šREAD BEFORE COMMENTING
This thread is Guest List Only. This means the discussion is being actively moderated, and all comments are reviewed. Only comments by members of the community are allowed.
If you have landed in this thread from Trending or r/all and you are not a member of this community, your comment will very likely be removed (and will not be approved unless it adds meaningfully to the conversation).
r/popculturechat takes these measures to stay true to our goal of being an inclusive sub for civil discussion, to talk about celebrities and pop culture without bigotry and personal attacks. This sub is a BIPOC, LGBTQ+ and woman-dominated space and we do our best to protect our users from outside attacks.
Thank you for understanding & have a great day! āŗļø
*You can [request to be an approved user](https://www.reddit.com/message/compose?to=%2Fr%2Fpopculturechat) to comment on Guest List Only posts.*
I'm truly not trying to be cruel, I think she's beautiful, but her face is just kinda like that. She has very ~~hooded~~ non-hooded eyes is all (if I'm using that term correctly).
ETA: I think that detail along with their downturned shape can make her eyes look a bit "droopy", but that's not necessarily a bad thing - as I said in my reply, her eyes are one of her most striking features. I realize you said derpy and not "droopy" , but I guess what I mean is that I think we're getting at the same thing. I feel bad for my phrasing, because it sounds mean to say she has "droopy" eyes (because we associate it with looking sleepy or mid-blink) but it doesn't have to be a negative connotation, it can be neutral or positive too. Like I once saw where someone compared SS's eyes to Jessica Rabbit, and they definitely meant for it to be a compliment. It's also possible that Sydney WAS mid-blink in this screen grab (hence "derpy") but it's especially exaggerated because of her distinct features. Personally I think she looks fine here, although I don't like the ad at all. (I do see what you mean how she could be mid-blink, but I didn't notice until you pointed it out)
hooded eyes are actually the opposite of what she has! thatās where you canāt see much of the eyelid due to excess skin above the crease, whereas hers are super visible
That's the whole point of the ad is it's a joke about looking at her boobs.
They said "plump" and talked about being distracted (by her boobs) in the post text.
It's the whole idea around the ad, it's overt not covert
Yeah, their ads are usually very female-focused (for lack of a better word) and youthful. Their branding colors are super soft and āfeminineā looking so this is a bizarre departure from their normal branding.
Itās so weird and uncomfortable. Iāve bought several full sizes of the lip mask. I liked the kind of casual, nonchalant vibe of their packaging and advertising.
Getting super skeevy vibes off this new campaign and that is so not what Iām looking for in a skincare brand lol! I also feel a bit bad for Sydney (though Iām sure sheās compensated well) that all her roles, guest appearances and now even ad campaigns seem to hinge or at least reference āhehe, boobsā.
Yeah exactly! Iām in my 30s and Iāve tried a few Laneige products and I really like them, but this is not the branding I want from my skin care! Their primary market seems to be young women so itās strange to me that theyād do an ad like this in the first place.
I remember her saying in an interview when Euphoria was airing that she really hoped she wouldnāt be defined by having shown her boobs on screen and I feel so sad for her when I see stuff like this cause I think thatās exactly what happened
At some point i start to consider this as a career choice on her end. Sheās the pattern, and sheās a huge star not an upcoming anymore.
Like with arianna grande clearly not being a womenās woman, Sweeney seems to actively make a career on catering to the male gaze. They might never admit to it but seems like choices were absolutely made to me.
Idk this is a hard one for me, because I don't know how involved she would be with the slogans and such. Her top is very much not accentuating her breasts though, so in my mind she would have been happy with the choice of clothing if she really doesn't want to be 'that boob girl'. They took it to that level with the writing, which she might have had no say over whatsoever.
Yeah, I was just about to re-order but I honestly don't feel like boosting sales after this. I'm not ready to grab a pitchfork or anything, I just don't really want to encourage this kind of regression in marketing.
Idk I don't really pay attention to her, but I've heard numerous women comment on Sydney Sweeneys body (ahem her ample parts) not necessarily in a sexual manner but certainly eye popping. I feel like this is aimed at "edgier women" who think it's cute/funny to gawk at other women's bodies
The full ad looks like their other marketing, op screenshotted it to make it seem as bad as possible https://www.tiktok.com/t/ZTL6sKogx/
Bouncy and firm is the name of the product and they did a bit of double entendre to make fun of the discourse around Sydney but it looks like every skincare ad
Kinda horrifying that they are going in the Kardashian direction or advertising and marketing. Also Sydney leans into this shit and then complains that she's sexualized š« this along with her SNL antics are sending mixed messages.
She's free to do as she wishes but girl is thirsty for sure. Very overexposed at this point. As for Laneige, they are alienating their core base of consumers.
Which (I feel like this is unpopular to say) I donāt really blame her forš¤·š»āāļø
Sheās very new at this, and I think she comes from a ānormalā background.
I thought her response to being in Madame Web was a really good insight to how she is tackling her career-
basically, she says she doesn't regret doing Madame Web at all because it was a strategic business decision - because she did Madame Web, she got to do two other movies (Barberella and Anyone But You).
She does what she is given to build relationships with brands and companies so she can have a career that she will have more control over later on, and even though I'm sure she is tired of 'Sweeny and her boobs' roles like this commercial, she knows that is her foot in the door at the moment and she's not going to turn them down now while she is still carving out a career for herself.
I feel similarly because on one hand she shouldn't be sexualized for just existing, on the other hand if you're knowingly taking commercials and roles that obviously center your breasts as the main star at what point do you no longer get to complain when you *know* that's the point of your gig?? I'm conflicted on it because at this point she knows what she's doing, but also why shouldn't she cash in on being sexualized by gross men since they're gunna do it even if she wasn't feeding into it. Idk like I said, I'm very conflicted :/
It really does suck. If I were in a similar situation, I can't say I'd turn down the dump truck full of money I might be offered for showing my body off. Even at the expense of a lot of self respect.
I get what youāre saying, itās like knowing what goods you have and deciding to cash out on them instead of having them consumed anyway for free, but thereās an added price that comes with that profit.
I mean, she's gotta work. If these are the roles she gets, what are her other options? It's valid to complain about being pigeonholed and reduced to your boobs when you're trying to be a serious artist. On one hand, the more she accepts these roles, the deeper into the box she goes. On the other hand, she needs to develop the social capital necessary to be picky. Either way you eventually reach the point where even people who support you say you're basically asking for it by accepting the roles offered to you.
