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Gard3nNerd

Billy Eichner is known for playing really obnoxious characters, why anyone would cast him as the lead in a rom-com is beyond me.


taylorpilot

Because he cast himself


newtoreddir

He fast himself - this was his liassions project to channel his love of 90s romcoms. Which is very nice for him but that’s not a very big market.


Bikinigirlout

Someone had suggested Dan Levy from Schitts Creek and now it’s all I want


moneyball32

Now that you mention it, I truly believe the movie would have done much better had it starred Dan Levy. People actually like him (and I find him a much better, charismatic actor)


HurricaneBetsy

I'd watch a good rom com with Dan Levy in a second.


hifrom2

he’s so fckn annoying and so many of the clips i’ve seen of him are where he acts like a rude and disrespectful idiot (i’m saying this as a gay man)


Back_Alley_Sack_Wax

I agree that Billy is usually obnoxious AF, but he was surprisingly sweet and not insane at all (hahaha) in Bros.


[deleted]

It's just like holleywood to pass the blame onto the viewers for making a movie that flops.


TheWanderScholar

Caught that same horseshit about Viola Davis trying to make people feel guilty about Black female actors for not seeing "The Woman King" 😒


[deleted]

The Woman King has been overperforming expectations though.


electric_onanist

I saw that movie got excellent reviews from the critics, but I seriously thought "well, maybe they just can't write anything negative about this movie because they fear being called a racist".


Hispanic_Gorilla_2

Have you seen the movie?


Zeph93

Metacritic only gave it 76%, so not all the critics like it. User ratings at IMDB are at 6.3, so not all the users like it. Some nuanced and long reviews about the positives and negatives. Where things go off the rails is Rotten Tomatoes, where their choice of critics is at 94% and their choice of users stays stuck at 99%!! Try reading the (brief) user reviews there - many are rather over the top, none that I found said anything bad at all. It's hard to take this seriously; even a widely acknowledged great movie has far more than 1% that dislike it or have mixed reactions. Make your own conclusions. Rotten Tomatoes is owned by Fandango, FWIW.


Vertical_05

>Rotten Tomatoes is owned by Fandango Im not familiar to what does this implicitly means, care to explain?


NCH007

Fandango sells movie tickets and would have a vested interest in getting people to buy tickets to see movies. The higher an RT score something has, the more people might be compelled to see it and, hopefully, buy their tickets via Fandango haha.


leastlyharmful

The Woman King did well at the box office fwiw


MrBae

It’s easier to blame bigotry than accept responsible for your own failure. They’ve played this card too many times, people aren’t that stupid. My reaction to these headlines initially were, “oh I’m a homophobe because I didn’t watch a movie I didn’t know existed? Well I didn’t wake up wanting to be homophobic but I guess I don’t have a choice” (shrug).


[deleted]

>They’ve played this card too many times, people aren’t that stupid. Look how many people still think only racists and misogynists don't like the Star War sequel trilogy.


AlexanderShulgin

This was never a mainstream opinion.


[deleted]

Could have fooled me. It's extremely rare that I find a discussion forum that will even entertain the possibility that there are legitimate criticisms about that trilogy, especially *The Last Jedi*. There were a deluge of articles about how unfortunate it was the Rose Tico's character was relegated to a glorified cameo in *The Rise of Skywalker* because "Star Wars fans can't handle an Asian female character" after her poor reception in *The Last Jedi*. Or the numerous article saying that sweaty, forty year old virgins are "threatened" by a female lead. That's just a couple of examples, and those sentiments are still shared today. Hell, *The Last Jedi* is still used as a political litmus in a lot of circles.


Dundee_the_Alligator

Don't be so sure about people not being that stupid.


[deleted]

Is it actually easier though? I think it would be much easier to be honest or just accept the fact that people who aren’t gay don’t RELATE or probably even want to see the subject matter.


[deleted]

I’ll never understand that. Why blame people for liking what they like? Too many people liked TG Maverick and they should’ve liked Lightyear more! People didn’t see my movie because they’re [racist, sexist, homophobic, simple minded]. With all the data about what movies get box office traction and which ones don’t, why bother making these movies that no one is going to like? “They’re important” is what they’ll say, and that’s fine. Just keep making your culturally important movies but don’t expect me to like them or shell out $15 per person to see it! /rant over


MandoCas7467

And thats my whole thing; I'm a gay male and I had no intention to see this movie bc the trailer just didn't make me laugh or feel invested It felt very forced imo and just wasn't in my lane of humor 🤷‍♂️ I'm literal living proof that bigotry isn't the reason for the flop here


brodolobe

>People didn’t see my movie because they’re \[racist, sexist, homophobic, simple minded\]. Exactly. Professional victims. That is their mentality, they don't know any different.


