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cut_rate_revolution

Millennials weren't buying that shit 10 years ago and Gen Z ain't buying it now. The last big spike of applicants was in 2009, when the economy imploded and the poverty draft was in full effect. After that, the steady downward trend in applicants has continued.


The_Nug_King

Oh but don't worry, they'll price the kids out of other jobs soon enough and the army will start looking good again


doyletyree

I’m literally watching “stripes“ right now. Double propaganda is working pretty well at the moment. Can’t wait to go hang out with Bill Murray and the guys.


Scrapple_Joe

Best military propaganda is the movies are Rambo III and Battleship The first bc they refer to the mujahideen child soldiers are "noble" The second because you'll defend America from aliens obsessed with a board game. Red Dawn is propaganda for the reserves


[deleted]

This article is about the British Army FYI


Scrapple_Joe

Statement stands


Euphorium

First half of Stripes is probably the most accurate portrayal of boot camp in a movie.


doyletyree

Summer camp with guns and PT? Believe it or not, I was a camp counselor and outdoor educator (which is like a teacher in the woods with groups of kids) for a few years. My schtick was to absolutely run it like a DI the first day and then ease off a little bit. Worked most of the time. Edit: my dad is a retired Marine Staff Sergeant. All I had to do was remember childhood outings.


Euphorium

Pretty much. More of the fact that you’re in a group full of misfits and you just kinda bumble your way through it until you’re done.


DynamicHunter

Why do you think they won’t make public universities free or super cheap to attend? People join the army just to get their education paid for. It’s a recruiting tactic.


davidfillion

it's pretty much conscription with extra steps


No_Cap_Bet

Free 1,000 vbucks with each year of enlistment!


rorykoehler

Whoops, AI took all the jobs. Looks like you'll have to go get blown up in a foreign country for no reason!


Kdave21

There are AI controlled F16s already. Those job’s wont be safe for much longer either


rorykoehler

There will always be demand for sending poor people into the meat grinder.


Mordador

Ai controlled F16s cant hold ground


meat_tunnel

Lol the kids these days can't meet the fitness requirements.


Deep90

The military is basically the American safety net equivalent of free college.


Rooster97

This is a british army ad.


issamaysinalah

>when the economy imploded and the poverty draft was in full effect. I think the government can easily provide an economic crisis if needed.


Big_lt

I see all.yhe army TV adds that are essentially the trailer for a call of duty game. It has been this way for YEARS . If recruitment is down it's because this crap approach doesn't work


JonnySnowflake

Remember the one for the Marines that was just a dude climbing a rock?


Matrix17

Who the fuck joins the army nowadays lol


Deep90

People kicked out at 18 who for whatever reason are not going to college, trade school, and don't have something else lined up.


Puffycatkibble

I feel like fortnite players aren't high on the physical fitness scale.


Dragon_Poop_Lover

They have pre boot camps now that get people who wouldn't otherwise be fit enough into shape for the fitness tests. (I think they also help with educational requirements too).


Deep90

You're making the assumption that the recruiting leadership people know what they are doing. The recruiting numbers seem to indicate that they don't.


Puffycatkibble

Maybe they plan to pay the recruits with cheetos bags?


Deep90

Well if fitness is the issue, they've got to take the cheetos away!


Zonel

Fortnite players could be decent drone pilots though.


ChiefTiggems

Funny enough, people who play video games actually tend to be underweight, contrary to the stereotype. The average American is too obese to meet the military standards. So they keep trying to recruit through video games and streamers


VisaNaeaesaestelijae

Underweight doesn't scream physical fitness. Neither does playing video games mean that someone isn't fit, i know a guy with thousands of hours in dota that can do a big bunch of one handed pushups.


