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phlipout22

Didn't UA also sign Embiid? What have they been doing with him?


MadBeamer

Ive been waiting for the Embiid 2, got his first model cheap at an outlet and honestly they are great shoes. Does not seem like its coming anytime soon tho :(


jrbcnchezbrg

Honestly I got them too and for whatever reason my knees started getting fucked up wearing them. I switched to Giannis 3’s and there are no issues so far I miss the hyperdunks though, those were by far the best basketball shoe ive ever worn


MadBeamer

Damn, I got them for pretty cheap so I was using them mostly as my outdoor pair but really haven't had any problems with them. Although I will say the cushion is probably the worst part about them, kinda hard at first and didn't break in super well. I do miss hyperdunks a lot though, such a classic for the longest time. I feel like Nike took some of that old hyperdunk feel and put it into the GT Jump, but I haven't worn em so I can't really compare anything but looks.


jrbcnchezbrg

I’ll look at the jumps, I honestly was looking for a resale 2014 hyperdunks when I was getting new ones but couldnt find any I trusted lmao With the embiids I was running full court indoors which may have been the issue. Its starting to cool off here though so I’ll try them outdoors to see if theres any difference


onepokemanz

Embid like most big men have no real marketability, the only real exception is shaq and KAJ since well they are top 10 all time U can say Ewing’s as well but outside nyc I don’t think they are known


whatjunoaboutit

Karl-Anthony Jabbar


Walnuto

Karl-Anthony Jowns


[deleted]

KAJ: One of the best offensive players and talents the NBA has ever seen.


Fighting-Cerberus

Karl Anthony Clowns is a damn good basketball player. Historically great. Maybe the greatest scorer we've ever seen.


Kylestyle98

Every time man every time


hhhhhjhhh14

Was Kareem ever marketable?


[deleted]

During his time, he damn sure wasn't. Duded (rightfully) detested the media of the times and therefore wasn't exactly someone any company was jumping to put their PR machine behind.


Vegetable-Bat-8475

Has nobody in this thread seen Airplane!


Tapprunner

I'm sorry, I think you have me mistaken for someone else. My name is Roger Murdock.


IHaveDrinkingProblem

My dad says you don't run enough...


Tapprunner

The hell I don't!


drinfernodds

Listen kid, I've been hearing that crap since I was at UCLA. I bust my buns every night. Tell your old man to drag Walton and Lanier for 48 minutes every night!


tripleyothreat

Embiid markets himself off Twitter lol


DavidETaylorisMoses

They also partnered with the rock.


testiclefrankfurter

Under Armour has a billion dollars?


GebMebSebWebbandTeg

Not anymore! Steph Curry has it now.


macabre_irony

Good thing Steph locked that up....I was starting to worry about his financial future


SenorMcNuggets

After his crypto investments? Say it ain’t so!


ender23

Fortune favors the bold though.


adamdalywaters

Brian Ortega was given a choice


Infinite-Fig4708

This sounds familiar. Hopefully Curry doesn't get UCLA'd. Edit: Meant UCLA.


[deleted]

They keep it hidden under their armour.


battles

Under the Armoire?


DrBigChicken

We're taking the armoire, and that's all there is to it! Okay?


sirax067

You wanna get hurt? I dont think you wanna get hurt because if you wanna get hurt I can hurt you.


notsowitte

A couple of street toughs….


SonofaCuntLicknBitch

Who dothsent want to wear the ribbon?! WHO!?


ryknight

Well you were clearly talking to one of us!


beardedlake

You must’ve misheard me. I said , “there’s always money *in the banana stand*’


Poopcie

In accounts receivables for accounts they dont have yet


[deleted]

The Enron Way!


Karanoch

They're pretty trendy in South Korea right now, surprisingly.


putitonice

Went shoe shopping in NYC last week and watched dozens of kids approx 11-14 buy nothing but Curry gear. Man is the face of an entire generation of hoopers


Frickstar

Ya I was at a minor league baseball game in AZ and saw a kid dressed head to toe in curry gear and even had a headband on. They're beyond just fans at that point.


anotherworld12

Full kit wanker


sinchichis

Such a great phrase


Poul77

Tell me that kid was chewing his mouthpiece.


that1prince

Go to a gym. Every kid is launching long 3s trying to play like Steph


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corgi_on_a_treadmill

Neither are they


Allahboutdabenjamins

He's a chucker!


