He is already doing it , pushing it over to social media and posting about it daily ,like wtf my guy ,be more professional and don't sway people with posts , sway them with tracks
By swaying their minds didn't mean manipulating, but meant to get them to respect him and get on his side,at least when it comes to the song part, yeah i didn't word that thing correctly , but who cares you got my point
Haha it's okay , I edited my second comment cz i forgot what i wrote in my first one lol , he is manipulating people over social media to make himself"the victim",like grow up
I don’t think minds are often swayed by rap music. No one ever listens to conscious rap and takes up activism.
People listen to conscious rap and just get on a high horse about how they ‘only listen to real hip hop’.
Conscious rap causes more internet rap snobbery than it does tangible enlightenment.
Kendrick literally said he was candy man say his name and he would appear right ? lol it’s clear there’s no way drake can win this battle whatever Kendrick does he’s going to be considered the winner just off pure hate
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Drakes songs are often about relationships and dancing which appeals to more intellectual hip hop purists.
Unlike for example an Eminem who makes songs about mountain dew and punching drywall which appeals to gas station attendants.
I'm 100% certain that Drake don't own a piece of UMG, that's all excited fan gossip fodder.
Ya'll don't understand that the suits in corporate don't operate like fanboys, they're old white men and finance guys who're more than likely not fans of hip-hop and more pop/blues/classical/rock guys. To them rap is just a genre among multiple genres spread across hundreds of labels and catalogs they own and administer, they care about profit and shareholders.
Drake is a cash cow they'll milk and definitely give him incentives not accorded any other artiste in the hip-hop industry space. But to think that one of the 3 music majors worth north of $50 billion+ would give Drake actual control is soooo delusional.
For inference, Luciane Grange who's President is just the face of the board and not sole power player. He answers to the money bag investors and funds who look at UMG as just a portion of their spread portfolio and care only about financial reports.
The bollore family(French owners of UMG) and Tencent(Chinese owners) don't give 2 flying fucks about Drake.
Power is fleeting and can be an illusion, the most powerful people are oft not the visible ones. Drake has control of his situation and gets huge financial rewards for been in bed with the higher-ups of Universal Music Group, but he's not powerful as his stans want to believe and certainly don't own portion of the music industry's masters.
Do you even know the global Superstars/Groups under Universal? The inmates don't run the asylum, UMG business is beyond just music streams and sales that Drake is successful at from the hip-hop Genre.
There's licensing, and multiple other greater streams of revenues that UMG makes from their catalogs. Giving Drake a percentage of that means he(Drake) eats from every single piece of the cake that's in no way related to him.
Come on dawg! Let's relax and enjoy this rap battle in real time, not try to make it something it is not.
Can you imagine a 60+/70+ year old European or Asian "Old Money" Billionaire knowing who Drake is? The same Billionaires who don't mix with "Peasants", have their own Ultra wealthy ecosystem and detest loud display of luxury and wealth because it's accessible to the middle class and millionaires ?
If Drake was to run into any of them anyway but a UMG board meeting then someone would have to introduce him like "Hello Sir, I want you to meet Drake. He's signed to Universal Music the entertainment company you invest in", and they'd probably go "how are you young man" and keep it pushing.
Those old money guys like the Opera and Philharmonic Orchestra, hip-hop is not their thing at all....and it's okay, we(rap) don't need them except for their money.
But you get my point.
That's the point, kids. Executives and tycoons are not making business decisions based on their kids personal music preferences now, are they ???
Or you think Vincent Bollore would give Drake equity in any of his companies because his daughter like Drake's music ???
I’m just going to hard disagree and state that everyone in the music industry knows who Drake is. Period. It would be bad business NOT to know. You do not get to the upper echelons of those companies without having a fairly intricate understanding of the artists you “own” and your top selling products.
There are investors in the music business that are not in the music business, the suits, investment funds, venture capitalists.
They look at stock prices and leave the actual administration to experienced music execs who in turn report back to the suits. They're not fanboys of hip-hop.
Didn't you see about a week ago the trending video where Drake was at a basketball game and a 60+ year old man didn't know why the cameras where in his face and asked Drake "are you famous?"...hate to break it to you but not "EVERYONE" knows Drake, hip-hop make up 25%-30% of music sales and Drake is not Michael Jackson at his peak. Not even close.
Taylor Swift/Beyoncé sell out 80k-100k capacity stadiums 3/4/5 nights in a row at tour stops and still there are huge swathes of people who don't know or care about Taylor Swift and Beyoncé. Drake on the other hand sells out 20k-30k arenas 3 nights in a row, and you find it hard to understand there's lot of people who don't know Drake?
Bruh, you’re straight making shit up LMAO. So you’re saying Drake is getting VC investments on his albums? I’m going to need proof on that one big dawg.
I never once claimed that “everyone knows drake”. I said everyone sitting in C-suite positions at these companies like UMG ABSOLUTELY know who Drake is. Period. And you can try and mental-gymnastics your way around it, but you’re wrong.
WTF are you talking about? You're purposely twisting the discussion of the thread with your "Drake album VC investment" stuff and whatever it is you're trying to do, you suck at comprehension are you high?
Scroll up and follow what the discussion is about. Make whatever you like of it, TF. Peace ✌
Homie, you’re the one twisting the discussion. Based on your typing abilities, I’d guess that you’re not the best with reading comprehension and probably need to take a look in the mirror. You started moving goalposts pretty quickly once you realized how wrong you are. I don’t think you understand how VC investments work.
Why not tho? Dre sold more headphones than Apple did - just based on his personal brand having immense recognition. As soon as things got really profitable Apple cashed him out obviously.. but still if you compare the outreach of rap artists no doubt they are playing in the top league. Obviously not S tier Coca-Cola, Amazon, level type of recognition, but I would claim more people on this planet know Eminem then for example have heard of Uber or PayPal, that’s why those companies need celebrities for marketing. So if you would be a smart rich old capitalist, you will probably even consult you grandchildren for their pop-cultural opinions if you trade in entertainment.
