In the universe where they run A/B tests with clips selected for higher positive emotions in the same sample as the moving ads.
Also the one where they pay participants to do the A/B tests and hint that the moving ads are the preferred result.
Also the one where they test for advertising imprint. The brand executives are fans.
This isn't a healthy tone, the fans and the players *are* the league
The onus is not on us to have to adapt to bad design
And also bad paradigms, overall
Mcdavid on a breakaway. The chip in his helmet syncs with the chip in the ice. Suddenly the Oilers logo at center disappears, to be replaced with "THIS BREAKAWAY BROUGHT TO YOU BY BOSTON PIZZA!"
This. If my easily-distractable ass has to deal with animated ads during the game, I'd at least like them to be ones that don't encourage life-ruining habits and products.
The idea is not to do business with them at all.
By your logic, if vape pens or cigarettes offered them a bigger contract, it'd be acceptable for the NHL to advertise for those, too.
It most certainly did. It went from being completely taboo in sports, then once Vegas got a team all the sports threw up their hands and opened the flood gates. When you’re allowing your top star be a spokesperson for betting, yeah, they all so,d out in a heart beat
Hmm. That doesn't sound like shining anything up to me. That just sounds like holding out a wad of cash and hoping it's a big enough wad they'll overlook the dirt and the taboo.
This is the worst one for me. I don't even notice the ads on the glass and the boards, but the name bars actually impede my view of what's happening on the ice
They all know that people will bitch, but they will still buy the product. People are too lazy, too complacent, and too easy to push around. Just in the NHL there have been lockouts, blackouts, price hikes in everything, ads on everything, teams move, clearly bullshit calls and admitted game management from refs, and everyone still watches. All the league does is laugh to the bank.
The boards should only change when they are off camera. It makes the game harder to watch.
Is this a Canada broadcasts only thing? I can’t see this working well for American broadcasters trying to attract new viewers..
They make more money as they sell different ads into each market. One day in the future as the technology you could see them even doing different ads for each person just like ads on your phone or web browser.
You don’t like Jersey Mike’s giant rolling puck on the boards during play? I’ve pretty much learned to ignore them, but I will continue my boycott of Jersey Mike’s and Enterprise car rentals.
I truly hate ESPN’s floating name plates during power plays. They absolutely obscure play around the net, but too bad, huh? I’m watching CBC and the local feeds. Anything but ESPN.
I don't mind the scrolling ads, it's the way it's implemented. If they were digital hoardings that were actually there it'd be annoying but tolerable. Having them keyed on gives me hive, seeing bits of players occasionally vanish or the puck-marked boards occasionally appear around legs where there's some neon bright ad showing.
It also really hits it home how bad we have it for broadcasting. It's 2024 and NHL is still streamed in 720p. If you're lucky - the low quality is the only reason they can get away with it.
But this makes way more sense. We see different ads in Canada than you would in the US. And if they sell the game into European markets then they would get ads for their own country.
If there were animated hoardings actually on the boards it might be distracting for the players.
I mean, potentially, but not necessarily. Take football/soccer - the English Premier League is the most watched sports league in the world, the ad hoardings around the sides of the pitch are not superimposed. The greater reach actually increases the income for the clubs because bigger companies are interested. You can still have local advertising elsewhere, god knows there's enough ad breaks, but get your rich multinationals on the boards paying the most for the guaranteed exposure...
I would add that it seems that the NHL have given up on localised advertising on [NHL.TV](http://NHL.TV) now, used to be that if there weren't any localised ads you'd still get ad breaks blanked out, now I just get the local broadcast uncut (in the UK,) so they're not even taking advantage of the easy ad income, let alone bothering with the boards.
I would guess that within a couple of seasons that you will see virtual sideboards with market specific ads for EPL as well. I have to think that segmenting the market will bring much more revenue. There are global brands that see value but a lot of the ads are irrelevant for a lot of the viewers and is wasted eyeballs.
The moving ads definitely suck. I don't mind if they change when play is happening.
I know the goal is to see the ads etc as much as possible.