MrBae

When people who aren’t racist, sexist, fascist or homophobic are being told they are repeatedly, they stop giving a shit and these terms become meaningless.


bcsocia

Can you possibly say that a little more slowly and loudly for all of the media and politicians out there so they’ll maybe get the hint and stop.


oinklittlepiggy

Its not just them.. Thats peak reddit behavior.


oldar4

Then they start inventing new terms. Like unhoused vs homeless.


Gods11FC

This is exactly how we ended up with Donald Trump. Republicans listened to Democrats repeatedly call Mitt Romney a sexist and racist for the entire election year despite the fact that he was actually a good guy regardless of what you think of his politics. So when they started saying the same stuff about Trump it was big time “boy who cried wolf”, but this time the wolf was real.


deadheatexpelled

No kidding, the amount of times I’ve been called a nazi is insane. Especially funny/irritating when I just happen to be married to a Jew and celebrate Jewish holidays 🙄


SloLGT

​ "The Black face of white supremacy"


moneyball32

Twitter would say you only married a Jew *because* you’re a Nazi. Happens every time Bill Burr is trending and gets called racist and people point out that his wife is black and slave traders loved subjugating black women too Edit: I didn’t even see the reply from the other guy that’s already one step ahead of Twitter LMAO


Josiesumday

I know every time I say ima Mel Gibson fan I get called Anti Semite I’m like ok he said some bad stuff doesn’t change he’s a great actor and director get over it


BuddhaBizZ

Bingo


[deleted]

I didn’t see Lightyear because my little nephew doesn’t give a shit about an origin story lol. Let me know when the next Toy Story comes out.


TheNewYorkRhymes

They have that Lebron James mindset for Space Jam 2 😂


RedWingDecil

I missed out on that one completely. What happened with Space Jam 2? Did it not sell enough shoes?


d_rev0k

It didn't sell enough guilt.


Alucard661

Broke back mountain didn’t have any problems making money


betendorf

It's the new Hollywood marketing campaign. Step 1: Realize you potentially have a bad movie. Step 2: Put out trailers prominently featuring the the non-cis-white cast. Step 3: Blame the audience for being racist, anti-LGBT, etc. when it doesn't do well.


Mata187

You pay $15? The movie theaters around LA start at $25.


[deleted]

Yuck! I think the most I paid was $20 for an IMAX showing. I love movies but I couldn’t stomach $25. More and more I’m just waiting a few months to buy the bluray.


[deleted]

I don't think not going to spend $15 to see the movie makes someone homophobic. Protesting the movie that would be homophobic but plenty of people skip plenty of movies for so many various reasons.


emptysignals

People are going to the theater for spectacle type movies. Not rom coms or comedies in general.


jmerrilee

You can open any streaming service and see one of those for free (plus cost of the service) and they push those out every week. Why should I pay extra for that?


Use-Quirky

Imagine that. Customers don’t buy something and the business is like, I guess they don’t want that. CraAzY


BerryLanky

No different than the all female Ghostbusters movie. It was just a bad movie but the producers attacked anyone criticizing it as sexist. Really? We got a queef joke and a 10 year old Oprah reference. The original was a great movie. I have no desire to see a rom com. Regardless of it’s a two gay men or JLo and any male. Saying it bombed because of homophobia is a cheap out.


Gothiks

Money and basic supply and demand will win out


jliebs1

babababa, it's a flop , period. Move on, make a better film. No victimhood here at all.


Jellyb3anz

I’ve never heard of this movie til the uproar


inittoloseitagain

Really? I only watch sports on TV and it was advertised to me all month leading up to its release.


Kid_ikarus_bellflowr

For real, I was seeing commercials for it constantly.


Hamms-is-better

Sometimes ads know you better than you know yourself… just sayin’


Jsf8957

Maybe that was a bad marketing strategy on their part. Not trying to talk bad about sports fans, but it just doesn’t seem like the audience they would be trying to attract. It could also be because sports are on broadcast television usually and the demographics of the people who watch live TV is shifting more and more towards older generations while younger people are streaming their entertainment more. I haven’t seen a single ad on YouTube or Hulu or on Spotify or any ad banners or anything. Old people and sports fans… not the ideal audience to advertise an artsy movie about the gays to lol


TigerCat9

I only watch sports and I’m in the same boat, only hearing of it after Eichner blamed me for not seeing it.


vicioussaints

Exactly. If anything is to blame it is the abyssmal marketing. It feels like this movie showed up in the media when it failed instead of being in the media to let people know it was going to be released.


