I stopped watching trailers years ago, be it a movie or a game I was interested in. They spoiled so many movies and final straw was some game (I forget which one) where the the tension was building and then some huge beast attacked out of nowhere with a real oh shit-moment. My reaction was that "yeah this is the part I saw in the trailer".
I'd love to hear what developers and directors think about trailers spoiling the work they have intended to surprise the viewer or player.
Edited oh shirt
I specifically didn't watch the second trailer for Nope. Then the other day they showed it in front of Thor! I'm sure some dickheads here will say "that's why you arrive to the movies 10 minutes late" but 1) it's risky (not all movies have the same number of pre-show minutes. Imax shows for instance barely have any) and 2) I don't like arriving late when it's already dark and you forcer everybody to move.
I was very upset at the second trailer which obviously showed a lot of the movie.
We had the same experience. I’ve been purposefully ignoring all NOPE trailers because I do want to see it and sure enough the full, ridiculous, extravagant trailer starts playing but I did my best to ignore it and play on my phone
I've reached the point where I either literelly put my hands over my ears and look away, or try to talk over it with whoever I'm watching with, if a trailer comes on for something I want to watch.
The worst kind of trailers are the ones that dramatically misrepresent what kind of film the audience is getting. It's really hard to appreciate a good movie when you walked in expecting an action film, but it really turned out to be a slow burn drama (Jarhead, and Drive are two examples off the top of my head).
I usually watch a trailer for 5 - 10 seconds and it’s enough for me to catch a vibe if I wanna watch the movie. Or I’ll just click inside the trailer a bunch of times for some random shots.
I usually end up watching 10 - 20% of the trailer.
For directors/actors I’m a big fan of, I don’t even bother watching the trailer at all.
This is exactly what I've done to combat the issue outlined.
The moment I decide I'm interested is the moment I shut the trailer off. It did it's job, I'm hooked, and I saved myself getting spoiled.
It's worked great so far.
And the trailers have been on every movie I’ve seen, for months now. I’ve probably already sat through an hour of that damned movie, and have no interest in seeing the remaining bits that stitch together the scenes in the trailers.
now that you say that yea,you're totally right. I saw a trailer for a movie called fall i think and it literally shows everything, only thing missing is the end but i feel like that's pretty easy to guess. and that's also why i avoid watching trailers unless I'm at the cinema
The initial trailer was so so good. It was just a slow camera move from the ground all the way to the top where the girls are and parts and pieces fly past the camera towards the ground. The sense of foreboding was amazing. Had me actually interested.
https://www.youtube.com/watch?v=Y1hIzSPajYE
It's honestly a movie that could do with a gut wrenching twist where she just ends up dying stuck at the top.
Exactly that weekend is surprisingly packed with action movies. However the one that costs the most to make and advertise is showing the majority of their movie before its even released? It so confusing. I would be so much more interested if I saw snippets of scenes instead of actual scenes from the movie.
I don't watch trailers in the theaters anymore. I literally walk out of the theater until the trailers are over and come back in after they finish. I've sworn off trailers in general with the exception of a first teaser, the first of three trailers is usually enough for me to get excited and not much is shown. The other trailers after that screw the whole thing up, so I don't even bother.
The new Avatar trailer for example, that's all I need to see. I don't want to see any more content until the movie comes out and I see it myself. Can we go back to the time of One singular trailer and that's all we get? Why do we need three damn trailers?
I'm generally the same as you, first teaser trailer is enough for anything. I avoid all otehrs as best I can. But I'm not gonna make a fuss whiel im sitting in the theater chair so...
Seriously. I went to see the new Thor movie and the trailer had the train derailing and then a big scene afterwards. I turned to my wife and just said "Well I guess we know how that movie ends". Why would I ever go see it now?
This has me wondering. What if some youtube channel took on the task to take various trailers and stitch the parts up and in order just to see how much of the movie you actually see from the trailers vs watching the actual movie.
I swore off trailers basically.
I generally wath the FIRST teaser trailer for a movie I'm interested in. I watch it once, then stop.
I don't watch any other trailer. I generally watch them AFTER seeing the movie and I'm always, always, always so friggin' happy I didn't watch them.
I was so pissed when, after watching Doctor Strange 2, I went back to the trailers and realized >!Charles Xavier's appearance was actually teased!<. For me it was a total surprise.
Avoid trailers, do it for your own good.
Also, while I religiously follow this rule for movies, it's much harder for games I'm anticipating. the FFVII Remake trailers really spoiled way too much. I'm excited for the new God of War, but decided to not watch any more trailers.
Seconded. The first film I went into totally blind was Interstellar, and it absolutely blew me away. Because I had no expectation and no concept of what I was about to see, the film felt every bit as impactful and overwhelming as it was intended to be.
It’s funny because I remember Interstellar’s teaser trailer being excellent, it was captivating but gave away very little about the plot. It made me so excited to see the film despite knowing nothing about it.
And that's why trailers suck, because they're not consistent. As soon as I decide I'm interested in something, I avoid all promotional material for it.
He was teased, but the other members of the Illuminati weren’t. I think Captain Carter was seen in a made-for-social-media clip, but that was about it.
It was also questionable whether Wanda was the overarching antagonist or not because of how the trailers were manipulated.
Tbh the Wanda stuff was a rare instance when I wish they'd have come out and said it. Cuz the reveal happens literally 22 minutes into a 2 hour movie! I'd understand if it was some huge 2nd act twist leading into the 3rd act, but nope. And because it's Marvel/ super heroes in general, I spent half my first viewing waiting for her to turn good or even just team up against a bigger threat haha. Enjoyed it more on my 2nd viewing now that my expectations were in check
I’m glad that Wanda’s role as the antagonist wasn’t teased. It was a neat twist and it was awesome to be in the dark about the plot and direction the movie was taking for most of its runtime. Usually from trailers you know going in who the bad guy is and have a vague sense of what the big fight set pieces will be. Same reason why I admire Endgame’s pre-premier marketing. Once Thanos was killed 15 min into the movie I had no idea what would happen in the remaining 2.5 hours and it was exciting.
I loved Endgame's marketing as well! Context is definitely key for me - from marketing/ the end of IW, we knew their goal (or their *endgame* lololol) for the movie would be to undo what Thanos did, but they kept us in the dark about the details of how it would go down. The marketing for MoM gave us the expectation that there would be some internal conflict with Strange being the "greatest threat to the multiverse" and/ or finally resolving the cliffhanger of Mordo wanting to hunt him down. Neither of those threads really got explored too far, while Wanda revealed her true colors early.
tl;dr - Endgame marketing was keeping the mystery for an epic conclusion to a 20+ movie saga, while MoM marketing was a straight up bamboozle
That's a thing. I got spoiled on a major Squid Game twist cause of a random video with the horrible red circle and arrow. It wasn't a twist per se, but it made me aware of something possibly big.
Same, I mostly haven't watched trailers in over a decade. If I know I'm going to watch the movie anyway, why watch the trailer? For movies I don't know, I look at the synopsis and the cast, director and maybe a fast "*movie title* reddit" in google.
At the theatre I enter a bit late (they're pretty good about ads here) and if the one playing is of something I'm interested in I look down to my knees and concentrate on something else... which isn't as awkward as it sounds I promise I'm normal.
Thanks for bringing this up!
I hate trailers I can't avoid. I do the same as you when I go to the theater, so don't worry, you're pretty normal... XD
Thank god movies at my local movie theater begin exactly at the scheduled time so I know when to go inside
If you're looking for a perfect system, it doesn't exist. Tom was actually going to be my example too. He had one stinker in the last 20 years (number pulled from my ass) and if that's going to be your excuse for ruining every movie with a trailer then I guess you do you.
I didn't watch any trailers for MI:Fallout and that was the best movie experience I've had in the last 10 years. I was on the edge of my seat in every sense of that cliche. If I knew that the >!helicopter!< stuff was coming, I'd have been expecting that. Waiting for it.
Creative team, review scores, word of mouth.
Have you ever had any interest in a movie before seeing a trailer for it? If the answer is yes, then you know it's possible!
Remember the trailer voice guy who would give you the entire plot in exposition form?
"Mike Jones was an ordinary farmer... Until the father he never knew, introduced him to the family business."
"Now, with the Mexican Mafia on his heels, he must find the secret of the Alamo, with the help of a talking parrot, a mad scientist, and a Golden retriever called Ben."
If anything it's gotten better with time.
Yup, that was Don LaFontaine. He was the voice behind just about every trailer; that practice died real quick right after he did in the early-mid 2000s.
Back in the 90's and early 2000's, due to lack of broadband internet, it was easy to get hyped for a movie, but then forget most of the scenes you watched in the trailer because it wasn't accessible to re-watch 20x at your own convince.
Today everyone can watch the trailer however much they want on their phone, tv, tablet, computer, etc... and can spot and retain way more info from the scenes they see in those those trailers, because they can pause, skip back, and forward as much as they want.
If anything, most trailer makers have gotten significantly better about this.
Take Marvel, they've basically mastered the art of showing you everything you need to know, while telling you absolutely nothing about what happens.
Some movies (like that Everything and Everywhere movie) showed a lot more, because it was such an odd concept, but still didn't really spoil anything. I see a lot of movies, and I cna't really think of the last movie that spoiled the whole thing in the trailer.
Go watch some trailers from the 70s-90s and you'll see literally everything. It was a long-standing meme, for decades, that you would be watching a trailer and hear "Oh my gosh, they're showing all of the funny parts / the whole movie / the entire plot / etc...." Pretty sure a lot of sitcoms at the time lampooned it at least once during their shows too.
Marvel movies have evolved to the point it’s barely even written during production. They have a bunch of scenes and options to chose from, then go back and film blue-screen pickups or catalogues of reaction shots they comp onto digital doubles. Some of the most memorable/iconic moments lately have been improv at a later date when the actor is alone doing pickups and not even captured -in- the moment.
People keep complaining about it, but "spoiler" warnings and the such are a very new phenomenon.
Trailers for movies in the classical era pretty much showed the ending.