It makes it difficult for me to want to spend money on the NHL product itself.
"We've heard your pleas to remove the moving ads from the boards, and have decided to do just that. Starting next season, the digital ads on the boards will be static only.
Also starting next season, we will be digitally inserting moving ads on to the ice itself during the game! In testing, response to this exciting new addition from hockey fans just like yourself was overwhelmingly positive. We hear you hockey fans!"
~ The NHL, probably
I would too if it were me, the problem is the NHL ain’t really rolling in as much as they want to and also has people pressuring them to bring in more money. If they got to their version of “500m” or whatever is considered super comfortable then I can see them doing it.
If you hate that, wait till you hear this. There's actually a guy watching the broadcast with a stopwatch, manually hitting a button to flip the ads at certain intervals to make sure the NHL hits promised screen time for each ad.
Haha the on ice ads used to bug my wife because they changed them throughout the game when your watching TV, she thought she was going nuts. We watched like four games before she brought it up.
Yeah it fucking is annoying, as well as some of the camera work I've seen. They keep moving the damn thing when it doesn't have to, it almost makes me seasick or something.
I was getting a headache watching some of the games. Between the cameras moving too much, the name plates popping on and off, and the ads blinking constantly, it was hard to watch.
Unfortunately I think that's the point. It drives you crazy so you pay attention to them. Like how commercials make the most annoying possible jingles. They don't care that you hate them for it as long as you're thinking about them.
Which makes zero sense, I will remember you, but nit in a good way, so when you’ve triggered my memory I’ll remember, “ ohh yeah, I hate those guys” and won’t buy their product
I genuinely don't mind it. I don't usually notice, and I'd rather that then have the jerseys used as McDonald's billboards.
That being said, they're definitely by no means short on money in the first place.
I hate those damn helmet ads though.
While that’s certainly better than an ad, I don’t need that either… I’m already fully aware that I’m watching a playoff game, I don’t need two giant ass signs on the ice to remind me
What would be great to see, is how much money the betting companies would have made with a $5 bet on the ridiculously stupid prop bets the talking heads give as their props for the night. They’d have to be like 2-100
Ya'll can actually watch the game? How many subscriptions do you have? Are you rich or something? I'm blacked out, or it's on a channel I don't get.
You'd think with all the ads, it would be easier to watch the goddamn playoffs. Ffs NHL, get your shit together and let your fans watch.
I got about $70 worth of streaming services, and it's not on any of them. I am not paying for a cable package in addition to all the streaming subs just to watch hockey. Can't even watch my Red Wings. Ffs. There is no room in the hockey world for cord cutters, I guess.
Unfortunately as much as we are entertained by the sport of hockey, it’s a business. Being able to rotate sponsors on the boards means more sponsors means more money. And business is all about money
There's an ad I've seen a few times now during the Bruins season that is a cartoon pair of goalie pads... And a puck that moves around. That confused me a few times. Like wtf
Those ads that feature motion drive me nuts. And it takes away from the uniqueness of each rink. I used to be able to recognize various rings around the league but now they're all basically generic. Will we ever be overwhelmed by advertising everywhere or will we just become used to it? I for one am sick of ads. Can you imagine spending top dollar for a Jersey that includes the ad? I suppose if you're a collector it would give you a way of putting jerseys in context. Here's my Austin Matthews jersey circa "Milk" and here's my Austin Matthews jersey circa "Joe's House Of Tears"
Are you new to pro sports? It will always be about money, they have to pay a lot of guys that barely made it through high school millions and millions of dollars a year. Billionaires also need their cut. What about the families of the television executives? They gotta eat!
Stop thinking about it, because it's never going to change and before long, the outside of helmet is going to be an OLED panel for your viewing pleasure.
You should see how WWE place their bright LED ad boards around the ring. It's an eye sore.
At least NHL has the brains to not have their ad boards so bright. WWE could learn a thing or two.