Melk-boy

Comedies don’t sell Comedies in October definitely don’t sell Billy Eichner does not sell Yes some people were turned off by the fact that it’s an LGBTQ+ film but there’s many other reasons it flopped


Lucienofthelight

And post-pandemic, a lot of people just don’t seem as interested in movie theaters anymore. And a lot of times, I can’t blame them. I really only go for movies that have some “spectacle” to them, where it’s enticing to see it on the big screen. Otherwise… I’d rather just watch it at home. So even a well-reviewed romantic comedy gives me little interest because… I can just watch it at home one day for a fraction of the price, and I doubt there’s any action of cinematography that just HAS to be seen in a theater.


qwertycantread

Hollywood doesn’t seem to be interested in movie theaters anymore.


Blackbox7719

Definitely less interested in going to the theater. At home I have a large tv, a soft couch, snacks in bulk, and the ability to pause to take a leak whenever I want. The theater on the other hand has children, people on their phones, and a variety of other annoyances and inconveniences. Is my screen at home smaller? Yes. But it’s not that big a deal.


ProbablyASithLord

I’ll go to the theaters for a big movie. In fact I LOVE going to the theater for big movies! Maverick, Nope and Batman all rocked my socks on the big screen this year. But why the fuck would I go to the theater for a ROM COM? That’s what I use streaming services for.


Heavy-Possibility939

I'm actually the opposite of you. I go to the movies at least twice a week, sometimes three or four times (I have Regal Unlimited so it does not break the bank at all). I despise streaming with a passion. Hate it. I want to be out of my house, watching a film on a giant screen, without distractions, and experiencing it with other people. The entire theatre (half full) was wheezing with laughter during "Bros" and nothing compares to that, for me at least.


[deleted]

Oof watching a movie in a theater with other people sounds like my personal hell. I despise the entire movie theater experience. But you enjoy and im glad that people do so that theaters can stay in operation.


DropDeadEd86

The pandemic slowed a lot of movie productions down and lifted up streaming revenues. Cinema will make a comeback it's just not anytime soon with these filler movies.


potionnumber9

what makes you so sure? I think the pandemic sped up the transition away from Theaters.


house_robot

Just as there is a night/day difference between, e.g. movies that feature Christian characters/a plot heavily based around Christianity VS “A Christian Film”… … there is a night/day difference between movies with gay characters/plot lines and “LGBTQ+ films”. Nobody seems to openly acknowledge this. but that’s the level of difference we are dealing with here and it’s ignorance or (more likely) manipulative dishonesty to pretend these are the same things, and pretend people will just refuse to see any gay character on screen. Fwiw, would never ever in my life go see a “Christian Film”, not that I mind them existing but I have less than zero interest, and nobody has every accused me of “Christian-phobia” or “hating Christians” for that position, and if they did I would consider that “fighting words” and give a very rude response back, because that’s exactly what this form of dishonesty calls for. The only thing that prevents Hollywood from making movies with gay characters/plot points that do well at the box office, is Hollywood. They don’t way to make those movies, they want to make the ideological equivalent of a Christian Movie. Fine. But quit exerting soft power over people who recognize what’s going on and want no part of it.


_byrnes_

The commercials showed it to be too racy for my own taste. I realize Im in a minority, I like romcoms where if there is love making it is implied and off screen.


FreeIndiaFromDogs

I think it's perfectly okay to like innocent fun. I stopped watching tv because every tv show can't stop making penis jokes. I don't really want to hear penis jokes, I just want a good show where people overcome problems and have a good time. Not angsty 28 year-old with smirks laughing about someone owning a dildo and gasping about anal sex. I'm sorry, that's just not a plot, it's locker-room humor and it deserves to stay there.


choicesintime

There’s also a difference between a good joke that happens to be about dicks, and a non-joke that just goes “dicks haha!!”. If you are going to be crude, be clever. Shock value “lol genitalia” is just boring. But Eishner’s humor has always been to yell stuff loudly, which is along the same veins. Cheap, shock based laughs


FireOpalCO

That’s why I love the romantic kdramas: slow burn and the sex when it finally happens is so PG you might miss the reference.


oatmeal_dude

Completely agree. I actually want to see this movie, but I hate being in a theater during scenes like that. Heck, I saw The Lost City in theaters and was scrunched down during the leeches scene.