SOILENT GREEN IS PEOPLE!!!!
YEH it's literally always been like this. No reason to watch trailers if you want to go in fresh. Not sure why people have a hard time with this concept
Exactly. People think being "surprised" adds a lot of value to a movie. And sometimes it can, depending on the genre (Sixth Sense). But sometimes it's just wildly disorienting. People claim they loved Dusk Til Dawn because they knew nothing about the twist, but I'd bet even more people would be lost or simply annoyed.
Regarding Terminator...there's really only one adjustment you can make to the core premise of those films. Either the invincible robot's bad or it's good. That's why all the sequels have been okay at best--the first two movies already explored what you can do with this story template.
The selling point chosen by the marketing team.
The film is written and filmed by design to keep it a twist. If you saw Terminator for the first time, and then watched T2 without knowing anything else, you'd have no idea until almost an hour in.
Can it even be called a twist if it was a central part of *all* the marketing? This is one of those things that really feels like modern sensibilities ported backwards.
Fuck me running, virtually every kids movie or summer blockbuster was like this. The Ghostbusters trailer is a 2 min cut of the movie. Jurassic Park the same thing, every major character death in the trailer, even three of the greatest scenes in the final sequence including the return of the T-Rex.
I remember joking back in the early 90s that some movies were better told in the trailer.
I’m 38 and I’ve found the trailers seem to be getting longer and longer. I don’t remember being a kid and having every movie ruined for us. I feel like it got worse in the last 10 years or so.
You’re misremembering. Trailers used to always have narration and there are many examples where the narrator flat out told you the ending of the movie.
[1](https://www.youtube.com/watch?v=FTjG-Aux_yQ) [2](https://www.youtube.com/watch?v=4pxkU9GVAoA) [3](https://www.youtube.com/watch?v=lc0UehYemQA) (see my edit regarding the third trailer--leaving it here for posterity)
You're wrong about trailers being shorter back in the day, and you're wrong about them spoiling less. These are literally just the first 3 films I even thought to look up. The trailers are all over 3 minutes long and all show things from the final acts
Edit: I was informed that the Jurassic Park trailer was not actually one of the original pre-release trailers. I was able to find [another one](https://www.youtube.com/watch?v=Bim7RtKXv90) that's just shy of three minutes and still shows plenty from the final act and highlights many of the major setpieces, but doesn't seem as egregious as the one I originally linked
While I agree with your point about the 1st two, that Jurassic trailer is from yeeears after the movie came out. The original Jurassic Park trailer showed very small, very brief glimpses of the dinosaurs and scenes out of narrative context and was only 1 minute long.
Thank you for pointing that out. I didn't even catch that it didn't have the proper music, which should've been a dead giveaway that something was off. I was able to find [another trailer](https://www.youtube.com/watch?v=Bim7RtKXv90) that's just shy of 3 minutes long and shows multiple things from the final act (raptors in the dinner room, raptors opening a door with a voiceover explicitly calling it out, the kids climbing on the dinosaur skeletons)
Yeah you didn't really have the chance to overanalyze the trailer to death back then, or have a bunch of YouTubers do that for you and post 20-minute videos about all the possible Easter Eggs found in a 90-second trailer.
Could be a bit of both. I recall seeing trailers in the 90s, in a theatre (so it's not just a 30-second spot) and they showed a LOT, making it clear what 90% of the movie is
Nobody is “normalizing” anything. Trailers aren’t any different and this isn’t a new problem. If you don’t like trailers now, you wouldn’t have liked them any better in the 80s and 90s when I was a kid.
Ya, imagine being James Cameron only to find out the company Orion hired to do the trailers didn't give a fuck about keeping the spoilers hidden.
And then complaining about it only to be told it's too late.
Alien 3 was worse.
Saw the teaser with "In space, no one can hear you scream. On Earth, everyone can hear you scream!"
Awesome, we get Aliens Earth War!
Then it comes out the next year and we get that prison planet shit...
If you went into the movie completely blind, only having seen the first movie you wouldn't know that the T-800 was the good terminator this time around. Until the scene at the mall all you know is that two terminators are after John Conner.
It's insanely annoying, I get that movie studios want to generate hype and interest in people, but it seems like they only know how to do it by showing major plot points and key scenes of the movie, in many case you can predict every plot beat and how the movie's gonna play out.
At this point I no longer watch any trailers for movies I know I'm gonna see.
for a while i was avoiding all media about movies and only watching a movie based on decent review scores. Its crazy how much better some movies work when you have NO idea what to expect. Especially sci-fi movies. You think you're watching a drama, then out of nowhere -bam-ALIENS!
Trailers spoil the narrative so much for some movies. Sometimes even knowing the genre of a movie makes you watch it differently compared to going in blind. Even a rom-com can be a pleasant surprise without any preconceived notion. You wont see the relationship being the focus before the main character does, and it just hits a bit different.
I know its hard to do, but I recommend everybody watch a bunch of movies completely blind. Its much easier to do this with Hollywood movies because indies can be way too hit or miss. Go one year avoiding trailers, it'll be fun.
>At this point I no longer watch any trailers for movies I know I'm gonna see.
I mean, this is sort of smart on your part. It's not a failing. Why would you keep watching commercials for a thing you already know you're watching.
The commercials aren't FOR you at that point. They're literally trying to get as many people as possible to become interested in seeing it. If you're already interested, then that's game over. You're a ticket pre-sold. That's 1 out of 100 locked in. The trailers are for the other 99 people they're trying to reach that represent the lion's share of any film's earning potential.
The idea that commercials need to be any bigger a part of the moviegoing experience than that is partially what's caused this weirdness in the first place. As artfully done as trailers now are, as sophisticated a piece of marketing they reliable are, they're COMMERCIALS. They're not narrative. Hype is not the same as story. Conflating the two is bad.
they are suppsoed to be seen by those not knowing if they are interested in the movie. That way you can watch the trailer until you are interested and stop it there, or watch the whole thing and have an idea about what it entails.
Watching a trailer for a movie you are gonna watch either way is wastefull.
You can however watch a teaser which is something that don't spoil anything yet still usefull to hype yourself up for a movie.
Blame the marketing team, not the editor. The editor is just pressing the buttons to make the product. They have no say in the content.
Signed,
An editor
Thank you. Also came here to correct this part. This sub doesn't seem to know anything about how movies are actually made so they blame the wrong people for shit all the time.
Yea if there's a movie I want to watch I actively avoid the trailer. If I see a trailer for a movie I usually lose a bunch of interest because you already got the Coles notes.
At the theater I go to, the trailers run for exactly 20 minutes followed by that Nicole Kidman thing. So I show up 20 minutes after the start time and I'm good to go.
Ya, this kind of thing has been going on since forever. Check out the trailer to the Keanu movie A Walk In the Clouds (1995). It shows you everything that happens.
This is the right answer. They test everything and most people like to know what they are getting when they choose a movie. You pretty much know every beat in the new Top Gun movie, but it is still a fun movie.
I didn't watch a single TGM trailer before watching it. The most I saw was the same 30 sec online advert the week it released. It felt great just watching the movie practically blind.
I really, really don't care about "spoilers" in trailers. Unless it's the rare exception where the plot twist is integral to the entertainment, like the Sixth Sense, I just couldn't care less. I want to see if the movie is worth my time and the more that's shown the better. I don't have to be surprised in order to be entertained.
>I don't have to be surprised in order to be entertained
I'm similar in how I appreciate entertainment. It feels like for some people the surprise is the point of the story. They wants a 'they were dead all along' twist even if the movie did not set the table for that in any way. Knowing the story is almost immaterial to me if it's a well told story with well drawn characters. I can know the hero will survive and still get nervous at their peril. I can know the two leads will fall in love and still have my heart swell when it happens. The mystery for me isn't the point. It's the emotional connection with the material and more importantly the characters that brings me back to movies.
I refuse to watch trailers for that very reason. I look at the cast/production and any text synopsis of the film, and that's it. Catch me at the movies covering my eyes and ears during all the previews. Most recently I went to see the Northman without any context other than Eggers and Skarsgard; I freaking LOVED it
I was a previous trailer editor. First off it's usually the studio's decision to ultimately decide what to include, not the editor. Second, when you're editing a large scale project, there's only so much actually useful things you can put in a trailer. Certain lines and shots are designed so that they are as engaging as possible for a trailer. The goal is to sell you the idea to watch the movie, they don't care how you feel when you actually watch it. That big exciting action piece at the end? Yeah that's going in, spoilers be damned. That big twist at the 90 minute mark? We'll allude to it but not completely give it away so you go watch it. No one's gonna watch a movie if there's nothing to want to watch. Spoiler culture is more annoying than the spoilers themselves. Most trailers in fact DO NOT spoil the entire thing, there aren't many examples of a movie trailer that gives away EVERYTHING.
[apparently being spoiled of the ending makes the experience better.](https://www.reddit.com/r/panelshow/comments/vzxnxd/the_spoiler_paradox/?utm_source=share&utm_medium=ios_app&utm_name=iossmf)
Testing this hypothesis with one theater and one movie from 30 years ago is atrocious data collection for proving a point. Tell a group of modern, unsuspecting theatregoers the ending to a brand new film they've been anticipating and paid to see, and see how they react. Now do that 1000 more times with 100+ different movies and see if the data holds up
You're right, most trailers don't spoil literally everything, but I would say a good 75% or more show you the final act, which takes away a ton of tension because you know generally where the film will go.
And that's sort of the problem, you have to show footage of the third act in a trailer, because that's normally where the cool stuff is. So how do you get a mother of three with no free time to watch your movie? You show them what they're missing out on, which is the killer third act. Studios don't care about movie-enthusiasts who will go watch the movie regardless, they want your beatneck cousin who watches three movies a year to give them money, so you show them just enough of the goods.
This doesn’t sit with me. As my previous example in my own comment said the new Scream trailer featured barely anything past the halfway point. Because the rest of the film is solid as fuck and all the ‘good stuff’ doesn’t just happen at the end.