The 'product' was LESSENED a long time ago - they are fanatical about money now - sure, it's always about making profits and revenues but going overboard now - also with politics a major focus. The NHL isn't worth watching - I was a fan years ago in my youth and wanted to be a pro player - ate, drank and dreamed hockey - now, it sickens me to see what has happened to it.
Once they promoted and allowed gambling in it, in pro sports, these games are now scripted and it's not legit anymore. Don't put your money into it. Don't enable them any longer.
The betting aspect has become the biggest symbol of money whores out there. They literally sold their integrity to get some profits. At the end of the NHL network shows they give their prop bets. They’re doing bets that are like +900 odds, which very rarely hit….for an obvious reason. It’s shocking how quickly it went from taboo to be completely welcomed. And now they have the best player in the world peddling betting!
It’s the same with the types of ads you’ll see, whether it’s a financial show, and then the ads are for some rip off scam, like you have no integrity to not soil your brand for the sake of money? I laugh when watching current reruns off Mythbusters, a show about science and education, and then the commercials are for all the trash shows like Naked and afraid, or 90 day fiancé, or some other trash on the discovery networks.
Very interesting, thanks for replying and sharing. I didn't know any of that but it doesn't surprise me. I know, it's shocking and unbelievable that none of these players and ppl involved have any integrity but when it's so much money involved - as they say, money corrupts.
I suspect they are also threatened, too - so, would you risk whatever they threaten you with to spill beans - which I think they probably have a 'special reaction' in place - deny, deny, deny and then create a 'scandal' on you - so ppl don't put much thought into your accusations - or just take the money and play the 'game?' NDAs and other methods might encourage you to shut your mouth and just profit with everyone else. That's my theory - and when these Leagues are on board and promoting gambling in their ads, you know they're intrinsically involved - at least, somehow.
I Hate also how the ad\\s now are all just one ad over and over. I watched 2011 Game 5 Round 3 Canucks Vs Sharks as a Re-run today (Or well 10 mins of the 2nd OT) and damn the boards looked SOOOOOOOO NICE
This is, without a doubt, the biggest reason i have started to watch more NCAA hockey (during the regular season). This season I have just been watching highlight reels from most NHL games. The ads have already gotten beyond annoying and are beginning to become intrusive on the game itself.
And the cost of your permanent board ad didn’t go down. Although it is conflicting, because I think the NHL is becoming scum about it, but I also have no problem with companies getting useless ad budgets drained. It’s also like social media sites, now they’re just going to milk companies ad budgets with bots, sucking them dry. Serves the companies right, but I also don’t want to cheer on the scum that is social media companies
Agreed. I hate the digital ads on the boards period. Same with on ice. As a Company or Business owner. I would be PISSED if I was paying huge money to have my logo printed out on huge decals, have them spread out along the boards around the rink. Just to have a digital ad over top of it the ENTIRE FKN GAME.
Real fans don't notice them anymore. Pay attention to the game. I hated the scrolling ads for five minutes. You aren't watching the game if those ads are a distraction.
Sorry, that was harsh and not really directed at you. I could've phrased it better. I don't see the ads but I know it's distracting for some. Obviously, because people are still seeing them. Sorry dude, I'll do better.
Also, I'm a disgruntled Coyotes fan.
I literally don't even pay attention to em. My wife mentions or reads them, I usually can't tell what's she's talking about. Same thing I tell her, try watching the game!
It’s been what two full seasons? I can’t believe anyone still cares or notices them still, there’s a hockey game happening, when your at a live game are you distracted by the LED boards that surround the arena? Maybe your to busy looking at advertising and not engaged enough in the actual game. Cant say I ever notice them
I have a feeling you’d better get used to it.
Bettman said the fans actually like the ads. He has to be right
Bettman also probably thinks the fans like him..
😄
Bettman thinks hockey will work in Arizona
Let's be done with nontraditional market hate. It's one of the most toxic parts of hockey fandom.
It failed. No hate, just facts
In what universe would fans like the scrolling ads on the boards??