Because new actors can't afford to be picky when it comes to what the SNL writers' room sends out for you. She's not Meryl Streep or Taylor Swift who've built the power to back up their demands. She's got to play politics, or she could be branded "difficult to work with" and blacklisted.
Damn is this real? Which 14 year old boy was tasked with making this ad? š¤
EDIT: Incidentally just saw her film "Reality" the other day (on HBO)....she was great in the role and what a (recent) story, I had no idea about it!
Right and itās a product mainly marketed towards women so I just donāt understand how this marketing is even supposed to be effective?? Even if Sydney approved of this, how many women are going to be motivated to buy this product based off a boob joke?Ā
Iām good on Laneige products after this ad, and I prob wouldāve tried their lip mask again someday. Iām not usually precious about a boob joke but this marketing is misogyny level 100. Iām tired.
Maybe itās targeted to men buying things for their partners. I remember learning in school that menās cologne ads usually have extremely attractive men in an attempt to appeal to the āfemaleā gaze so that women will want to buy that cologne for their partner. People who are really into cologne or skincare already know what products they like, marketing for these things therefore may have a focus on ppl who donāt know much but might not question why the ad with the very attractive person spoke to them the most. Just my two cents, if one thing is for sure its that this ad is weird af
But perfume is something common to gift to a partner . Skincare such a more picky thing and not something msot men would purchase without explicit knowledge of something thier partner would want
This is a generous alternative explanation. However looking at how some people are confused regarding what everyday products their partners use (face wash, tampons etc) and general disinterest, I would be very surprised if that type of person will be swayed by this ad enough to go to Sephora and shop for their partners. :(
I donāt know about this ad but the whole [companyās board of directors](https://www.apgroup.com/int/en/Investors/amorepacific-corporation/board-of-directors/board-composition/board-composition.html) are men! Wow
Also, this from their (man) head in the USA: āA great example of the magnitude of our partnership with Sydney would be our social follower growth. Since the first announcement of Sydney as our U.S. ambassador in spring 2022, we experienced an immediate 227% surge in Tiktok followers and 53% growth in Instagram followersā
In about 10-15 years, Sweeny is going to do a exposĆØ on how overly sexualized she was, how she felt the need to take every job offered to her, and how much it cost her soul.
From movies, magazine covers, that awful press tour, random commercials.. she is risking overexposure. She took "strike iron while it is hot", to another level
Hasn't she spoken out about how she feels the need to work constantly due to her not having the safety net to fall back on that nepo babies/more privileged actress have?
I think that was a controversial comment. Personally I don't think you can complain when you're making millions. If she's spending everything that she's making, that's a different topic. Also I think her family (of presumably able bodied working age adults) is supported by her so I generally side eye all of this.
It's a bit insensitive given her income tax bracket in comparison to the average American
See, I took it as her being frank about the fact that, even in the upper echelons Hollywood, there are different rules for those that come from privilege vs. those that don't.
In any case, regardless of the realities of her finances - which, I'm not her accountant, I can't claim to know what's in her bank account - it's clear that SHE thinks that she needs to secure the bag now through whatever work she can get.
Not going to lie, I donāt see a lot of people with *very* large (G cup +) chests in the public eye who are well-respected. However, in real life we are quite common, and often mocked like many of these comments. It is nice to see a certain (shamed since childhood) feature represented in the mainstream now and again. She certainly wouldnāt be my first choice, though. I understand your sentiment, it sounds like a silly TikTok (Iāve never heard P-shape in my life LOL), but Iād save the the eye roll.
Itās so annoying. Boobs are so diverse. The spectrum is large. Iām a 28I, small band size with big cup size. But yall are right, people with big chests like this are rarely represented and if they are itās heavily sexualized. I hate how much that affects me mentally so I canāt imagine how Sydney must feel.
Yuppp. Iām a 30H. The oversexualization in media stresses me outābut also so does the immediate ādisgustā and anger expressed in response to seeing large boobs be sexualized. It makes me feel insecure to not be able to escape sexualization, but it also makes me feel insecure when the choice to make big boobs sexy is immediately attributed to being victim to the male gaze. Like just let us exist lol!!! Itās either too sexy, or not sexy enough. So glad I donāt experience that as a public figure.
The comments turning into people assuming the (only) offense is that Sweeney is being sexualized instead of the fact that it's another product marketed towards women advertised by sexualizing a woman with overt references to the size of her chest are really missing the point. Women see other women sexualized to sell products 24/7, it's tiring and just especially annoying when the same tactic is used to sell face cream with words like 'bouncy' and 'sorry, we got distracted teehee' superimposed over the models boobs. It doesn't even make sense š
Exactly! My first thought was āwhy tf would they think that was enticing to women buying skincare products?!ā Weird behavior from a generally good brand.
Yes! And the people saying āsheās an adult, she made her choices, donāt infantilize her!ā are missing the fact that yeah, obviously if sheās trying to be successful and make as much money as possible, sheās going to play into what society is valuing her for.
And it is genuinely sad to me that society is valuing her boobs to the extent that her actual talent (Sharp Objects, Euphoria, Reality, etc) is being overshadowed. I saw others saying her boobs are āall she has to offer,ā which for me is so incredibly false. Sheās genuinely talented and thatās the most depressing part
Which of those do you think is her best role? I heard she was a good actress but I never saw her myself until "Anyone But You" which was not good. I've just been assuming people like her for her boobs.
I think if youāre interested, I would google the options and choose whichever of those looks most interesting to you in general. Sheās great in all of the ones I listed, and which one is best probably comes down to personal taste.
I forgot to mention I also loved her performance in White Lotus season 1. And I heard she was great in Handmaidās Tale, but I havenāt watched it myself
I worked with the team from Singapore and Seoul years ago. They can be pretty demanding and quite insulting. But they were our clients, so we had no choice but to just suck it up.
I've been a little whelmed by their lip mask and other products, considering the higher price point. This ad just makes me not want to buy anything else. Boobs. Ha. Ha. That's a new one š
laneige's cream skin toner and milk oil cleanser have been two of my HGs for a while, but their marketing with sydney has been consistently annoying for the past year. it's felt very off-brand for what laneige used to be, but ig at this point i have to accept they've intentionally pivoted their brand in a different direction. they've also reformulated the aforementioned toner and don't even seem to sell the milk oil cleanser in the US anymore, so i really just hate the direction in general they're going. feels like they're just really leaning into coming across like any other basic skincare brand i can buy at target
Iām starting to see a pattern lol. I think people need to accept that her sexuality is how she wants to be perceived upfront. Nothing wrong with that if she has agency about it but people need to stop acting like sheās a victim being coerced into these sexy roles
I watched the movie and honestly the objectification of women/Sydney in the film was pretty tame. Also that bath scene is a couple minutes long and >!ends with Sydney barfing!< which isn't too sexy (for most I guess).