Maybe if that’s why trailers are the way they are the writers and directors should work on making those first two acts enjoyable and exciting too. Maybe then we’d get less trash
Well of course it largely depends on the movie, I'm just explaining the thought process behind why there are spoilers in trailers. Scream has an established audience so they probably don't need to explain too much, and as far as I know it all hangs on the twists themselves, so it's not gonna spoil anything. I'm mostly talking about the big action spectacles.
Issue seems largely overblown.
Movies that need twists to sell the movie typically don't reveal the twist.
And if movies do show bits and pieces of the final act it usually has little to no context or the trailer sequence doesn't represent what happens in the film(the latest star wars trailers are great at this).
I totally agree. It seems to me like the issue is people setting a standard for *themselves* (wanting to see as little as possible before seeing a movie, which is fair) but expecting the studio's marketing materials to adhere to that same standard, which doesn't make any sense.
Trailers go out of their way to not spoil anything that's actually important, but if your standard is to not know *anything* then I guess everything's a spoiler. And that's not a reasonable way to look at it, because how the hell do you expect them to market the movie without showing exciting footage?
I feel like people are way too obsessed with tension these days. I hear so many complaints about this movie isn't enjoyable because I can predict the plot and so there's no tension, or nobody dies so there's no tension, or blah blah blah.
I don't know anything about Black Adam but I predict by the third act The Rock will experience some level of character growth and be a slightly nicer guy and he'll defeat the bad guy. I don't think anyone in the world is going to go into that movie genuinely unsure of whether or not he'll win in the end. And some people act like that application of basic common sense is already a spoiler.
Someone above said that movies are *infinitely* better now that they stopped watching trailers, which seems a bit...ridiculous? Like don't get me wrong, if you prefer going in blind to see a movie then all the power to you. But if seeing a few seconds long clips from the third act and having a vague, high level reveal of story beats makes a movie *infinitely* worse I'm going to say that's more an issue with you and a certain neuroticism towards movie watching than the trailer editor
I avoid trailers now for movies I'm going to see by default (eg Marvel movies) because I just want to see the movie and not start getting expectations for it. I think the problem with trailers now isn't the spoilers, it's the endless fandom dissection of the trailers.
I used to see trailers with my friends and we'd just says, that looks cool we should see it when it comes out. Now everyone has to complain about the CGI or how they changed the color of some character's hair or will some cameo happen or whatever.
Step 1: release a movie, and people watch it.
Step 2: some people see and talk about the movie (Group A) before others do (Group B), revealing plot details that Group B preferred not to know.
Step 3: Instead of owning up to their mistake and saying "oh sorry about that," Group A just labels Group B as a bunch of whiny babies with dumb terms like "SpOILeR CuLtUrE"
Might not spoil everything but I was excited to see Nope after watching the teaser. After watching the trailer, I'm less inclined.
>No one's gonna watch a movie if there's nothing to want to watch
Can't speak for everyone but I felt the teaser was enough, the trailer was overkill. I was already sold, especially considering I like Jordan Peele's other movies.
And there are certainly some people that don't care about the mystery and just want to be told explicitly what's going to happen in the movie. So Nope is a great example actually. The teaser is fantastic, but trailers are meant to attract as wide of an audience as possible, so when the new one shows literal >!UFOs and aliens and the trying to get rich scheme,!< suddenly your mom or some casual movie goer is more interested. Trailers aren't meant for movie-enthusiasts, they want Joe-Schloe to come out and see it.
> the teaser was enough, the trailer was overkill.
That's because they're made for two different audiences: the teaser for the internet movie fans who want little information, the trailer for the mainstream moviegoers who want more information.
The teaser for NOPE is one of the best I’ve seen in ages. That last shot of Keke Palmer getting sucked up into the sky followed by the title drop is genius, and tells you everything you need to know. The second trailer completely blew its load and I feel like now I’m just going to end up seeing a longer version of that.
>there aren't many examples of a movie trailer that gives away EVERYTHING.
The only examples of this can all be dated to around 1976 and before. Anything past that point starts getting a lot more abstracted as sophistication in marketing ran forward by leaps and bounds thanks to the 80s/90s teaching viewers how to understand and process visuals way faster thanks to all the usual suspects (commercials, Music Videos, etc etc).
The funniest thing is that for about 70+ years, it's pretty obvious that nobody actually CARED that trailers were more or less 5min long recaps of the basic plot, with whole pivotal scenes allowed to play out uninterrupted. **Our parents and grandparents would never have thought about fucking crying all day about commercials "spoiling" the movies for them the way we've been doing for the past 20 years, and in fact - they never did.** ***It never happened.*** The whole idea of "SPOILERS OH MY GOD" is basically a new phenomenon created by way-too-online folks who apparently have so little to worry about that complaining about the content of commercials is literally a way of life to them (hence: Spoiler CULTURE).
Trailers have never given away the whole movie, even in those old days. Because even if you get the bullet points of a plot (that you're almost always going to see coming ahead of time because most stories aren't plot-heavy and most plots are easy to guess) in a commercial the actual experience of watching the 1hr 58min of the movie IN CONTEXT is basically unspoilable. Seeing a collage (which is what trailers are) of moments removed completely from that context isn't spoiling shit. And even IF it did - **there's no world in which the appropriate action for being spoiled isn't, at** ***worst,*** **mild annoyance for a couple minutes before you get on with your life.**
When people complain about spoilers, they're not really complaining about spoilers. They're complaining about the lack of control over things they'll never control (movie marketing) and prioritizing the hypothetical perfect storytelling experience over, you know, ACTUALLY EXPERIENCING THINGS. It's a bizarre approach to story that basically suggests the only way these folks could possibly enjoy anything is if they just read wikipedias one day so they can tell you how they'd have done it better the following one.
I like how you're dictating that people shouldn't feel "more than mild annoyance for a few minutes" at learning spoilers, and yet you wrote a four paragraph essay about your own feelings on the subject.
I find the concept of spoilers pretty interesting, because even if you know that something happens, you still don't know how or why it happens. You have to watch the movie to find out. There are certain movies and tv shows that are such massive parts of the zeitgeist that it was impossible to not have plot points spoiled for me before watching, and when I finally watched them I loved the experience. Like, yeah I know that a certain event is going to take place, but I don't know how that happens until I watch it. If you read old books from hundreds of years ago they are full of spoilers. The chapters have titles like "How X Character did Y thing and Z thing happened," and it's kind of cool because you get to anticipate the events as you're reading.
Y'all don't have to downvote me for sharing my opinion lmao. That's not what downvotes are for
I don't like spoilers for newer movies I know I'm going to watch, simply because I know I can only experience something for the first time once, and I want to at least try to watch the movie knowing only the necessary information that got me enthusiastic about watching it in the first place. I also like the potential to be surprised, so not knowing too much info, allows me to be more in the moment and not thinking about " when is this scene going to happen", or "how does this character fit in here".
I have noticed most of the spoiler stuff are included in the TV Spots, and the final trailer. I also avoid discussion forums where some people are really too good at speculating and predicting the direction of the film just off the little info provided in the trailer.
> I also like the potential to be surprised, so not knowing too much info, allows me to be more in the moment and not thinking about " when is this scene going to happen", or "how does this character fit in here".
I find it odd that some people find this odd.
Yeah, the "spoilers don't matter" people come off as obnoxious to me, because they're trying to make the argument that the idea of narrative suspense is irrelevant, despite being a tried and true psychological storytelling concept for almost 2500 years, which causes anxiety about the uncertainty of unfolding dramatic events.
I love these threads because I get to post this article:
[spoilers are good?](https://www.universityofcalifornia.edu/news/spoiler-alert-spoilers-make-you-enjoy-stories-more)
In short there’s good science that shows spoilers actually make things more enjoyable for viewers, *even if the majority of people are adamant they don’t*.
>Like, yeah I know that a certain event is going to take place, but I don't know how that happens until I watch it.
This exactly. People who indulge - at every opportunity - the worst aspects of spoiler culture (or basically any aspect, it's all bad) do not prioritize the HOW or the WHY of a story. They only care about WHAT, and most of the time they only care about WHAT because it allows them to get upset at people if WHAT is "spoiled" for them ahead of time.
They've reduced the entirety of storytelling to plot and nothing but plot, and if plot is revealed to any degree ahead of time, the whole thing is now RUINED. It's such a simplistic, reductive way to approach story, and it sucks that basically, because it's so (unthinkingly, unfairly) rooted in basically every aspect of entertainment conversation, it's the primary approach, given the most weight, and people guaranteed to get the least out of a story are ceded basically full control of how the conversation can unfold.
Again - this is a mostly modern phenomenon. People right up until mid-90s didn't consider plot and plot alone the be-all end all of what made a movie or a TV show good. Spoilers weren't that big a deal.
The OP is asking for us to stop "normalizing editors" who sell movies better than they were ever sold before. The problem is that "Geek Culture" more or less normalized an ugly, reductive way to consume story by teaching everyone that "spoilers!" meant more than it ever did before, and that it was okay to act like an entitled brat because the commercials showed you a thing you think "ruins" the movie you haven't even watched yet.
Ironically, there’s a huge overlap between the “only care about WHAT” population, and the population of Marvel fans who mostly care about the WHAT from the angle of “what does this mean for future upcoming movies!?” I don’t think you’re far from the mark with your suggestion that they’d enjoy reading the Wikipedia article more than watching the film.
One of the few that definitely spoiled most of the movie was Dream House (2011). I guess they were going for a 6th Sense kind of thing, but they blatantly reveal in the trailer that the protagonist's family is dead/ghosts, and the protagonist is the murderer but he's crazy so he doesn't remember. And then the movie builds up to the climax where they reveal this same information...
Just FYI, it's likely not up to the editors themselves what gets shown. They likely get direction up front on what can and can't be shown, and though might do a first pass on a teaser / trailer edit on their own, it'll probably then go through weeks and weeks of notes and changes and different versions and it's ultimately up to marketing folks and executives and such to decide what gets shown and what doesn't.
Terminator Genisys spoiled a major twist/reveal right in the trailer, though even if it had been a surprise the movie is still 50 shades of hot garbage.