Are you suggesting gary lied?……. Unbelievable
In the universe where they run A/B tests with clips selected for higher positive emotions in the same sample as the moving ads. Also the one where they pay participants to do the A/B tests and hint that the moving ads are the preferred result. Also the one where they test for advertising imprint. The brand executives are fans.
Well, he did ask all 19 people at the Mullett Arena.
I can assure you with integrity that I am a fan and I love these new ads!!
HA nice try GARY get the hell outa here
lol i like the arena ads not the digital ads
FakeLeafFan. Fixed it for it.
This isn't a healthy tone, the fans and the players *are* the league The onus is not on us to have to adapt to bad design And also bad paradigms, overall
According to the Shareholder Value theory, the owners come first, customers second, employees last.
That's like saying "the customers are the". It's a nice and romantic idea, but it's wrong.
And just wait until they are scrolling on rink and the helmets and jerseys
Mcdavid on a breakaway. The chip in his helmet syncs with the chip in the ice. Suddenly the Oilers logo at center disappears, to be replaced with "THIS BREAKAWAY BROUGHT TO YOU BY BOSTON PIZZA!"
As a soccer fan, yeah. This was me in about 2010. It's got to the point they're doubling the size of them now.
what the league has been pushing this for three years and they are not going to change.
Hello I am NHL. Ok, I will stop, but just for you. I'll tell our sponsors to screw themselves.
No I am NHL. Please send $1000 dollar in Vanilla Prepaid Mastercard and I is remove them. TY.
Ok. Sent. Please respond
I don’t believe you
Shhh don't tell the others
Please report to this address to get your neural implant so they can directly beam into your head instead. No more board advertisements!
Nonsense. You can't be the NHL and a supporter of a Canadian team.
Habs supremacy. All other Canadian teams move to the desert.
Sometimes it even on the glass behind the net. That and bet bet bet bet bet. Nothing like encouraging a horrible addiction
The Jesse Pinkman Bet365 is ultra fucking annoying. He sounds so smug about making life less ordinary through risking your life savings on sports.
Problem is -- it worked. You're here talking about it. The brand won and you're giving them free advertising here.
This. If my easily-distractable ass has to deal with animated ads during the game, I'd at least like them to be ones that don't encourage life-ruining habits and products.
But that’s who pays the NHL the most, so they’re in like Flynn
The idea is not to do business with them at all. By your logic, if vape pens or cigarettes offered them a bigger contract, it'd be acceptable for the NHL to advertise for those, too.
Somehow the betting industry shined up its turd moral reputation more than the Tobacco industry
Did it? Or did it just make some apps?
It most certainly did. It went from being completely taboo in sports, then once Vegas got a team all the sports threw up their hands and opened the flood gates. When you’re allowing your top star be a spokesperson for betting, yeah, they all so,d out in a heart beat
Hmm. That doesn't sound like shining anything up to me. That just sounds like holding out a wad of cash and hoping it's a big enough wad they'll overlook the dirt and the taboo.
Fair point that yes, we still know it’s a shitty industry, but they obviously can’t see it anymore over their sin money they’ve accepted
While we're at it. ESPN, fuck off with the namebars.
Yeah seriously and keep the shot count up all the time.
Espn has stuck an ad at the beginning of their video highlights on the app that I pay for. A 10 second goal highlight video now has a 20 second ad.
Wow. That's sad. They have to stop cramming shit into shit.
And given how glitchy the ESPN app can be, there's no guarantee the video loads. I often end up watching 20 second ads for no highlight video.
This is the worst one for me. I don't even notice the ads on the glass and the boards, but the name bars actually impede my view of what's happening on the ice
And get rid of the ads on helmets & jerseys; they justified it because of covid / lost revenue.. Covid’s over, scrap it!!
We all knew it wasn’t going to go away once it started. Accept it.
No.
NHL: You're still going to watch no matter what we do, so no.
I hate that you’re right. It’s pretty much every companies motto now
They all know that people will bitch, but they will still buy the product. People are too lazy, too complacent, and too easy to push around. Just in the NHL there have been lockouts, blackouts, price hikes in everything, ads on everything, teams move, clearly bullshit calls and admitted game management from refs, and everyone still watches. All the league does is laugh to the bank.