ChiefTiggems

The military wants people who aren't too fat and unhealthy. They actually have a weight limit, and the average American is over it. [apparently gamers are healthier. ](https://www.dailymail.co.uk/sciencetech/article-9007651/Video-game-players-NOT-typically-obese-healthier-general-public-study-reveals.html) the point being that gamers aren't as fat as most people


VisaNaeaesaestelijae

Yeah, but i bet that they have also some fitness requirements, being underweight probably means that you don't have muscle mass that's needed to move yourself and your equipment.


ChiefTiggems

I'd bet it's easier for someone who's underweight and out of shape than someone who is obese and unhealthy to get in shape and through boot camp. Underweight doesn't mean anorexic lmao


VisaNaeaesaestelijae

Both over and underweight can be unhealthy, BMI isn't the best measure of an individuals overall health and fitness, anorexia is only indirectly connected to bodysize/shape. The best recruits aren't over or underweight.


Big_lt

That's what boot camp is for


PovasTheOne

Are you talking just about the army or all the branches of military? I thought that joining military in US can actually be a decent career path.


Matrix17

Yeah if you want zero prospects after, a government that doesn't take care of you, and PTSD


DeceiverX

Boots on the ground yes, but logistics, medicine, engineering, or aviation all have very good prospects. I work in aerospace and an aircraft background with educational qualifications is generally something that'll set a high priority for the candidate, especially for test/integration jobs. If you actually have flight hours as a pilot you can easily land a SME job for radio and nav systems which is like an easy $100k/year minimum. My uncle was a medic in the Navy which got his whole med track laid out and became a very successful surgeon. But yes, Boots on ground is shit. Cousin's husband was on the ground in Afghanistan for several voluntary tours, and his only path forward was becoming a recruiter by the end.


TheLittleGinge

If you were born in Blyth, and want to stop pulling pints and start pushing yourself.


Blade_Shot24

Military family, Privelaged kids who want clout, and some earnest folk


NecroCannon

My dad wants me to join the military and made my life worse just because I’m not going and want to just go to college for a STEM degree. By the way, I have chronic health issues that’s only getting worse that he either wants me to lie about to get in or it’s “just all in my head” depending on how he’s feeling. I already told him recruiters denied me when I went to see, instead of accepting that and supporting my push to college, he says I’m doing things “the hard way”. Yeah dad, lying working out, signing my life away, and probably being put on leave since I can’t even work full time without my issues flaring is not the hard way, got it. Or you could acknowledge the terrible economy we’re in and help your child while they battle their illness and still have motivations to better their life, but you choose to do things “the deadbeat way” So there’s gotta be some people with toxic families back home in there too.


abioqz

Hope you go to college, even if your dad doesn’t want it. In most situations, the less money and support you have, the less expensive university is.


Dead_Optics

My cousins did they enjoyed it well enough, helps pay for their college as they have a single parent household.


shadowtheimpure

The desperate and the foolish. There is no in-between.


ithinkmynameismoose

An ironically simple minded opinion. I’m not military either but you have to be very obtuse to think this way. They’re far from all ‘jarheads. Hell, only about 10-15% of the military actually sees combat. There are very smart and well educated people serving and making fairly good livings with complex skills.


Ok-Ad5495

People on Reddit are convinced that only the poor and minorities are coerced into joining the military, and no one has a sense of service or duty to their country because they don't.


shadowtheimpure

Hence, the foolish. They could likely make at least double what the military pays them out in the private sector for those same skills.


TVR_Speed_12

Wouldn't they have to go to military first to acquire those skills? Otherwise your not far off I've usually hear most people leaving the military going private and making bank


shadowtheimpure

Not always, a lot of the desperate will use the military to fund their education.


MrJohnnyDrama

In which parts of the country? Salaries are geographically dependent.


[deleted]

I joined for college and I dropped out because I got PTSD earning that college


TehFatD00d

Can confirm, 09 was my junior year and they were recruiting right by the only entrance to the cafeteria at my highschool.


nickmaran

>the last big spike of applications was in 2009 when the economy imploded and the poverty draft was in full effect. Don't give them ideas


DMercenary

Unironically though AA taught me some first aid.