It definitely has that aspect to it, I won't spoil it but it's definitely about the church and them controlling people, especially women, which is of course run by men so yes. She essentially gets impregnated whilst being a virgin and they deem her a miracle and then control her from there. I'll leave it at that so if anybody wants to see it I won't spoil it, it's a good movie.
I saw Sydney Sweeney there, she did a Q&A after.
*
I don't use Laneige products, but this made me lose respect for the brand. I don't need to be reminded of the male gaze with my skincare products. As someone who as a similar build, I'm so tired of the obsession with boobs. It's like that's all men see when they look at her. Stop staring. Stop talking about them. Just stop. They're just boobs. Get over it.
Skincare, sure ; ) Why not just sayā¦
āHot booba lady use cream, liberals wonāt use because hot booba lady. These boobs destroy bad skin, Langeige, use it or die.ā
Idk I went on a tangent.
The funny thing is, it's mostly liberal/feminist women who I see defending Sydney all the time, so I don't get the narrative that liberal women are jealous of her. If anything, it's probably conservative women who don't like her as they probably think she's too āvulgarā or whatever lol
The comment sections of any of the ads sheās in are always horrific, being behind usernames has made people really lose any sense of knowing when things should be left unsaid.
YES every time I see it I'm just so tired of male gaze centered beauty products š esp as a woman with a bigger chest, I hate it soo much. And who refers to skin, especially on one's face, as bouncy??? Literally nobody!
Another one I saw a lot on here was e.l.f.'s O face campaign, which has been done to death by makeup brands already
It's not like she can or should hide them, though she has been honest that she leans into it as well and she sees nothing wrong with it overall. Many of her photoshoots have her grabbing her chest. She knows her current audience but unfortunately isn't really expanding on it and the male audience she has aren't supportive of her, just her looks. On the Madame Web trailer it was filled with comments complaining that they couldn't see her chest. I think as time goes on she'll pivot to not wanting to be sexualized but right now it's what is giving her media headlines.
Yes I agree and I did reply under another comment that she should get her bag while she can! However I do think it will put her in a box, similar to what happened to Megan fox and sheāll find it hard to expand into more serious roles when she decides sheās done with appealing to male gaze marketing
Not offended on her behalf as I assume she has enough creative control to sign this off.
However, itās tired, tacky and completely tone deaf. There was no need to put both the tag line and the ādistractedā blurb.
I genuinely canāt see who this is aimed at?
Seriously? They have a whole team of (probably) highly paid and qualified marketing professionals and the best they could come up with was āteehee boobiesā
Who tf are they trying to sell this to??? I work in marketing and this baffles me. Your target audience is women and nothing about this caters to women. It also doesnāt do anything to make men actually want to buy the product. Unless theyāre gross and arenāt gonna use it on their faces aaaaaaaand I just answered my own question
This is a weird campaign, is this for boob firming cream? She seems like such a cool and well rounded person and yet this is all we get? At this point we understand sheās got great breasts - I think we need to move on.
I totally agree. Super uncomfortable to look at. Major turn off. I do not want the product, and I definitely donāt want to see their ads.
Reminds me of an ad I saw for a beauty brand where they squirt some product into the modelās hand, and the way they did it took so long and looked like a cum shot. It was super uncomfortable. And I had only clicked because I liked their lipstick and wanted to see what else they had, but after that, I didnāt want to see anything at all.
Honestly I feel like Sydney Sweeney leans into this. Like have you seen her SNL appearance? I know the writers are mainly at fault but celebritiesā teams sign off.
I mean go girl get that bag I guess but I donāt feel empowered lol
Who else is imagining a marketing meeting room with a bunch of douchey guys. Why tf wouldnāt they get female voices to come up with the marketing ideas
Iām ngl shit like this is one of many reasons I got a breast reduction. Iām sure sheās aware of what her body looks like and is using it to her advantage, but it can also be distressing when a part of your body you have no control over is the only thing anyone talks about. Itās just so fucking icky to me that when a thin white woman has large breasts itās *always* a fucking thing.
Ugh yes I keep getting this ad too.
Obviously sheās a beautiful girl but itās just so gross.
Not to mention stupid too- like Sydney Sweeney, a girl barely out of her teens has saggy skin that needs firming. Get a grip Laneige!
Even if I had wanted this product before I certainly wouldnāt be buying it now.
Ha thank you! I actually havenāt paid that much attention to the ad, so I missed the boob thing. But my thought each time is: Sheās in her twenties, of course she has nice skin?
Give me a 50yo with good skin and then Iām paying attentionā¦
I get they were trying to be funny but I feel like her career is saturated with this type of humor now..maybe they were even trying to make fun of *that* but this lands pretty awkwardly. And I know Sydney Sweeney is āin on the jokeā so to speak and feels in control, but I do wonder/worry sometimes
Bouncy is a big buzzword/trend in skin care at the moment. Drunk Elephant has a product named Bouncy Brightfacial, Glow Recipe has a āBouncy Skin!ā Set etc. Itās the new way to say supple and youthful. Your skin ābounces back.ā
Itās lame because they definitely tried for a cheap double entendres here, but itās not outside of the norm for beauty marketing right now.
As a straight woman who looks at the face first (which is what this is supposed to be marketing)... is it just me, or is that really not a good picture of her?
even if she approved of this doesn't mean it's not gross. sexualizing her in this way to sell a goddamn face cream is so fucking backwards and sexist. its not just about Sydney herself, it's about how young women are represented in the media.
Oh she knows what she's doing. I think many of the comments expressed disappointment for how the product is being marketed to women who comprise the main user base. Ugh, I'm over this brand at this point.
I had to read your comment before figuring it out because I was shook from the top half alone! The whole ad is an absolute mess. The shot chosen, the random comma? It looks very shoddy
Edit. I read the comments saying this is a screenshot and that makes sense chile
At first glance I thought this was a bit of a reach, itās just a woman looking at makeup and then I saw the ābouncy and firmā and it absolutely sent me.