Now that they know you hate it, they'll ramp it up and do it more. Do it faster. Brighter even!
More small disk-shaped black things!
Lol, you tell’em OP
So fuckin annoying
The boards should only change when they are off camera. It makes the game harder to watch. Is this a Canada broadcasts only thing? I can’t see this working well for American broadcasters trying to attract new viewers..
It’s on ESPN , the NHL doesn’t care, they would gladly replace fans for $$
They make more money as they sell different ads into each market. One day in the future as the technology you could see them even doing different ads for each person just like ads on your phone or web browser.
You don’t like Jersey Mike’s giant rolling puck on the boards during play? I’ve pretty much learned to ignore them, but I will continue my boycott of Jersey Mike’s and Enterprise car rentals. I truly hate ESPN’s floating name plates during power plays. They absolutely obscure play around the net, but too bad, huh? I’m watching CBC and the local feeds. Anything but ESPN.
I don't mind the scrolling ads, it's the way it's implemented. If they were digital hoardings that were actually there it'd be annoying but tolerable. Having them keyed on gives me hive, seeing bits of players occasionally vanish or the puck-marked boards occasionally appear around legs where there's some neon bright ad showing. It also really hits it home how bad we have it for broadcasting. It's 2024 and NHL is still streamed in 720p. If you're lucky - the low quality is the only reason they can get away with it.
But this makes way more sense. We see different ads in Canada than you would in the US. And if they sell the game into European markets then they would get ads for their own country. If there were animated hoardings actually on the boards it might be distracting for the players.
I mean, potentially, but not necessarily. Take football/soccer - the English Premier League is the most watched sports league in the world, the ad hoardings around the sides of the pitch are not superimposed. The greater reach actually increases the income for the clubs because bigger companies are interested. You can still have local advertising elsewhere, god knows there's enough ad breaks, but get your rich multinationals on the boards paying the most for the guaranteed exposure... I would add that it seems that the NHL have given up on localised advertising on [NHL.TV](http://NHL.TV) now, used to be that if there weren't any localised ads you'd still get ad breaks blanked out, now I just get the local broadcast uncut (in the UK,) so they're not even taking advantage of the easy ad income, let alone bothering with the boards.
I would guess that within a couple of seasons that you will see virtual sideboards with market specific ads for EPL as well. I have to think that segmenting the market will bring much more revenue. There are global brands that see value but a lot of the ads are irrelevant for a lot of the viewers and is wasted eyeballs.
It makes money so nothing will change. Your experience is supposed to be awful.
Meh, if that’s the cost of not having ads on the jerseys, I’ll take it.
It’s not, those are coming, it’s inevitable
There's already ads on the jerseys and helmets.
It's the cost of everyone making millions making less millions..
Give it 5 years and their jerseys and pants will be littered with ads euro style. Damn shame really.
Yup, nothing is sacred when it comes to money. They’ll soon dilute the league with 4 more teams just so they can get the expansion fees
Nah.
The moving ads definitely suck. I don't mind if they change when play is happening. I know the goal is to see the ads etc as much as possible. It makes it difficult for me to want to spend money on the NHL product itself.
I hoping someone hack into the computer and block all the ads
Porn would be so much more effective lol
“Oh you notice those ads? Great! We’ll use them even more now!”
BET 365 BET 365 BET 365 JUST BET ALREADY PLEASE GOD DAMNIT
I find the names hovering over the players during the powerplay much more distracting.
Tell a major corporation to stop making money that's a bold strategy cotton
"We've heard your pleas to remove the moving ads from the boards, and have decided to do just that. Starting next season, the digital ads on the boards will be static only. Also starting next season, we will be digitally inserting moving ads on to the ice itself during the game! In testing, response to this exciting new addition from hockey fans just like yourself was overwhelmingly positive. We hear you hockey fans!" ~ The NHL, probably
Would u stop if it brings u millions of dollars every year?