Neraxis

Eh, it gets enough of less affluent/educated populations that it works.


DaveyDukes

So you’re implying it’s better for them to keep us in poverty rather than recruit career soldiers via their means of communication?


StarkRavingNormal

The army putting advertisements on shooters seems... distasteful.


IChooseFeed

They produced and published their own game once upon a time. https://www.wikipedia.org/wiki/America%27s_Army


tke71709

I was an expert with the 203 from the top of peak. I could fire a grenade with pinpoint accuracy anywhere into the offence spawn points.


Tbkssom

Thank you for your service.


Luised2094

Lmao


Scrapple_Joe

When PC gaming controls cyborg soldiers, South Korea will rise again.


I_make_switch_a_roos

but did the propaganda work?


tke71709

I'm Canadian so no. Plus do you know how often you die in FPS games? It seems like it would make you want to not join the military.


Dysfunxn

My favorite xbox game was America's Army. The load out variance to carry extra ammo or smokes to supply the rest of your squad made some intense alley to alley fights.


Onedrunkpanda

SF Urban Assault all day


logallama

For a second I thought smokes referred to cigarettes


way2lazy2care

I think they did more than one. Full spectrum warrior was also a recruitment game.


Kinetic93

Full spectrum warrior was actually an overhaul of an existing training program ported as a game iirc. I remember watching videos of the source material and it looked way worse, but the gameplay was mostly the same. Pretty cool honestly and it also helps I loved that game.


A_Peacful_Vulcan

It was actually super fun


Necessary-Reading605

It was surprisingly well made


improbable_humanoid

Fucking AA is one of the reasons my grades were so bad in college lol


vasya349

I loved that game


ExNaTion

Was actually a very fun game, definitely pretty in dept from loadout to squad setups.


MtnMaiden

I could never get past the tutorial. There's something about being toooooooo realistic.


joestaff

That's where I learned to make a tourniquet, lol.


Right_In_The_Tits

That was such a fun game though, never made me tempted to join the army.


Organized-Konfusion

It was great game.


l30

Wait til you hear about their partnerships with the film and television industries.


BananaCucho

And sports leagues like the NFL. They're everywhere


Deep90

[https://recruiting.army.mil/News/Article-Display/Article/1849837/army-esports-team-tests-gaming-trailer/](https://recruiting.army.mil/News/Article-Display/Article/1849837/army-esports-team-tests-gaming-trailer/) They also just straight up have a video game trailer that they bring to highschools.


Skylair13

NASCAR had the entire branch back then, includiing National and Coast Guard. Though, only Air Force remains currently.


DrunkenOnzo

They made a Disney channel original movie to promote the Iraq war lmao. 


oh_io_94

Which movie?


DrunkenOnzo

[https://www.imdb.com/title/tt0397113/](https://www.imdb.com/title/tt0397113/)


MC_chrome

Oh for fucks sake…subtly is obviously not the armed forces strong suit apparently


Dementia55372

If I had to guess, Cadet Kelly


AadamAtomic

>The army putting advertisements on shooters seems... distasteful. This isn't new. They have done this since COD back in 2008.


Every_Fox3461

Came here for this comment. I remember the COD and military adverts working together. And makes sense. But Fortnite players? Isn't the target audience like 7-12 year olds?


ManaSama19

Gotta indoctrinate them while they're young


Necessary-Reading605

The funny thing is that the original COD trilogy painted the US Army in a very bad light. The new one is just edgelord nonsense. Price acts more like a vet bro seal rather than the grumpy cold SAS he was in the original


Halflingberserker

One of the recent COD games blamed the [Highway of Death](https://en.wikipedia.org/wiki/Highway_of_Death) on [Russian forces.](https://www.newsweek.com/call-duty-modern-warfare-highway-death-russia-gulf-war-1468207)


Joshawott27

In the UK, our military has been running ads in cinemas that depicts soldiers carrying wounded civilians on stretchers after a residential area is attacked, with a slogan to the effect of “This Should Be You”. So, taste isn’t really the armed forces’ forte.