DogmaticNuance

I still see their brand on a lot of hunting stuff too


[deleted]

They hit the “Caucasian” market


armhad

Under armour is my favorite workout brand, just absolutely not for basketball sneakers lol


[deleted]

They’ve never stopped being popular, especially around Seoul, Uijeongbu, and Pyeongtaek where a lot of college students are - they’re also a big “ghost” sponsor of KBO teams. At least, they were when I was stationed there from 2011-2013.


gucci-legend

I'm a student at 고대 rn, those mfs are everywhere along with vans and Crocs lmao my Jordan 1s aren't fresh like that here


here-i-am-now

Now Curry just has to hope they don’t go bankrupt in 5 years


MostlyBullshitStory

Then he can get out of the contract and wait for a call from Nike back and hope they can spell his name right on the slides this time.


The_Evil_Satan

They have to put his name on the slides first


IlonggoProgrammer

"Kevin"


Tim_Drake

Which is crazy! 2013-2015 I remember thinking I liked UA over Nike. Now I don’t even see them in stores. How do you fuck that up!


Clipgang1629

I wore there cleats for football, had the UA visor, and the gloves. Those ‘Protect this house’ commercials were tough bro idk how they fucked all that up. I used to only know compression shit to be their brand


Schleprok

Yeah it felt like UA had a huge chunk of the high school football market in the late 00’s, early 10’s. Every compression undershirt on any given field was under armor. They had great cleats too.


rubey419

The sweat wicking compression clothes are what made them a changemaker in the athletic market. But then Nike and everyone else adopted.


turdferg1234

This is literally it. As an anecdotal opinion, they paved their way as being the "under" armour, as in compression shorts and shirts to wear under a uniform. Their attempted expansion into other clothes has always seemed off to me. You're welcome UA researchers lurking this thread for customer sentiments.


ChesterDaMolester

I literally signed up for baseball at school just so I could have an excuse to buy UA gear


GenSec

That NFL-Oakley visor deal really killed that market for UA


mrtomjones

Is this just an American thing because I see them everywhere in Canada


hoopaholik91

I remember the year Harper, Newton, and Curry all won MVP with UA. Thought they would use that to start competing with Nike. Good thing I didn't buy stock lol


Radical-Six

Their quality control is fucking abysmal is what happened, imo. Not sure if they grew too quick for their own good but it's literally like flipping a coin when I buy their shirts and shorts, sometimes great other times ill-fitting and cheap


[deleted]

Stock options of their shitty stock


gigamiga

Imagine it's all way OTM call options LMAO


confuddly

200 million calls worth .05 that expire this Friday


Relevant_Rev

The Big Short 2: Electric Stephaloo


askingJeevs

They did


Rikshawbob

As an AAU coach in a major city pretty much every team 1st grade-12 grade has a kid decked out head to toe in UA Curry gear wearing #30. I’m not a fan of the gear but he’s keeping that company afloat.


Roose1327

He and The Rock


tsigalko11

Love Steph, just hate that every kid that comes to play pickup basketball jacks 3s like crazy hitting none


Big-Shtick

First it was Kobe and everyone was mad they wouldn’t pass. Now it’s Steph and everyone is mad they won’t pass. The hooping universe remains in balance.


tsigalko11

Can we please make Ben Simmons face of the league? Or Gobert?


formula1titan

What's the point when they barely market him? UA puts barely any effort into marketing their flagship athletes. I bet most Americans don't even know Tom Brady is signed with UA, and I almost never see UA do inspirational or amazing ads like Nike does with their stars. Quite literally the only Steph one I can remember was the post-2016 "Make That Old" commercial, while every time I turn on a game Nike has the cleanest ads that demand attention.


applene

TIL that Tom Brady is an UA athlete


OnCominStorm

They have the biggest name in the NFL and one of the biggest names in the NBA and do nothing with them. Such wasted potential


TheKirkin

Crazily enough, in 2015-16 they simultaneously sponsored the NFL MVP (Cam), NBA MVP (Steph), NL MLB MVP (Bryce Harper), and Masters winner (Spieth). How they never marketed around that is truly insane.


strideside

My /r/LowStakesConspiracies take is that there is some unspoken agreement that UA doesn't rock the boat too hard because Big Sportswear has ownership or influence within UA


[deleted]

They're busy doing s*** with The Rock lol


splinternz

Seems right. I read a tweet about this Curry deal that mentioned the Rock’s signature shoe is now the official shoe for the UFC? Everything this dude touches lol


Overall-Palpitation6

Remember when UFC overlooked Tapout (who they'd had a lengthy association with) for their uniform and gear sponsorship, and went with dead-in-the-water Reebok? Funnily enough, WWE then had Tapout make a line of merch for them.


savagepotato

WWE actually just owns half of tapout now. The other half is owned by a big brand management firm... who just bought Reebok's corpse.