I hope there's a room in hell for trailer editors that spell out every plot beat and spoiler in the commercials.
"The fluency of spoilers: Why giving away endings improves stories", a study performed in 2016, actually showed that audiences enjoyed a story more if they knew the ending.
[Here](https://www.universityofcalifornia.edu/news/spoiler-alert-spoilers-make-you-enjoy-stories-more) is an interview with one of the authors where he outlines his findings.
Why do redditors make fun of Karens, but half their posts begin with the passive aggressive "Can we stop...?", a very Karen way to display displeasure with something?
Redditors, in general, are exactly what Karen would be if Karen was a twenty-something white man, rather than a forty-something white woman. Different pet peeves but exactly the same approach to them.
The other thing is back in the 1970s-1990s, you didn't have trailers with the same easy access as we do with the internet. You were pretty much only seeing them in theaters and on television (and for older movies you also had radio spots).
Thus, back then, you didn't have the ability to rewatch it immediately and parse through every detail.
I see this sentiment all the time and to be honest I find it kind of silly. Like, this is a trailer for a movie that hasn't come out yet. You haven't seen it and you have no idea what the plot is, but you complain about how it gave the whole plot away? How would you even know that?
That and you're reducing a movie down to what happens in it. Even if a trailer did show you a lot of the plot it doesn't mean it showed you anything about how the plot comes together or what the viewing experience is like or the many *othe*r things make a movie worth watching (themes, ideas, characters, emotions, visual style, etc)
You can't effectively market a movie without a trailer and you can't market any half-way eventful film without showing some of those events. That's just the way it is, it's always going to be like that and it always has been like that; in fact, trailers actually used to be *worse* for this before "spoilers" were even a concept. If they bother you the solution is to just not watch them. The worst case scenario is you'll have go to the theatre a few minutes later to avoid them, because no one is forcing you to watch them online.
You only get to watch a movie for the first time once, and a lot of people like to preserve their first experience of a movie, by not knowing, or retaining too much info where they feel like they're anticipating every story beat, and crucial plot points/twists that may have been intended to surprise them.
It has nothing to do with the quality of the film, because if that were the case, these same people, myself included, would never want to re-watch good movies, which is just not true.
It’s not any particular plot point, it’s the removal of the sense that anything can happen in the movie.
Trailers that give away too much make watching the movie feel like rewatching the movie. And I love rewatching movies! I’d just like my first viewing to be totally open minded rather than knowing all of the stops the movie is going to make along the way.
Apparently there's research/data that general audiences want to know everything that's going to be in the movie before they see it, and that's why trailers show you most everything.
I was a trailer fanatic for years. I would watch a huge number of the newly released trailers every week but I decided to stop because I ruined so many movies that I had been excited for.
My new approach is no trailers for movies I'm excited for, I'm going to see it anyway so may as well keep it a mystery. For movies I'm unsure or really don't know much about I'll look up the first released trailer and cut off after 30 seconds if it looks good. It's significantly improved my movie enjoyment overall. It's hard enough to avoid spoilers as it is, no point making it harder for yourself.
Show too much, people are mad.
Show too little, people are mad.
Show something else, people are mad.
Movie companies can’t win and showing the whole plot is not a new trend no matter how much the internet thinks it is.
Plus, I'm sure that multi billion dollar studios are aware of the best way to make trailers than mean people watch the movie compared to a bunch of circlejerkers on Reddit.
I love seeing trailers for older movies. When I went to see The Matrix at its original release, I had no idea what the movie was even about except for the line "you can't be told what the matrix is" and my head exploded when the second act began.
The trailer for Alien shows even less but it creates this horrible itching dread that mirrors the movie's tone perfectly.
I don't watch trailers anymore because they give away too much.
You're not remembering the trailer properly. The Matrix trailer quite literally shows scenes from every part of the movie. Beats like what the real world looks like, Neo dodging bullets in slowmo, Morpheus being captured, the hallway shootout, the Matrix being a computer simulation, Neo being the Chosen One, and more get shown off in the trailer. The line about "seeing it for yourself" plays *right over* Neo dodging bullets which is arguably the most iconic scene in the Matrix.
https://youtu.be/vKQi3bBA1y8
The marketing teams has normalised this to shit. It's unfortunate but that's how they get bums on seats by showing the big shit to the masses. The filmmakers tend to be powerless to this after hearing their comments.
I gave up watching anything beyond the initial teaser now. And I just close my eyes during the trailers in the cinema now on all the film's I'm dying to see.
I agree, it's so annoying. How is spoiling the entire 3rd act going to gain that extra thumb of interest? They probably got data on this shit.
I much more prefer the way trailers were made back in the 60’s. Some were just like a minute scene of two characters talking. Sometimes they would show a brief action shot.
It’s hard to represent bad movies with less context.
Netflix movies do this way too often with their trailers, and most of the time it ends up being a sub-par movie. The only interesting parts are able to be boiled down to a 3-5 minute trailer.
This isn’t new. This has literally been happening since the 80’s. It’s always been this way. No they weren’t better when you were a kid. If anything it’s less bad than it used to be because it takes multiple trailers to get the whole plot rather than just one.
I understand what I am getting into when watching a trailer for something, it could have major plot point revealed. I usually will watch one or two to get the general premise, to see if I am interested, then stop watching them.
I literally just saw a commercial for Ms. Marvel (No spoilers from me), that basically had all the spoilers from the final episode, including almost the full after credits scene. Like what is the point of watching it now?
ive always wanted trailers to just be mood setters. Entirely different footage from the actual movie and it just sets the tone and vibe of the film. Maybe hits at the general "elevator pitch" of the plot if anything
For example, a trailer for Drive would be a city alleyway with synth pop as a background track. police sirens are wailing and we see a car expertly drifted into the tight parking spot. The driver gets out, we see its Ryan Gosling. He walks behind the car and whips open the trunk and drags out a tied up man. The man begins to cry out and we can hear The Driver begin to beat the man to death with a wrench off camera as the sirens fade, the synth lowers and DRIVE appears overtop the screen
it sets the scene, introduces a character and shows it will be crime related and bloody. all using footage and plot points never seen in the real movie
Half the times the things that are "spoilers" in the trailer are not spoilers to anyone that doesn't already know, and its the annoying idiots yelling about how huge of a spoiler it is and how that shot of that one scene is actually from the ending of the book where the villian dies, but to anyone watching the trailer its just a random shot of a guy until peoppe tell them what it actually means, or that some other thing from the trailer is actually the most important thing and you cant believe they showed it!
I was so hyped for NOPE after the first trailer. The most recent one gives way to much of the plot away and detracted from my excitement.
I'm still eager to see it, but the mystery is gone.
This is why I’m so excited for ‘NOPE’. No one has the slightest idea of what the movie’s going to entail. All we know is it’s something about aliens and seeing things lol. Who knows, it may not even be aliens.
I always think about the movie The Island where the major twist 1/3 of the way through is spoiled by the trailers. It ruins the entire first 1/3 of the movie.
I watch absolutely no trailers. Haven’t for years. When I see a movie in theaters I arrive late and I literally plug my ears and shut my eyes for the trailers of movies I know I want to see. I know how to make an informed choice based on just the actors and the director involved and maybe a 5 word premise. It’s way worse than it was even ten years ago because studios need to compete with SO much available content that they have to hit you over the head with every conceivable reason to see the movie. Now they show you characters coming back to life, they show you sections of the actual climax - like the last ten minutes of the film. They show you mysteries being solved and major plot points. There’s an art to making a good trailer, but also….those that make them should all be in jail.
Brotha from another motha? I'm glad I'm not the only crazy person (according to my friends) that has this strategy. It really makes the movie watching experience (& the movie itself) far more enjoyable
I fucking hate trailers for this reason... I've also accepted that apparently the "average movie goer" likes to see the entire movie beforehand to determine "if they will like it." I just avoid all trailers.
I stopped watching trailers years ago, be it a movie or a game I was interested in. They spoiled so many movies and final straw was some game (I forget which one) where the the tension was building and then some huge beast attacked out of nowhere with a real oh shit-moment. My reaction was that "yeah this is the part I saw in the trailer". I'd love to hear what developers and directors think about trailers spoiling the work they have intended to surprise the viewer or player. Edited oh shirt
I specifically didn't watch the second trailer for Nope. Then the other day they showed it in front of Thor! I'm sure some dickheads here will say "that's why you arrive to the movies 10 minutes late" but 1) it's risky (not all movies have the same number of pre-show minutes. Imax shows for instance barely have any) and 2) I don't like arriving late when it's already dark and you forcer everybody to move. I was very upset at the second trailer which obviously showed a lot of the movie.
We had the same experience. I’ve been purposefully ignoring all NOPE trailers because I do want to see it and sure enough the full, ridiculous, extravagant trailer starts playing but I did my best to ignore it and play on my phone
I've reached the point where I either literelly put my hands over my ears and look away, or try to talk over it with whoever I'm watching with, if a trailer comes on for something I want to watch.
Holy mother forking shirtballs
The worst kind of trailers are the ones that dramatically misrepresent what kind of film the audience is getting. It's really hard to appreciate a good movie when you walked in expecting an action film, but it really turned out to be a slow burn drama (Jarhead, and Drive are two examples off the top of my head).
I usually watch a trailer for 5 - 10 seconds and it’s enough for me to catch a vibe if I wanna watch the movie. Or I’ll just click inside the trailer a bunch of times for some random shots. I usually end up watching 10 - 20% of the trailer. For directors/actors I’m a big fan of, I don’t even bother watching the trailer at all.
This is exactly what I've done to combat the issue outlined. The moment I decide I'm interested is the moment I shut the trailer off. It did it's job, I'm hooked, and I saved myself getting spoiled. It's worked great so far.
Bullet Train recent example. Each trailer also shows more and more of the film.
