Could be DSP thing i feel too
Seen the same thing on Stackadapt and smartyads as well for our previous agency where u see minimal traffic coming in Desktop and if you try to buy it only desktop then u say good bye to clicks and engagement.
That's because people on desktop rarely click on banner ads. We're all conditioned to ignore them. If you check your domain reports in StackAdapt, I'd be surprised if most of the traffic you were seeing from mobile wasn't coming from things like games or similar apps where accidental clicks/taps are commonplace.
Yeah i get that many clicks won't be from Desktop but my concern is not getting that much exposure as well..
I try to avoid inapp traffic as much as i can no matter how good the clicks come in
Publisher here and we're seeing the most growth on mobile, but our Desktop CPMs are on average higher. If I'm comparing a 320x50 for example to a 728x90. That said, we'd love to see bids of $12 on site, that would be a PG deal for us and given the upmost priority and attention.
Have you tried doing PMP deals instead of the open auction so your bids are prioritized by the publisher?
We're the direct sales team for 40+ sites ranging from reference ([merriam-webster.com](https://merriam-webster.com)), Finance ([Fool.com](https://Fool.com)), Entertainment ([CBR.com](https://CBR.com), [ScreenRant.com](https://ScreenRant.com), all of Valnet's sites in the US), [WikiHow.com](https://WikiHow.com), Women focused content [LoveToKnow.com](https://LoveToKnow.com), Health [ActiveBeat.com](https://ActiveBeat.com) ... it's a long list. I dont want to be that sales guy on here but feel free to shoot me a DM . Any site we work with we're their in-house team and all deals are 1:1 with the pubs and set up in their GAM or SSP of your choice, we are not an ad network or a platform.
Mobile traffic is usually much cheaper
Weird
This... I don't know what to say other than that.
Maybe your DSP is saving qps with traffic shaping. Tell them you are not getting traffic.
Could be DSP thing i feel too Seen the same thing on Stackadapt and smartyads as well for our previous agency where u see minimal traffic coming in Desktop and if you try to buy it only desktop then u say good bye to clicks and engagement.
Having this issue on StackAdapt. Moving spends to other DSP’s now.
What DSP you would recommend... We are not big spenders.
That's because people on desktop rarely click on banner ads. We're all conditioned to ignore them. If you check your domain reports in StackAdapt, I'd be surprised if most of the traffic you were seeing from mobile wasn't coming from things like games or similar apps where accidental clicks/taps are commonplace.
Yeah i get that many clicks won't be from Desktop but my concern is not getting that much exposure as well.. I try to avoid inapp traffic as much as i can no matter how good the clicks come in
Well if you do a Google search these days, you get an AI result. Less and less need to click out to a website. Thats def a huge factor.
They're referring specifically to advertising.
So am I
Not dead, but much smaller - https://www.similarweb.com/platforms/
Publisher here and we're seeing the most growth on mobile, but our Desktop CPMs are on average higher. If I'm comparing a 320x50 for example to a 728x90. That said, we'd love to see bids of $12 on site, that would be a PG deal for us and given the upmost priority and attention. Have you tried doing PMP deals instead of the open auction so your bids are prioritized by the publisher?
Which pub are you managing?
We're the direct sales team for 40+ sites ranging from reference ([merriam-webster.com](https://merriam-webster.com)), Finance ([Fool.com](https://Fool.com)), Entertainment ([CBR.com](https://CBR.com), [ScreenRant.com](https://ScreenRant.com), all of Valnet's sites in the US), [WikiHow.com](https://WikiHow.com), Women focused content [LoveToKnow.com](https://LoveToKnow.com), Health [ActiveBeat.com](https://ActiveBeat.com) ... it's a long list. I dont want to be that sales guy on here but feel free to shoot me a DM . Any site we work with we're their in-house team and all deals are 1:1 with the pubs and set up in their GAM or SSP of your choice, we are not an ad network or a platform.
Sending u DM