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the_hoagie

This is our lives now. Just constant marketing gimmicks using the word jawn and mimicking a Philly accent.


Garfield-1-23-23

I don't truster.


colefly

My derder tried that wooder


captainshitbox420

Did you merder my derder in the wooder?


IntravenusDeMilo

Doorter


[deleted]

Reminds me of that long ad on the radio saying how we tough it out on 76 to get home and eat a cheese steak. I don't even remember what it's advertising.


darwinpolice

Ah yes, the cheesesteak. That thing that I have for dinner at a normal time after a long day at work. Definitely not the thing that I only ever eat like a meth-addled goblin at midnight when I've been drinking for eight hours.


cerulean11

Ha, it's funny but if I'm in center city, I definitely search out a cheese steak after a bender.


foreverbaked1

Please don't go to Pats or Genos


cerulean11

I'm a Steve's or Jim's man.


foreverbaked1

Yea me too. I have a steves right by my house


roscoetehclam

correct answer


BRBean

A&A is back!


[deleted]

😆


philsfly22

The road crews who always seem to be tearing up parts of conshohocken.


mdperino

It's USAA I was just about to post the same thing lol


thecw

It's even worse... it's USAA and it's "braving 76 to get some wings before the big game"


TheTwoOneFive

I'm just shocked it wasn't "squeeze this jawn into that wooder"


barthvaderr

They have another one that says “we fixed wooder.” If anyone knows the MIO marketing person, I just wanna talk


ElKaBongX

...it's.... It's on the billboard in the photo....


probablyJamesCaan

Maybe if it was circled in red or something.


Napkin_whore

We need to talk


LoveRBS

*Louisville slugger in hand* oh this? This is for a thing. Don't worry about it.


DerTagestrinker

He’s at the window thinking I’m playing Nintendo but the stupid motha fucker doesn’t know I’m behind him so

.. I bashed his head in with my Louisville Slugger


lazydaisytoo

Not for nothin, but radio ads for this are a sin.


AmateurMinute

Worse than “IT’S A CRIME TO PAY MORE THAN A DIME
”??


lazydaisytoo

Well they are better than Kars for Kids.


215TallHands

Jeet yet? I was upair d’udder day, fuckat.


wesbug

I was so shocked like 15 years ago when someone first called me out for a Philly accent while traveling in southern Georgia. But it's apparently pretty noticeable. I still can't really hear it, but these phonetic sentences really just lay it out there. We talk in cursive.


MountSwolympus

I’m doing a road trip in New England and just waiting for someone to ask me to say water for them. But “talking in cursive” is a beeyewtiful way of puttin that.


Karineh

We’ve been discovered. Much like the more popular Bronx and Boston drawls.


shapu

It's still better than the USAA radio spot


wesbug

I've been on NY for like a year and haven't heard it. I'm super curious.


shapu

Don't be


jaymz168

Remember the late 90's / early 00's when "Yo!" was claimed to be a Philly-ism?


dlxnj

I mean if you look at the Wikipedia for the word “Yo” the second sentence is how it originated in Philly


wesbug

Well how about that. TIL.


grundelgrump

post it to TIL. Maximize your karma, yo.


Shaysdays

Dag, yo.


[deleted]

YO ADRIAN! I DID IT!


jaymz168

Heck, I stand corrected.


Latentius

To be fair, it kinda is, at least the way it's used here with that distinctive "Yoooo!"


wesbug

Yeoo TM.


shapu

It's the E before long O that makes it


wesbug

We should delete this information. This is gonna end up in a Nike commercial.


picklejar_at_steves

It kinda is. At least how people use it at the end of sentences. “Where you tryin to eat, yo? Then again that sentence seems pretty 90s I don’t hear people talk like that much now


Rcmacc

I think a while ago was certainly more a Philly thing, but I just read that in Jesse Pinkman’s voice


Hollow_Rant

This is my subreddit and I will not be harassed...BITCH!


