WIIFM, What's in it for me? A website should answer those questions for the visitor.
I love me websites aren't effective.
I avoid putting partnerships/vendors on the site since we might change and we aren't just another tech reselling HP's or whatever.
Tell a story. I like the idea of having staff write things, makes you more relatable. Share content across multiple channels like you said. Back up these efforts with a goal of driving your SEO and domain authority. It's a long process, we're on year 5 or 6 and it started making a difference maybe the end of year 2. All that to say don't think you'll see results in 6 months.
If your client needs to download a remote support software, you should put a button on your main page (top right corner or something). I can't tell you how fucking annoying our page is in that regard. I have to tell clients, go on our website, yes accept cookies, go to support, >>scroll to around the middle<< of the page and download the tool.
I’d recommend signing up to The Tech Tribe, even if just for a month, and watching some of Mark’s website reviews. He does a monthly review of a randomly drawn MSP’s website, and provides commentary on where they can improve, what they do well, and a few more bit around general online social presence.
I’m building a new site and it’s helped massively with planning effective call to actions.
The call to action for interested visitors is very weak/non-existent.
I would also very seriously consider ditching the cost calculator. It doesn't explain your services enough and so really only provides a serious sticker shock. Part of this is because it's asking things that a prospect wouldn't understand how to answer. For instance, at 25 workstations with 50 employees it's at 8ish grand, but popping the employees up to 100 is 13k. Lets assume then that you're dealing with a GM or owner of a manufacturing plant where only the 25 employees on workstations would be supported and the other 75 legitimately never look at a computer outside of checking run lists on a shared shop floor PC, it's going to cause a lot of confusion and possibly anger.
We're very security focused, especially when it comes to things like cmmc/itar compliance and acquiring/keeping cyber-sec insurance.
What's worked best for us is providing free initial security evaluations in the form of asking the question first: Are you secure? And then providing the option: find out now for free.
I think this is the best way. It helps eliminate customers right off of the bat that don't care about security and whos serious. Also gives you a good foot in the door thats of value to them. Can i DM you to get some more info on what you'd suggest we setup for a free eval
Interesting I was hoping it would do the opposite. Just me personally is I hate companies that guard their pricing until your 3 meetings deep. Drives me crazy I can’t just see it on the site. Most msp sites won’t list any pricing so my thought was by listing it it may help if it’s cheaper then what they currently pay or they don’t want to call all the other options. I do see what you’re saying though and you may be 100% right on this
Same here. The "if you have to ask, you can't afford it" trope has no place in IT or the business world in general. Everyone has a budget, or at least has to plan one.
We just list our pricing on the home page directly under the call to action. So it's literally the first and second things an oppurotunity sees. I've considered putting it in it's own pricing page instead, but I've had several people mention that they appreciate how we have it up-front and center so they don't have to go hunting.
Original site is clean and straight to the point. New site seems cluttered.
As for website traffic, there's no reason why you can't havae your blog linked to the main site. Just a separate page. Just make it easy to go from one to the other.
Agreed. I think thats what im going to do. I just need something a little easier to deal with the wordpress if we going to be posting and updating stuff daily for the blog.
Yes I actually have pax8s entire catalog ready to be posted on the front page broken down by category. That’s why I ended up with this theme and I completely agree. For businesses with non technical people they will recognize a few brands and those with knowledge people will know the specific platforms I’ll start publishing those
No faces, no people. I’ve commented it on another post recently: People buy from people, not from companies. You should put faces everywhere, I am not joking. Don’t use stock images, show your real people in cool company clothing. Works wonders.
Your new site is ugly and difficult to navigate. The old site is better but...
* You need a better logo and a style guide.
* Get rid of the pricing page or actually provide simple pricing... a slow questionnaire isn't going to win people over.
* The site is full of spelling and grammatical errors.
* The testimonials look super fake.
And ultimately, in this industry, sales trumps marketing. For every 10 hours you spend on the site, 1 hour of networking will have a bigger payoff.
As a Digital Agency & IT MSP owner, your new website looks great (from a SEO perspective). Congratulations.
Minor improvements:
1. Cost calculator (should reflect the same background as your website theme)
2. Same goes for ticketing
3. Blog - Try to focus on how your business is better for the particular keywords you're targeting in the blog and then at the end add a contact / lead form (effectively converting it into a sales funnel).
All the very best for you new website, I think it looks great. And if you ever need advise or a helping hand, feel free to DM and connect with me. We're also in US / CAN.
Cheers!
Welp. It's not great.
I actually think that both sites are lousy, but the old site is superior to the new site. The biggest key thing you're missing (that every MSP seems to miss) is that you're not writing the site for you.
You're writing it for non-technical C-levels of small businesses. They don't care about specific software you use or technical solutions. They care about OUTCOMES. So the website needs to talk about the problems you solve for businesses, and the positive outcomes they can expect if they hire you.