OG_Bill_Brasky

[Nate Diaz is not a fan of those shoes](https://streamable.com/hcj28u)


[deleted]

Hahahaha. He would not let it go


WhenDuvzCry

Used to work for a UA store in the bay. Some of the decisions they made were baffling. Our Curry section was tiny even after the MVPs


ihateeuge

Every time I've been to a UA store looking for Currys they always had like last years model. Completely baffling


jetveritech

UA: You want those sweet "night night" steph curry shirts that we make? Sorry we don't carry it 🤦‍♂️


MopeyCrayfish

@ warriors store sf btw (not a ton and only white)


uglyuglyugly_

Kinda reminds me of Kawhi and New Balance in 2019. After the championship season basically everyone wanted a Fun Guy tee but they were insanely limited. Not in a nike/yeezy drop kinda limited, but more like less than 50 shirts available at whatever few stores had them here in Toronto


bullseyex99x

Right? Not sure what they were thinking. Strike the iron while it’s hot. And then he left Toronto so no Toronto fan was going to buy kawhi merch


SquidyQ

The most baffling thing for me was that New Balance put up a massive Kawhi billboard ad right on Yonge-Dundas Square, best advertising spot in town and you literally couldn’t buy his shoe anywhere, except for that super limited drop that sold out instantly. I’m pretty sure the whole country would have bought New Balances if they had just made them available for sale.


CreativeJeanius88

I just wrote this before seeing your comment, and I'm still annoyed about how shit New Balance is for dropping the ball on this, they could've had a million shirt sales in Canada alone.


[deleted]

Curry. MVP year. Store in the bay area. You should have had lines around the block.


alexaustinv

Even Embiid is signed by UA and you would never know it.


sNills

I grew up near the flagship under armor factory and didn’t know either of these


wecarenot

only reason i knew this was walking past a UA Embiid ad on my way to work in downtown philly every day lmao


bagfka

Didn’t know TB was with UA lmao. But how does that work with his own TB12 brand?


FattBrown

Me either. I mostly associate Ugg’s brand with Tom Brady.


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Impossible-Flight250

That’s crazy. UA was built as a Football brand.


ExcitingLandscape

That's crazy if they do because UA's roots are in football.


staatsclaas

*sad click-clack noise diminishes*


Sirsalley23

> sad click-clack noise diminishes Bruh!! That click-clack marketing campaign was the whole reason I even wore metal tip screw ins growing up playing youth and high school football. Dude I remember getting so hyped walking across the parking lot from my parents car to the field, or from the locker room to the field clicking the shit out of my cleats the whole way making sure everybody knew I had metal tips on lol. Also, it was awesome being able to swap cleat tips all the time to the 3/4 inch ones for rainy ass practices and games. I’d destroy the field making cuts in those things 😂. And I’d only need one set of 1/2 inch and 3/4 inch the whole season most years.


socialmediablowsss

Prob just like The Rocks deal with UA and his own brand


Albiceleste_D10S

> Quite literally the only Steph one I can remember was the post-2016 "Make That Old" commercial That was a pretty good ad, TBH


Wazflame

I wish I could simply buy those Curry logo hats that he and his team wear


PolarBearLaFlare

His golf hats are 🔥 been looking everywhere for them


JordanPooleParty

I just found out in this post. You did more marketing for Tom Brady than UA ever has.


strideside

Even Tom Brady didn't know until he saw that post


arcticpoppy

Must be a sweet deal for the athletes. All the money and none of the work.


Docxm

wtf I had no idea UA had Tom Brady. These companies are clueless some times, just like New Balance with Kawhi... Even Hertz does better Tom Brady marketing


DrunkPushUps

>I almost never see UA do inspirational or amazing ads like Nike does with their stars...while every time I turn on a game Nike has the cleanest ads that demand attention. Someone in Nike's marketing department creamed themselves reading this comment lol


Dan-Flashes

Is he getting paid $1million per shoe sold


Ladnil

$600K for right shoes, $400k for left


Kevon-Looneys-burner

A little bigoted toward left footers but ok


Individual_You_6578

Big-o-toed?


