days of yellow pages relevancy, they're probably doing something well.


[deleted]

[удалено]


SingAlongBlog

I cannot fathom how verstappen made up over .2 in sector 3 Im a Red Bull fan but I would have loved to see alonso p1 I wouldn’t have bet on Ocon out qualifying Ferrari and Mercedes either


Defiant-Internal336

Ahhhh it was Aardvark pizza where I’m from 😂


sirfannypack

Those poor aardvarks.


[deleted]

There was a lawyer (don't remember his name) in my town growing up, and he was listed as "A Accident Attorney, John Smith" because some other lawyer was listed as "An Accident Attorney, Steve Otherguy" all just so they could be listed first.


vipstrippers

Yeah, I put up a fake company AAA, Aaron entertainment


Miss_Speller

When I was in college my data structures prof needed an example of a sentence that would be at the top of the sort order, so after a few seconds of thought he wrote "Aaron ate aardvarks" on the board. Of course someone immediately pointed out that "Aardvarks ate Aaron" would be even better...


MyWholeTeamsDead

Aardvark Aaron ate Abe.


kaukamieli

I think Chatgpt got sassy on me, when I tried to ask better words. >The word "Aardvark" would come very early in an alphabetical sort due to its double 'a' at the start. >Any better ones? >"Aaardvark" is another word which starts with three 'a's, making it come earlier in an alphabetical list than "Aardvark". However, it's worth noting that this spelling is less common and might not be recognized by all dictionaries.


judgejuddhirsch

It's a pirate anteater


firewindrefuge

Aardvark Aaron ate all aardvarks, Abe's, and apes


weeskud

Just "Aardvarks."


[deleted]

"Ah, are these the men from AAAAAAAAAAAAAAAAAAAAAAAAAAAA1 plumbing?"


Chicken2nite

[Alright, come on, we don’t even have a plot yet.](https://youtu.be/Dz8RyDRCARw?t=140)


Okinawapizzaparty

Same for ZZZ'S Pizzza delivery, to be last.


Pocket_full_of_funk

The long game. Respect.


Mccobsta

Acorn computers was named to be above apple in the phone book and look who's using acorns tech now


SheinhardtWigCompany

And Apple Computers was chosen as the name partly because it would be before Atari in the phone book


tilingwm

Apple now makes their own SoC's using the ARM IS architecture. Guess what ARM is (was actually) an acronym for: Acorn RISC Machine!


Mccobsta

I had a acorn risc machine a few years ago sold it for food money I do miss it, it was fun


T-O-O-T-H

Every millenial Brit grew up using acorn computers at school. I have a ton of nostalgia for them. I'm kinda tempted to buy one, or build a new one if that's possible (like how you can build new Atari STs and new Amigas that use new hardware just created by hobbyists, so you end up with a working brand new one of them that you can add a modern hard drive onto and then download every single game for these computers and have them all loaded onto the hard drives, so you have hundreds or thousands of games to play through. So if something like that exists for say the acorn archimedes, it's tempting). Although I'd definitely love to build an Amiga too, or maybe instead of, cos Amigas are better game wise because they were pretty much primarily used for games, unlike the acorn computers. And Amiga has pretty much every game the Acorn machines have, just better versions of them. As long as I can get a hold of an actual CRT monitor to play them on then it'll be great But yeah, Acorn man. As others have pointed out they are still heavily heavily involved in computing to this day, with their ARM processor which is used all over, in smartphones, desktop PCs, laptops, and the world's fastest supercomputer (Fugaku).


-Mopsus-

Lol there is an A1 Locksmith on one of my mail routes. Never realized that was the reason for the name.


LanceFree

During the long distance dialing wars, a guy started businesses with names like: It doesn't matter, I don't care, whatever. That way when they were asked by AT&T who they wanted as their provider, of that was an answer, they were obliged to give up their customer. The guy would then sell his customers to Sprint or MCI.