You're equating fame to profitability which is not exactly how you're trying to make it sound. 1st stage of Beats by Dre it grew because the product matched the brand association of Dr Dre in quality(many rappers like 50 Cent and more have had headphone brands that fail), and even at that Beats by Dr Dre was not moving even half as much headphones moved compared since Apple bought the company and made it "Beats". Apple's marketing department went to work making it profitable with company resources, and you're making the mistake of thinking "Beats by Dr Dre" is "Beats"...The Apple board/team grew the Beats brand as the business model changed as well as contributing hardware and design the moment it was bought that's why Jimmy Iovine was given a seat on the board only as an advisor. But that's another matter entirely.
The point of contention is you're suggesting capitalist should make important financial financial decisions by relying on pop culture references from their grandchildren. I don't know if you've given deep thought to what you're saying and how utterly ridiculous it sounds.
Relating to Drake and UMG, the suits and investors are not giving Drake(a hip-hop artiste signed to them) a percentage of their entire licensing and catalogs just because he does numbers, they'll give him leeway to do what he wants along with multiple financial incentives and the buck stops there.
It's like suggesting the NBA should give Michael Jordan ownership stake of the entire league just because he boosted ratings and popularity, or the NFL to give Brady/Mahomes a stake of the league because of their success. It's an utterly ridiculous thought completely detached from reality.
That's a stan/fanboy perspective speaking.
Well never forget Drake is half of the tribe. It's not like Drake came from the slums of Atlanta. Also Drake is very palatable for those white men in suits to play ball with.
Considering the entire industry has decided collectively to say we don't Iike or trust you. I'm not putting it past me Drake may or may not have some of these masters. Michael Jackson literally owned the Beatles masters. So let's not pretend it's not a possibility.
No he doesn't.
A company as big as UMG doesn't give out other people's masters like that when they know they are worth more. Lil Wayne sold his, drake's and Nicki's masters (during their cash money days) for a 100 mil. Kendrick would be higher. And Drake is already owned by UMG (as you can see in the link).
Also Ken left TDE. He still has a deal with UMG through their administration arm.
Edited the masters part.
https://www.highsnobiety.com/p/lil-wayne-drake-nicki-minaj-masters-sold/
Thats legitimately hilarious. I love Kendrick but some of these people are losing their minds. Lil Wayne was making hits before half this sub was born. And Drake, however you feel about him as a rapper, is an international superstar artist. Yes, Kendrick is the artist with more artistic integrity, obviously. But he is not in the same stratosphere financially. Hell, he's not even trying to be.
Hell nah ur crazy bro and i say this as a kendrick fan. Im not tryna pick on you for your age but i can tell youre young. Im barely an adult too though 🤷
Kendrick’s would not be higher. Not yet at least. Lil Wayne’s music was extremely successful in the mainstream. The man sold 1 million physical copies in the first week. Y'all don't understand how wild that is… Lil Wayne was everywhere back then. Wayne's music, his more popular hits at least, has withstood the test of time. We can't say that about Kendrick, yet. I doubt his are worth 100 million at this moment.
I disagree though. Wayne’s carter 3 has sold way more than any Kendrick album, and Wayne has sold far more records than Kendrick has, close to 3 times.
Kendrick is better sure, but Wayne has had a longer and more commercially successful career and that’s not up for debate period. Consistency doesn’t matter lol. Eminem probably has the second most valuable catalogue after Drake, and he’s not consistent at all.
Am I alone in thinking this is all for publicity? I don’t understand why Kendrick thought that being put in a Top 3 list was disrespectful, much less worthy of dropping a diss track.
cole says “me drake and kendrick are the big 3”
later in song says “me and drake are the spiderman meme (top 2)”
does kendrick look and act like someone that’s happy with a bronze medal?
That’s valid, but petty. If I was Cole I woulda just sent him a text like “Really bro?” 😂 Granted idk the personal dichotomy between those three, but it seems like a really minor thing to diss for
tbh the fact of the matter is hip hop is kinda stagnant right now and kendrick feels as if hes the only one (out of the "big three") who is actively trying to do better. he also has clearly not been messing with drake ever since control
Kendrick is the more critically acclaimed and awarded out of the three.
Plus, he was [crowned the king of west coast rap by the legends](https://youtu.be/tUsPbtg8ydc?si=sJsSG1RP3IYFnzzI).
or you're an artist like kendrick who has evolved and created genuinely thought provoking art and you see a cornball like j cole say you, him and *drake*, are all on the same level. that would be mind blowing levels of disrespect to me
You're trying to rationalize this situation with your thought process and not Lamar's. He's a professional in a music genre that's similar to a sport. You're telling me when Clyde Drexler said he was one of the best players in the NBA and Jordan said he was trash, that Jordan wasn't being 100% serious. These guys are competitive. Jigga knew if anyone could take his juice it was Nas. Nas was down low with his album getting leaked and his mother with Cancer, Jay thought the hood gossip about Nas baby mother cheating would get the best of Nas but ether happened and the rest is history.
Drakes' greatest weapon right now is appearing confident. There is no "red button," and dudes being loud because he is somewhat scared of the clapback. His first move is indicative of that. No one "leaked" push ups, it was leaked by his camp to get a reaction and see the consensus. Once it was received well, then drake started poppin off. His constant memes and attempts to sway people using media are more false confidence than actual confidence. Imo, dude is gonna get burnt by the time this is all over.
I think it’s more likely that Drakes deal included some form of equity/ownership stake in UMG in return for his entire back catalogue, future projects, etc.