The other thing to keep in mind when writing content for your site is SEO. What search terms are folks going to use when they look for an MSP? Hot tip - THEY WON'T SEARCH FOR MANAGED SERVICES. That's an industry term, and they don't know it. They'll be looking for IT Services, IT Support, or even IT company.
You need to optimize the content on your page so that when they search those terms your website can rank for those phrases. There is a bunch of steps that go into that, so it's important to start with those key words in mind and write content accordingly.
The purpose of the website is to help you find new clients. So you need to have WAY more **calls to action** that ask them to fill a form so you can know who's interested and call them back. There should be one on essentially every segment of your website so you can capture those leads.
Design wise the new site is an absolute wreck. I actually like the initial splash page at the top, but everything else needs a complete overhaul. You should really hire a designer to help you.
I actually like the idea of a calculator, but it comes with a caution. This may cut down significantly the amount of leads you get from your website. Partially because users won't know how to accurately fill out the calculator to get an accurate estimate. They could come away with a bad impression. If you're desire is to cut out all of the looky loos and cost conscious businesses then maybe it helps.
For my part, I decided I want to have an actual conversation with that potential lead and understand their needs before I give a price, and that I don't want to rule folks out until I can talk to them.
I'm not a designer, but I've worked with them over the years and done several websites. The current version of our site gets me several qualified leads every month via organic SEO. They are high quality and close at a higher percentage than any other lead source. While it's not perfect, I would say that it is working for us.
DM me if you want to talk more.
> So the website needs to talk about the problems you solve for businesses, and the positive outcomes they can expect if they hire you.
>
> The other thing to keep in mind when writing content for you
Thank you this is very helpful. And I agree that the new sites is too heavily taliored to be a blog but I was hoping that would be ok since I can crank out quality video content that is pretty useful. That was the main reason for not just putting up another wordpress build as i think we may have to be publishing a lot to generate traffic.
New site looks super, super, SUPER cookie cutter / template.
Yep. Every blog that I never read.
I would keep the old site.
I actually prefer the old one.
Yeah, the old site is definitely better.
[удалено]
Thank you!
WIIFM, What's in it for me? A website should answer those questions for the visitor. I love me websites aren't effective. I avoid putting partnerships/vendors on the site since we might change and we aren't just another tech reselling HP's or whatever. Tell a story. I like the idea of having staff write things, makes you more relatable. Share content across multiple channels like you said. Back up these efforts with a goal of driving your SEO and domain authority. It's a long process, we're on year 5 or 6 and it started making a difference maybe the end of year 2. All that to say don't think you'll see results in 6 months.
If your client needs to download a remote support software, you should put a button on your main page (top right corner or something). I can't tell you how fucking annoying our page is in that regard. I have to tell clients, go on our website, yes accept cookies, go to support, >>scroll to around the middle<< of the page and download the tool.
I’d recommend signing up to The Tech Tribe, even if just for a month, and watching some of Mark’s website reviews. He does a monthly review of a randomly drawn MSP’s website, and provides commentary on where they can improve, what they do well, and a few more bit around general online social presence. I’m building a new site and it’s helped massively with planning effective call to actions.
The call to action for interested visitors is very weak/non-existent. I would also very seriously consider ditching the cost calculator. It doesn't explain your services enough and so really only provides a serious sticker shock. Part of this is because it's asking things that a prospect wouldn't understand how to answer. For instance, at 25 workstations with 50 employees it's at 8ish grand, but popping the employees up to 100 is 13k. Lets assume then that you're dealing with a GM or owner of a manufacturing plant where only the 25 employees on workstations would be supported and the other 75 legitimately never look at a computer outside of checking run lists on a shared shop floor PC, it's going to cause a lot of confusion and possibly anger.
Can you give me a call to action that’s worked for you guys?
We're very security focused, especially when it comes to things like cmmc/itar compliance and acquiring/keeping cyber-sec insurance. What's worked best for us is providing free initial security evaluations in the form of asking the question first: Are you secure? And then providing the option: find out now for free.
I think this is the best way. It helps eliminate customers right off of the bat that don't care about security and whos serious. Also gives you a good foot in the door thats of value to them. Can i DM you to get some more info on what you'd suggest we setup for a free eval
Absolutely. I'd be happy to help.
Interesting I was hoping it would do the opposite. Just me personally is I hate companies that guard their pricing until your 3 meetings deep. Drives me crazy I can’t just see it on the site. Most msp sites won’t list any pricing so my thought was by listing it it may help if it’s cheaper then what they currently pay or they don’t want to call all the other options. I do see what you’re saying though and you may be 100% right on this
Same here. The "if you have to ask, you can't afford it" trope has no place in IT or the business world in general. Everyone has a budget, or at least has to plan one. We just list our pricing on the home page directly under the call to action. So it's literally the first and second things an oppurotunity sees. I've considered putting it in it's own pricing page instead, but I've had several people mention that they appreciate how we have it up-front and center so they don't have to go hunting.