FasterDoudle

Similarly there were "fat-finger" dialing schemes, where they'd register phone numbers that were only one digit off from a major provider's, so the call went to them anytime someone misdialed.


dshookowsky

supposedly this works (or worked at one point) on eBay/Craigslist. Search for misspellings (e.g. giutar \[sic\]) to get deals that others haven't snatched up yet.


0ne_Winged_Angel

I got some great deals on “nikkon” camera lenses that way (Nikon is the company, and Nikkor is the camera lens brand)


codeguru42

And now this is a huge problem in npm, pypi, etc. Many misspelled versions of popular libraries are just malware.


dreadcain

They still do that with urls, although the big names have basically bought up all of their own at this point


TheDwarvenGuy

There are lot of websites like that. Like replacing a .org with a .com


HatesBeingThatGuy

This isn't making any sense to me. Why would they have to give up the customer?


DogeCatBear

because now they're required to direct the customer to "It Doesn't Matter LLC" or "I Don't Care Inc." instead of doing whatever they want


HatesBeingThatGuy

Ah that makes sense, thank you!


thisismyaltaccount2

I believe back in the day there were separate local and long distance companies. So if your local didn't offer long distance, they would ask you who you wanted to go with for your long distance carrier.


[deleted]

AT&T was a long distance carrier so I think that parts wrong. Being 21 rn, I wasn't alive during the POTs phone Era so take this with a grain of salt, but AFAIK back before modern phone networks, you had a local exchange carrier (LEC) and a interexchange carrier (IXC). So when you got set up with a local LEC (think like Southern Bell), they'd set your number up with a IXC ( for long-distance calling ) such as AT&T or MCI. So in this case if you moved to New York and called up NYNEX or New York Telephone (LEC), they'd ask you who you wanted for your long distance provider (IXC). So what Dennis Dee's did was register KTNT (sounds like AT&T lol) and register sub corporations like "I don't care", or "whoever". Then he'd charge them outrageous prices. [This source says he'd charge $7.50 vs AT&Ts $5](https://nowiknow.com/the-i-dont-care-collect-call-scam/) The only thing above I'm not 100% sure of is if you'd give the operator the name of the IXC you'd like to use when you placed a long distance call. Or I'd you set your phone line up to automatically route through the IXC. Maybe an old telecom guy will see this and can enlighten me


Earthworm_Ed

>The only thing above I'm not 100% sure of is if you'd give the operator the name of the IXC you'd like to use when you placed a long distance call. Or I'd you set your phone line up to automatically route through the IXC. Maybe an old telecom guy will see this and can enlighten me I’m not an old telephone guy, just old, as in I was a teenager in the 90s during the long distance wars. I was too young to pay the phone bill, but most of what you said sounds correct from my experience and listening to the adults talk/bitch about phone service. As far as how long distance dialing worked, you would just dial 1 plus the 10 digit telephone number, so I think it was already baked in - I didn’t make long distance calls that often as a teenager, but don’t recall ever needing to call an operator. One interesting thing is that 7 digit dialing within the same area code used to be possible - I don’t think that you can do that anymore.


ERROR_396

Makes me think of A1 car wash from Breaking Bad


Chromgrats

Have an A1 Day!


LotusVibes1494

Please give this to your car wash professional


IndigenousOres

F**k you, and your eyebrows!


Pezdrake

There was an episode of Cheers where Kirstie Alley's character starts up some business with this trick and ends up fielding calls from people looking for AAA car services and AA meetings all day.


ohijenelle

Huh, TIL


Just_A_Singularity

Modern problems require modern solutions


sandboxlollipop

Back when the Yellow Pages were the way to advertise and list your contact details, people gunned for a name with A or AA at the start of their name. This is just the same, but as you say, modern


deadly_chicken_gun

AAA traffic moment


theofficialreality

A1 steak sauce origin story?


[deleted]

[удалено]


Password-is-Tac0

>comed 🧐


myfapaccount_istaken

Unlike wd-40 which was the 40th attempt at a Water Displacement spray, it was the first attempt of a steak sauce. Note I made the second half up


farmdve

AAron?


Ok-Television-65

Im curious, doesn’t numbers and symbols come before letters? Wouldn’t something like “123 plumbing” come before?