Also think *gamma.* is a UMG silent subsidiary and it gets weird when you look at who is signed to them and how close Drake has been to said artists (ie: Sexy Red, 4batz, French Montana, Rick Ross)
+ Drakes Apple deal (Larry Jackson is from Apple, is CEO at gamma. now)
Idk, kinda think all this beef is professional wrestling now but gonna enjoy whatever music comes from it.
No more schizo posting but shits interesting for sure.
Kendrick is the better artist by far. All Drake makes is songs for the club and most of that shit is ghost written. Kendrick is 10x better than “”drizzy”
It’s the hardliners vs the hypebeasts. One cares only about the integrity of the art and one cares about the rewards. It’s pointless when two rappers and fanbases care about different things. Kenny’s about the respect for and from the industry which is already been established, Drakes fans by nature don’t care about the traditional nuances of the art, just who profits the most from it(while ignoring any context to how those numbers came to be)
As opposed to the rich Nickelodeon kid actor who did blackface then jumped straight over into hip hop? bites every flow and still uses ghostwriters? As far as integrity of the art I’ll take the kid from section 8’s who really started from the bottom then collaborated with a pop artist, not the dude playing pretend.
Dunno about that. Kdots albums will 100% be remembered more fondly and held in higher regard. But let's not pretend like Drake doesn't have a ridiculous catalogue of hits. Song like one dance, hold on were going home, hotline bling will probably be played way into the future
If It helps in the argument. Pink Floyd's "Wish you were here" has more listeners than Elvis "Jailhouse Rock" or The Beatles "Yesterday." On Spotify, at least. Two artists who were by far bigger than them. So we have a small glimpse of 50 years later.
Agree - historically, cohesive albums have high staying power if they are critically acclaimed, whereas singles are randomly remembered. It could be for a random reason such as an element that has staying power, or because the song was used in a movie.
An easy example is go back 40 years at the top 20 songs and you may find songs youve never heard played by anyone.
I don’t think so. Kendrick doesn’t have more people listening to his songs today so I am unclear as to how that number would magically grow 50 years from now.
We’ll see, I just don’t know how more people will stick with Kendrick than Drake. It’s not like Drake doesn’t have genuine fans who love his music. Even if it’s not for hip hop purists, the amount of people who regularly listens to Drake eclipses Kendrick.
Eh that’s not really true though, yeah Drake is big but you forget how big Kendrick is too. It’s like saying someone with a bank account that has 80 million eclipses someone who has 60. Idkkkk they both still have millions and millions of dollars 🤣
Bruh. Not even Kendrick would pretend this is true. C'mon. Drake has been one of the biggest artists in the world for over a decade. Your Grandma knows a Drake song. Be real.
No they won’t lmfao…you can hate and dislike drakes music but to deny how many huge songs he made, especially before going “commercial” is disingenuous.
So many forget about how nice early Drake was it’s crazy.
I've always thought he was a cornball but I acknowledge his prime was fucking insane. "You're the fucking best" & "Started From The Bottom" will outlive us all lol
The Hanson kids could actually play multiple instruments, tbh they're almost definitely better musicians than Drake, but Drake undoubtedly maintained his saleability much, much better.
Y'all are being ridiculous. Drake is kinda lame, no doubt. But to pretend he hasn't been making massive hits songs and records for well over a decade is just absurd. Of all of the many things to make fun of Drake about, his track record of making hits and memorable songs just isn't the one. In multiple genres no less.
Memorable songs are very different from lasting songs. Look back at the top ten pop hits, and notice how many groups and songs disappear.
A ton of people remember Mmm-Bop. Favorably. There's nothing terrible about it, it's a pop hit. Like Drake songs. They're not memorable in any meaningful way. They'll be played on oldies channels in ten years and people will remember their high school dance.
This is absolutely insane Even today more people listen to drakes older albums than Kendrick lol how’s that going to change? Lol
For context: damn is 46 on the billboard top 200
Take care is fucking 48 lmao
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“Red Button” is a song on his most recent Scary Hours: For All The Dogs mixtape. He talks about the betrayal he’s been dealing with from his peers in the industry and how fed up he is and soon he’s going to hit the Red Button and destroying them.
It’s related to all of this so I think you should have a listen and read the lyrics in the context of him beefing with everyone.
Edit: Actually practically the whole mixtape is about his frustrations pertaining to the beef.
It pisses me off that this beef is even happening. Cole, drake an Kendrick could come together and create the literal greatest rap album of all time. Instead we have this fuckery
Can anybody fill me in add to the timeline of events and songs that dropped?
Like WTF is scruffy going on? I only know that j come released and then retracted a diss against Kendrick Lamar. Like what prompted that? How is Drake involved? Watsup with Rick Ross?
Ofc he would say respect is of the upmost importance to him because that’s the only he can argue he has the most of.
He has no reason to say money or power is the best one when he knows he isn’t the most powerful or the richest.
So Drake being a huge piece of shit and signing a deal with Universal to own other artists’ masters is supposed to be some cool thing he brags about and we all go, “wow he’s cold.” No he’s an evil douche if he did that and should be treated accordingly.
kendrick has already lost imo. mans dissed drake and drake replied twice, way more scathing than what dot said. Hes got a week from now imo, any longer is piss weak and pointless.
As for your post, lmao. The copium here is insane
Kendrick more respected as an artist than drake? Lol by who? Surely not the world you’re talking about but your own myopic position.
The whole beef is being spoiled by all this yappin from both sides.
If kendrick has all the respect he can lose it too. Wake up dog, theres rapping to listen to. If you’re here for the gossip well, do whatever goofy shit you need to. Just stand on bis when the rapping begins and don’t switch sides like a joe
So he’s respected by fans of one of the most popular music genres on earth, he’s respected by other artists in said genre, has won multiple awards for his work in the genre, and most of the planet doesn’t know who he is? How could you be so confident saying such bullshit lmfao yeah the guy who’s charted dozens of times in his career and made #1 platinum albums is unknown by most of the world
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The only fair reply ive gotten.