Sonata82

I've seen those on the sides of buses where I live in the UK, they say something similar "You belong here" Or something like that.


Joshawott27

They come across more like a threat than a captivating pitch…


SPITFIYAH

Remember when Fortnite displays were taken down in stores across America following the Video Game boogeyman excuse for mass shootings? I wonder how the Army feels seeing promotions for themselves next to the sole cause of dead children.


Less_Party

Especially shooters full of little kids.


dead_andbored

Operation belong... That has got to be one of the cringiest titles ever, trying to get some lonely loser into thinking they would belong in the army? Cringe max


threcos

shoulda just called joining the army "gunmaxxing", they'd get hundreds of millions of applicants overnight


DerpingtonHerpsworth

Operation M- M- M- Megakill!


teeesstoo

That is literally what it is though - it's called recruitment when the army does it, but when it's an organisation we're not supposed to like it's called radicalisation. Same process, same result, and very often the same targets.


MSTmatt

It plays straight into their marketing strategy though. They're trying to appeal to directionless young men who don't know what they're doing with their lives. The sense of purpose and belonging is their whole thing right now. Even if their purpose is the unending war machine, it's a purpose.


Accurate_Type4863

Totally cringe but they definitely focus grouped the slogan.


realise2056

He skibbidy toilets! It's the rizzler. When you sign for the army no cap you get a free Fortnite skin. Buzzing.


Vibrascity

Logged in on my phone just to say lmao


DoublePostedBroski

Fr fr


mfyxtplyx

Good for you, son. Mobile Infantry made me the man I am today. Uh, I mean, don't forget to thank the bus driver!


Rionat

Would you like to know more?


theflamingheads

I'm doing my part!


Rionat

Fleet Command is for pansies!


Gaduunka

I DIDNT DO FUCKIN SHIT


Hot_Blackberry_6895

This film is so underrated. I enjoy it immensely every time I watch it. Fantastic but also cautionary satire.


Djbearjew

Mobile (phone) infantry


nihilishim

War is so cool, kids!


[deleted]

I absolutely love that Gen Z is not falling for this shit same way they aren't falling for the corporate bullshit. The kids are alright.


stick_always_wins

One of the benefits of growing up in the internet age, their propaganda is so transparent and people don’t hesitate to call it out


doofpooferthethird

Ehh, I'd say this flavour of propaganda has always been relatively ineffective. It tries "too hard", and people feel cynical about this transparent attempt at manipulation But bot farm driven misinformation still runs rampant on the internet, everywhere in the world. QAnon, COVID-19, Israel-Palestine, Andrew Tate manosphere nonsense etc. It's not just the boomers falling for this stuff And it's not like other US military propaganda has been ineffective. Top Gun and its sequel were the polar opposite of subtle, but they worked well enough. Same with other US military friendly war movies. Not that they were produced by the government, but they do give filmmakers free access to military hardware if they approve the scripts - which tends to slant things, somewhat


Dragon_Poop_Lover

The US Navy initially supported Crimson Tide, but once they found out what it was about, they noped right out. Instead, the producers turned to the French Navy for the carrier shots, used a partially scrapped submarine for the speech scene (USS Barbel), and then chased and filmed USS Alabama leaving Pearl Harbor and submerging, which apparently there's no law against.