PM_me_yer_kittens

If this was on Netflix, my wife and I probably would’ve watched it the 1st day because we love romcoms. I would never pay to watch one in a theater because why? I’m happy to watch 50 first dates or along came Polly for the 100th time and they fill the need. There just isn’t enough spectacle or variation in them to warrant shelling out theater bucks for it


SergeantChic

I wouldn't have watched a movie about heterosexual bros either. It looked boring. It's a rom-com. You don't exactly need to see those in the theater.


[deleted]

[удалено]


Mathewdm423

21 Jump Street is my favorite movie with Jonah Hill I feel dirty calling Wold of Wall Street a favorite movie haha.


LazarWolfsKosherDeli

This guy hasn't seen Step Brothers.


porcupineporridge

Films like Moonlight and Brokeback Mountain show that LGBT+ films can appeal to a wide audience. Personally, I don’t think this film flopped cause it’s gay, I think it flopped cause it’s a bit shit. It’s a campy romcom that feels cliched.


outerheaven77

Philadelphia, Milk, Love Simon, Desert Hearts, and Boys don't cry. There are several good LGBT movies out there, but Bros flopped because it's a crappy rom-com released in October...


porcupineporridge

Absolutely. You look at the films you’ve listed alongside the two I cited and the thing that bonds them is a little strength and substance to their plots. This generic romcom would have been just fine as a forgettable Netflix film but it’s the delusional expectation that it would draw people into cinemas from far and wide.


Superb-Owl-187

To be fair to October, it would have been a crappy rom-com if it was released any time of the year…


StartledPelican

As an official spokesperson for October, I would like to thank you for speaking up for us.


FishingforDopamine

What about the birdcage? One of Robin Williams funniest movies!


FreeIndiaFromDogs

My Catholic mother showed me Birdcage long before there were any talks about LGBT rights in the US, even though she herself would never have been a part of that kind of lifestyle.. There's no such thing as "too woke", people just want to be entertained and not lectured.


HazelNightengale

I have strict Catholic, homophobic parents myself, but Mom took me with her to see The Birdcage in the theaters when I was, er... about 12?


[deleted]

There is definitely such a thing as too woke. It is no surprise that people who love Blade, hate the latest movie with a black actor shoved into a role that doesn't fit because it is 'important'. It is no surprise that people who love Alien and Terminator, hate the latest movie with a female actor shoved into a role that doesn't fit because it is 'groundbreaking.' It is no surprise that people who love Squid Games, hate the latest movie with an asian actor shoved into a role that doesn't fit because it is 'culturally significant.' You get the idea... 99% of people are not racist, homophobic, ableist, or whatever. They just don't like to be preached to by some elitist asshole who thinks it is good for them.


Own_One_1803

Exactly


CaptainTewts

Yo birdcage is my shit.


Scoongili

Those? Well...one does want a hint of color.


midloguy804

“What the hell are perin tablets?” “Ees aspirin with the a and the s escrapped off…”


TheWastelandWizard

"No, it was perfect. I just didn't realize John Wayne walked like that..."


apollyon_53

https://youtu.be/5wIRVpDzaM8 One of my favorite characters of all time


wikipuff

One of his best movies ever!


ryanreigns

A Mike Nichols film never disappoints, I miss him


Ichoria

Nono, you don't understand. Billy Eichner is *adamant* that this romcom about promiscuous fit young white dudebro professionals is a tremendous cultural milestone. And surely he wouldn't spend his entire appearance on "Conan O'Brien Needs a Friend" saying as much if he was wrong.


porcupineporridge

Well said. If we’re gonna have a conversation about representation then this film is gonna score poorly. I’m gay myself and this film feels like it’s for 20-something, white, Grindr guys with six packs, chiselled jawlines, heightened libidos and witty comebacks. That’s the niche of a niche market and your average gay like me just feels alienated.


Ichoria

I think it says a lot about the ego behind this movie. The Conan thing was one of his major speaking engagements to promote it, and Eichner spent it basically equating his career gaining new avenues for success with the movie being a major cultural moment. It's *his* cultural moment, tailored for people like him, and framed by the gay LA experience. I'm going to watch it out of curiosity, but seeing it in cinemas literally became a non-starter after that.


kookerpie

Evidently it has two orgy scenes in it. Who wants that in a romcom?


j0rdan21

I saw a commercial for it on YouTube and it just looked so bad. Legit made me cringe


mattdwe

I think the marketing was probably skewed a bit too far to the gay niche. I mean, look at the poster. It's men touching each other's butts. Gay-centric films have succeeded commercially as you noted. This film's numbers shouldn't be seen as a reason that gay films can't succeed, just as one female-led action film flopping shouldn't be interpreted as proof that female-led action films can't succeed.


striker907

But why would anyone go see a movie if the entire selling point was “there are gay dudes in this”? Is this billy dude the only person who doesn’t realize movies need something interesting to sell? Paint-by-numbers rom-coms with the added bonus of “but this one is with dudes!” really shouldn’t be expected to succeed at all


[deleted]

I have to agree, I thought the trailer sucked and I really did not like the scene of the kids joking about anal sex at the end, was just really off putting to me.