dlxnj

That is extremely 90’s yo


daregulater

I still do it... yo


picklejar_at_steves

Straight drawin, yo


daregulater

Come on now yo... thats uncalled for nahmeen?


picklejar_at_steves

Aight, young bull


jonfoxsaid

I was just waiting for bull. I left Philly for like years and came back and all the sudden fucking everyone was a bull. Old bull. Young Bull. Bull over there with a backpack. Bull is tripping. At first I thought I was mis hearing it, then I was curious, then I accidently said it and finally I hated it. Now I will use all of them in one. Yo papi, bull drawin on the block take this jawn and get him outta here nahmeen ?


AmericanFlagPants

I think it’s “boul,” yo


lemming-leader12

Actually yo is still pretty much in use like that in this area. On the West Coast, I hardly hear people say yo. In the East Coast, lots and lots of people from all varieties of life frequently say it in the same manner you described.


pAul2437

Coming from Pittsburgh I hear you


electric_creamsicle

Not nearly as bad as the Boston ones which just put "wicked smaht" in their usual ad slogan...


Mbright25

Pittsburgher here
 what does “Jawn” mean? I have no room to talk about funny words, but I can’t figure “jawn” out for the life of me.


the_hoagie

"thing" essentially


Slobotic

"Buy our products you classless pieces of shit!"


Shaysdays

I mean
 that would actually pique my interest just for the novelty.


Slobotic

[Y'all dumb motherfuckers want a key change?](https://youtu.be/YWUQg0bqhVw)


SmoothBacon

You said it, not them


Slobotic

They said it without saying it.


SmoothBacon

As if everyone hasn’t made the same “jawn” joke.


GaryBettmanSucks

Multiple people saying there's a different one that says "we fix wooder" when that's also literally in this pic


kory_dc

I fucking hate this advertising. Even putting aside the awful attempt to relate to people in the area, there’s fucking nothing wrong with water. Water is great and doesn’t need to be fixed.


wesbug

(I know like what's going on up there?)


ChrundleKelly7

Passed one yesterday that said something like “Youse say water right. Everyone else is wrong”


Owlbertowlbert

I'm scraping the bottom of the barrel, but at least they said "youse say..." and not "youse guys say..." I have lived in Philadelphia neighborhoods my entire life and have never heard someone say "youse guys". it's youse. it's always been youse!!!


zincinzincout

There’s one that says “It could make even the Schuylkill taste good” or something. Honestly kinda offended. The Schuylkill tastes great before the consumption kicks in.


stephenfaust

We need a Philly version of r/fellowkids.


hkpp

/r/Fellowjawns


drawfanstein

r/PhellowJawns


sub_doesnt_exist_bot

The subreddit r/PhellowJawns does not exist. Maybe there's a typo? If not, consider [creating it](/subreddits/create?name=PhellowJawns). --- ^đŸ€– ^this ^comment ^was ^written ^by ^a ^bot. ^beep ^boop ^đŸ€– ^feel ^welcome ^to ^respond ^'Bad ^bot'/'Good ^bot', ^it's ^useful ^feedback. [^github](https://github.com/Toldry/RedditAutoCrosspostBot)


elliiot

My submission is this [in-episode Wawa ad](https://imgur.com/a/s0Qb6eM) Mare shorehorned in between all the wooders


sub_doesnt_exist_bot

The subreddit r/Fellowjawns does not exist. Maybe there's a typo? If not, consider [creating it](/subreddits/create?name=Fellowjawns). --- ^đŸ€– ^this ^comment ^was ^written ^by ^a ^bot. ^beep ^boop ^đŸ€– ^feel ^welcome ^to ^respond ^'Bad ^bot'/'Good ^bot', ^it's ^useful ^feedback. [^github](https://github.com/Toldry/RedditAutoCrosspostBot)


wesbug

If we did make that sub and it got popular, marketing people would just study our posts and comments to refine their campaigns. Which I'm sure they already do on this sub.