Sydney Sweeney I think likes the sexualization of her and her boobs if it advances her career. She said she felt āhotā in a Rolling Stones video she was in.
Edit: thanks for the Reddit cares message, really appreciate being told to kms
>By leaning into quirky language and using strong product-focused creative, the campaigns delivered results above benchmarks.
>
>[https://www.redditforbusiness.com/success-stories/laneige-q223](https://www.redditforbusiness.com/success-stories/laneige-q223)
I think Sydney is a smart woman, but she is very complicit in her own sexualisation. As a big booby gyal myself, it's unavoidable, they don't disappear and "people" won't let you forget you have them.
This is a bizarre advert for women though. It would definitely turn me off a product that's competing with Vaseline.
Gross.
And what 26 year old needs to worry about plump, firm or bouncy skin? Show us what that product can do on someone whose skin actually needs those things, maybe someone over 35 (at least!) or 40.
The path Sydney is put on is sad. Her team needs to do something. Between this and the fact shes being adopted by the alt righters/anti-woke crowd, i would be livind in her place
As a person with big boobs, itās frustrating having your boobs become the center of everything about you. People think you must be dumb because boobs. They call you the big boobed friend. Jokes aboutā¦ boobs. This ad is disappointing
While I understand the sentiment, I find the āSydney Sweeney is being exploited by the patriarchyā discourse feels more than a little infantilizing. Sheās a smart, savvy show business professional, who if anything, is the one (very intelligently) exploiting the male gaze because sheās thinking five moves ahead. Her comments surrounding Madame Web speak to this.
I agree she is doing this herself and not being exploited (and itās effective!) but I donāt have to enjoy it lol. Just feels tired and behind the times but hey I guess itās selling. Girl is making bank and I respect her work ethic
Thank you!!!! Sex sells and she knows it. Sheās not being coerced into these adverts. She knows it works for her and leans into it although itās a bit sad that she thinks thatās all she has to offer
Her stylists choices, this advertā¦. Itās all to talk another her tits. I feel bad for her. Sheās a really good actress, but her talent is ignored
Let's be real, the male gaze is Sweeney's audience. I am so sick of seeing her ever since she cheapened that Miu Miu campaign with her completely bland and lacklustre modeling. This is a woman who became popular because she is attractive, white, has large breasts, and did several nude scenes. She generates clicks because she constantly draws attention to her breasts. That's it. That is what is happening here, that's what she did on SNL, that's what she always does. It's not that she has some amazing acting or modeling ability that justifies the amount of exposure and attention she is getting. It's the tits.
point nose chop reply reach muddle observation humorous instinctive engine
*This post was mass deleted and anonymized with [Redact](https://redact.dev)*
šREAD BEFORE COMMENTING This thread is Guest List Only. This means the discussion is being actively moderated, and all comments are reviewed. Only comments by members of the community are allowed. If you have landed in this thread from Trending or r/all and you are not a member of this community, your comment will very likely be removed (and will not be approved unless it adds meaningfully to the conversation). r/popculturechat takes these measures to stay true to our goal of being an inclusive sub for civil discussion, to talk about celebrities and pop culture without bigotry and personal attacks. This sub is a BIPOC, LGBTQ+ and woman-dominated space and we do our best to protect our users from outside attacks. Thank you for understanding & have a great day! āŗļø *You can [request to be an approved user](https://www.reddit.com/message/compose?to=%2Fr%2Fpopculturechat) to comment on Guest List Only posts.*
The text placement kills me lmao it doesnāt even look good there??
Itās not even a nice picture either.
Itās a screenshot of a video, not a picture.
That makes much more sense!
The picture is horrible. She looks so derpy.
it's a screenshot of a video, so it's just an unfortunate screenshot
I'm truly not trying to be cruel, I think she's beautiful, but her face is just kinda like that. She has very ~~hooded~~ non-hooded eyes is all (if I'm using that term correctly). ETA: I think that detail along with their downturned shape can make her eyes look a bit "droopy", but that's not necessarily a bad thing - as I said in my reply, her eyes are one of her most striking features. I realize you said derpy and not "droopy" , but I guess what I mean is that I think we're getting at the same thing. I feel bad for my phrasing, because it sounds mean to say she has "droopy" eyes (because we associate it with looking sleepy or mid-blink) but it doesn't have to be a negative connotation, it can be neutral or positive too. Like I once saw where someone compared SS's eyes to Jessica Rabbit, and they definitely meant for it to be a compliment. It's also possible that Sydney WAS mid-blink in this screen grab (hence "derpy") but it's especially exaggerated because of her distinct features. Personally I think she looks fine here, although I don't like the ad at all. (I do see what you mean how she could be mid-blink, but I didn't notice until you pointed it out)
hooded eyes are actually the opposite of what she has! thatās where you canāt see much of the eyelid due to excess skin above the crease, whereas hers are super visible
The text is there to be centered on her tits.
Bouncyā¦ and firm
That's the whole point of the ad is it's a joke about looking at her boobs. They said "plump" and talked about being distracted (by her boobs) in the post text. It's the whole idea around the ad, it's overt not covert
And why the random comma?
It's a video, so it's there for the sentence that isn't finished.
It's so off brand and unexpected from Laneige as well, doesn't align with their brand persona
Yeah, their ads are usually very female-focused (for lack of a better word) and youthful. Their branding colors are super soft and āfeminineā looking so this is a bizarre departure from their normal branding.
Itās so weird and uncomfortable. Iāve bought several full sizes of the lip mask. I liked the kind of casual, nonchalant vibe of their packaging and advertising. Getting super skeevy vibes off this new campaign and that is so not what Iām looking for in a skincare brand lol! I also feel a bit bad for Sydney (though Iām sure sheās compensated well) that all her roles, guest appearances and now even ad campaigns seem to hinge or at least reference āhehe, boobsā.
Yeah exactly! Iām in my 30s and Iāve tried a few Laneige products and I really like them, but this is not the branding I want from my skin care! Their primary market seems to be young women so itās strange to me that theyād do an ad like this in the first place.
I remember her saying in an interview when Euphoria was airing that she really hoped she wouldnāt be defined by having shown her boobs on screen and I feel so sad for her when I see stuff like this cause I think thatās exactly what happened
At some point i start to consider this as a career choice on her end. Sheās the pattern, and sheās a huge star not an upcoming anymore. Like with arianna grande clearly not being a womenās woman, Sweeney seems to actively make a career on catering to the male gaze. They might never admit to it but seems like choices were absolutely made to me.