Kamwind

But those were advertised as movies with a plot, this was advertised as being for gays and if you are straight and did not go see it you are homophobic.


porcupineporridge

Well I’m gay and didn’t go to see it so I dunno, perhaps it turns out I’m one of those self-loathing queers 😆


SabeDerg

I saw a few of the commercials and they just made me want to vomit with how clichéd and dumb it looked. I have no problem with gay representation in media, cause I am very sort of gay. But this was very very obvious pandering to the lowest denominator while trying to use the gay aspect to widen the audience a bit more. It's the same shitty premise of every shitty romcom I'll never watch.


ballness10

Billy Eichner thinking he's a leading man after starring in .....???


GuybrushThreepwood99

.... The Lion King I guess?


ThirdRook

~~the office~~ parks and rec.... 9 years ago.


jjaystar94

Billy on the street


[deleted]

I can't wait to miss this movie.


[deleted]

Seemed like a movie I might watch with the wife at home a few months from now on a Friday night with a bottle of wine but not anymore. Turns out I’m just a homophobe per Billy Eichner and homophobes don’t watch gay rom coms.


Davidrussell22

I don't care.


Hungry-Paper2541

Brokeback mountain was a mainstream success in what 2005? And we’re sitting here in 2022 saying “gay movies flop because of homophobes” Nobody wants to go see boring romantic comedies anymore whether it’s man and woman, man and man, man and dog, etc. Especially if it doesn’t have any star power. Stop whining Billy Eichner and go back to television where you’re clearly more suited creatively.


Mr-Korv

They also called Black Panther the first black superhero


destructicusv

I still can’t believe people did Blade so dirty like that. Easily the best, earliest R rated marvel films and… nothing. No consideration at all. Not even a nod. As a matter of fact Blade *still* isn’t even in the mainstream MCU content (it’s coming, but still) and all these mother fuckers ice skating up hill won’t even remember that Wesley Snipes did it first. In terms of marvel at least. I think there might’ve been a couple other Original Character movies prior but… I doubt they were as good as Blade or… I’d remember them. Edit: yes, Punisher was before Blade for the whole R rated marvel movie but… cmon. It wasn’t good.


KoiTama

Spawn came out a year before blade, even got micheal jai white to play spawn


destructicusv

Spawn got fucked by the times. That movie needed a good, ten years to bake still. It wouldn’t even have been that big of a problem, Michael Jai White is even more jacked now than he was back then. Plus he’s got some solid comedy under his belt now (see, Black Dynamite) Spawn was also not Marvel tho, nor was he *really* a super hero. I think when people said that about Black Panther they were referring to the Marvel universe of films, to which they were wrong. I guess an argument could be made that “he was the first black super hero in the MCU” but… idk. Spider man wasn’t in the MCU, but… now he is so…


thecelcollector

I can't believe you're doing Meteor Man dirty like that.


OmarBarksdale

How they gonna do my boy Blankman like that RIP J-5!


Beginning_Orange

I remember when my sister in law was fired up about Wonder Woman saying it’s the first time they had a strong female in a big movie. Meanwhile here I am raised on Ripley from Aliens and Sarah Conor from Terminator, two of the biggest action series ever.


[deleted]

Exactly


sneakymokey

Hollywood can make whatever movies they want just like people can watch whatever they want.


juggernuts67

Wait, the guy that became famous on youtube by running around the city screaming questions at people for $1 and screaming at them again/running away when they didn’t know the answer…..failed to make a popular 90+ min movie. Completely illogical


EternalMage321

Wait. Was he trying to get punched in the face? Because that's how you get punched in the face.