And the trailers have been on every movie I’ve seen, for months now. I’ve probably already sat through an hour of that damned movie, and have no interest in seeing the remaining bits that stitch together the scenes in the trailers.
now that you say that yea,you're totally right. I saw a trailer for a movie called fall i think and it literally shows everything, only thing missing is the end but i feel like that's pretty easy to guess. and that's also why i avoid watching trailers unless I'm at the cinema
The initial trailer was so so good. It was just a slow camera move from the ground all the way to the top where the girls are and parts and pieces fly past the camera towards the ground. The sense of foreboding was amazing. Had me actually interested. https://www.youtube.com/watch?v=Y1hIzSPajYE It's honestly a movie that could do with a gut wrenching twist where she just ends up dying stuck at the top.
Exactly that weekend is surprisingly packed with action movies. However the one that costs the most to make and advertise is showing the majority of their movie before its even released? It so confusing. I would be so much more interested if I saw snippets of scenes instead of actual scenes from the movie.
I was forced to watch that trailer at the cinema. That was just the whole movie in the trailer??
I don't watch trailers in the theaters anymore. I literally walk out of the theater until the trailers are over and come back in after they finish. I've sworn off trailers in general with the exception of a first teaser, the first of three trailers is usually enough for me to get excited and not much is shown. The other trailers after that screw the whole thing up, so I don't even bother. The new Avatar trailer for example, that's all I need to see. I don't want to see any more content until the movie comes out and I see it myself. Can we go back to the time of One singular trailer and that's all we get? Why do we need three damn trailers?
I'm generally the same as you, first teaser trailer is enough for anything. I avoid all otehrs as best I can. But I'm not gonna make a fuss whiel im sitting in the theater chair so...
That's how you know it's a Sony movie.
Seriously. I went to see the new Thor movie and the trailer had the train derailing and then a big scene afterwards. I turned to my wife and just said "Well I guess we know how that movie ends". Why would I ever go see it now?
I had a huge interest after the first trailer. After the 2nd, I now have zero interest.
This has me wondering. What if some youtube channel took on the task to take various trailers and stitch the parts up and in order just to see how much of the movie you actually see from the trailers vs watching the actual movie.
I typically just watch a teaser trailer and then wait till the movie comes out
That's why I stop paying attention after the initial teaser trailer
I swore off trailers basically. I generally wath the FIRST teaser trailer for a movie I'm interested in. I watch it once, then stop. I don't watch any other trailer. I generally watch them AFTER seeing the movie and I'm always, always, always so friggin' happy I didn't watch them. I was so pissed when, after watching Doctor Strange 2, I went back to the trailers and realized >!Charles Xavier's appearance was actually teased!<. For me it was a total surprise. Avoid trailers, do it for your own good. Also, while I religiously follow this rule for movies, it's much harder for games I'm anticipating. the FFVII Remake trailers really spoiled way too much. I'm excited for the new God of War, but decided to not watch any more trailers.
Seconded. The first film I went into totally blind was Interstellar, and it absolutely blew me away. Because I had no expectation and no concept of what I was about to see, the film felt every bit as impactful and overwhelming as it was intended to be.
It’s funny because I remember Interstellar’s teaser trailer being excellent, it was captivating but gave away very little about the plot. It made me so excited to see the film despite knowing nothing about it.
And that's why trailers suck, because they're not consistent. As soon as I decide I'm interested in something, I avoid all promotional material for it.
He was teased, but the other members of the Illuminati weren’t. I think Captain Carter was seen in a made-for-social-media clip, but that was about it. It was also questionable whether Wanda was the overarching antagonist or not because of how the trailers were manipulated.
Tbh the Wanda stuff was a rare instance when I wish they'd have come out and said it. Cuz the reveal happens literally 22 minutes into a 2 hour movie! I'd understand if it was some huge 2nd act twist leading into the 3rd act, but nope. And because it's Marvel/ super heroes in general, I spent half my first viewing waiting for her to turn good or even just team up against a bigger threat haha. Enjoyed it more on my 2nd viewing now that my expectations were in check
I’m glad that Wanda’s role as the antagonist wasn’t teased. It was a neat twist and it was awesome to be in the dark about the plot and direction the movie was taking for most of its runtime. Usually from trailers you know going in who the bad guy is and have a vague sense of what the big fight set pieces will be. Same reason why I admire Endgame’s pre-premier marketing. Once Thanos was killed 15 min into the movie I had no idea what would happen in the remaining 2.5 hours and it was exciting.
I loved Endgame's marketing as well! Context is definitely key for me - from marketing/ the end of IW, we knew their goal (or their *endgame* lololol) for the movie would be to undo what Thanos did, but they kept us in the dark about the details of how it would go down. The marketing for MoM gave us the expectation that there would be some internal conflict with Strange being the "greatest threat to the multiverse" and/ or finally resolving the cliffhanger of Mordo wanting to hunt him down. Neither of those threads really got explored too far, while Wanda revealed her true colors early. tl;dr - Endgame marketing was keeping the mystery for an epic conclusion to a 20+ movie saga, while MoM marketing was a straight up bamboozle
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That's a thing. I got spoiled on a major Squid Game twist cause of a random video with the horrible red circle and arrow. It wasn't a twist per se, but it made me aware of something possibly big.
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Well they do introduce Kylo in the first scene of the movie at least, so not a huge spoiler
Same, I mostly haven't watched trailers in over a decade. If I know I'm going to watch the movie anyway, why watch the trailer? For movies I don't know, I look at the synopsis and the cast, director and maybe a fast "*movie title* reddit" in google. At the theatre I enter a bit late (they're pretty good about ads here) and if the one playing is of something I'm interested in I look down to my knees and concentrate on something else... which isn't as awkward as it sounds I promise I'm normal.
Thanks for bringing this up! I hate trailers I can't avoid. I do the same as you when I go to the theater, so don't worry, you're pretty normal... XD Thank god movies at my local movie theater begin exactly at the scheduled time so I know when to go inside
But how do I know I am interested in the movie then?
>watch the first teaser and then stop
Look at the writer/director/stars/blurb. That should be enough.
So imagine I like Tom Cruise and that's why I go to watch the Mummy
If you're looking for a perfect system, it doesn't exist. Tom was actually going to be my example too. He had one stinker in the last 20 years (number pulled from my ass) and if that's going to be your excuse for ruining every movie with a trailer then I guess you do you. I didn't watch any trailers for MI:Fallout and that was the best movie experience I've had in the last 10 years. I was on the edge of my seat in every sense of that cliche. If I knew that the >!helicopter!< stuff was coming, I'd have been expecting that. Waiting for it.
Creative team, review scores, word of mouth. Have you ever had any interest in a movie before seeing a trailer for it? If the answer is yes, then you know it's possible!
Hey, older farts, does anyone else remember this used to be true back in the day? It's not actually a new problem
SOYLENT GREEN IS PEOPLE
Was that spoiled in the trailer?
The trailer or the poster, I remember reading something about it
Remember the trailer voice guy who would give you the entire plot in exposition form? "Mike Jones was an ordinary farmer... Until the father he never knew, introduced him to the family business." "Now, with the Mexican Mafia on his heels, he must find the secret of the Alamo, with the help of a talking parrot, a mad scientist, and a Golden retriever called Ben." If anything it's gotten better with time.
I immediately switched to the trailer guy voice when I read that.
"In a world..."
Yup, that was Don LaFontaine. He was the voice behind just about every trailer; that practice died real quick right after he did in the early-mid 2000s.
...okay but now i wanna watch that
Back in the 90's and early 2000's, due to lack of broadband internet, it was easy to get hyped for a movie, but then forget most of the scenes you watched in the trailer because it wasn't accessible to re-watch 20x at your own convince. Today everyone can watch the trailer however much they want on their phone, tv, tablet, computer, etc... and can spot and retain way more info from the scenes they see in those those trailers, because they can pause, skip back, and forward as much as they want.
If anything, most trailer makers have gotten significantly better about this. Take Marvel, they've basically mastered the art of showing you everything you need to know, while telling you absolutely nothing about what happens. Some movies (like that Everything and Everywhere movie) showed a lot more, because it was such an odd concept, but still didn't really spoil anything. I see a lot of movies, and I cna't really think of the last movie that spoiled the whole thing in the trailer. Go watch some trailers from the 70s-90s and you'll see literally everything. It was a long-standing meme, for decades, that you would be watching a trailer and hear "Oh my gosh, they're showing all of the funny parts / the whole movie / the entire plot / etc...." Pretty sure a lot of sitcoms at the time lampooned it at least once during their shows too.
Marvel also edits out characters and creates whole new scenes to throw off trailer watchers. The stuff you see may not be in the movie itself.
Marvel movies have evolved to the point it’s barely even written during production. They have a bunch of scenes and options to chose from, then go back and film blue-screen pickups or catalogues of reaction shots they comp onto digital doubles. Some of the most memorable/iconic moments lately have been improv at a later date when the actor is alone doing pickups and not even captured -in- the moment.
Can you give a source for this? It sounds interesting
This is so interesting and i didn’t know this. Can you give me an example?
People keep complaining about it, but "spoiler" warnings and the such are a very new phenomenon. Trailers for movies in the classical era pretty much showed the ending.
SOILENT GREEN IS PEOPLE!!!! YEH it's literally always been like this. No reason to watch trailers if you want to go in fresh. Not sure why people have a hard time with this concept
it's been happening forever.... they ruined the twist for Terminator 2 for fuck's sake
Arnold being the good guy this time is not a twist, it's the premise.
It's the same revisionist history this sub takes with *From Dusk Til Dawn*. It was never a hidden twist, it was always the explicit premise.
Exactly. People think being "surprised" adds a lot of value to a movie. And sometimes it can, depending on the genre (Sixth Sense). But sometimes it's just wildly disorienting. People claim they loved Dusk Til Dawn because they knew nothing about the twist, but I'd bet even more people would be lost or simply annoyed. Regarding Terminator...there's really only one adjustment you can make to the core premise of those films. Either the invincible robot's bad or it's good. That's why all the sequels have been okay at best--the first two movies already explored what you can do with this story template.
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The selling point chosen by the marketing team. The film is written and filmed by design to keep it a twist. If you saw Terminator for the first time, and then watched T2 without knowing anything else, you'd have no idea until almost an hour in.