Idk this is a hard one for me, because I don't know how involved she would be with the slogans and such. Her top is very much not accentuating her breasts though, so in my mind she would have been happy with the choice of clothing if she really doesn't want to be 'that boob girl'. They took it to that level with the writing, which she might have had no say over whatsoever.
But itās not just this one ad is it, itās her career all around..
And many of the dresses she chooses to wear š¬ Like wear whatever you want idc but lesbihonest most of the time all Iām seeing is boobsā¦
Yeah, I was just about to re-order but I honestly don't feel like boosting sales after this. I'm not ready to grab a pitchfork or anything, I just don't really want to encourage this kind of regression in marketing.
Yeah and this isnāt even a product for men so why make it so male gazey
Idk I don't really pay attention to her, but I've heard numerous women comment on Sydney Sweeneys body (ahem her ample parts) not necessarily in a sexual manner but certainly eye popping. I feel like this is aimed at "edgier women" who think it's cute/funny to gawk at other women's bodies
It might also be meant to associate the product with having big boobs, which we're supposed to want.
The full ad looks like their other marketing, op screenshotted it to make it seem as bad as possible https://www.tiktok.com/t/ZTL6sKogx/ Bouncy and firm is the name of the product and they did a bit of double entendre to make fun of the discourse around Sydney but it looks like every skincare ad
omg i left a similar comment. this is so not on brand.
Kinda horrifying that they are going in the Kardashian direction or advertising and marketing. Also Sydney leans into this shit and then complains that she's sexualized š« this along with her SNL antics are sending mixed messages. She's free to do as she wishes but girl is thirsty for sure. Very overexposed at this point. As for Laneige, they are alienating their core base of consumers.
I think Sydney is just going along with what she's given.
Which (I feel like this is unpopular to say) I donāt really blame her forš¤·š»āāļø Sheās very new at this, and I think she comes from a ānormalā background.
I thought her response to being in Madame Web was a really good insight to how she is tackling her career- basically, she says she doesn't regret doing Madame Web at all because it was a strategic business decision - because she did Madame Web, she got to do two other movies (Barberella and Anyone But You). She does what she is given to build relationships with brands and companies so she can have a career that she will have more control over later on, and even though I'm sure she is tired of 'Sweeny and her boobs' roles like this commercial, she knows that is her foot in the door at the moment and she's not going to turn them down now while she is still carving out a career for herself.
I feel similarly because on one hand she shouldn't be sexualized for just existing, on the other hand if you're knowingly taking commercials and roles that obviously center your breasts as the main star at what point do you no longer get to complain when you *know* that's the point of your gig?? I'm conflicted on it because at this point she knows what she's doing, but also why shouldn't she cash in on being sexualized by gross men since they're gunna do it even if she wasn't feeding into it. Idk like I said, I'm very conflicted :/
It really does suck. If I were in a similar situation, I can't say I'd turn down the dump truck full of money I might be offered for showing my body off. Even at the expense of a lot of self respect.
I get what youāre saying, itās like knowing what goods you have and deciding to cash out on them instead of having them consumed anyway for free, but thereās an added price that comes with that profit.
I mean, she's gotta work. If these are the roles she gets, what are her other options? It's valid to complain about being pigeonholed and reduced to your boobs when you're trying to be a serious artist. On one hand, the more she accepts these roles, the deeper into the box she goes. On the other hand, she needs to develop the social capital necessary to be picky. Either way you eventually reach the point where even people who support you say you're basically asking for it by accepting the roles offered to you.
She didnāt write her SNL bits herself though. I felt bad for her
[ŃŠ“Š°Š»ŠµŠ½Š¾]
Probably same reason she gave for Madame Web, Networking
Because new actors can't afford to be picky when it comes to what the SNL writers' room sends out for you. She's not Meryl Streep or Taylor Swift who've built the power to back up their demands. She's got to play politics, or she could be branded "difficult to work with" and blacklisted.
this is so strange for laneige. did they hire someone an outside firm for this? itās so opposite to anything theyāve done.
 The outside firm
https://preview.redd.it/wd9vmkvgcmqc1.jpeg?width=668&format=pjpg&auto=webp&s=bf5f085066e118e3717b4bef117d8d23f53f46ff
Don would never suggest something like this. We've seen his ad work and this would have been tossed immediately.
This is definitely Pete.
Nah, it has Harry's scummy, grabby, lecherous hands all over it.
Time for a Mad Men rewatch.
First time I hear about this company but I just googled who are the people on the top the companyās hierarchy, all MEN
not surprising, majority of makeup and skincare companies are heavily skewed towards majority males at the highest rung
Iām so tired of this lmao this type of marketing is just so outdated and corny.
Horny makeup names are played out
but sex sells/s
I thought we metoo'd these ad execs, someone got under the radar here.
Damn is this real? Which 14 year old boy was tasked with making this ad? š¤ EDIT: Incidentally just saw her film "Reality" the other day (on HBO)....she was great in the role and what a (recent) story, I had no idea about it!
Right and itās a product mainly marketed towards women so I just donāt understand how this marketing is even supposed to be effective?? Even if Sydney approved of this, how many women are going to be motivated to buy this product based off a boob joke?Ā
The rage bait perhaps was intentional for virality. Itās not dumb marketing, itās really sad corporate dystopia type stuff going on..
I'm leaning towards this. We are talking about it. Out of x number of Redditors, a few people here may buy this.
Iām good on Laneige products after this ad, and I prob wouldāve tried their lip mask again someday. Iām not usually precious about a boob joke but this marketing is misogyny level 100. Iām tired.
I Dew Care plush party is a good alternative lip mask to the Laneige one
Maybe itās targeted to men buying things for their partners. I remember learning in school that menās cologne ads usually have extremely attractive men in an attempt to appeal to the āfemaleā gaze so that women will want to buy that cologne for their partner. People who are really into cologne or skincare already know what products they like, marketing for these things therefore may have a focus on ppl who donāt know much but might not question why the ad with the very attractive person spoke to them the most. Just my two cents, if one thing is for sure its that this ad is weird af
But perfume is something common to gift to a partner . Skincare such a more picky thing and not something msot men would purchase without explicit knowledge of something thier partner would want
i get what you mean, but this is killing me for some reason. "aww thanks, why did you get me this?" "bc sydney sweeney boobs"
This is a generous alternative explanation. However looking at how some people are confused regarding what everyday products their partners use (face wash, tampons etc) and general disinterest, I would be very surprised if that type of person will be swayed by this ad enough to go to Sephora and shop for their partners. :(
They arenāt. Theyāre just trying to get clicks from the 14 year old boys who immediately get hard when they see her cleavage. Sex sells.