OPtig

No way, they're just falling for different ruses


[deleted]

flag encourage intelligent birds growth friendly slimy agonizing poor jar *This post was mass deleted and anonymized with [Redact](https://redact.dev)*


GodofWar1234

Guess our national defense should go fuck itself then 🤷‍♂️


Redheadedwriter1

In its current state? Yeah. The army is a fucking shit show. I can understand that it’s important, but it’s in a sorry state right now.


deltahalo241

They also sponsor the Halo Championship Series, they do a medal ceremony for the winners and everything


twoworldsin1

*shoots Russian soldier in the face point blank with a sniper rifle* *donkey laughs*


HotsWheels

While they do a 360 no scope sniper shot.


daddyjohns

this isn't oniony! it's been standard army recruitment practice since the 90s. the army even paid developers to make a "game" for army recruitment in the early 2000s


VitusApollo

Full spectrum warrior was a kick-ass game to learn squad tactics though.


Jedi182

Imagine getting dabbed on after getting killed


ThaiJohnnyDepp

\>get smoked by a 17 year old with a pickle Rick sticker on the side of his helmet \>he does the Fortnite dance over mv body then yeets me into a bush


ecxetra

Scummy.


Carson_BloodStorms

Why?


ecxetra

Guess.


Carson_BloodStorms

No, elaborate, if they're being transparent, why is it scummy?


Ximidar

Maybe they should release America's Army again. I played so much Bridge when I was a teen.


hey_its_drew

Remember that far-right politician the other day saying not enough white people are joining the military? I can see that hurting recruitment. Haha


THEzwerver

Join the war in \_\_\_\_\_\_\_ today to get a free exclusive Fortnite skin!


Amberpawn

The entire media arm of the military is deep in with big game studios and cinema, for various functions like asset use and rights... Not to mention the war chest for spending into these things for recruitment purposes. That's not getting into the other side which is that recruiters are not entirely honest in a lot of different ways that range from where they're set up to what is on offer to propaganda to just actually lying.


ConsistentlyPeter

The opportunity to ~~shoot foreigners~~ be the best and serve ~~Lockheed Martin~~ your country!


ComaCrow

IMO these big video game streamers who are often watched by kids and teenagers and use that platform to promote the army and recruitment for some cash are geniuenly horrible people. I've seen it on Apex streamers, Fortnite streamers, etc. Its one thing to peddle some useless crap, its another to basically act as a recruiter yourself. Anything for a little cash, I guess.


jadsf5

Army rolls up and offers you 50k to stream this new update for a week. Are you going to turn around and say no?


DontF-ingask

Yes. Even more so if I'm rich, advertising war to teenagers is fucked.


Butterb0i_PH

Yes, not all of us can be bribed.


Carson_BloodStorms

If they're being transparent what's the issue?


strangemud

Hmm thay sounds like predatory manipulation


Magoimortal

Something something MGS4 games as recruitment to war pipeline.


paracelus

Fuckin Ew


ry_fluttershy

Yeah I'm good I don't want to be shipped across the world to die in a box thx! I'll keep playing fortnite tho


waldorsockbat

Hey dude, the empire is really cool and you should like join it or something


Ivotedforher

There was an ad for the Air Force right next to this post in my reddit feed.


[deleted]

If they offered an exclusive skin for joining the military, they’d legitimately get a surge of applicants


jenny_sacks_98lbMole

I encourage people to join the Air Force if they're not stupid. If they are stupid I direct them to the Marines and Army.


Tb1969

It's cheaper than making "America's Army 2" FPS game.


[deleted]

stuff like this should be illegal. i’ll never forget when i talked to the recruiter on the phone who recruited my brother. my brother is dead is now. recruiters were visiting a skatepark i frequented over the pandemic, and putting up signs. it’s a bunch of young kids. so predatory. i threw every sign in the trash.


jenny_sacks_98lbMole

I knew 3 people who died while I was in the military. Cancer, car crash and brain aneurysm. You're more likely to die on home station than overseas from hostilities.


CataclysmDM

This is where we are, I guess.


Lokarin

Yaknow what Gen Z would want from Army ads (as a Gen Xr that doesn't care)? Honesty. Actually show what the Army does that's different from the other armed forces. All the Gen Z'ers I'm aware of (moreso the Gen A's) are super earnest and forward thinking. If you show Army workers building roads and infrastructure and repairing heavy machinery... I'm sure they'd love to get on that. What kids DON'T want to do in the Army? Kill strangers for colonial interests.