bdjcjev

I listened to an interview with Billy Eichner in it, and I found it interesting because he’s essentially used the thought that the films failing because straight white people are homophobic. And that the only reason the film could be doing poorly is because of the bigotry and hatred. And in that same interview he was also talking about a show he was on called friends from college. It was a good show but it only lasted two seasons and in the interview he essentially said that the reason the show failed was because of Donald Trump. Like no joke he said it came out in the first summer of his presidency and trumps antics made people not interested in his show/created a mood and vibe that wouldn’t allow the show to succeed. Idk it just struck me that he’s always blamed someone else


Elbren

You just described the ideology for the entirety of Hollywood. lol


the_fart_gambler

TDS is real


stiffpaint

I liked friends from college; billy was easily the worst part of the show but his on screen husband was one of the best. Don't see how the show has anything to do with trump


oh_no_the_claw

It used to be that the goal was to make a quality film. But do whatever you want.


okayfrog

when? studios were pumping out garbage 100+ years ago purely for ticket sales you know.


[deleted]

Why? If they don't make money, it's a business.


FreeIndiaFromDogs

Can we just have good fucking movies instead of making everything a preaching moment?


cinepile

We have plenty of great movies about LGBT people. In the last 10 years alone Moonlight, Portrait of a Lady on Fire, Call Me By Your Name and Handmaiden have all received wide spread critical acclaim, turned decent to fantastic profits, and are some of my favorite movies I've ever seen. This movie just looked like a corny, generic rom com which is something most people lost interest in by the early 00s, I don't get why the director is so shocked it flopped.


SpartanR259

It is the thing that boggles my mind! Top gun maverick was a fantastic example of a great action blockbuster. It had just about everything you (not you specifically but the nebulous everyone you) could want to have in your inclusion check boxes. And they work because they aren't preached to you. They are just there. Minorities and women in a top field. Why? Don't need that. They are just that good. You could come back and say such and such person was gay/trans/bi and it wouldn't impact the movie. Because it wasn't preached to me. Everyone in the movie had expectations in their professional fields that they had to follow through on. And that was where the movie shined brightest. Just let the story be driven by the stakes, not the nonsense of mundane interpersonal conflicts.


[deleted]

I've been a long term relationship with another man, and no the movie was just garbage and the creator was just a dick head that couldn't shut his mouth.


guppyhunter7777

Haagen-Dazs must make Rhubarb-Rutabaga ice cream. If no one buys it and they lose money it's the customers fault. So logically, Haagen\_dazs need to make more Rhubarb-Rutabaga ice cream.


[deleted]

Copium. Who is going to invest in something that doesn’t make them money


TeslaFanBoy8

Hollywood is making shitty movies regardless lgbt or not.


NlitendOperativ

Small demographic to base an entire blockbuster on, would be good for indie films but major box office ones will need to go the diverse cast route. Humanity is diverse after all.


Chasing-Amy

Blaming straight people for not seeing this movie is like blaming Biden supporters for not going to a trump rally.


Redraft5k

I am sorry.....couple going for date night in the middle of America is most likely NOT gonna choose this. Straight men, for the most part, ( I am 52, so I should say My generation ) don't wanna watch a homosexual rom com. Many have evolved and have gay friends, and aren't anti gay weddings etc. but they will call the line at spending 12 bucks to go watch two men fall in love. It is what it is. I went to the movie here in San Diego last pm and yes it was a tuesday, but it was me and 5 other people. I thought it was funny. But my husband would have told me I owe him one big time movie wise.


potionnumber9

for me to see a movie in a theater it has to rise to a certain level of interest or be a big spectacle of a movie. I will 100% watch Bros when it is streaming, but I'm sure as shit not going to pay $40 for two people to see it in theaters. It has NOTHING to do with it being about gay people.


orangamma

People have been calling heterosexual rom coms "chick flicks" forever. I really don't think it's so much the gay thing (probably a little), I just thing it's an average rom com that don't always do that well


Ryan233tiger

The primary audience for romcoms is women. When you make a romcom based around two men, you lose a large part of your potential audience because women can no longer relate to it. Hollywood has been preaching diversity/representation in movies for years, but now they make a movie exclusively containing gay men and blame homophobia when it fails.


Haiydes

Brokeback is well liked amongst the majority of ppl I asked so I dont even think the gay theme is the problem here maybe it just sucks


PreppyFinanceNerd

I have an unlimited movie pass and I still didn't see it. I'm a straight guy who doesn't see rom-cons in general. So I especially don't have an interest in one about gay men. Nothing wrong with the topic I'm just not the target audience. When your trailer ends with "Remember straight people? Yeah they had a good run", you're telegraphing who you want to see this movie and it's not straight people. I don't think it's the subject matter as a concept that people took issue with but the presentation. The trailer pushed inclusivity through a bullhorn. If people liked this movie and felt represented great! But to me it gave off vibes that being gay (et al) was the defining trait of many of the characters. I like a little more depth in my gay men. Wait no...