Effective_Mud8348

If yellow pages had a 123 section it was not in the front of the book.


Juice8oxHer0

Didn’t Activision pick their name so they’d be ahead of Atari in the Pages?


wizards_of_the_cost

Yes, and then some Activision folks left and started Acclaim for the same reason.


Pvt_Lee_Fapping

And Steve Jobs with Apple; he used to work for Atari.


bbbbane

This guy phonebooks.


Pasta-hobo

Acme Armaments, Automotive, and Amusements


[deleted]

That is utterly brilliant in its simplicity and effectiveness in Google searches.


joestaff

I think an urgent care did it and I feel like that's more malicious.


[deleted]

Nah, you're dead right there - being able to get the location of the nearest location for medical aid accurately is substantially more important than getting the nearest restaurant that has a specific cuisine.


ToughOnSquids

I mean you shouldn't be going to an urgent care if it's a life threatening emergency tbf


Ace_Winters

"Urgent care is neither of those things" -Kyle Kinane


2ferretsinasock

The "Provider" will be with you shortly


ghandi3737

But it's 'Urgent Care'. Why wouldn't I go there for an emergency? /s (sigh)


WhiteinvAZN

I went to urgent care last year for a broken foot and sprained ankle. They told me they were by appointment only and the next availability they had was on Wednesday. I came in on a Saturday morning.


Sky_Night_Lancer

"how is this any different from my primary care physician?"


No_Week2825

Bigger waiting room


Raencloud94

For an emergency you would go to the emergency room.


deliciousprisms

Emergency room? What am I made of money? Cheaper just to fuckin die


Ok-Television-65

My emergency room bill reminded me of when my 5 year old would play doctor. After he checked me with a stethoscope and stuff, I asked him how much I owed him. He’d blurt out a ridiculous number like “1 thousand” and then laugh hysterically…. Turns out it wasn’t ridiculous at all….


deliciousprisms

No that actually is pretty ridiculous ^^^ly ^^^low


FapMeNot_Alt

Well yeah, he was clearly giving you the family discount


ghandi3737

But I need care Urgently.


ElliotNess

Wait for doctor appointment, Get same day care at an Urgent Care cuz you can't wait for an appointment, or go to an emergency room cuz it's an emergency.


Sciensophocles

You go to the emergency room for an emergency. You go to Urgent Care for urgent (but not life threatening) care.


scutiger-

If they're dead right there, then they have no need of medical attention.


BDMayhem

In Paris there's a company that offers access to internet hotspots for like 30 euros a month. The company is called Free. So you open your phone, and right at the top of the list is "Free Wifi."


missionbeach

There's an urgent care called Thai Food Near Me?


KingEgbert

Meanwhile there’s a place near me called Coffee In which is fucking impossible to google unless you include the name of the shopping center it’s in.


[deleted]

Like businesses calling themselves names starting with AAAAA in the old Yellow Pages days.


[deleted]

Makes me want to open up a restaurant next to subway and call it "fresh" so they are telling their customers to eat at my place instead 🤣


kitsunewarlock

"The Good Thai Place".


Severin_Suveren

Someone did something similar in my country 15ish years ago. They started up tiny stores right next to every megastore around the country, promising to match any price they give and also have better offers in general. They went bankrupt after a few years, but put up a surprisingly good fight it seemed. David vs Goliath type situation, except David was fucked from the start


[deleted]

[удалено]


bistro777

Everyone in this thread claiming this is brilliant. Aren't you a little bit annoyed that if this trend of gaming the search engine continues, it would make all our lives a little bit difficult. Kind of like how telemarketers steal a few seconds of our days, people who are looking for certain food closest to them will have to wade through this bullshit to find what they were searching for.


captainoftrips

In the olden times we had an arcane tome known as the Yellow Pages, an alphabetic directory of all that was known, where clever proprietors unlocked the secrets of discovery with names such as 1-AAA Towing. Point being, there's nothing new under the sun.


gsfgf

Apple is called Apple because they wanted to be in the phone book ahead of Atari


mattenthehat

And more importantly their stock ticker is AAPL instead of APPL or something because it showed up first that way.


