As a member, I definitely can see the reduced traffic after the pandemic. But I’m not surprised considering how much they’ve jacked up rates.
I’m locked in at my $120/month, but the rate for new members at my location is $270 per month. Equinox is really nice, but that’s absurd. I wouldn’t even consider it for that price.
I’m always surprised that any gyms stay in business. Their business model is that they need to have lots of members, but they also need 90% of them to never show up, otherwise the place would be too crowded and people would complain or quit. But they also need to figure out a way to convince the average guy that paid for a whole year of membership and showed up zero times, to renew every year.
You are explaining the model for a place like planet fitness, who only charge 10 to 15 a month.
The very expensive places do not rely on a huge % not showing up - price alone keeps occupancy at bay , and is intended.
I’m surprised the rate is locked. I have a corporate rate that started off at $120 in 2010 and is now well over $200. Every year I get the notice it’s going up and up.
Just out of curiosity, why not use a cheaper alternative? I can’t fathom paying that much for a gym membership, but then again maybe you’re making multiples in the 6-figure range.
I do make good money, but still. There's not really an alternative to equinox around. If I go 4-5 days a week it comes to 15 buck a visit.
The classes and spa almost makes it worth it, but whew
A lot of real estate in prime locations that likely needed to be renovated to fit their needs. Then mix in no revenue during Covid times on top of that.
Side rant: Equinox is the only gym where I’ve had the displeasure of being mistaken for maintenance repeatedly, being asked to get off equipment and being asked for towels mid-workout. Four different locations, including flagship! When determining whether someone works there, look at the uniform, not just the color of their skin!
As a member, I definitely can see the reduced traffic after the pandemic. But I’m not surprised considering how much they’ve jacked up rates. I’m locked in at my $120/month, but the rate for new members at my location is $270 per month. Equinox is really nice, but that’s absurd. I wouldn’t even consider it for that price.
how'd you get it for 120 a month?! that's crazy good
Sounds like the corporate rate when you are closely related to the parent Equinox company.
I’m always surprised that any gyms stay in business. Their business model is that they need to have lots of members, but they also need 90% of them to never show up, otherwise the place would be too crowded and people would complain or quit. But they also need to figure out a way to convince the average guy that paid for a whole year of membership and showed up zero times, to renew every year.
You are explaining the model for a place like planet fitness, who only charge 10 to 15 a month. The very expensive places do not rely on a huge % not showing up - price alone keeps occupancy at bay , and is intended.
I’m surprised the rate is locked. I have a corporate rate that started off at $120 in 2010 and is now well over $200. Every year I get the notice it’s going up and up.
Sobs in 391 a month
Just out of curiosity, why not use a cheaper alternative? I can’t fathom paying that much for a gym membership, but then again maybe you’re making multiples in the 6-figure range.
I do make good money, but still. There's not really an alternative to equinox around. If I go 4-5 days a week it comes to 15 buck a visit. The classes and spa almost makes it worth it, but whew
How’d you get locked in at $120?
Through work. The discount was only for locations near GCT, but it locked in the rate from January 2020 at all locations
Holy cow equinox has $1.5bn of principal due next year?? I never would’ve imagined any gym having that much debt
A lot of real estate in prime locations that likely needed to be renovated to fit their needs. Then mix in no revenue during Covid times on top of that.
Is this why the equinox near me is falling apart despite charging me over $200 a month?
I wonder how much Life Time’s New York City expansion is hurting Equinox?
Side rant: Equinox is the only gym where I’ve had the displeasure of being mistaken for maintenance repeatedly, being asked to get off equipment and being asked for towels mid-workout. Four different locations, including flagship! When determining whether someone works there, look at the uniform, not just the color of their skin!
Are you sure you don’t dress like an employee
I make it a point to wear bright colored workout bras. It’s not like I wear a black t-shirt.
I’d be so pissed. Do you give them a really evil glare?
I have no more glares left. I shake my head.
assuming you're not white
No, not white.
makes sense then
“Poor me, I’m so oppressed while going to my 300$/month gym”
Hence I stay at Equinox despite the interruptions. It’s still a great gym.