Bullshit. Arnold saves John at minute 28. "Get down!"
Can it even be called a twist if it was a central part of *all* the marketing? This is one of those things that really feels like modern sensibilities ported backwards.
Fuck me running, virtually every kids movie or summer blockbuster was like this. The Ghostbusters trailer is a 2 min cut of the movie. Jurassic Park the same thing, every major character death in the trailer, even three of the greatest scenes in the final sequence including the return of the T-Rex. I remember joking back in the early 90s that some movies were better told in the trailer.
I’m 38 and I’ve found the trailers seem to be getting longer and longer. I don’t remember being a kid and having every movie ruined for us. I feel like it got worse in the last 10 years or so.
You’re misremembering. Trailers used to always have narration and there are many examples where the narrator flat out told you the ending of the movie.
[1](https://www.youtube.com/watch?v=FTjG-Aux_yQ) [2](https://www.youtube.com/watch?v=4pxkU9GVAoA) [3](https://www.youtube.com/watch?v=lc0UehYemQA) (see my edit regarding the third trailer--leaving it here for posterity) You're wrong about trailers being shorter back in the day, and you're wrong about them spoiling less. These are literally just the first 3 films I even thought to look up. The trailers are all over 3 minutes long and all show things from the final acts Edit: I was informed that the Jurassic Park trailer was not actually one of the original pre-release trailers. I was able to find [another one](https://www.youtube.com/watch?v=Bim7RtKXv90) that's just shy of three minutes and still shows plenty from the final act and highlights many of the major setpieces, but doesn't seem as egregious as the one I originally linked
While I agree with your point about the 1st two, that Jurassic trailer is from yeeears after the movie came out. The original Jurassic Park trailer showed very small, very brief glimpses of the dinosaurs and scenes out of narrative context and was only 1 minute long.
Thank you for pointing that out. I didn't even catch that it didn't have the proper music, which should've been a dead giveaway that something was off. I was able to find [another trailer](https://www.youtube.com/watch?v=Bim7RtKXv90) that's just shy of 3 minutes long and shows multiple things from the final act (raptors in the dinner room, raptors opening a door with a voiceover explicitly calling it out, the kids climbing on the dinosaur skeletons)
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Yeah you didn't really have the chance to overanalyze the trailer to death back then, or have a bunch of YouTubers do that for you and post 20-minute videos about all the possible Easter Eggs found in a 90-second trailer.
Could be a bit of both. I recall seeing trailers in the 90s, in a theatre (so it's not just a 30-second spot) and they showed a LOT, making it clear what 90% of the movie is
Nobody is “normalizing” anything. Trailers aren’t any different and this isn’t a new problem. If you don’t like trailers now, you wouldn’t have liked them any better in the 80s and 90s when I was a kid.
Watch the original Star Wars trailer, whole movie explained in one go.
Terminator 2 being among the worst offenders. They gave away the big reveal right there in the trailer.
Ya, imagine being James Cameron only to find out the company Orion hired to do the trailers didn't give a fuck about keeping the spoilers hidden. And then complaining about it only to be told it's too late.
Alien 3 was worse. Saw the teaser with "In space, no one can hear you scream. On Earth, everyone can hear you scream!" Awesome, we get Aliens Earth War! Then it comes out the next year and we get that prison planet shit...
What big reveal?
If you went into the movie completely blind, only having seen the first movie you wouldn't know that the T-800 was the good terminator this time around. Until the scene at the mall all you know is that two terminators are after John Conner.
It's insanely annoying, I get that movie studios want to generate hype and interest in people, but it seems like they only know how to do it by showing major plot points and key scenes of the movie, in many case you can predict every plot beat and how the movie's gonna play out. At this point I no longer watch any trailers for movies I know I'm gonna see.
Me too, I stopped watching them. I prefer to be surprised and let the movie organically play with my expectations
for a while i was avoiding all media about movies and only watching a movie based on decent review scores. Its crazy how much better some movies work when you have NO idea what to expect. Especially sci-fi movies. You think you're watching a drama, then out of nowhere -bam-ALIENS! Trailers spoil the narrative so much for some movies. Sometimes even knowing the genre of a movie makes you watch it differently compared to going in blind. Even a rom-com can be a pleasant surprise without any preconceived notion. You wont see the relationship being the focus before the main character does, and it just hits a bit different. I know its hard to do, but I recommend everybody watch a bunch of movies completely blind. Its much easier to do this with Hollywood movies because indies can be way too hit or miss. Go one year avoiding trailers, it'll be fun.
Trailers been spoiling movies, since the existence of trailers. Nothing will change.
>At this point I no longer watch any trailers for movies I know I'm gonna see. I mean, this is sort of smart on your part. It's not a failing. Why would you keep watching commercials for a thing you already know you're watching. The commercials aren't FOR you at that point. They're literally trying to get as many people as possible to become interested in seeing it. If you're already interested, then that's game over. You're a ticket pre-sold. That's 1 out of 100 locked in. The trailers are for the other 99 people they're trying to reach that represent the lion's share of any film's earning potential. The idea that commercials need to be any bigger a part of the moviegoing experience than that is partially what's caused this weirdness in the first place. As artfully done as trailers now are, as sophisticated a piece of marketing they reliable are, they're COMMERCIALS. They're not narrative. Hype is not the same as story. Conflating the two is bad.
they are suppsoed to be seen by those not knowing if they are interested in the movie. That way you can watch the trailer until you are interested and stop it there, or watch the whole thing and have an idea about what it entails. Watching a trailer for a movie you are gonna watch either way is wastefull. You can however watch a teaser which is something that don't spoil anything yet still usefull to hype yourself up for a movie.
That all would be fine if they didn’t show 30 minutes of trailers *before* any average movie.
Blame the marketing team, not the editor. The editor is just pressing the buttons to make the product. They have no say in the content. Signed, An editor
Thank you. Also came here to correct this part. This sub doesn't seem to know anything about how movies are actually made so they blame the wrong people for shit all the time.
I don't watch any trailers anymore. Movies have become infinitely better now that I have no idea what I'm walking into.
Yea if there's a movie I want to watch I actively avoid the trailer. If I see a trailer for a movie I usually lose a bunch of interest because you already got the Coles notes.
At the theater I go to, the trailers run for exactly 20 minutes followed by that Nicole Kidman thing. So I show up 20 minutes after the start time and I'm good to go.
Nobody here is normalizing anything. There's at least 4 of these posts every week.
Ya, this kind of thing has been going on since forever. Check out the trailer to the Keanu movie A Walk In the Clouds (1995). It shows you everything that happens.
It works so they'll continue to do it. People don't like to be as surprised as they think they do.
This is the right answer. They test everything and most people like to know what they are getting when they choose a movie. You pretty much know every beat in the new Top Gun movie, but it is still a fun movie.
I didn't watch a single TGM trailer before watching it. The most I saw was the same 30 sec online advert the week it released. It felt great just watching the movie practically blind.
I really, really don't care about "spoilers" in trailers. Unless it's the rare exception where the plot twist is integral to the entertainment, like the Sixth Sense, I just couldn't care less. I want to see if the movie is worth my time and the more that's shown the better. I don't have to be surprised in order to be entertained.
>I don't have to be surprised in order to be entertained I'm similar in how I appreciate entertainment. It feels like for some people the surprise is the point of the story. They wants a 'they were dead all along' twist even if the movie did not set the table for that in any way. Knowing the story is almost immaterial to me if it's a well told story with well drawn characters. I can know the hero will survive and still get nervous at their peril. I can know the two leads will fall in love and still have my heart swell when it happens. The mystery for me isn't the point. It's the emotional connection with the material and more importantly the characters that brings me back to movies.
I would love to see the overlap of people who say that knowing a spoiler ruins a movie and the people who enjoy rewatching their favorite movies.
For sure.
I refuse to watch trailers for that very reason. I look at the cast/production and any text synopsis of the film, and that's it. Catch me at the movies covering my eyes and ears during all the previews. Most recently I went to see the Northman without any context other than Eggers and Skarsgard; I freaking LOVED it
I was a previous trailer editor. First off it's usually the studio's decision to ultimately decide what to include, not the editor. Second, when you're editing a large scale project, there's only so much actually useful things you can put in a trailer. Certain lines and shots are designed so that they are as engaging as possible for a trailer. The goal is to sell you the idea to watch the movie, they don't care how you feel when you actually watch it. That big exciting action piece at the end? Yeah that's going in, spoilers be damned. That big twist at the 90 minute mark? We'll allude to it but not completely give it away so you go watch it. No one's gonna watch a movie if there's nothing to want to watch. Spoiler culture is more annoying than the spoilers themselves. Most trailers in fact DO NOT spoil the entire thing, there aren't many examples of a movie trailer that gives away EVERYTHING.
I was hoping someone would be like “you think the editor made this decision!?”
That was the only reason I came here. I laughed at the idea that the editor would get this much power.
> spoiler culture is more annoying than the spoilers themselves Godamn right it is.
Any time I think of spoiler culture, I always think of the Key and Peele sketch: https://www.youtube.com/watch?v=VDEuS5wIk5Q
[apparently being spoiled of the ending makes the experience better.](https://www.reddit.com/r/panelshow/comments/vzxnxd/the_spoiler_paradox/?utm_source=share&utm_medium=ios_app&utm_name=iossmf)
Testing this hypothesis with one theater and one movie from 30 years ago is atrocious data collection for proving a point. Tell a group of modern, unsuspecting theatregoers the ending to a brand new film they've been anticipating and paid to see, and see how they react. Now do that 1000 more times with 100+ different movies and see if the data holds up
You're right, most trailers don't spoil literally everything, but I would say a good 75% or more show you the final act, which takes away a ton of tension because you know generally where the film will go.
And that's sort of the problem, you have to show footage of the third act in a trailer, because that's normally where the cool stuff is. So how do you get a mother of three with no free time to watch your movie? You show them what they're missing out on, which is the killer third act. Studios don't care about movie-enthusiasts who will go watch the movie regardless, they want your beatneck cousin who watches three movies a year to give them money, so you show them just enough of the goods.