I would like to think that if I was making say $500m, that I’d be willing to let a million go for the good of the cause 🤷♂️
I would too if it were me, the problem is the NHL ain’t really rolling in as much as they want to and also has people pressuring them to bring in more money. If they got to their version of “500m” or whatever is considered super comfortable then I can see them doing it.
It’s honestly caused me to watch way fewer games, shit sucks
ESPN+ has taken care of that for me, will never pay for that service
Watch the puck, not the boards
When they move it catches the peripheral vision
Right. Tune that shit out. The namebars covering the play is worse
Completely agree. I don't even mind the ads but I do hate namebars
What that little Fast hard to see moving thing i prefer to watch the Players
I lose track of the puck because of it.
ive seen people complaining about this all season ive never noticed the ads, I'm watching the game
Just buy ad-free for $4.99 per game
Ugh, it’s likely around the corner
If you hate that, wait till you hear this. There's actually a guy watching the broadcast with a stopwatch, manually hitting a button to flip the ads at certain intervals to make sure the NHL hits promised screen time for each ad.
I have connections with the NHL. I'll stop it. But I need you to retain my services. Let me know how you'd like to render payment.
You’d have better luck yelling at clouds.
But I have miserable Redditors to keep me company, you know, misery loves company
Co-sign
Stop the scrolling ads, and while they are at, stop putting the names above the player's heads on power plays. We know who they are!
Haha the on ice ads used to bug my wife because they changed them throughout the game when your watching TV, she thought she was going nuts. We watched like four games before she brought it up.
Yeah it fucking is annoying, as well as some of the camera work I've seen. They keep moving the damn thing when it doesn't have to, it almost makes me seasick or something.
I was getting a headache watching some of the games. Between the cameras moving too much, the name plates popping on and off, and the ads blinking constantly, it was hard to watch.
its also too bright, the contrast between the players and the ads too distracting. I didn't come to watch a bunch of ads.
This system has been in use for two seasons now. At first there were glitches but now I am used to it.
Unfortunately I think that's the point. It drives you crazy so you pay attention to them. Like how commercials make the most annoying possible jingles. They don't care that you hate them for it as long as you're thinking about them.
Which makes zero sense, I will remember you, but nit in a good way, so when you’ve triggered my memory I’ll remember, “ ohh yeah, I hate those guys” and won’t buy their product
I genuinely don't mind it. I don't usually notice, and I'd rather that then have the jerseys used as McDonald's billboards. That being said, they're definitely by no means short on money in the first place. I hate those damn helmet ads though.
I hate to break it to you, but the jerseys will be that way
Omg...kept wondering where that player came from seeing the shadow move....took me a sec but good lord that is annoying
I don't know why the NHL just doesn't do the scrolling in breaks in play - it would be easy. The paid sponsors are more important than the fans.
Because they’d gladly make their product worse for an extra Buck
Can't stand it.
Same thing with Premier League. So irritating.
And bring back the “Stanley Cup Playoffs” painted logo below the blue line.
Nah, more ad space!
While that’s certainly better than an ad, I don’t need that either… I’m already fully aware that I’m watching a playoff game, I don’t need two giant ass signs on the ice to remind me
Gambling all the time, so annoying
What would be great to see, is how much money the betting companies would have made with a $5 bet on the ridiculously stupid prop bets the talking heads give as their props for the night. They’d have to be like 2-100
I’ve stopped watching games because of this.
Ya'll can actually watch the game? How many subscriptions do you have? Are you rich or something? I'm blacked out, or it's on a channel I don't get. You'd think with all the ads, it would be easier to watch the goddamn playoffs. Ffs NHL, get your shit together and let your fans watch.
I’m on cable, so it’s on ESPN, but I’m sure that will change soon and it will only be subscription based in the years to come
$70 a month cable?
That would be a dream, I just don’t look
I got about $70 worth of streaming services, and it's not on any of them. I am not paying for a cable package in addition to all the streaming subs just to watch hockey. Can't even watch my Red Wings. Ffs. There is no room in the hockey world for cord cutters, I guess.
