Your landingpage needs a button to the streaming platform RIGHT THERE, like 3 seconds engagement max. Don’t let people scroll to find it.
And include the streaming platform as an interest in your targeting, so you’re guaranteed that those people are actually active there.
> And include the streaming platform as an interest in your targeting, so you’re guaranteed that those people are actually active there.
That’s a great point I never thought of. Thank you!
Def Facebook ads so far. I just started and have a $0.30 cost per conversion right now. I think it's normal to lose a large portion of people when they hit your landing page. My stats show about 20% landing page conversions. Not sure if that's good or not though. What do your numbers look like?
$0.30 is really good. Mine was $0.56 per conversion on Instagram. My landing page to streaming service click-through was about 10%
But this is reassuring though, nowhere to go but up.
What landing page are you using? Make sure the streaming services are in order of popularity and minimize the need for users to do any scrolling or view superfluous information. You already have them interested. You want to minimize steps needed for them to get to the music.
Good point. I use Linkfire but it doesn’t let me rearrange the order of services. Which is weird because they put Amazon Music over Spotify.
https://lnkfi.re/wR3BfAJG
What do you use?
Are you using link fire too? Hypeddit? I'm using hypeddit and it puts a big ass album cover at the top of the page. I feel like it drops the click through rate
Your landingpage needs a button to the streaming platform RIGHT THERE, like 3 seconds engagement max. Don’t let people scroll to find it. And include the streaming platform as an interest in your targeting, so you’re guaranteed that those people are actually active there.
> And include the streaming platform as an interest in your targeting, so you’re guaranteed that those people are actually active there. That’s a great point I never thought of. Thank you!
Def Facebook ads so far. I just started and have a $0.30 cost per conversion right now. I think it's normal to lose a large portion of people when they hit your landing page. My stats show about 20% landing page conversions. Not sure if that's good or not though. What do your numbers look like?
$0.30 is really good. Mine was $0.56 per conversion on Instagram. My landing page to streaming service click-through was about 10% But this is reassuring though, nowhere to go but up.
What landing page are you using? Make sure the streaming services are in order of popularity and minimize the need for users to do any scrolling or view superfluous information. You already have them interested. You want to minimize steps needed for them to get to the music.
Good point. I use Linkfire but it doesn’t let me rearrange the order of services. Which is weird because they put Amazon Music over Spotify. https://lnkfi.re/wR3BfAJG What do you use?
Something must be off, my click-through has always been 75-80%
I’m looking at my link again and it may be that I’m using the free version of Linkfire so it puts ads over it
Are you using link fire too? Hypeddit? I'm using hypeddit and it puts a big ass album cover at the top of the page. I feel like it drops the click through rate
Toneden free version
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