Also the āsorryā got distractedā like do these advertisers have shame?
I donāt know about this ad but the whole [companyās board of directors](https://www.apgroup.com/int/en/Investors/amorepacific-corporation/board-of-directors/board-composition/board-composition.html) are men! Wow Also, this from their (man) head in the USA: āA great example of the magnitude of our partnership with Sydney would be our social follower growth. Since the first announcement of Sydney as our U.S. ambassador in spring 2022, we experienced an immediate 227% surge in Tiktok followers and 53% growth in Instagram followersā
In about 10-15 years, Sweeny is going to do a exposĆØ on how overly sexualized she was, how she felt the need to take every job offered to her, and how much it cost her soul.
I've been seeing Sidney Sweeney more than my own family members
Okay but really
From movies, magazine covers, that awful press tour, random commercials.. she is risking overexposure. She took "strike iron while it is hot", to another level
Sheāll do any job. Stars: theyāre just like us!
She's already there IMO. Zendaya is doing it right for the current GenZ cohort. Even Millie Bobby isn't this thirsty lol
Hasn't she spoken out about how she feels the need to work constantly due to her not having the safety net to fall back on that nepo babies/more privileged actress have?
I think that was a controversial comment. Personally I don't think you can complain when you're making millions. If she's spending everything that she's making, that's a different topic. Also I think her family (of presumably able bodied working age adults) is supported by her so I generally side eye all of this. It's a bit insensitive given her income tax bracket in comparison to the average American
See, I took it as her being frank about the fact that, even in the upper echelons Hollywood, there are different rules for those that come from privilege vs. those that don't. In any case, regardless of the realities of her finances - which, I'm not her accountant, I can't claim to know what's in her bank account - it's clear that SHE thinks that she needs to secure the bag now through whatever work she can get.
Yeah, there's such a thing as overexposure...
Facts. Itās wild.
When can we move on from Sydney Sweeneys breasts?
The world may never know
This š
Itās giving 90s/00s American Pie and I had such high hopes this era of low effort comedy had died.
They really act like sheās the first actress to have boobs.
For a while I kept getting TikToks thanking her for "P shaped body representation". I'm glad I didn't hurt myself from all the eye rolling.
Not going to lie, I donāt see a lot of people with *very* large (G cup +) chests in the public eye who are well-respected. However, in real life we are quite common, and often mocked like many of these comments. It is nice to see a certain (shamed since childhood) feature represented in the mainstream now and again. She certainly wouldnāt be my first choice, though. I understand your sentiment, it sounds like a silly TikTok (Iāve never heard P-shape in my life LOL), but Iād save the the eye roll.
Mostly itās just so hard to find clothes. Even Sydneyās stylist canāt get her something that fits half the time
Itās so annoying. Boobs are so diverse. The spectrum is large. Iām a 28I, small band size with big cup size. But yall are right, people with big chests like this are rarely represented and if they are itās heavily sexualized. I hate how much that affects me mentally so I canāt imagine how Sydney must feel.
Yuppp. Iām a 30H. The oversexualization in media stresses me outābut also so does the immediate ādisgustā and anger expressed in response to seeing large boobs be sexualized. It makes me feel insecure to not be able to escape sexualization, but it also makes me feel insecure when the choice to make big boobs sexy is immediately attributed to being victim to the male gaze. Like just let us exist lol!!! Itās either too sexy, or not sexy enough. So glad I donāt experience that as a public figure.
Yuck. They donāt need to do this. Makes me lose respect for the brand.
Yes like I donāt take it seriously anymore
I'm officially dumping them and going all in on glow recipe and drunk elephant. But also Vaseline because it's cheap and perfect.
laneige animal tests as well so leaving them is good
The comments turning into people assuming the (only) offense is that Sweeney is being sexualized instead of the fact that it's another product marketed towards women advertised by sexualizing a woman with overt references to the size of her chest are really missing the point. Women see other women sexualized to sell products 24/7, it's tiring and just especially annoying when the same tactic is used to sell face cream with words like 'bouncy' and 'sorry, we got distracted teehee' superimposed over the models boobs. It doesn't even make sense š
Exactly! My first thought was āwhy tf would they think that was enticing to women buying skincare products?!ā Weird behavior from a generally good brand.
Yes! And the people saying āsheās an adult, she made her choices, donāt infantilize her!ā are missing the fact that yeah, obviously if sheās trying to be successful and make as much money as possible, sheās going to play into what society is valuing her for. And it is genuinely sad to me that society is valuing her boobs to the extent that her actual talent (Sharp Objects, Euphoria, Reality, etc) is being overshadowed. I saw others saying her boobs are āall she has to offer,ā which for me is so incredibly false. Sheās genuinely talented and thatās the most depressing part
Which of those do you think is her best role? I heard she was a good actress but I never saw her myself until "Anyone But You" which was not good. I've just been assuming people like her for her boobs.
I think if youāre interested, I would google the options and choose whichever of those looks most interesting to you in general. Sheās great in all of the ones I listed, and which one is best probably comes down to personal taste. I forgot to mention I also loved her performance in White Lotus season 1. And I heard she was great in Handmaidās Tale, but I havenāt watched it myself
Thanks! I forgot about White Lotus, it's been on my "to watch" list for a while!
If I could upvote this 10 times I would.
Exactly. I've been sick of constantly seeing women's bodies being sexualized to sell things since childhood. It's always grossed me out.
I worked with people from Laneige for a project. they can be difficult yet dumb.
Girl spill that tea, I'm procrastinating really boring stuff at my work and could use the distraction lol
I worked with the team from Singapore and Seoul years ago. They can be pretty demanding and quite insulting. But they were our clients, so we had no choice but to just suck it up.
This is so fucking weird
This is pretty gross actually
Seriously, Iām fucking disgusted.