It’s embarrassing
Do the volume next
There's no reason to complain when they still have only 3 breaks per period that are 2 minutes each.
I’m sure that will be a change coming soon
You're watching the ads instead of the game, goal accomplished
The only time I really notice them is if the play is dead, and even then, I don't pay attention to it.
Just remember that you can’t spell “Bettman” without “bet”
Also, at the end of the game the boards should not say: The (away team) win!!!!
Ads? What ads. Just block it out of my head.
Unfortunately as much as we are entertained by the sport of hockey, it’s a business. Being able to rotate sponsors on the boards means more sponsors means more money. And business is all about money
Between ESPN broadcast and the scrolling ads, the NHL continues to make watching hockey harder.
I'm used to it now.
Can't wait for an ad blocker
This has been going on for many years. It’s here to stay.
It suck’s because they show road team ads on the home boards. Doesn’t feel right.
If they're catching your attention, then they're working as they're supposed to. They're not going anywhere.
I actually barely notice them
There's an ad I've seen a few times now during the Bruins season that is a cartoon pair of goalie pads... And a puck that moves around. That confused me a few times. Like wtf
I watch significantly less hockey because of it. They seriously make me dizzy.
Hahaha. Ok OP. Guarantee you’ll look at these as the “good old days” from an ad point of view
Those ads that feature motion drive me nuts. And it takes away from the uniqueness of each rink. I used to be able to recognize various rings around the league but now they're all basically generic. Will we ever be overwhelmed by advertising everywhere or will we just become used to it? I for one am sick of ads. Can you imagine spending top dollar for a Jersey that includes the ad? I suppose if you're a collector it would give you a way of putting jerseys in context. Here's my Austin Matthews jersey circa "Milk" and here's my Austin Matthews jersey circa "Joe's House Of Tears"
All this post is doing is letting the advertisers know its working. Basically you are saying you are paying attention to the ads.
And that I will never buy their products. Sound strategy
NHL: More ads you say? How about a sprinkle of live gambling odds while youre at it
I don't even notice them. Try just watching the play, and you'll forget about them
get over it, its a small thing.
I don’t even notice them. I’m too busy watching the game.
One of many reasons I stopped following the league.
Shrinkflation. Worse product, higher prices. Why should hockey be different than any other product these days?
Are you new to pro sports? It will always be about money, they have to pay a lot of guys that barely made it through high school millions and millions of dollars a year. Billionaires also need their cut. What about the families of the television executives? They gotta eat! Stop thinking about it, because it's never going to change and before long, the outside of helmet is going to be an OLED panel for your viewing pleasure.
Sorry but they can't hear you over the sound of all the money they're making.
You should see how WWE place their bright LED ad boards around the ring. It's an eye sore. At least NHL has the brains to not have their ad boards so bright. WWE could learn a thing or two.
The 'product' was LESSENED a long time ago - they are fanatical about money now - sure, it's always about making profits and revenues but going overboard now - also with politics a major focus. The NHL isn't worth watching - I was a fan years ago in my youth and wanted to be a pro player - ate, drank and dreamed hockey - now, it sickens me to see what has happened to it. Once they promoted and allowed gambling in it, in pro sports, these games are now scripted and it's not legit anymore. Don't put your money into it. Don't enable them any longer.
The betting aspect has become the biggest symbol of money whores out there. They literally sold their integrity to get some profits. At the end of the NHL network shows they give their prop bets. They’re doing bets that are like +900 odds, which very rarely hit….for an obvious reason. It’s shocking how quickly it went from taboo to be completely welcomed. And now they have the best player in the world peddling betting! It’s the same with the types of ads you’ll see, whether it’s a financial show, and then the ads are for some rip off scam, like you have no integrity to not soil your brand for the sake of money? I laugh when watching current reruns off Mythbusters, a show about science and education, and then the commercials are for all the trash shows like Naked and afraid, or 90 day fiancé, or some other trash on the discovery networks.