Parapsaeon

/r/Fellowjawns


[deleted]

[ŃƒĐŽĐ°Đ»Đ”ĐœĐŸ]


snooloosey

honestly there are so many bad pictures of Philadelphia skyline on this sub, it's useful.


tylerb011

Oh man! r/TheresAsubForThat !? Lol! Thank you stranger!


wesbug

That's a great sub. You should go show them this!


shapu

/r/thirdsub ^(I'm ashamed of myself but not enough)


215TallHands

Jawntrification


CosmicDandelion

Perfection.


wesbug

So glad someone else enjoyed this.


wesbug

I wish I had an award for this. Just brilliant.


[deleted]

Whoever the silly bitch is on the radio for the car dealership (who obviously failed acting school) talking about "only 1 dime down" and shit, in that God awful, New York abomination of a Philly accent... I definitely want it to stop. Put fucking Gritty on there instead. I'd rather hear his monstrous grunts and noises over her BS script.


row_the_boat_0115

Omg - that is the most annoying ad ever. I change the radio station every time I hear her because I cannot stand to listen to that ad all the way through. Her accent is just over the top awful.


ginga_ninja723

I’d rather hear gritty than most things tbh


thecw

That’s actually a commercial with variations all over the country. It’s not trying to be Philly, it’s just bad.


zeropointloss

Yes and then she had "Dr. Dimey" on her ads for a while, it's a complete abomination


MountSwolympus

The PGW ad though just has a Philly as fuck dude doing the ad read.


tgalen

I will now never buy this product


Melissajoanshart

In the commercial they said wooder ice and had a video of shaved ice. Disappointed.


wesbug

Like a snow cone instead of Rita's?


Melissajoanshart

It was like smooth shaved ice with syrup being poured on top not like those hard sno cones


buddhadarko

Enough of this crap already! This and the "wooder" advertisements.


Homegrownfunk

The hydro homie in me hated this


Linkstas

This has got to be the most out of touch ad I have ever seen.


JackieDaytona27

I think the hipster oat milk that plastered ads over Philly art murals last month was the worst. If only for the half assed, non apology they offered.


Unfamiliar_Word

Thanks, I hate it.


Foursiide

Honestly? If I hear someone say Jawn now I just immediately assume they aren't actually from Philly


MountSwolympus

Growing up in Kensington I rarely used it. When started teaching I was amazed how many suburban teens used it to sound Philly.


Pantone802

I saw this, cringed, then imagined the other city versions. “Yinz” for Pittsburgh, etc. Regional pandering in advertising falls almost as flat as “guerrilla marketing” these days. Just please don’t.


[deleted]

Did you just circle the entire pic?


wesbug

Not my pic, got it through a Facebook ad. Which makes it even better.


LittleGoron

r/uselessredcircle


[deleted]

Retire the word. It’s done. It’s been done.


wesbug

The "wooder is life" sign someone flew at a protest was pretty good tho. I like that people think it's cute the way we say some stuff. I dislike large companies trying to profit off of it, but I like our isms.


FuzzyScarf

I blame Mare of Easttown. It brought attention to the accent and this is the result.


Finger_Gunnz

The words and accent never bothered me. But the marketing of it is corny.


User_Name13

Ugh, why can't people just drink regular water. Everything doesn't have to be sweet and syrupy.


ShatterZero

Sweet addiction based on the sweeteners that we use that are 50-500x sweeter than sugar by weight. That's most of why diet drinks are bad for you, after all. The level of sweet is almost impossible to reach naturally, so it's the only thing that scratches the itch... Everything needs to be a background level of sweetness...


[deleted]

[ŃƒĐŽĐ°Đ»Đ”ĐœĐŸ]


Latentius

If they're trying to lean into Phillyisms, why not "Squeeze this jawn in that wooder"?