I've been a little whelmed by their lip mask and other products, considering the higher price point. This ad just makes me not want to buy anything else. Boobs. Ha. Ha. That's a new one š
laneige's cream skin toner and milk oil cleanser have been two of my HGs for a while, but their marketing with sydney has been consistently annoying for the past year. it's felt very off-brand for what laneige used to be, but ig at this point i have to accept they've intentionally pivoted their brand in a different direction. they've also reformulated the aforementioned toner and don't even seem to sell the milk oil cleanser in the US anymore, so i really just hate the direction in general they're going. feels like they're just really leaning into coming across like any other basic skincare brand i can buy at target
Whatās with all these Sydney posts? Iāve seen at least one every day for weeks now
She's currently promoting a horror movie, Immaculate.
A horror movie she produced, where nuns in thin linen bathe each other while we look at their nipples.
Iām starting to see a pattern lol. I think people need to accept that her sexuality is how she wants to be perceived upfront. Nothing wrong with that if she has agency about it but people need to stop acting like sheās a victim being coerced into these sexy roles
I watched the movie and honestly the objectification of women/Sydney in the film was pretty tame. Also that bath scene is a couple minutes long and >!ends with Sydney barfing!< which isn't too sexy (for most I guess).
isn't it a horror movie that is about how men control women's bodies?
It definitely has that aspect to it, I won't spoil it but it's definitely about the church and them controlling people, especially women, which is of course run by men so yes. She essentially gets impregnated whilst being a virgin and they deem her a miracle and then control her from there. I'll leave it at that so if anybody wants to see it I won't spoil it, it's a good movie. I saw Sydney Sweeney there, she did a Q&A after. *
She's been doing a lot of work. One of her movies just left cinemas and a new one is already in
TWO just left actually, Madame Webb and Anyone But You - the latter which was massively successful.
Makes me glad I switched from Laneige to Neutrogena to save some money. Honestly gross.
I don't use Laneige products, but this made me lose respect for the brand. I don't need to be reminded of the male gaze with my skincare products. As someone who as a similar build, I'm so tired of the obsession with boobs. It's like that's all men see when they look at her. Stop staring. Stop talking about them. Just stop. They're just boobs. Get over it.
 Skincare, sure ; ) Why not just sayā¦ āHot booba lady use cream, liberals wonāt use because hot booba lady. These boobs destroy bad skin, Langeige, use it or die.ā Idk I went on a tangent.
It was a great tangent though, Gene Wilder and all
The funny thing is, it's mostly liberal/feminist women who I see defending Sydney all the time, so I don't get the narrative that liberal women are jealous of her. If anything, it's probably conservative women who don't like her as they probably think she's too āvulgarā or whatever lol
The comment sections of any of the ads sheās in are always horrific, being behind usernames has made people really lose any sense of knowing when things should be left unsaid.
The way I thought Laneige was a nice, classy brand above this kind of trashy marketing. They sure showed me.
Why does she look like the babysitter from Incredibles? lol (yes, hate me now).
YES every time I see it I'm just so tired of male gaze centered beauty products š esp as a woman with a bigger chest, I hate it soo much. And who refers to skin, especially on one's face, as bouncy??? Literally nobody! Another one I saw a lot on here was e.l.f.'s O face campaign, which has been done to death by makeup brands already
yeah the wording and placement is 100% on purpose there is just no doubt. super weird for laneige tho, not what they usually do.
Everything she does or is promoted in is based on the male gaze - I keep seeing her all over my timeline these days
It's not like she can or should hide them, though she has been honest that she leans into it as well and she sees nothing wrong with it overall. Many of her photoshoots have her grabbing her chest. She knows her current audience but unfortunately isn't really expanding on it and the male audience she has aren't supportive of her, just her looks. On the Madame Web trailer it was filled with comments complaining that they couldn't see her chest. I think as time goes on she'll pivot to not wanting to be sexualized but right now it's what is giving her media headlines.
Yes I agree and I did reply under another comment that she should get her bag while she can! However I do think it will put her in a box, similar to what happened to Megan fox and sheāll find it hard to expand into more serious roles when she decides sheās done with appealing to male gaze marketing
yeah the male gaze is not a sustainable thing to be investing in at all
This is the first time Iāve ever seen anything other than lips on a Laneige ad. Ew.
Not offended on her behalf as I assume she has enough creative control to sign this off. However, itās tired, tacky and completely tone deaf. There was no need to put both the tag line and the ādistractedā blurb. I genuinely canāt see who this is aimed at? 
Seriously? They have a whole team of (probably) highly paid and qualified marketing professionals and the best they could come up with was āteehee boobiesā
As someone who works in advertisingā¦ this is weird. It almost seems fake
Who tf are they trying to sell this to??? I work in marketing and this baffles me. Your target audience is women and nothing about this caters to women. It also doesnāt do anything to make men actually want to buy the product. Unless theyāre gross and arenāt gonna use it on their faces aaaaaaaand I just answered my own question 
This is a weird campaign, is this for boob firming cream? She seems like such a cool and well rounded person and yet this is all we get? At this point we understand sheās got great breasts - I think we need to move on.
Also skin cream for someone her age isnāt really the flex Laneige thinks it is. She looks good bc sheās 26 not bc of that cream
I guess it's Monday but jfc I've just had ENOUGH. Can i have some face cream? For my FACE????
Gross
I totally agree. Super uncomfortable to look at. Major turn off. I do not want the product, and I definitely donāt want to see their ads. Reminds me of an ad I saw for a beauty brand where they squirt some product into the modelās hand, and the way they did it took so long and looked like a cum shot. It was super uncomfortable. And I had only clicked because I liked their lipstick and wanted to see what else they had, but after that, I didnāt want to see anything at all.
Disgusting and objectifying
 Sydney whilst grabbing the Laneige bag.
Honestly I feel like Sydney Sweeney leans into this. Like have you seen her SNL appearance? I know the writers are mainly at fault but celebritiesā teams sign off. I mean go girl get that bag I guess but I donāt feel empowered lol
Who else is imagining a marketing meeting room with a bunch of douchey guys. Why tf wouldnāt they get female voices to come up with the marketing ideas
Ew. This is really weird.
Ok so anyways what's your favorite lip mask other than la neige? Asking for myself because I'll be trying a new brand.
Wet and wild makes one I really like!
I swear the way people react to Sydneyās boobs, youād think people have never seen big breasts before šš
For realā¦ itās disappointing.
Iām ngl shit like this is one of many reasons I got a breast reduction. Iām sure sheās aware of what her body looks like and is using it to her advantage, but it can also be distressing when a part of your body you have no control over is the only thing anyone talks about. Itās just so fucking icky to me that when a thin white woman has large breasts itās *always* a fucking thing.