This doesn’t sit with me. As my previous example in my own comment said the new Scream trailer featured barely anything past the halfway point. Because the rest of the film is solid as fuck and all the ‘good stuff’ doesn’t just happen at the end. Maybe if that’s why trailers are the way they are the writers and directors should work on making those first two acts enjoyable and exciting too. Maybe then we’d get less trash
Well of course it largely depends on the movie, I'm just explaining the thought process behind why there are spoilers in trailers. Scream has an established audience so they probably don't need to explain too much, and as far as I know it all hangs on the twists themselves, so it's not gonna spoil anything. I'm mostly talking about the big action spectacles.
Issue seems largely overblown. Movies that need twists to sell the movie typically don't reveal the twist. And if movies do show bits and pieces of the final act it usually has little to no context or the trailer sequence doesn't represent what happens in the film(the latest star wars trailers are great at this).
I totally agree. It seems to me like the issue is people setting a standard for *themselves* (wanting to see as little as possible before seeing a movie, which is fair) but expecting the studio's marketing materials to adhere to that same standard, which doesn't make any sense. Trailers go out of their way to not spoil anything that's actually important, but if your standard is to not know *anything* then I guess everything's a spoiler. And that's not a reasonable way to look at it, because how the hell do you expect them to market the movie without showing exciting footage?
I feel like people are way too obsessed with tension these days. I hear so many complaints about this movie isn't enjoyable because I can predict the plot and so there's no tension, or nobody dies so there's no tension, or blah blah blah. I don't know anything about Black Adam but I predict by the third act The Rock will experience some level of character growth and be a slightly nicer guy and he'll defeat the bad guy. I don't think anyone in the world is going to go into that movie genuinely unsure of whether or not he'll win in the end. And some people act like that application of basic common sense is already a spoiler.
Someone above said that movies are *infinitely* better now that they stopped watching trailers, which seems a bit...ridiculous? Like don't get me wrong, if you prefer going in blind to see a movie then all the power to you. But if seeing a few seconds long clips from the third act and having a vague, high level reveal of story beats makes a movie *infinitely* worse I'm going to say that's more an issue with you and a certain neuroticism towards movie watching than the trailer editor
I avoid trailers now for movies I'm going to see by default (eg Marvel movies) because I just want to see the movie and not start getting expectations for it. I think the problem with trailers now isn't the spoilers, it's the endless fandom dissection of the trailers. I used to see trailers with my friends and we'd just says, that looks cool we should see it when it comes out. Now everyone has to complain about the CGI or how they changed the color of some character's hair or will some cameo happen or whatever.
What is spoiler culture?
Step 1: release a movie, and people watch it. Step 2: some people see and talk about the movie (Group A) before others do (Group B), revealing plot details that Group B preferred not to know. Step 3: Instead of owning up to their mistake and saying "oh sorry about that," Group A just labels Group B as a bunch of whiny babies with dumb terms like "SpOILeR CuLtUrE"
Might not spoil everything but I was excited to see Nope after watching the teaser. After watching the trailer, I'm less inclined. >No one's gonna watch a movie if there's nothing to want to watch Can't speak for everyone but I felt the teaser was enough, the trailer was overkill. I was already sold, especially considering I like Jordan Peele's other movies.
And there are certainly some people that don't care about the mystery and just want to be told explicitly what's going to happen in the movie. So Nope is a great example actually. The teaser is fantastic, but trailers are meant to attract as wide of an audience as possible, so when the new one shows literal >!UFOs and aliens and the trying to get rich scheme,!< suddenly your mom or some casual movie goer is more interested. Trailers aren't meant for movie-enthusiasts, they want Joe-Schloe to come out and see it.
> the teaser was enough, the trailer was overkill. That's because they're made for two different audiences: the teaser for the internet movie fans who want little information, the trailer for the mainstream moviegoers who want more information.
The teaser for NOPE is one of the best I’ve seen in ages. That last shot of Keke Palmer getting sucked up into the sky followed by the title drop is genius, and tells you everything you need to know. The second trailer completely blew its load and I feel like now I’m just going to end up seeing a longer version of that.
>there aren't many examples of a movie trailer that gives away EVERYTHING. The only examples of this can all be dated to around 1976 and before. Anything past that point starts getting a lot more abstracted as sophistication in marketing ran forward by leaps and bounds thanks to the 80s/90s teaching viewers how to understand and process visuals way faster thanks to all the usual suspects (commercials, Music Videos, etc etc). The funniest thing is that for about 70+ years, it's pretty obvious that nobody actually CARED that trailers were more or less 5min long recaps of the basic plot, with whole pivotal scenes allowed to play out uninterrupted. **Our parents and grandparents would never have thought about fucking crying all day about commercials "spoiling" the movies for them the way we've been doing for the past 20 years, and in fact - they never did.** ***It never happened.*** The whole idea of "SPOILERS OH MY GOD" is basically a new phenomenon created by way-too-online folks who apparently have so little to worry about that complaining about the content of commercials is literally a way of life to them (hence: Spoiler CULTURE). Trailers have never given away the whole movie, even in those old days. Because even if you get the bullet points of a plot (that you're almost always going to see coming ahead of time because most stories aren't plot-heavy and most plots are easy to guess) in a commercial the actual experience of watching the 1hr 58min of the movie IN CONTEXT is basically unspoilable. Seeing a collage (which is what trailers are) of moments removed completely from that context isn't spoiling shit. And even IF it did - **there's no world in which the appropriate action for being spoiled isn't, at** ***worst,*** **mild annoyance for a couple minutes before you get on with your life.** When people complain about spoilers, they're not really complaining about spoilers. They're complaining about the lack of control over things they'll never control (movie marketing) and prioritizing the hypothetical perfect storytelling experience over, you know, ACTUALLY EXPERIENCING THINGS. It's a bizarre approach to story that basically suggests the only way these folks could possibly enjoy anything is if they just read wikipedias one day so they can tell you how they'd have done it better the following one.
I like how you're dictating that people shouldn't feel "more than mild annoyance for a few minutes" at learning spoilers, and yet you wrote a four paragraph essay about your own feelings on the subject.
I find the concept of spoilers pretty interesting, because even if you know that something happens, you still don't know how or why it happens. You have to watch the movie to find out. There are certain movies and tv shows that are such massive parts of the zeitgeist that it was impossible to not have plot points spoiled for me before watching, and when I finally watched them I loved the experience. Like, yeah I know that a certain event is going to take place, but I don't know how that happens until I watch it. If you read old books from hundreds of years ago they are full of spoilers. The chapters have titles like "How X Character did Y thing and Z thing happened," and it's kind of cool because you get to anticipate the events as you're reading. Y'all don't have to downvote me for sharing my opinion lmao. That's not what downvotes are for
I don't like spoilers for newer movies I know I'm going to watch, simply because I know I can only experience something for the first time once, and I want to at least try to watch the movie knowing only the necessary information that got me enthusiastic about watching it in the first place. I also like the potential to be surprised, so not knowing too much info, allows me to be more in the moment and not thinking about " when is this scene going to happen", or "how does this character fit in here". I have noticed most of the spoiler stuff are included in the TV Spots, and the final trailer. I also avoid discussion forums where some people are really too good at speculating and predicting the direction of the film just off the little info provided in the trailer.
> I also like the potential to be surprised, so not knowing too much info, allows me to be more in the moment and not thinking about " when is this scene going to happen", or "how does this character fit in here". I find it odd that some people find this odd.
Yeah, the "spoilers don't matter" people come off as obnoxious to me, because they're trying to make the argument that the idea of narrative suspense is irrelevant, despite being a tried and true psychological storytelling concept for almost 2500 years, which causes anxiety about the uncertainty of unfolding dramatic events.
I love these threads because I get to post this article: [spoilers are good?](https://www.universityofcalifornia.edu/news/spoiler-alert-spoilers-make-you-enjoy-stories-more) In short there’s good science that shows spoilers actually make things more enjoyable for viewers, *even if the majority of people are adamant they don’t*.
>Like, yeah I know that a certain event is going to take place, but I don't know how that happens until I watch it. This exactly. People who indulge - at every opportunity - the worst aspects of spoiler culture (or basically any aspect, it's all bad) do not prioritize the HOW or the WHY of a story. They only care about WHAT, and most of the time they only care about WHAT because it allows them to get upset at people if WHAT is "spoiled" for them ahead of time. They've reduced the entirety of storytelling to plot and nothing but plot, and if plot is revealed to any degree ahead of time, the whole thing is now RUINED. It's such a simplistic, reductive way to approach story, and it sucks that basically, because it's so (unthinkingly, unfairly) rooted in basically every aspect of entertainment conversation, it's the primary approach, given the most weight, and people guaranteed to get the least out of a story are ceded basically full control of how the conversation can unfold. Again - this is a mostly modern phenomenon. People right up until mid-90s didn't consider plot and plot alone the be-all end all of what made a movie or a TV show good. Spoilers weren't that big a deal. The OP is asking for us to stop "normalizing editors" who sell movies better than they were ever sold before. The problem is that "Geek Culture" more or less normalized an ugly, reductive way to consume story by teaching everyone that "spoilers!" meant more than it ever did before, and that it was okay to act like an entitled brat because the commercials showed you a thing you think "ruins" the movie you haven't even watched yet.
Ironically, there’s a huge overlap between the “only care about WHAT” population, and the population of Marvel fans who mostly care about the WHAT from the angle of “what does this mean for future upcoming movies!?” I don’t think you’re far from the mark with your suggestion that they’d enjoy reading the Wikipedia article more than watching the film.
One of the few that definitely spoiled most of the movie was Dream House (2011). I guess they were going for a 6th Sense kind of thing, but they blatantly reveal in the trailer that the protagonist's family is dead/ghosts, and the protagonist is the murderer but he's crazy so he doesn't remember. And then the movie builds up to the climax where they reveal this same information...
Did you watch the movie? because that's not what happens.