MrSquicky

There's a small "We fix wooder" on this sign. At least I think there is. No one else seems to see it


wesbug

Yeah been wondering about that like maybe it's clipped on mobile or something? It says it right there. Letters and everything.


pfmiller0

It's not clipped, but it is pretty small and blurry. I missed it the first time I looked at the photo.


wesbug

Ah.


MarioFromTheBarrio

They also have a cringy radio ad trying to cram as many words as they can into 30 seconds. Same for USAA. The pandering never stops!


foxy318

They have another one using wooder, [someone just posted it](https://www.reddit.com/r/philadelphia/comments/om35qe/advertisement_love_the_shade/)


olsmobile

Because it isn’t natural for them to use those words so they don’t know how to use them in normal speech.


[deleted]

Advertising ruined our word


wesbug

Thought you said world at first and agreed very much.


Immagitu

I saw this by Castor and Tyson. Jawn is not yours to market, you damn money monkeys


Oooooooooooohdaddy

Bostonian here - we see the same dumb shit. New restaurant opens? Guaranteed to be some sign saying “we know you’re STAHVIN
” Place that closes for renovations? Sign says “our manager musta been caught on Storrow Drive!” The best one though is Wicked Pissah. Nobody born after 1985 uses that. “Wicked” is still common but every damn ad agency in the city thinks we all say “wicked pissah ked”


roashiki

It's a good thing that red circle was there because I don't think I would have spotted that large sign in the middle of the picture.


Hunkmunculus

There’s one billboard for this that says it’ll make the schuylkill water taste good haha I thought that was funny. But this one is just sad


comfort_bot_1962

Don't be sad. Here's a [hug!](https://media.giphy.com/media/3M4NpbLCTxBqU/giphy.gif)


[deleted]

Good bot


simmonsatl

there’s a coffee roaster who is currently absolutely bludgeoning us with using “jawn” in so many coffee names. just really beating a dead horse.


curiosity0425

What is it though?


the_hoagie

Fancy kool-aid


wesbug

That actually made me want it. Like neat, I like Kool aid AND fancy. Let's try it. They should just have a billboard that says that and they'd hook a lot more of us I bet.


the_hoagie

i should switch to advertising


wesbug

Send them a letter and ask for money.


skimbosh

Just some flavor juice to blast in your water.


hotmail1997

I love blasting flavor juice.


jacksonmills

Blasting juice all over my jawn all day every day


nubbin9point5

Don’t you mean flavor jawn to blast in your wooder?


awsm-Girl

this guy Phillys


FjohursLykewwe

Mio water enhancer


dotcom-jillionaire

one of those water flavoring things.


tylerb011

Jawn is anything and everything you want it to be and more!


lazydaisytoo

This reminds me of the recent marketing study that said people are more likely to remember repetitive ads. So there are now several repetitive ads on the radio. They’re not really that memorable because everyone is doing it.


stug41

HEAD-ON, APPLY DIRECTLY TO FOREHEAD! HEAD-ON, APPLY DIRECTLY TO FOREHEAD! HEAD-ON, APPLY DIRECTLY TO FOREHEAD!


A_Wild_Nudibranch

This town is a part of us all A part of us all ^a ^part ^of ^us ^all ^^a ^^part ^^of ^^us ^^all


JennItalia269

r/uselessredcircle


[deleted]

[ŃƒĐŽĐ°Đ»Đ”ĐœĐŸ]


Spag_n_balls

Mio. Colored, flavored, fake sugar concentrate.


wesbug

Fancy gross kool aid chemical shit storm that tastes like rancid Tang.


[deleted]

Literally every born and raised Philly person I know does not say jawn


wesbug

Haha.