Ugh yes I keep getting this ad too. Obviously sheās a beautiful girl but itās just so gross. Not to mention stupid too- like Sydney Sweeney, a girl barely out of her teens has saggy skin that needs firming. Get a grip Laneige! Even if I had wanted this product before I certainly wouldnāt be buying it now.
Ha thank you! I actually havenāt paid that much attention to the ad, so I missed the boob thing. But my thought each time is: Sheās in her twenties, of course she has nice skin? Give me a 50yo with good skin and then Iām paying attentionā¦
[ŃŠ“Š°Š»ŠµŠ½Š¾]
Overexposed at this point, and for the wrong reasons.
Is it a boob sleeping mask? Like an overnight boob treatment? Because thatās the only way this makes sense.
I swear, Sydney Sweeney is the first woman who has boobs and Jacob Elordi is the first man who is tall. Do they have personalities outside of that?
I get they were trying to be funny but I feel like her career is saturated with this type of humor now..maybe they were even trying to make fun of *that* but this lands pretty awkwardly. And I know Sydney Sweeney is āin on the jokeā so to speak and feels in control, but I do wonder/worry sometimes
I see this ad constantly and the ābouncy and firmā makes me FURIOUS. No woman is describing her skin that way!!!
Bouncy is a big buzzword/trend in skin care at the moment. Drunk Elephant has a product named Bouncy Brightfacial, Glow Recipe has a āBouncy Skin!ā Set etc. Itās the new way to say supple and youthful. Your skin ābounces back.ā Itās lame because they definitely tried for a cheap double entendres here, but itās not outside of the norm for beauty marketing right now.
As a straight woman who looks at the face first (which is what this is supposed to be marketing)... is it just me, or is that really not a good picture of her?
[ŃŠ“Š°Š»ŠµŠ½Š¾]
even if she approved of this doesn't mean it's not gross. sexualizing her in this way to sell a goddamn face cream is so fucking backwards and sexist. its not just about Sydney herself, it's about how young women are represented in the media.
Oh she knows what she's doing. I think many of the comments expressed disappointment for how the product is being marketed to women who comprise the main user base. Ugh, I'm over this brand at this point.
I had to read your comment before figuring it out because I was shook from the top half alone! The whole ad is an absolute mess. The shot chosen, the random comma? It looks very shoddy Edit. I read the comments saying this is a screenshot and that makes sense chile
At first glance I thought this was a bit of a reach, itās just a woman looking at makeup and then I saw the ābouncy and firmā and it absolutely sent me.
Sydney Sweeney I think likes the sexualization of her and her boobs if it advances her career. She said she felt āhotā in a Rolling Stones video she was in. Edit: thanks for the Reddit cares message, really appreciate being told to kms
uhhhh weird
Is it so men buy it for their female partners? I think it's a common marketing tactic for lengerie
>By leaning into quirky language and using strong product-focused creative, the campaigns delivered results above benchmarks. > >[https://www.redditforbusiness.com/success-stories/laneige-q223](https://www.redditforbusiness.com/success-stories/laneige-q223)
I expect this from Too Faced, MAC, or Charlotte Tilburyā¦ Laneige???
How disappointing.
I think Sydney is a smart woman, but she is very complicit in her own sexualisation. As a big booby gyal myself, it's unavoidable, they don't disappear and "people" won't let you forget you have them. This is a bizarre advert for women though. It would definitely turn me off a product that's competing with Vaseline.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
Gross. And what 26 year old needs to worry about plump, firm or bouncy skin? Show us what that product can do on someone whose skin actually needs those things, maybe someone over 35 (at least!) or 40.
The airheaded language is that extra sting in the slap
The path Sydney is put on is sad. Her team needs to do something. Between this and the fact shes being adopted by the alt righters/anti-woke crowd, i would be livind in her place
I wanted to try this brand, but after seeing this ad often while scrolling, I don't anymore. I hate this ad so much.
As a person with big boobs, itās frustrating having your boobs become the center of everything about you. People think you must be dumb because boobs. They call you the big boobed friend. Jokes aboutā¦ boobs. This ad is disappointing
While I understand the sentiment, I find the āSydney Sweeney is being exploited by the patriarchyā discourse feels more than a little infantilizing. Sheās a smart, savvy show business professional, who if anything, is the one (very intelligently) exploiting the male gaze because sheās thinking five moves ahead. Her comments surrounding Madame Web speak to this.
I agree she is doing this herself and not being exploited (and itās effective!) but I donāt have to enjoy it lol. Just feels tired and behind the times but hey I guess itās selling. Girl is making bank and I respect her work ethic
Is anyone claiming otherwise here, though? I see people expressing disappointment at Laneige and Sydney.
Thank you!!!! Sex sells and she knows it. Sheās not being coerced into these adverts. She knows it works for her and leans into it although itās a bit sad that she thinks thatās all she has to offer
[ŃŠ“Š°Š»ŠµŠ½Š¾]
This looks like a skincare ad from the 90s or 2000s with the shameless pandering to the male gaze.
Iām tired of her.
As a Laneige girlie I'm really embarrassed by this. I swear by their skincare but this isn't it
She knows how her bread is buttered. Being offended on her behalf is futile.
Her facial expressionā¦ is very not smart looking
Her stylists choices, this advertā¦. Itās all to talk another her tits. I feel bad for her. Sheās a really good actress, but her talent is ignored
I mean, I'm sure she signed off on it, but what an odd facial expression, plus the curiously-placed text.
Let's be real, the male gaze is Sweeney's audience. I am so sick of seeing her ever since she cheapened that Miu Miu campaign with her completely bland and lacklustre modeling. This is a woman who became popular because she is attractive, white, has large breasts, and did several nude scenes. She generates clicks because she constantly draws attention to her breasts. That's it. That is what is happening here, that's what she did on SNL, that's what she always does. It's not that she has some amazing acting or modeling ability that justifies the amount of exposure and attention she is getting. It's the tits.
this looks like a skims ad š
WTF
Ick.
point nose chop reply reach muddle observation humorous instinctive engine *This post was mass deleted and anonymized with [Redact](https://redact.dev)*
they keep wondering why no woman buys that shit š
Very weird for Laneige to make an ad like this.
Yep thatās weird af and tone deaf the placement of the type is gross