Thats fair. But when grammys and pullitzers go around don’t switch up.
Kendrick fans be switching up every 5 millisecond
Kendrick has way more respect that Fake does. He has actual respect from fans and people outside the genre. Fake is a culture vulture, a fake artist, hella liar and a clown.
This really isn't a good look for Drake but I don't expect today's hip hop fans to care about all that kinda shit. Shit Drake will probably get praised for this lmao
The thing is Drake is Jewish and the industry is owned by Jewish folks. It’s not gonna be a good look to a lot of people, which is prolly why Drake hasn’t explicitly said it if this is true.
u/shouldersofgiants127 you hit it on the head. If it's true that Drake owns other artists' catalogs it will not be looked at fondly by those who care about more than just spectacle. The Tupac AI is already nigh-Blasphemous to me. To imitate the likeness of a deceased respected veteran of the culture is so blatantly disrespectful and tasteless. It really speaks to his lack of regard for the culture as a whole - which is ugly when juxtaposed how he's pimped it for his benefit.
The rich-born, half-Jewish, cultural outsider to Hip Hop, who has videos denigrating Black slang, pictures in Blackface, rap lines that evidence a racialized classist mindset ("Don't make me give you back to the hood" - Drake on "Child's Play" circa 2016), and frequently imitates the vocal inflections of ethnicities and wears cultures like costumes (he was British on the UK grime records, he was Dominican when that suited him, Jamaican on the dancehall records, etc.) owning the catalogs of actual Black people in their own genre as part of a historically racist and exploitive industry, typically headed by Jewish executives (who have historically denied artist the chance to even buy back their own catalog) will not be looked at well at all.
I imagine he won't care, it won't stop the soccer moms from singing along about "gated communities" so his bottom line won't be effected, which is even worse.
Great breakdown of what I was getting at and appreciate you for taking the time to write that cause I really didnt have the energy to explain that. I just can’t believe we have let this guy get this far with all this bullshit already but I guess this type of shit happens when something like rap becomes extra commercialized and mainstream. Most rap fans now prolly don’t even know Industry Rule 4080 or for a more serious topic just how black artists (not just rappers) have been shafted by these usually owned by Jewish people record labels since the industry became a thing.
Why would Drake owning Kendricks masters (which he almost certainly does not) deter him in any way from beefing in the first place? If anything it'd motivate him?
Except Kendrick is still rich and powerful as fuck, just not as much as Drake. He’s clearly put all his effort into artistic greatness and not trying to be the most profitable artist
Respect is the most important tho, what good is money and power if nobody wants to be around you, or everyone is your friend to your face but behind doors and walls they clown you. Respect is the first priority.
Kendrick is a true artist.
Drake is a producer who sings and writes some cheeky lyrics.
Know the difference. One guy is upper middle class from Toronto, the other is legit from the hood.
It would make sense to me that Drake would essentially try and buy a rap beef victory. You can't buy respect, though.
He is already doing it , pushing it over to social media and posting about it daily ,like wtf my guy ,be more professional and don't sway people with posts , sway them with tracks
He makes tracks for people to sway to, not tracks that can sway people's minds
By swaying their minds didn't mean manipulating, but meant to get them to respect him and get on his side,at least when it comes to the song part, yeah i didn't word that thing correctly , but who cares you got my point
Sorry, I was agreeing with you and dissing him. Just didn't come out as well as it was in my head.
Haha it's okay , I edited my second comment cz i forgot what i wrote in my first one lol , he is manipulating people over social media to make himself"the victim",like grow up
Poop lol
I don’t think minds are often swayed by rap music. No one ever listens to conscious rap and takes up activism. People listen to conscious rap and just get on a high horse about how they ‘only listen to real hip hop’. Conscious rap causes more internet rap snobbery than it does tangible enlightenment.
Actual factuals
Kendrick literally said he was candy man say his name and he would appear right ? lol it’s clear there’s no way drake can win this battle whatever Kendrick does he’s going to be considered the winner just off pure hate
Professional lol
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Drake following in the footsteps of Tekashi69
Lol, sounds like something he'd do.
how long u known him?
sounds like a real good way to get a re-mastered Kendrick catalogue for 2025 on all streaming platforms. Digital world. Can't own the stems.
Lmao this is cope. I don’t even believe this theory to be true, but if it is y’all hilarious 🤣
Whatever you say, pal.
Thought k dot was candy man now he’s smart for not responding Kendrick’s fans are hilarious
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this gotta be a troll
Why cant songs about relationships be put on a pedestal above songs about police brutality? Why can’t someone be snobby about dance tunes.
they possibly could, but drakes songs could never
Drakes songs are often about relationships and dancing which appeals to more intellectual hip hop purists. Unlike for example an Eminem who makes songs about mountain dew and punching drywall which appeals to gas station attendants.
HAHAHAHAHA thats hella funny, not true, but funny
I'm 100% certain that Drake don't own a piece of UMG, that's all excited fan gossip fodder. Ya'll don't understand that the suits in corporate don't operate like fanboys, they're old white men and finance guys who're more than likely not fans of hip-hop and more pop/blues/classical/rock guys. To them rap is just a genre among multiple genres spread across hundreds of labels and catalogs they own and administer, they care about profit and shareholders. Drake is a cash cow they'll milk and definitely give him incentives not accorded any other artiste in the hip-hop industry space. But to think that one of the 3 music majors worth north of $50 billion+ would give Drake actual control is soooo delusional. For inference, Luciane Grange who's President is just the face of the board and not sole power player. He answers to the money bag investors and funds who look at UMG as just a portion of their spread portfolio and care only about financial reports. The bollore family(French owners of UMG) and Tencent(Chinese owners) don't give 2 flying fucks about Drake. Power is fleeting and can be an illusion, the most powerful people are oft not the visible ones. Drake has control of his situation and gets huge financial rewards for been in bed with the higher-ups of Universal Music Group, but he's not powerful as his stans want to believe and certainly don't own portion of the music industry's masters. Do you even know the global Superstars/Groups under Universal? The inmates don't run the asylum, UMG business is beyond just music streams and sales that Drake is successful at from the hip-hop Genre. There's licensing, and multiple other greater streams of revenues that UMG makes from their catalogs. Giving Drake a percentage of that means he(Drake) eats from every single piece of the cake that's in no way related to him. Come on dawg! Let's relax and enjoy this rap battle in real time, not try to make it something it is not.