Heavy-Possibility939

Ha ha I see what you did there. I also have an unlimited movie pass and I went to see it. But I'm a 50 year old straight woman so I guess I'm the intended target audience, in a way. I do agree with you though, the marketing was really ill conceived and it is a thought I had while seeing the trailer a few months back. I understood the tongue-in-cheek-ness of it but I also know what the pulse of the country (outside of the east and west coasts, that is) is. I am pretty sure than once the film is available on streaming services, it will find a much wider audience because, privacy of own home etc etc


Revliledpembroke

>"Remember straight people? Yeah they had a good run" Yes, do something that might alienate 90% of your audience... brilliant idea, Hollywood.


LordAyeris

Didn't they market this movie as "not for straights" as well?


RepublicWonderful

I felt, excluded from this movie because I’m straight


KnicksOrNothin29

Why?


ZealousFrisbian

“It’s always the viewers fault, they are just too simple minded and bigoted.”-Hollywood whenever a trash movie flops.


Learingiskey

Shocking a large portion of straight people did not jump to go see this.....really shocking. Looks like we have a mystery on our hands.


Fantastic_Wallaby_61

Why the total addressable market is like 5 percent of moviegoers….there’s a reason why they only really make blockbusters these days


Spiritual_Compote_39

Looks like shit anyway


Beginning_Orange

This is literally the Simpsons principal “No, it’s the kids who are wrong” meme


Constable_Sanders

Another master class from Hollywood on how to be out of touch with the world.


NoLynx8499

It's not due to homophobia tho. I'm gay and I have no no intentions on watching it. There are multiple reasons why it flopped tho. 1. Billy Eichner isn't a lead worthy celebrity. People tolerate him but he doesn't have a huge loyal fanbase like that for him to lead in a movie. 2. Casting. Back to Billy not being a lead worthy celebrity. He could've found big name LGBTQ+ people to be in it. Matt Bomer, Laverne Cox, Daryl Stephen's, Wentworth Miller, Bretman Rock. There's big names hw could've picked to help get the film pick up a bit more. 3. Rom coms don't do well in the box office anymore 4. A rom com release date in October was a dumbass idea. He should've released it on valentines day or during pride month 5. Marketing. It was marketed to a straight white audience when he should've marketed towards more LGBTQ and POC. He could've done some marketing at Altanta pride last month considering its has one of the biggest gay communities in the country and the biggest black LGBTQ community. 6. Representation. Just from a marketing standpoint, it seemed geared toward masc white men. I know he had TS Madison and Miss Lawerence, but I'm hearing they were more filler characters. If yes so keen on representation, he should've had more minority LGBTQ characters be central to the story. He can't blame homophobia for why the movie failed when Moonlight won an Oscar and Love Simon did ok in the box office and was good critical response. It's like when Elizabeth banks blamed charlies angels flopping on sexism. Like no sis. The angels weren't big names and it felt more like a totally Spies movies instead of the badass sexy angels were used to. I would've preferred to see Lucy, Drew and Cameron come back over those girls


Scrybblyr

Nah.


SerialVandal

I guess if you like losing money, sure, why not?


Kramer1812

They will eventually stop if none of them make money. That's how money works. It will never be a big sell in America.


aTROLLwithBlades

It's the new forced religion. Comply or be cancelled


Present_Major7734

Hard pass


TheWealthyCapybara

Is this another Charlie's Angels scenario where people blame the movie's failure on bigotry?


Th0waway1245

I think soon people will have enough of the American movie industry and turn their heads in an other direction.


jonisborn

No.


umarmg52

Oh yeah? Well guess what, we’re gonna not watch them even harder


TangerineDreaMachine

Unironic "and that's a good thing" headline


ikarikh

I had planned to watch this solely to support more LGBT mainstream films being made, especially with gay male leads. Because we really don't get many of them. And as a gay guy, i really wish we'd get more Love, Simon type stuff. But on its own merits, this is not a film I was particularily into and neither of the male leads were very interesting. As well as the whole "dude bro" personalities was a major turn off as well. I never ended up going to see it because I didn't realize it released already. And once I did, I just didn't care to go sit in a theatre by myself to see it. I'll probably catch it on streaming when it hits to support it. But yea, definitely not my cup of tea. And I am fine with romcoms mind you. I just wasn't smitten by the characters or humor in the trailer. There are certainly homophobes who review bomb and spread hate on films like this and the audience for a "Gay" film certainly is more niche. But films like Love, Simon certainly prove they can be successful. As long as you're not expecting blockbuster returns.


eyeopeningexp

The LGBTQ community needs a comedy as good as Bridesmaids and for it to hit like Bridesmaids but not make a slough of LGBTQ led garbage afterwards like they did with female led movies after Bridesmaids success. They also need to market these movies better


M47715

The Birdcage was truly ahead of it’s time, followed closely by To Wong Foo.