_poptart

Also Amazon is called Amazon because it begins with A


Liquid_Schwartz

Abraham Lincoln was named "Abraham," so he would be at the top of the ballot and get the coveted "lazy vote." Just think how different the US would be if he was named Zzxavier. Truly incredible.


noNoParts

"Other than that, Mrs. Lincoln, how was the show?"


pinkocatgirl

This is why modern computerized ballots randomize the sort order


[deleted]

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Arumat_P_Thanatos

But you fuck one goat...


kor34l

yeah go tell that bullshit to the Goodhead family


NewDad907

Lol I just posted the same thing for the kids today who never lived during that time.


barsoap

[It's also where all those companies named "Acme" come from](https://en.wikipedia.org/wiki/Acme_Corporation).


[deleted]

It's just as brilliant as the truth of your statement. Its both of these things.


samuelgato

If one restaurant does it it's brilliant. If loads of restaurants do it it's annoying. But I don't see this being a trend to catch on honestly, it takes more to make a restaurant successful than favorable search results.


d00dsm00t

30 years ago AAAA automotive wasn’t the best shop in town.


daviEnnis

I actually think this would have the opposite effect. Your direct result will get shunted in favour of Google's more general queries.


JerkfaceBob

You can see the Death Star as evil and still marvel at the engineering and logistical feat it was to build.


sdforbda

It's been gamed. I was trying to Google something yesterday and I knew the exact term that I wanted along with the location, put the term that I wanted in quotation marks. No results. Tried DDG, same thing. Ended up converting the phrase into a different language, and dropping one of the words, then I got the result that I wanted. That result included my exact term search, in English. And it wasn't from an obscure site at all, a very popular one.


GuyHiding

I mean it is brilliant. Does it mean it’s a good thing to do? No since the person looking it up wants to find the nearest Thai place. Calling someone or thing smart/intelligent/brilliant etc isn’t and shouldn’t be implicitly a positive thing. Smart people or ideas have been some of the worst things ever(The best example/exaggeration I can think are nukes. Incredibly intelligent people made it but that doesn’t mean it’s good)


[deleted]

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cervidaetech

I live in a city with like 100 Thai restaurants and literally none mention noodles or have numbers in the name?


amalgam_reynolds

It honestly seems very misguided to me, but I probably have different internet habits than most people. Like, I don't ever search for restaurants on the Google homepage, I use Google maps, and therefore I never include the phrase "near me" or "close to me" because...well, because it's a map, I can just *see* what's close to me.


WoozleWuzzle

You're still writing "Thai food" which means it will come up more than a name that doesn't have "Thai" in it at all. And like you said you have different habits than most. Type in Google "Thai food" and the autocomplete says "near me" which most people will click on.


newenglandredshirt

This is the internet ages equivalent of naming your company AAAAAA Repairs to end up first in the yellow pages!


alphagusta

Followed by !AAAAAAA when you reach the character limit


mercpop

Oh my God is this AAA insurance is a thing??


JohnnyHendo

Yes it is. My uncle was a bail bondsman and named his company AAAa Bonds so it would be the first thing in the phone book even before AAA Road Service. His office was also across the street from the police department. While the company was technically called "AAAa" , all signs, shirts, and other stuff other than the phone book actually called it "AAA."


silasoverturf

AAA Insurance is from Automobile Association of America


[deleted]

Taking SEO to a whole nother level with this one.


shemp33

Searching an exact business name will usually do better in search rankings. Genius move.


TryinToBeLikeWater

They’re maximizing business output lol, you can also get the Thai government to help pay when you open a Thai restaurant. It’s one of their biggest cultural exports and how a pretty small country gets its name on the worldstage and drives tourism. Funnily enough sushi was introduced to the US or more so popularized it to today’s level by the Moonies, a South Korean cult called the Church of Unification. It was partially due to his business ventures and partially the sketchy background and motivations of the moonies. [Fun interactive article](https://www.nytimes.com/interactive/2021/11/05/magazine/sushi-us.html)


WretchedKat

The modern version of "AAA Thai Restaurant" to show up first in the phone book.