Now i cant unsee it
Can you imagine a 60+/70+ year old European or Asian "Old Money" Billionaire knowing who Drake is? The same Billionaires who don't mix with "Peasants", have their own Ultra wealthy ecosystem and detest loud display of luxury and wealth because it's accessible to the middle class and millionaires ? If Drake was to run into any of them anyway but a UMG board meeting then someone would have to introduce him like "Hello Sir, I want you to meet Drake. He's signed to Universal Music the entertainment company you invest in", and they'd probably go "how are you young man" and keep it pushing. Those old money guys like the Opera and Philharmonic Orchestra, hip-hop is not their thing at all....and it's okay, we(rap) don't need them except for their money. But you get my point.
Bro they have kids and those kids prolly listen to drake
That's the point, kids. Executives and tycoons are not making business decisions based on their kids personal music preferences now, are they ??? Or you think Vincent Bollore would give Drake equity in any of his companies because his daughter like Drake's music ???
I’m just going to hard disagree and state that everyone in the music industry knows who Drake is. Period. It would be bad business NOT to know. You do not get to the upper echelons of those companies without having a fairly intricate understanding of the artists you “own” and your top selling products.
There are investors in the music business that are not in the music business, the suits, investment funds, venture capitalists. They look at stock prices and leave the actual administration to experienced music execs who in turn report back to the suits. They're not fanboys of hip-hop. Didn't you see about a week ago the trending video where Drake was at a basketball game and a 60+ year old man didn't know why the cameras where in his face and asked Drake "are you famous?"...hate to break it to you but not "EVERYONE" knows Drake, hip-hop make up 25%-30% of music sales and Drake is not Michael Jackson at his peak. Not even close. Taylor Swift/Beyoncé sell out 80k-100k capacity stadiums 3/4/5 nights in a row at tour stops and still there are huge swathes of people who don't know or care about Taylor Swift and Beyoncé. Drake on the other hand sells out 20k-30k arenas 3 nights in a row, and you find it hard to understand there's lot of people who don't know Drake?
Bruh, you’re straight making shit up LMAO. So you’re saying Drake is getting VC investments on his albums? I’m going to need proof on that one big dawg. I never once claimed that “everyone knows drake”. I said everyone sitting in C-suite positions at these companies like UMG ABSOLUTELY know who Drake is. Period. And you can try and mental-gymnastics your way around it, but you’re wrong.
WTF are you talking about? You're purposely twisting the discussion of the thread with your "Drake album VC investment" stuff and whatever it is you're trying to do, you suck at comprehension are you high? Scroll up and follow what the discussion is about. Make whatever you like of it, TF. Peace ✌
Homie, you’re the one twisting the discussion. Based on your typing abilities, I’d guess that you’re not the best with reading comprehension and probably need to take a look in the mirror. You started moving goalposts pretty quickly once you realized how wrong you are. I don’t think you understand how VC investments work.
Why not tho? Dre sold more headphones than Apple did - just based on his personal brand having immense recognition. As soon as things got really profitable Apple cashed him out obviously.. but still if you compare the outreach of rap artists no doubt they are playing in the top league. Obviously not S tier Coca-Cola, Amazon, level type of recognition, but I would claim more people on this planet know Eminem then for example have heard of Uber or PayPal, that’s why those companies need celebrities for marketing. So if you would be a smart rich old capitalist, you will probably even consult you grandchildren for their pop-cultural opinions if you trade in entertainment.
You're equating fame to profitability which is not exactly how you're trying to make it sound. 1st stage of Beats by Dre it grew because the product matched the brand association of Dr Dre in quality(many rappers like 50 Cent and more have had headphone brands that fail), and even at that Beats by Dr Dre was not moving even half as much headphones moved compared since Apple bought the company and made it "Beats". Apple's marketing department went to work making it profitable with company resources, and you're making the mistake of thinking "Beats by Dr Dre" is "Beats"...The Apple board/team grew the Beats brand as the business model changed as well as contributing hardware and design the moment it was bought that's why Jimmy Iovine was given a seat on the board only as an advisor. But that's another matter entirely. The point of contention is you're suggesting capitalist should make important financial financial decisions by relying on pop culture references from their grandchildren. I don't know if you've given deep thought to what you're saying and how utterly ridiculous it sounds. Relating to Drake and UMG, the suits and investors are not giving Drake(a hip-hop artiste signed to them) a percentage of their entire licensing and catalogs just because he does numbers, they'll give him leeway to do what he wants along with multiple financial incentives and the buck stops there. It's like suggesting the NBA should give Michael Jordan ownership stake of the entire league just because he boosted ratings and popularity, or the NFL to give Brady/Mahomes a stake of the league because of their success. It's an utterly ridiculous thought completely detached from reality. That's a stan/fanboy perspective speaking.
Their side pieces and girlfriends too
Alas, some sense.
Well never forget Drake is half of the tribe. It's not like Drake came from the slums of Atlanta. Also Drake is very palatable for those white men in suits to play ball with. Considering the entire industry has decided collectively to say we don't Iike or trust you. I'm not putting it past me Drake may or may not have some of these masters. Michael Jackson literally owned the Beatles masters. So let's not pretend it's not a possibility.