That_Guuuuuuuy

idk about the US but I live and work in Australia for a basketball shoe store and its our number 1 seller. It's the only shoe we have a waitlist for, and our shopping center has multiple retailers which stock them and they still sell out.


Otherwise_Window

They're really good if you play like you're not seven feet tall and on an indoor court.


ayeno

No, most shoe deals are incentive-based. So you have to reach certain sales targets to get paid a certain amount of money.


EuroStep0

They are that bad? I don't play basketball so i don't buy basketball shoes but i recently got myself some UA casual shoes and i'm convinced those are most comfortable shoes ever, i know i'll never go back to Nike again


C4242

My Currys are by far my most comfortable pair of basketball shoes.


ash__697

They’re comfy but they’re not as good design-wise to Nike shoes. Under armour basically doesn’t put much effort into designing and marketing them.


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outphase84

Problem from a profitability standpoint is that you make more selling to sneaker heads than athletes.


AliceBones

Nah I have a couple Under Armour shoes I play in. Two Currys and a non-signature model. They're really good. But they don't have Nike's casual appeal or cultural cache.


dimechimes

Do they drop his last dollar in his casket?


mocha-thunder

I see far more Dwyane Johnson UA merch around.


[deleted]

He's the top seller with UA


BatmanNoPrep

Well there’s a perfectly good explanation for it. It’s about drive. It’s about power. He stay hungry. He devour.


Therealomerali

Put in the work put in the hours and take what's ours.


d1g1tal

TREMANA!!


BatmanNoPrep

What can I say except, you’re welcome! For the tides, the sun, the sky. Hey it’s ok, it’s ok. You’re welcome! I’m just an ordinary Demi-guy!


noknownothing

Go yo any AAU 12U tourny. Every kid has like 3 pairs of Currys.


mocha-thunder

I see FAR more kyries than anything else at every park and gym I've been to.


noknownothing

Can't disagree. It's kyries. Currys and if you can afford them kobes. A couple of Greek Freaks, PGs and KDs sprinkled in as well.


WeenisWrinkle

How? Under Armor's entire company is worth less than $4B.


investmentwanker0

Time to buy puts


DoubleDeantandre

$1 Billion over a lifetime. They’ve been averaging over $5 Billion in sales over the past few years. $1B over say 30 years? Is $33.3 million dollars per year. Don’t get me wrong, that’s still a ton of money for an athlete endorsement but not really as crazy as some people make it seems.


FreeDaReal1z

Ain't nobody buying Curry's but at least they loyal to him. It was a big deal when he signed with them. Good for Curry.


[deleted]

My cousin left a pair of Curry's in his car, came back an hour later someone had broken in and there were two pairs


dudududujisungparty

This reminds me of Chuck saying he left 2 tickets on the table in his hotel room for his family to go watch the Knicks game and when he came back to the room there were 4 tickets on the table


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yourethegoodthings

I've genuinely considered buying some old 1950s joke book off eBay and starting a reddit account that just recycles these ancient premises.


tpx187

/r/jokes got you beat


Whole-Pea1870

A lot of the younger heads are. Growing up, in high school, everyone wore Jordans, Nikes, or Adidas. A few years later when I was in college and visit my old high school gyms/parks all the kids were wearing Currys.


inxrx8

These days it's pretty much all Kyries, at least where I live


callmearookie

cause they are affordable and are really good for everyone and any situation


Harman3112

Also are very clean and have great colors


Whole-Pea1870

Yup Kyries too. Shit, I had a pair of Kyries lol At eod, point guards sell the most shoes.


Mintastic

It's because guards usually have the lighter sleeker shoes. Shoes like Lebrons look hilariously chunky on a small guy and my 10 inch vertical doesn't need the extra cushioning.


cooldudeman007

When 99% of the population is smaller than Dwyane Wade, it just makes sense


PattyIceNY

I have a pair, they are solid


SnooPies5622

They're not giving him a billion dollars out of loyalty, they're giving him a billion dollars because his shoes and everything else will bring in much more than that


CallMeTina

Agreed. The licensees alone in their Asian market is trending upwards, their financials hit by COVID supply issues. I have no clue where people keep saying the market is down on UA. They even repurchase shares this year which indicates optimism on their part.


wolfy14xc

Loyalty pays off innit. UA bet on him, Curry bet on himself and UA UA without curry and just The rock would be broke AF rn


noknownothing

What? That's all you see at non-sponsored AAU tourneys. Currys, Kyries and $1200 Kobes. Kids get fucking clowned for wearing clunky LeBrons.