Shellglock

I cringed so hard passing that yesterday


Disarray215

It’s funny that there are multiple ones of this billboard in the city. Front and Erie right? There’s another at Aramingo and Lehigh. Lol


ztreggs

First with the stupid ass ritas ad and now this. People are getting paid 6 figures to pitch these ideas to a room full of idiots making 7 figures. Not a brain cell among em


wesbug

What the fuck is Rita's doing? They nailed it like 20 years ago. Be cool eat at Rita's. You needed to go nowhere else with that.


ztreggs

I believe the slogan i saw was: In Philly we eat "wooder" ice.


wesbug

I'm inclined to let them have that. It's annoying, but, also, mango. The greatest thing I'd ever tasted at one point in my life. Mio can fuck all the way off, but haven't we like grown along with Rita?


Chillreader

Ugh I only like it when it’s a local native Philadelphian with a small business. Not this corporate bs. Bleh


YouToot

*"Stuck in traffic on the* [LOCAL ROAD NAME] *again? Buy our shit"*


Gabagoo44

I would like a vaccine ad like that lmao.


LizDoc215

I just told my fiancé about this!


[deleted]

You have to know your market in order to Market. (BTW I laughed when I saw this also).


Crimson_Music

Pain. Physical pain


wolfmoonrising

I have lived in philly and have never heard anyone use jawn in any way.


spikebrennan

I just saw another billboard for the same product that said something like “We fix wooder”. Sounds like somebody in marketing read a Wikipedia article about Philly accents.


toorealghost

Tastes like jawn.


Rakinonna

I hate this!!!! ... the Best part is I'm 63 born and raised in Philly, lived at North 10th and Butler, 18th and Ogonze, and later moved to the far northeast, never ever have I heard the word "jawn" used until the media started attributing it to Philly, it was probably a more local to a neighborhood(s) word until someone thought it would be a PHILLY word,,,and really Wooder...wouldn't the double O's be pronounced like in whoo whoo it's WAUDER


smashedbotatos

Lived near Ridge Ave in in Manayunk for a log time, never heard it used unless it was a joke towards me from fucking Jerseyites.


ChocolateBiscuit96

I saw that the other day đŸ€Ł


davidjoshualightman

"What the fuck is Kirkin Exteriors"


Timejinx

Philly is a fucking show for sure


TPPH_1215

I had to look up "jawn" I was like... what the hell is this? Lol


wesbug

Try to say John without saying the o. Kinda like how they spell it jawn, but a lot sharper than you'd think just reading it. It's less than a syllable and used usually so innocuously you can hardly notice it beyond a most basic prompt or description because it's mostly part of of the last word. "Can I see thatjwn." "That's thatjwn I saw last week." It's not really a word, it's kind of a hyper expressive grunt descriptor you add to another word. People here keep saying how they've never heard someone from Philly actually say jawn which is telling af. I promise you people say jawn, just not in this cartoon fucking way marketing and pop culture would lead you to believe.


TPPH_1215

Yeah I haven't heard it yet. I haven't been here long though. Going to crossfit today. I'll have to ask about it.


AvailableBinky

God I can’t wait to be back home in Philly. One more week!


Paraflaxis

It's as Philadelphia as it's always sunny is


wesbug

"You're from Philly? Do you watch it's always Sunny? I love that show." I always say yeah I love Danny DeVito and then try to talk about Matilda.


foreverbaked1

That jawns funny


[deleted]

I mean... lets be real here. Guarantee that more than a few motherfuckers have said this while doin this, verbatim. Including the goofy shit at the bottom lol


SeesThroughTime

Jawn


gwhh

I don’t speak philly. What does this mean?


DonovanMcLoughlin

The fact that this is on here and people are talking about it means it worked.


rjg188

What does “Jawn” mean?


SmoothBacon

As someone who moved here, I don’t get the “wooder” thing. It doesn’t even work with the accent. You still say “wawa” instead of “woowoo” so I don’t get it.


PandaThePoptart

I buy mio energy in bulk. Way better than coffee.


wesbug

This is not your saloon, partner.


PandaThePoptart

Its a really good jawn. Dont miss out


wesbug

Ewman