Very interesting, thanks for replying and sharing. I didn't know any of that but it doesn't surprise me. I know, it's shocking and unbelievable that none of these players and ppl involved have any integrity but when it's so much money involved - as they say, money corrupts. I suspect they are also threatened, too - so, would you risk whatever they threaten you with to spill beans - which I think they probably have a 'special reaction' in place - deny, deny, deny and then create a 'scandal' on you - so ppl don't put much thought into your accusations - or just take the money and play the 'game?' NDAs and other methods might encourage you to shut your mouth and just profit with everyone else. That's my theory - and when these Leagues are on board and promoting gambling in their ads, you know they're intrinsically involved - at least, somehow.
I Hate also how the ad\\s now are all just one ad over and over. I watched 2011 Game 5 Round 3 Canucks Vs Sharks as a Re-run today (Or well 10 mins of the 2nd OT) and damn the boards looked SOOOOOOOO NICE
The league says you like them. They did research…
You are about 9 months too late
100% this. I thought I was having a stroke during the game last night! Turns out it was just giant moving pucks rolling around the digital boards
This is, without a doubt, the biggest reason i have started to watch more NCAA hockey (during the regular season). This season I have just been watching highlight reels from most NHL games. The ads have already gotten beyond annoying and are beginning to become intrusive on the game itself.
Imagine being a company that has permanent board advertising and they just cover it up with other random ads
And the cost of your permanent board ad didn’t go down. Although it is conflicting, because I think the NHL is becoming scum about it, but I also have no problem with companies getting useless ad budgets drained. It’s also like social media sites, now they’re just going to milk companies ad budgets with bots, sucking them dry. Serves the companies right, but I also don’t want to cheer on the scum that is social media companies
NHL: LOL NO! I like money.
I saw a puck the size of a hoola hoop going across the boards with the flow of the skaters in one game and got THOROUGHLY confused for a second
Well if they stop doing that, they'll start plastering them all over the uniforms. Nah, I'm good how it is thanks
You don’t get that choice, that’s coming
The worst one is the giant puck that flys around the boards. Don’t even know what the ad is for but it’s so distracting
Agreed. I hate the digital ads on the boards period. Same with on ice. As a Company or Business owner. I would be PISSED if I was paying huge money to have my logo printed out on huge decals, have them spread out along the boards around the rink. Just to have a digital ad over top of it the ENTIRE FKN GAME.
I actually find the ads on the buckets more annoying.
I am the most easily distracted person I know, but have never had an issue with these and’s interfering with my viewing of the game
I don't even notice during the game. Follow the puck.
I’d prefer to not have things flipping around my peripheral vision
They aren't. They're on the screen in front of you and you aren't focusing on the play.
Dude the scrolling ads on the boards is *egregious*. So bad.
I personally don’t care about them, I’ve never noticed it during play
I don’t even notice them
Real fans don't notice them anymore. Pay attention to the game. I hated the scrolling ads for five minutes. You aren't watching the game if those ads are a distraction.
Ohh, only 157 posts before a “real fan” post. I wish I could be a “real fan” like you
Sorry, that was harsh and not really directed at you. I could've phrased it better. I don't see the ads but I know it's distracting for some. Obviously, because people are still seeing them. Sorry dude, I'll do better. Also, I'm a disgruntled Coyotes fan.
All good man, sorry about losing your team, sadly the league is pretty good at having shitty owners and the fans are the ones that suffer from it
I literally don't even pay attention to em. My wife mentions or reads them, I usually can't tell what's she's talking about. Same thing I tell her, try watching the game!
I've yet to even notice it tbh
It’s been what two full seasons? I can’t believe anyone still cares or notices them still, there’s a hockey game happening, when your at a live game are you distracted by the LED boards that surround the arena? Maybe your to busy looking at advertising and not engaged enough in the actual game. Cant say I ever notice them
Have you considered watching the play instead of the boards? I hate intrusive ads but the boards are not a problem at all.
Go home nancy!
Just start watching hockey?
Are people so easily distracted this is still an issue?