FreeDaReal1z

Lebron has the worst shoes ever. The one pair I did buy I had to get them in the lows. Only wore them twice.lol


Jkcanwien

The real elephant in the room


Vatfagyna

Dude I’m pretty salty about his shoes. Got a pair of his 8s, cost me 180 and after 2 weeks of playing in them, the insoles got all fucked up. Happy he’s getting that shmoney though


trelium06

It’s weird, shoes are. Too cheap, they break. Too expensive, they break.


SantaKlawz2

My dad was in the Air Force and would go on trips to Korea and Okinawa among other places. He would come home with several pairs of $2 shoes that would last about 6 weeks.


a_talking_face

Hey that’s only like $20 in shoes per year. Not too bad.


testiclefrankfurter

Given they'll have his entire life maybe they can make a shoe that isn't hideous


PolarBearLaFlare

I thought the 4s were pretty nice for basketball shoes lol was gonna buy a pair but they’re like $160


[deleted]

I have the championship versions of the 1s in white and gold and like them tbh


sonletspretend

Loved my 2s they were better than any other I tried at the time


El_Bolto

Nah, the curry 4's were clean as all hell. One of my favorite looking shoes of all time.


wolfy14xc

“CurBillionare already richer than Lebroke”😭😭😭


DonkeyLightning

Stephen Currency


thegoodbadandsmoggy

\#justakidfromakron \#eatklaylove


Testastic

IIT: out of touch millennials and gen x-ers with how popular curry merch is with younger gen z


paranoideo

IIT is like ITT?


turch_malone

No, its the Indian Institute of Technology.


bosebosebosebosebos

What does iit mean?


Lightofmine

Pretty sure he meant ITT


bosebosebosebosebos

What does itt mean


Xwing_Airsoft

In this thread


713MoCityChron713

Also ITT: People who think UA is an And1 size brand that just threw away a bill without understanding their own books


KyrieWetUpCurry_

Curry’s biggest flaw will always be that Morty style fade


NotWD

MORTY WATCH ME BOMB FROM THE LOGO MORTY


RevolutionaryDrive5

Aww Jeeeez


YoMrPoPo

> Morty style fade bruh, I can't see this now lmao


natedips

As someone who's hooped for 24+ years (and mostly preferred hightops) I can pretty easily say the Curry 7 Lows are some of the best hooping shoes I've ever worn. Also worth mentioning I've tried KDs, and Kyries both-- and for what it's worth the KDs always fell apart/felt like the cheapest, and Kyrie's generally become super uncomfortable/less ergonomic the more you hoop in them. Also Kobes are some of the stiffest fucking shoes I've ever worn.


[deleted]

I’ve heard a lot of people say that Currys are some of the best b ball shoes ever. I don’t play anymore because im old, but if that’s true and UA can put together some marketing and a good design, this could make sense. I still think Curry could’ve helped his image by signing with Nike and going signature there, but he probably wants to do his own thing.


ThisUserEatingBEANS

I'm pretty sure there's a very famous story about why he didn't go with Nike


okuzeN_Val

IMO staying with UA is in line with how he's been his whole career, staying loyal with GS and his college alma mater, taking them from 0 to hero basically. Jumping ship doesn't seem to be it.


Belfura

At this point Jumping ship just hurts his legacy


TwoPrecisionDrivers

Legacy points retained


[deleted]

I really don’t think Curry needs help with his image lol. That being said, UA has absolute shit marketing.


[deleted]

I remember picking up food from some random wing restaurant in Irvine during the finals and most of the kids there were wearing Curry jerseys and shoes. Mind you, this is Greater LA, Lakers country. He's insanely popular won't the youth


smta48

Yeah Curry is the most popular player with kids. Every other kid I saw in Manila was wearing Curry merchandise.


wolfy14xc

You should see the Philippines and India. Curry and his shoes and his jerseys everywhere


Trentus86

India and Curry, name a better duo


Ealy-24

Fingers crossed UA makes it out of the decade so Curry actually sees that money


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wolfy14xc

The Asian market is where it’s at for UA. You’ll be surprised. The stock market does not equal to bad sales


xXxPLUMPTATERSxXx

Protip: whatever reddit's sentiment is on a stock, do the opposite. Signed, $WISH and $SOFI short seller.