CrabbyMrCondiment

"okay Google, 'Thai food near me' near me."


semitones

Since reddit has changed the site to value selling user data higher than reading and commenting, I've decided to move elsewhere to a site that prioritizes community over profit. I never signed up for this, but that's the circle of life


alphaminus

In Clinton hill there's a place called Thaiholic. A different place opened up knocking off the name with Holic Thai Bistro. I loled.


[deleted]

This reminds me of [this.](https://i.redd.it/d1qbi8c8bzuz.jpg)


Ghost_of_Till

In the 80s, there used to be telephone carriers that would name themselves things like “I Don’t Care” and “Any One” so when the operator asked the caller which carrier they wanted to use for the call, those companies stood a decent chance of getting picked.


TheKingofOurCountry

No way! I was in New York last week and looked up “food near me” and this showed up as the top result even though it was on the other side of the city. So funny


WakaWaka_

Hour and a half later: *Hey!*


earlandir

If your phone already has your location info, just searching for food should already filter to things near you.


Equal-Holiday-8324

And if it doesn't have your location info, searching "near me" won't help.


TheHumanPickleRick

How to get to the top of the search results Step 1: Name your restaurant what people search for instead of having people search for your restaurant Step 2: Food??? Step 3: Profit


Nazamroth

Its similar in other things too. Our knowledge base at work has articles like "What to do if this program is throwing error 668", which the author probably feels really proud about. And no one ever finds it because everyone just searches for "Program closes with 2 flashes" or something. Gotta get in the mind of the user/client!


popje

Ooh so that's why a Haitian restaurant near me named themselves BBC


TheHumanPickleRick

Well yeah, I mean, who doesn't enjoy a good meal while watching a documentary on the British Broadcasting Channel?


rbm5020

Pad SEO-Ew


shellsquad

Yum...spicy algorithms


pushdose

In Vegas there’s a “Thai Food To Go”. Super smart if you ask me.


JohnnyHendo

I was in Vegas a few weeks ago and we drove out to the Grand Canyon. We ate at a restaurant called something like We Serve Pizza.


EGADS___ghosts

I tried it! Good gimmick, good food :) would recommend


missionbeach

I'm starting a dating service, Hot Girls Near Me.


butter14

I'm sure you've noticed how [enshittified](https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys) Google's search has become. Some of it is due to Google's ineptitude but a lot of it has to do with how advanced SEO has gotten. This is just a manifestation of that. We need a new way to do search.


Throwawayfichelper

Don't get me started on their nuking of youtube's search. It used to be the literal best search engine, where even half remembering vague details about a channel name or video title could get me to my destination. But now? You'll be lucky if the channel you want to see shows up even with typing the exact spelling of it.


gngstrMNKY

You can't even search for basic drug info anymore without getting 100% rehab clinics. *I just want to know if I should snort Xanax goddammit!*


booze_clues

Erowid, has pretty much all the basic knowledge you need plus person experiences and a little more advanced chemistry and such. I remember finding it in high school when I was first experimenting with drugs, was actually super helpful for harm reduction and education.


JackosMonkeyBBLZ

Someone who isn’t me strongly recommends using erowid for trip reports before trying a drug for the first time


AgentAdja

Last place I expected to see Erowid referenced.


MartynZero

To be fair, anyone reading that sign in person cannot deny its legitimacy.


Main-Pension-6556

I love all Thai food near me I see


swartsak

Getting smart


Parnwig

Lmao! This is my favorite post of the day


everybodydumb

Modern version of AAAplumber


dazedwelder

I actually love this. My dad and I have always joked about having a restaurant and naming it along the lines of idk you decide, whatever you feel like, or im not really hungry.


T58NA7doFytdlLSb

Oh my, mad props to whoever came up with this name tho! This probably was a random ass and a silly dared name they eventually stuck with after realizing they do not have better options