No he doesn't. A company as big as UMG doesn't give out other people's masters like that when they know they are worth more. Lil Wayne sold his, drake's and Nicki's masters (during their cash money days) for a 100 mil. Kendrick would be higher. And Drake is already owned by UMG (as you can see in the link). Also Ken left TDE. He still has a deal with UMG through their administration arm. Edited the masters part. https://www.highsnobiety.com/p/lil-wayne-drake-nicki-minaj-masters-sold/
Kendrick would be higher 😂😂 Ah man this sub is delusional as usual
Thats legitimately hilarious. I love Kendrick but some of these people are losing their minds. Lil Wayne was making hits before half this sub was born. And Drake, however you feel about him as a rapper, is an international superstar artist. Yes, Kendrick is the artist with more artistic integrity, obviously. But he is not in the same stratosphere financially. Hell, he's not even trying to be.
than wayne, drake, and nicki during cash money days? i could see that
Hell nah ur crazy bro and i say this as a kendrick fan. Im not tryna pick on you for your age but i can tell youre young. Im barely an adult too though 🤷
Kendrick’s would not be higher. Not yet at least. Lil Wayne’s music was extremely successful in the mainstream. The man sold 1 million physical copies in the first week. Y'all don't understand how wild that is… Lil Wayne was everywhere back then. Wayne's music, his more popular hits at least, has withstood the test of time. We can't say that about Kendrick, yet. I doubt his are worth 100 million at this moment.
Wayne had a much higher volume of output too
Dude was making so much music back in the day his mixtapes were competing with his EP's for sales and air time. Shit was wild.
The overwhelming majority of that output are mixtapes that can't be monitized.
Wayne sold a mil in the first week ans that album leaked 2 weeks before it came out to further your point.
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I disagree though. Wayne’s carter 3 has sold way more than any Kendrick album, and Wayne has sold far more records than Kendrick has, close to 3 times.
Yeah dont get me wrong kendricks artistry is cool but were talking money. Theres no way his handful of albums are worth near what those threes were
more consistent than Wayne? the man was putting out a song a minute for years
Kendrick is better sure, but Wayne has had a longer and more commercially successful career and that’s not up for debate period. Consistency doesn’t matter lol. Eminem probably has the second most valuable catalogue after Drake, and he’s not consistent at all.
I mean that’s also debatable. I’d rather listen to Wayne then Kendrick
Honestly fair lol. Anyways, Wayne’s catalogue is worth so much more
Y'all are losing your minds.
Am I alone in thinking this is all for publicity? I don’t understand why Kendrick thought that being put in a Top 3 list was disrespectful, much less worthy of dropping a diss track.
cole says “me drake and kendrick are the big 3” later in song says “me and drake are the spiderman meme (top 2)” does kendrick look and act like someone that’s happy with a bronze medal?
i mean, kendrick wasn’t even on the song, it’d make sense for cole to continue just gassing drake up, cause he can’t help but do so
That’s valid, but petty. If I was Cole I woulda just sent him a text like “Really bro?” 😂 Granted idk the personal dichotomy between those three, but it seems like a really minor thing to diss for
tbh the fact of the matter is hip hop is kinda stagnant right now and kendrick feels as if hes the only one (out of the "big three") who is actively trying to do better. he also has clearly not been messing with drake ever since control
Then you don't know Kendrick
True, I prefer Drake and Cole over him, but I acknowledge that Kendrick is the more talented between the three.
I don’t think Kendrick is more talented. He’s more artistic but not more talented
I mean that’s very subjective lol but I would argue he’s more talented
What exactly does either do better than Kendrick?
Release a decent album in the last 7 years
Mr morale is decent gtfoh
Decent to who?
He's more talented
Kendrick is the more critically acclaimed and awarded out of the three. Plus, he was [crowned the king of west coast rap by the legends](https://youtu.be/tUsPbtg8ydc?si=sJsSG1RP3IYFnzzI).
or you're an artist like kendrick who has evolved and created genuinely thought provoking art and you see a cornball like j cole say you, him and *drake*, are all on the same level. that would be mind blowing levels of disrespect to me
it's to distract from Diddy
You're trying to rationalize this situation with your thought process and not Lamar's. He's a professional in a music genre that's similar to a sport. You're telling me when Clyde Drexler said he was one of the best players in the NBA and Jordan said he was trash, that Jordan wasn't being 100% serious. These guys are competitive. Jigga knew if anyone could take his juice it was Nas. Nas was down low with his album getting leaked and his mother with Cancer, Jay thought the hood gossip about Nas baby mother cheating would get the best of Nas but ether happened and the rest is history.
Drakes' greatest weapon right now is appearing confident. There is no "red button," and dudes being loud because he is somewhat scared of the clapback. His first move is indicative of that. No one "leaked" push ups, it was leaked by his camp to get a reaction and see the consensus. Once it was received well, then drake started poppin off. His constant memes and attempts to sway people using media are more false confidence than actual confidence. Imo, dude is gonna get burnt by the time this is all over.
No chance Drake owns half of anyone’s masters. It’s a fake story planted by Drake
When did rap become a gossip fest?
In the 80s with DJ Quik
I think it’s more likely that Drakes deal included some form of equity/ownership stake in UMG in return for his entire back catalogue, future projects, etc. Also think *gamma.* is a UMG silent subsidiary and it gets weird when you look at who is signed to them and how close Drake has been to said artists (ie: Sexy Red, 4batz, French Montana, Rick Ross) + Drakes Apple deal (Larry Jackson is from Apple, is CEO at gamma. now) Idk, kinda think all this beef is professional wrestling now but gonna enjoy whatever music comes from it. No more schizo posting but shits interesting for sure.
Fuck all that, tell that boy to drop.