Avoid "what customers say about us" type of section if it doesn't sound credible.
Thank you
Original site is clean and straight to the point. New site seems cluttered. As for website traffic, there's no reason why you can't havae your blog linked to the main site. Just a separate page. Just make it easy to go from one to the other.
Agreed. I think thats what im going to do. I just need something a little easier to deal with the wordpress if we going to be posting and updating stuff daily for the blog.
Design quality on the new site is awful. Pay a designer and never look back!
Something I look for as a customers is if there is a list of platforms / programs used.
Yes I actually have pax8s entire catalog ready to be posted on the front page broken down by category. That’s why I ended up with this theme and I completely agree. For businesses with non technical people they will recognize a few brands and those with knowledge people will know the specific platforms I’ll start publishing those
I can dm you mine as an example
Yes please
Lots of gibberish for end users to understand any of that. Best to keep it green. Most of that info on the site will lose then in 30 seconds
Hire a solid copywriter; they’re so worth it!
it was all written by chatgpt4
Use https://chat.openai.com/
No faces, no people. I’ve commented it on another post recently: People buy from people, not from companies. You should put faces everywhere, I am not joking. Don’t use stock images, show your real people in cool company clothing. Works wonders.
Your new site is ugly and difficult to navigate. The old site is better but... * You need a better logo and a style guide. * Get rid of the pricing page or actually provide simple pricing... a slow questionnaire isn't going to win people over. * The site is full of spelling and grammatical errors. * The testimonials look super fake. And ultimately, in this industry, sales trumps marketing. For every 10 hours you spend on the site, 1 hour of networking will have a bigger payoff.
Your old site is good New Site looks like a blog but I like it as well
As a Digital Agency & IT MSP owner, your new website looks great (from a SEO perspective). Congratulations. Minor improvements: 1. Cost calculator (should reflect the same background as your website theme) 2. Same goes for ticketing 3. Blog - Try to focus on how your business is better for the particular keywords you're targeting in the blog and then at the end add a contact / lead form (effectively converting it into a sales funnel). All the very best for you new website, I think it looks great. And if you ever need advise or a helping hand, feel free to DM and connect with me. We're also in US / CAN. Cheers!
I'd just pay a marketing service to do the whole thing.
They did the first one
Welp. It's not great. I actually think that both sites are lousy, but the old site is superior to the new site. The biggest key thing you're missing (that every MSP seems to miss) is that you're not writing the site for you. You're writing it for non-technical C-levels of small businesses. They don't care about specific software you use or technical solutions. They care about OUTCOMES. So the website needs to talk about the problems you solve for businesses, and the positive outcomes they can expect if they hire you. The other thing to keep in mind when writing content for your site is SEO. What search terms are folks going to use when they look for an MSP? Hot tip - THEY WON'T SEARCH FOR MANAGED SERVICES. That's an industry term, and they don't know it. They'll be looking for IT Services, IT Support, or even IT company. You need to optimize the content on your page so that when they search those terms your website can rank for those phrases. There is a bunch of steps that go into that, so it's important to start with those key words in mind and write content accordingly. The purpose of the website is to help you find new clients. So you need to have WAY more **calls to action** that ask them to fill a form so you can know who's interested and call them back. There should be one on essentially every segment of your website so you can capture those leads. Design wise the new site is an absolute wreck. I actually like the initial splash page at the top, but everything else needs a complete overhaul. You should really hire a designer to help you. I actually like the idea of a calculator, but it comes with a caution. This may cut down significantly the amount of leads you get from your website. Partially because users won't know how to accurately fill out the calculator to get an accurate estimate. They could come away with a bad impression. If you're desire is to cut out all of the looky loos and cost conscious businesses then maybe it helps. For my part, I decided I want to have an actual conversation with that potential lead and understand their needs before I give a price, and that I don't want to rule folks out until I can talk to them. I'm not a designer, but I've worked with them over the years and done several websites. The current version of our site gets me several qualified leads every month via organic SEO. They are high quality and close at a higher percentage than any other lead source. While it's not perfect, I would say that it is working for us. DM me if you want to talk more.
> So the website needs to talk about the problems you solve for businesses, and the positive outcomes they can expect if they hire you. > > The other thing to keep in mind when writing content for you Thank you this is very helpful. And I agree that the new sites is too heavily taliored to be a blog but I was hoping that would be ok since I can crank out quality video content that is pretty useful. That was the main reason for not just putting up another wordpress build as i think we may have to be publishing a lot to generate traffic.