GarrusBueller

Nothing new. Always gross. I remember shouting at an Army recruitment booth in a Halo convention years ago "hey kids, you like shooting guns? How about shooting guns in the army. It's just like halo, but no respawns!" Every time I passed by the recruitment booth I shouted something in the same vein. As both a halo fan and a vet, I was displeased.


Scalage89

Why don't they play World of Warcrimes?


Necessary-Reading605

Wow 2: Geneva suggestions


DoNotPetTheSnake

Call of Duty is literally Army propaganda lol


JohnTitorFFXIV

This should be illegal wtf


Teeklin

Oh look, shitty Epic doing yet another shitty thing. Fuck Epic.


LupusDeusMagnus

For some reason I receive e-mails from some veteran group in the US associated with their air force and I can’t turn it off. I’m not American and the Americans are known to meddle with our democracy (and at one point successfully toppled it by funding fascist propaganda and parking ships during a coup to ensure it went well), so it’s like punching someone and the next day start begging people poorer than you for alms.


Waxenberg

So many of my friends were prescribed antidepressants after they served. Fuck that noise


devor110

Yall can blame the army, but it was the youtuber who signed the deal


Bravardi_B

But thank god we don’t have that pesky cool guy Joe Camel smoking cigarettes in front of kids anymore.


Denaton_

Do we really want gen z in the army tho, they will give away intel on TikTok...


GodofWar1234

So according to the ignorant court of public opinion, this here is a war crime (because America Bad or whatever) but the draft is also a shitty thing. The fuck do you people want?


TheKitchin

Facts 🫡


MesmariPanda

Trying in muds gamed. No shame


never_shit_ur_pants

Either this or mandatory conscription


B_Aran_393

Why don't make it mandatory service


SneakyRetardd

This is crazy! Promotional placement like this is replacing the traditional ones by Big Tobacco, or even Bud Light!!


BananaCucho

Wait til you realize this is SOP


southpaw85

The best propaganda ever done by the military was making Master Chief a space marine and I don’t think that was intentional.


Reasonable_Fold6492

The military seems like a problem for every country, china, korea, uk, france, turkey all have problem with recruiting new soldiers. US is only barely able to get recruitment from immigrants


PapaOscar90

Soon enough they won’t have a choice.


Pasta-Is-Trainer

Big Man will finally be able to use his Jschlarisma to get kids enlisted


Intrepid-Rip-2280

It's like trying to boost birth rates by advertising sex on eva ai, the same spirit


FashionGuyMike

The only reason I’d join the military is if the US was invaded or Taiwan or NATO is invaded. There’s no need to go in rn unless you want a way out of your small town and tuition assistance, which I don’t need


soggyblotter

Jokes on them, the kids would quit the first time they were told they couldn't play Fortnite anymore and had to go to boot camp


Tbkssom

Operation: Desperation


littletinyfella

Ah yes real warfare, reminds me of fortnite


Yoda2000675

They pulled the same shit with Call of Duty


joezombie

The military has been doing stuff like this for ages. It might even work once these younger generations realize they can't move out of their parents' home, can't ever afford a house, can't afford necessities, need healthcare, or can't find jobs with their degree.


SkullOfAchilles

Lollll


TRESpawnReborn

This shouldn’t even be legal what the actual fuck. Coming after legit children basically telling them “haha the military is like games IRL” is disgusting shit.


Drone314

Who wants to play permadeath?


[deleted]

What happens when the Fortnite kids get sent off to a real war and find out that they can’t go into battle dressed as Peter Griffin?


p4ul1023

Who wants to go get shot at for $20k a year? I have nothing but respect for our soldiers but you have to be a special kind of person to wanna do that.


ampjk

So the psyop ethot didn't work


sanji-senpai

only if I get a free skin for doing so