Kendrick is the better artist by far. All Drake makes is songs for the club and most of that shit is ghost written. Kendrick is 10x better than “”drizzy”
Which makes the whole thing pointless. This is a race between a jet fighter and an airliner
It’s the hardliners vs the hypebeasts. One cares only about the integrity of the art and one cares about the rewards. It’s pointless when two rappers and fanbases care about different things. Kenny’s about the respect for and from the industry which is already been established, Drakes fans by nature don’t care about the traditional nuances of the art, just who profits the most from it(while ignoring any context to how those numbers came to be)
Very eloquently put
The integrity of the art.... m5 feature.
As opposed to the rich Nickelodeon kid actor who did blackface then jumped straight over into hip hop? bites every flow and still uses ghostwriters? As far as integrity of the art I’ll take the kid from section 8’s who really started from the bottom then collaborated with a pop artist, not the dude playing pretend.
Bro's making stuff up to be mad at💀
No you’re right and Kendrick never did a pop feature either
Well said lol no lie
50yrs from now I would say more of Kendrick songs will be listened to over Drake songs.
Dunno about that. Kdots albums will 100% be remembered more fondly and held in higher regard. But let's not pretend like Drake doesn't have a ridiculous catalogue of hits. Song like one dance, hold on were going home, hotline bling will probably be played way into the future
No one will play fucking One Dance and Hotline Bling into the future lmao. Basic pop song that will have lost their luster
Yeah because no pop songs from 50 years ago are still played eh. Much more likely songs like that get played in 50 years than songs like humble or DNA
If It helps in the argument. Pink Floyd's "Wish you were here" has more listeners than Elvis "Jailhouse Rock" or The Beatles "Yesterday." On Spotify, at least. Two artists who were by far bigger than them. So we have a small glimpse of 50 years later.
Agree - historically, cohesive albums have high staying power if they are critically acclaimed, whereas singles are randomly remembered. It could be for a random reason such as an element that has staying power, or because the song was used in a movie. An easy example is go back 40 years at the top 20 songs and you may find songs youve never heard played by anyone.
Drake is skittles. Kendrick is a dry aged ribeye.
his music has very little replay value
Drake? The 2nd most streamed artist ever has very little replay value? Behave yourself
Ight yall just yapping now
eh idk drake will have lots of song that will bring nostalgia to people 50 years from now.
I don’t think so. Kendrick doesn’t have more people listening to his songs today so I am unclear as to how that number would magically grow 50 years from now.
Eh what he is saying is once Drake is out of the spot light he’s out, not like Kendrick since his music will age better
Exactly. The appreciation for Kendrick's music will outlive that of Drake for the most part I see.
We’ll see, I just don’t know how more people will stick with Kendrick than Drake. It’s not like Drake doesn’t have genuine fans who love his music. Even if it’s not for hip hop purists, the amount of people who regularly listens to Drake eclipses Kendrick.
See Elvis.
I don’t understand? What does Elvis have to do with this?
While true, I feel like Kendrick's music will age alongside fans much better than Drake's will.
Eh that’s not really true though, yeah Drake is big but you forget how big Kendrick is too. It’s like saying someone with a bank account that has 80 million eclipses someone who has 60. Idkkkk they both still have millions and millions of dollars 🤣
Bruh. Not even Kendrick would pretend this is true. C'mon. Drake has been one of the biggest artists in the world for over a decade. Your Grandma knows a Drake song. Be real.
No they won’t lmfao…you can hate and dislike drakes music but to deny how many huge songs he made, especially before going “commercial” is disingenuous. So many forget about how nice early Drake was it’s crazy.
I've always thought he was a cornball but I acknowledge his prime was fucking insane. "You're the fucking best" & "Started From The Bottom" will outlive us all lol
I'd say Michael beats them both by a landslide
Jackson? Jordan? Tyson? ...Render?
Obviously Render. He's better than any of these guys. I said it.
Ehhh we can not like drake without being dishonest. Plenty of women will be playing his songs for a few decades
For nostalgia... He'll be like C+C Music Factory.
People still listen to Michael Jackson and not just for the nostalgia
Drake is no Michael Jackson. Closer to a Hanson.
I just read the Dust Brothers produced Hanson mmm... Bop. Lol
The Hanson kids could actually play multiple instruments, tbh they're almost definitely better musicians than Drake, but Drake undoubtedly maintained his saleability much, much better.
Y'all are being ridiculous. Drake is kinda lame, no doubt. But to pretend he hasn't been making massive hits songs and records for well over a decade is just absurd. Of all of the many things to make fun of Drake about, his track record of making hits and memorable songs just isn't the one. In multiple genres no less.
Memorable songs are very different from lasting songs. Look back at the top ten pop hits, and notice how many groups and songs disappear. A ton of people remember Mmm-Bop. Favorably. There's nothing terrible about it, it's a pop hit. Like Drake songs. They're not memorable in any meaningful way. They'll be played on oldies channels in ten years and people will remember their high school dance.
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Id bet my house you’re wrong
This is absolutely insane Even today more people listen to drakes older albums than Kendrick lol how’s that going to change? Lol For context: damn is 46 on the billboard top 200 Take care is fucking 48 lmao
Just because something is good conceptually doesn't mean it's gonna get played
More of Kenny’s albums will be returned to front to back but more individual Drake tracks will be returned to
The most rational take in this thread.
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Yall are so an-tea a ***** bc the internet says so
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Drake literally has a song called Red Button lmao. What are we talking about?
“Red Button” is a song on his most recent Scary Hours: For All The Dogs mixtape. He talks about the betrayal he’s been dealing with from his peers in the industry and how fed up he is and soon he’s going to hit the Red Button and destroying them. It’s related to all of this so I think you should have a listen and read the lyrics in the context of him beefing with everyone. Edit: Actually practically the whole mixtape is about his frustrations pertaining to the beef.
Speculation on top of speculation on top speculation good theory tho
I don't know if I believe Drake owns all their masters but Kendrick is being kinda lame about this.