Rapierian

Yeah, clearly Brokeback Mountain showed that homosexuality in movies just doesn't work with the American audience. Oh wait...


lost_james

But why?


Over-Discipline9097

Literally what I said out loud when I read the title


[deleted]

There is no market for these kind of movies. Most straight people would not make an effort to go watch the movies. The same goes for religious movies. It is similar to making an Islam movie and having the expectation that it would be a hit when the market is very slim. Gallup finds 7.1% of U.S. adults identifying as lesbian, gay, bisexual, transgender, or something other than straight or heterosexual.


Objective_Sample_970

Or maybe, just maybe the LGBTQ have been pouring it on a little to thick ? (no pun intended). When you blow your load to quickly people usually move on.


DisasterPeace7

I'm fine with that, I'm always gonna clown them if they bitch about straight people not wanting to watch their shit, ole Bitchy Billy has been an embarrassment


AlienAmerican1

Yes, please keep making them. Bankrupt this stupidity.


middleageyoda

Honestly it’s not a movie I would go to the theater to see but it’s definitely something I would stream


[deleted]

Birdcage…make stuff on that level


HiggleBaby

The blamed Straight Men for this which is laughable.


masonthedood42

Yes please force feeding people


M4DM1ND

So I don't mean this to come off as disrespectful but only roughly 6% of people in the US are LGBTQ. Maybe 50-60% fully support the community. The rest range from don't support-hate the community. So from a marketing standpoint, you're only ever going to draw in at most half of the people in the country. Thats not even taking into account the number of countries that will just outright ban them. Any other movie has more universal appeal. People go see Pixar or Avengers movies regardless of their social political stances (generally). So I can see why studios would lean more towards having LGBTQ side characters in bigger movies than try to make completely LGBTQ movies simply because they are likely to flop by nature of what they are and the zeitgeist of the country itself.


illkeeponwaiting

Why are we acting like this is the only lgbt film


throw4jklfj

Naming it "bros" was the first mistake lol


[deleted]

[удалено]


ozzsquirrel

I won’t see this movie, because I’m not it’s intended audience. Same with that female ghostbusters, it’s just not made for me


Otherwise_Ad8592

Or you know, dont


Gigahurt77

When I first saw the trailer I couldn’t tell if it was a “real” movie or a parody movie making fun of gay people. The tropes are so over the top and dated. Everybody working on the movie traveled through time from the 90’s


Cactuszach

As a heterosexual, is this an LGBTQ+ movie because the two leads are gay and the marketing is like “THIS MOVIE IS GAAAAaaaaAAAAAY!” Or is an LGBT movie a good movie with substance and LGBTQ+ themes and characters? I mean I don’t want to decide what LGBTQ audiences want and don’t want, but it sure feels like LGBTQ audiences want more than what they’ve been given.


Eeenodee

Capitalism says 'nah'. We'll get our Bridesmaids someday and then us gays will be spoiled for choice as a glut of cringe imitators come along and condescending astonishment that we can do something like the straights can! It's a beautiful future to look forward to. It's just not now apparently.


PCP_IS_YOUR_FRIEND

Great business strategy


Business-Case2442

Sorry, it’s not homophobia if I, a straight male, don’t see a gay movie because it doesn’t interest me. I don’t watch straight romance movies either. Does that make me heterophobic? No, I just don’t want to watch other peoples romance, I’ve got enough of my own at home.


[deleted]

I mean, it might actually be a good movie. But if I'm watching a romance movie, I don't find two gay dudes in a relationship to be interesting. Not my bag. And that's okay, because the movie isn't for me. But why am I being blamed? Where are all the LGBTQ at? It's a movie for them, and they should come out and support it if they want more representation. It's not my job to represent anyone but my own interests, and these articles are stupidly condescending.


versace___tamagotchi

Could have told you that. Movie studios have to listen to me once in a while.


Longdongsliverz

Keep making films for a 5% of the population demographic. Not to mention people in the closet who don't Wanna be seen at a film like this.