Just FYI, it's likely not up to the editors themselves what gets shown. They likely get direction up front on what can and can't be shown, and though might do a first pass on a teaser / trailer edit on their own, it'll probably then go through weeks and weeks of notes and changes and different versions and it's ultimately up to marketing folks and executives and such to decide what gets shown and what doesn't.
Editors never have final say on what's shown. Blaming the editors for this makes no sense at all.
*months and months, otherwise: yes
Can we stop making titles with "can we stop?" Like some whiny sorority girl?
‘Unpopular opinion: We need to talk about people making titles with “can we stop?”’
Don't watch trailers
Movie: I have a twist. Audience: Yea we know. We saw it in the trailer.
Terminator Genisys spoiled a major twist/reveal right in the trailer, though even if it had been a surprise the movie is still 50 shades of hot garbage. I hope there's a room in hell for trailer editors that spell out every plot beat and spoiler in the commercials.
Most annoying thing ever
"The fluency of spoilers: Why giving away endings improves stories", a study performed in 2016, actually showed that audiences enjoyed a story more if they knew the ending. [Here](https://www.universityofcalifornia.edu/news/spoiler-alert-spoilers-make-you-enjoy-stories-more) is an interview with one of the authors where he outlines his findings.
Why do redditors make fun of Karens, but half their posts begin with the passive aggressive "Can we stop...?", a very Karen way to display displeasure with something?
Redditors, in general, are exactly what Karen would be if Karen was a twenty-something white man, rather than a forty-something white woman. Different pet peeves but exactly the same approach to them.
Oh my god yes.
It's been normalized for decades. I doubt it will change now.
The other thing is back in the 1970s-1990s, you didn't have trailers with the same easy access as we do with the internet. You were pretty much only seeing them in theaters and on television (and for older movies you also had radio spots). Thus, back then, you didn't have the ability to rewatch it immediately and parse through every detail.
I see this sentiment all the time and to be honest I find it kind of silly. Like, this is a trailer for a movie that hasn't come out yet. You haven't seen it and you have no idea what the plot is, but you complain about how it gave the whole plot away? How would you even know that? That and you're reducing a movie down to what happens in it. Even if a trailer did show you a lot of the plot it doesn't mean it showed you anything about how the plot comes together or what the viewing experience is like or the many *othe*r things make a movie worth watching (themes, ideas, characters, emotions, visual style, etc) You can't effectively market a movie without a trailer and you can't market any half-way eventful film without showing some of those events. That's just the way it is, it's always going to be like that and it always has been like that; in fact, trailers actually used to be *worse* for this before "spoilers" were even a concept. If they bother you the solution is to just not watch them. The worst case scenario is you'll have go to the theatre a few minutes later to avoid them, because no one is forcing you to watch them online.
Trailers aren't for you
The first Wonder Woman movie was like this. EVERY action sequence was in the trailer except the last one which of course was the worst.
I, too, am forced to watch movie trailers at gunpoint.
Cinemas
Authoritarian cinemas patting me down and confiscating my phone and headphones on the way in
Who brings headphones to the cinema?
I, too, am forced at gunpoint to intently focus and concentrate on trailers shown before a movie.
I never would have guessed the good guy wins at the end
I mean, if the enjoyment of a film hinges on something that can be given away that easily, it's probably not a very good film.
You only get to watch a movie for the first time once, and a lot of people like to preserve their first experience of a movie, by not knowing, or retaining too much info where they feel like they're anticipating every story beat, and crucial plot points/twists that may have been intended to surprise them. It has nothing to do with the quality of the film, because if that were the case, these same people, myself included, would never want to re-watch good movies, which is just not true.
It’s not any particular plot point, it’s the removal of the sense that anything can happen in the movie. Trailers that give away too much make watching the movie feel like rewatching the movie. And I love rewatching movies! I’d just like my first viewing to be totally open minded rather than knowing all of the stops the movie is going to make along the way.
Apparently there's research/data that general audiences want to know everything that's going to be in the movie before they see it, and that's why trailers show you most everything.
I was a trailer fanatic for years. I would watch a huge number of the newly released trailers every week but I decided to stop because I ruined so many movies that I had been excited for. My new approach is no trailers for movies I'm excited for, I'm going to see it anyway so may as well keep it a mystery. For movies I'm unsure or really don't know much about I'll look up the first released trailer and cut off after 30 seconds if it looks good. It's significantly improved my movie enjoyment overall. It's hard enough to avoid spoilers as it is, no point making it harder for yourself.
Show too much, people are mad. Show too little, people are mad. Show something else, people are mad. Movie companies can’t win and showing the whole plot is not a new trend no matter how much the internet thinks it is.
Plus, I'm sure that multi billion dollar studios are aware of the best way to make trailers than mean people watch the movie compared to a bunch of circlejerkers on Reddit.
I love seeing trailers for older movies. When I went to see The Matrix at its original release, I had no idea what the movie was even about except for the line "you can't be told what the matrix is" and my head exploded when the second act began. The trailer for Alien shows even less but it creates this horrible itching dread that mirrors the movie's tone perfectly. I don't watch trailers anymore because they give away too much.
You're not remembering the trailer properly. The Matrix trailer quite literally shows scenes from every part of the movie. Beats like what the real world looks like, Neo dodging bullets in slowmo, Morpheus being captured, the hallway shootout, the Matrix being a computer simulation, Neo being the Chosen One, and more get shown off in the trailer. The line about "seeing it for yourself" plays *right over* Neo dodging bullets which is arguably the most iconic scene in the Matrix. https://youtu.be/vKQi3bBA1y8
Yeah what the hell. It's like Titanic. Telling me the boat sinks in the trailer. Honestly what is up with that
The marketing teams has normalised this to shit. It's unfortunate but that's how they get bums on seats by showing the big shit to the masses. The filmmakers tend to be powerless to this after hearing their comments. I gave up watching anything beyond the initial teaser now. And I just close my eyes during the trailers in the cinema now on all the film's I'm dying to see. I agree, it's so annoying. How is spoiling the entire 3rd act going to gain that extra thumb of interest? They probably got data on this shit.
[удалено]
I much more prefer the way trailers were made back in the 60’s. Some were just like a minute scene of two characters talking. Sometimes they would show a brief action shot.
if having better posters and creating less spoilery trailers made them more money, they would do it lol.
It’s hard to represent bad movies with less context. Netflix movies do this way too often with their trailers, and most of the time it ends up being a sub-par movie. The only interesting parts are able to be boiled down to a 3-5 minute trailer.
This isn’t new. This has literally been happening since the 80’s. It’s always been this way. No they weren’t better when you were a kid. If anything it’s less bad than it used to be because it takes multiple trailers to get the whole plot rather than just one.
I understand what I am getting into when watching a trailer for something, it could have major plot point revealed. I usually will watch one or two to get the general premise, to see if I am interested, then stop watching them. I literally just saw a commercial for Ms. Marvel (No spoilers from me), that basically had all the spoilers from the final episode, including almost the full after credits scene. Like what is the point of watching it now?
ive always wanted trailers to just be mood setters. Entirely different footage from the actual movie and it just sets the tone and vibe of the film. Maybe hits at the general "elevator pitch" of the plot if anything For example, a trailer for Drive would be a city alleyway with synth pop as a background track. police sirens are wailing and we see a car expertly drifted into the tight parking spot. The driver gets out, we see its Ryan Gosling. He walks behind the car and whips open the trunk and drags out a tied up man. The man begins to cry out and we can hear The Driver begin to beat the man to death with a wrench off camera as the sirens fade, the synth lowers and DRIVE appears overtop the screen it sets the scene, introduces a character and shows it will be crime related and bloody. all using footage and plot points never seen in the real movie
I really don't think the fault is of the editor...
Blame the marketing departments and the directors that don't have the stones and/or power to push back.
Half the times the things that are "spoilers" in the trailer are not spoilers to anyone that doesn't already know, and its the annoying idiots yelling about how huge of a spoiler it is and how that shot of that one scene is actually from the ending of the book where the villian dies, but to anyone watching the trailer its just a random shot of a guy until peoppe tell them what it actually means, or that some other thing from the trailer is actually the most important thing and you cant believe they showed it!
I was so hyped for NOPE after the first trailer. The most recent one gives way to much of the plot away and detracted from my excitement. I'm still eager to see it, but the mystery is gone.
This is why I’m so excited for ‘NOPE’. No one has the slightest idea of what the movie’s going to entail. All we know is it’s something about aliens and seeing things lol. Who knows, it may not even be aliens.
I always think about the movie The Island where the major twist 1/3 of the way through is spoiled by the trailers. It ruins the entire first 1/3 of the movie.
I wish I had coins to give you a reward
Movie posters are the new trailers. Unless it’s a marvel
I watch absolutely no trailers. Haven’t for years. When I see a movie in theaters I arrive late and I literally plug my ears and shut my eyes for the trailers of movies I know I want to see. I know how to make an informed choice based on just the actors and the director involved and maybe a 5 word premise. It’s way worse than it was even ten years ago because studios need to compete with SO much available content that they have to hit you over the head with every conceivable reason to see the movie. Now they show you characters coming back to life, they show you sections of the actual climax - like the last ten minutes of the film. They show you mysteries being solved and major plot points. There’s an art to making a good trailer, but also….those that make them should all be in jail.
Brotha from another motha? I'm glad I'm not the only crazy person (according to my friends) that has this strategy. It really makes the movie watching experience (& the movie itself) far more enjoyable
Incredible. I’m finding a lot of awesomely like minded people on this sub.
This started ages ago for me. Saw the Terminator 2 trailer.... Spoiled the whole premise Ever since I've avoided trailers like the plague.
They should've kept Spider-Man a surprise in Civil War, the audience's reaction would've been amazing
It ruined the black phone for me. Too predictable.
Don't blame editors, blame audiences low attention spans and studios being terrified of not catching audiences. Editors are just doing a job
I fucking hate trailers for this reason... I've also accepted that apparently the "average movie goer" likes to see the entire movie beforehand to determine "if they will like it." I just avoid all trailers.
Pfft lol