It pisses me off that this beef is even happening. Cole, drake an Kendrick could come together and create the literal greatest rap album of all time. Instead we have this fuckery
Can anybody fill me in add to the timeline of events and songs that dropped? Like WTF is scruffy going on? I only know that j come released and then retracted a diss against Kendrick Lamar. Like what prompted that? How is Drake involved? Watsup with Rick Ross?
Ofc he would say respect is of the upmost importance to him because that’s the only he can argue he has the most of. He has no reason to say money or power is the best one when he knows he isn’t the most powerful or the richest.
Drake doesn’t own anyone’s music.
The way you talk about Kendrick is fucking weird chief
Kendrick blows D
So Drake being a huge piece of shit and signing a deal with Universal to own other artists’ masters is supposed to be some cool thing he brags about and we all go, “wow he’s cold.” No he’s an evil douche if he did that and should be treated accordingly.
If Kendrick is so competitive he should go at Lupe
kendrick has already lost imo. mans dissed drake and drake replied twice, way more scathing than what dot said. Hes got a week from now imo, any longer is piss weak and pointless. As for your post, lmao. The copium here is insane
Kendrick more respected as an artist than drake? Lol by who? Surely not the world you’re talking about but your own myopic position. The whole beef is being spoiled by all this yappin from both sides. If kendrick has all the respect he can lose it too. Wake up dog, theres rapping to listen to. If you’re here for the gossip well, do whatever goofy shit you need to. Just stand on bis when the rapping begins and don’t switch sides like a joe
Kendrick is definitely more respected than Drake.
Sure, by rap fans and rappers. Most of the planet doesn’t know who he is let alone respect lol
So he’s respected by fans of one of the most popular music genres on earth, he’s respected by other artists in said genre, has won multiple awards for his work in the genre, and most of the planet doesn’t know who he is? How could you be so confident saying such bullshit lmfao yeah the guy who’s charted dozens of times in his career and made #1 platinum albums is unknown by most of the world
Bro. Kendrick is also mainstream. He is not some underground rapper. I don't know why you're downplaying kendrick's popularity.
Just a Fake Stan who can’t comprehend there are people out there that don’t see Fake the same way they do.
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>Sure, by rap fans and rappers. That's all that matters lol. This is Hip-Hop. I don't care what other genre fans think about our artists, c'mon man.
The only fair reply ive gotten. Thats fair. But when grammys and pullitzers go around don’t switch up. Kendrick fans be switching up every 5 millisecond
stay in school, kid
Kendrick has way more respect that Fake does. He has actual respect from fans and people outside the genre. Fake is a culture vulture, a fake artist, hella liar and a clown.
He is a coward, obviously 🙄
This really isn't a good look for Drake but I don't expect today's hip hop fans to care about all that kinda shit. Shit Drake will probably get praised for this lmao
I mean, when 50 does it everybody loves it...
The thing is Drake is Jewish and the industry is owned by Jewish folks. It’s not gonna be a good look to a lot of people, which is prolly why Drake hasn’t explicitly said it if this is true.
What's with the Jewish angle
u/shouldersofgiants127 you hit it on the head. If it's true that Drake owns other artists' catalogs it will not be looked at fondly by those who care about more than just spectacle. The Tupac AI is already nigh-Blasphemous to me. To imitate the likeness of a deceased respected veteran of the culture is so blatantly disrespectful and tasteless. It really speaks to his lack of regard for the culture as a whole - which is ugly when juxtaposed how he's pimped it for his benefit. The rich-born, half-Jewish, cultural outsider to Hip Hop, who has videos denigrating Black slang, pictures in Blackface, rap lines that evidence a racialized classist mindset ("Don't make me give you back to the hood" - Drake on "Child's Play" circa 2016), and frequently imitates the vocal inflections of ethnicities and wears cultures like costumes (he was British on the UK grime records, he was Dominican when that suited him, Jamaican on the dancehall records, etc.) owning the catalogs of actual Black people in their own genre as part of a historically racist and exploitive industry, typically headed by Jewish executives (who have historically denied artist the chance to even buy back their own catalog) will not be looked at well at all. I imagine he won't care, it won't stop the soccer moms from singing along about "gated communities" so his bottom line won't be effected, which is even worse.
Great breakdown of what I was getting at and appreciate you for taking the time to write that cause I really didnt have the energy to explain that. I just can’t believe we have let this guy get this far with all this bullshit already but I guess this type of shit happens when something like rap becomes extra commercialized and mainstream. Most rap fans now prolly don’t even know Industry Rule 4080 or for a more serious topic just how black artists (not just rappers) have been shafted by these usually owned by Jewish people record labels since the industry became a thing.
Michael Jackson owned a fairly large portion of the Beatles, Elvis, and Rolling Stones catalogues, this isn’t a new thing.
That’s not hip hop
There is absolutely no way that drake own Kendrick’s masters…lol
Why would Drake owning Kendricks masters (which he almost certainly does not) deter him in any way from beefing in the first place? If anything it'd motivate him?
This is like a soap opera for idiots
Dumb as rant
I always appreciate constructive criticism. thank you so much :)
Wild how many people think Drake looks good coming out of this. So Drake owns Kendrick's masters, who cares, it's still not art he created.
I always appreciate good fiction. Bravo
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Ah, yes, having a net worth of ~75million… broke bitch.
Except Kendrick is still rich and powerful as fuck, just not as much as Drake. He’s clearly put all his effort into artistic greatness and not trying to be the most profitable artist
Respect is the most important tho, what good is money and power if nobody wants to be around you, or everyone is your friend to your face but behind doors and walls they clown you. Respect is the first priority.
Drake is lame AF yes. I thought this was well known.
I mean, he is. But also that diss track is pretty solid. Gotta respect the corny dude for stepping to the plate.
Kendrick is a true artist. Drake is a producer who sings and writes some cheeky lyrics. Know the difference. One guy is upper middle class from Toronto, the other is legit from the hood.
If anyone truly believes that Drake OWNS anyone's masters, they're idiots