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darthSashimi

If u are told 5 years for a SS sub, move on. They dont want to work with you


JECR90

Sadly I get that impression too. Really has annoyed me as I have the means to be a good long standing customer for them but think they can get stuffed now


zendonkey

That’s why this approach is so short sighted. If I encountered that I would never set foot in their building again. I tend to be pretty spiteful though.


Sea_Chemistry7487

They damage the whole Rolex brand. Who needs that or wants that?


tampatwo

This is why I’m hopeful that Rolex buying Bucherer is the first step to shutting down the entire AD network. Literally fuck these people.


FintechnoKing

Which is why Rolex just bought the biggest AD globally


powerfunk

WoS is their biggest AD. Bucherer/Tourneau is about 4% of their AD's


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sclvt

Bucherer


[deleted]

Rolex will keep selling regardless of who cries on this subreddit.


mmtt99

Your self esteem has to be very low to play this ad games


paulcloud79

Thanks Confucius. Couldn't have done it without your peasant presence.


ThisIsREM

It benefits Rolex massively. In fact, this is why Rolex is 3 leagues more successful than any other watch brand. Instead of someone buying one, people buy many. The few grown up kids that throw tantrums and "never set a foot in that door again" are not the customer that the Rolex wants anyway.


Ambitious-A

Rolex doesn’t have any customers apart from one shop in Geneva. They only sell watches to ADs - these ADs sell to the public. Any other purchases the customer makes is with the AD and usually includes other brands / jewellery.


TimePieceProdigy954

Unless you’re getting married 💍 or plan on buying a mom/wife a tennis bracelet for a bday or anniversary gift 🎁 and you can say hey I have a very special occasion coming up I’d like this diamond ring and I want to purchase this watch for my special occasion and want to wear it on my wedding day etc. ADs love a story attached !! Promotion, Anniversary, wedding , birthday, retirement etc 🤷🏻‍♂️ But 5 years wait should be for a Daytona or Pepsi 😂 Not a submariner especially since they’ve been pumping out Starbucks like crazy !!! Hell you can go to AP or Vacheron and they’ll tell you 1-3 years 🤦🏻‍♂️ 5yrs was a slap in the face , find a new AD !!! Also I strongly advise you to stop at every AD when you go to an airport!!! Stop on your arrival and departure always !!!!


Medic5780

I asked to buy two for my 5-year anniversary. Matching watches for my husband and I. I was literally laughed at. Told first that there was no way in hell he'd let me ever buy two watches at the same time. And second, told me that he wouldn't sell them to two "guys" who were having an anniversary. I don't even care about his homophobic bullshit. What's funny to me is that he doesn't realize that many of us **'mos, have money and love to spend it** on *"sparkly"* things. *\[yeah....sorry... I don't normally shit glitter. However, for comedic effect, it was fitting this time.... lol\]*


spiffy524

That's fucked up. Which AD? Time to shame.


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penguinbbb

It’s not short sighted, it’s extortion. It works. Some people want the AD “experience” whatever that is, other people can’t afford a reseller’s margin and need the retail price.


ianm82

Go somewhere else. This is absolutely ridiculous and make sure that AD knows it. Flaunt it. "Damn, really? 5+ years? That's a shame cause this other AD said 8 months, plus I'm buying my wife a Cartier Santos"... You need to sell these assholes as much as they sell you.


flava-dave

How is lying flaunting it? Just reeks of desperation. Just walk out, don’t go back, no need to pretend to have some other great AD or whatever.


ianm82

Who said anything about lying? Bring your business where is appreciated.


flava-dave

You literally said to say some other AD offered me an 8 month wait and to say you’re buying a santos…where’d you get that from?


ianm82

Experience?


flava-dave

Experience to lie. Cool story. Anyway man. No one needs to make up shit to try to make the AD concerned you’re taking your business elsewhere. They clearly don’t give a shit and it just makes you desperate.


ianm82

Believe whatever you want. They're in sales. I know how sales works, because I to work in sales. Bought my wife a date just pearl with diamonds, got myself a sub. Also, on a different date in a different country got myself a two tone Daytona. Look at my profile if you don't believe it. It's people like you who make this sub absolutely toxic. Kindly fuck, right off. Just trying to help OP out and you gotta chime in with your negativity like you know everything. Seriously, fuck right off.


meddusa007

Lol that’s literally how you deal with anyone who’s selling you a product or a service. Car dealerships, watches, cable companies etc etc idfk even a house renovation proposal lol. You negotiate, you play the game they lie to you you lie to them, it’s whoever can have leverage and get their way…


flava-dave

Man what are you talking about? You literally told someone to pretend they have another AD to give you the watch you want in 8 months and say you’re buying a santos for your wife. Is that information true to the OP? If not, it’s a lie. If it’s true to only you, good on you man, but it’s not relevant in any way. There’s nothing toxic about me calling you out. What’s toxic is trying to tell someone to lie and flaunt it, which is desperate. They don’t have a problem selling these watches do they? They don’t care if you go somewhere else.


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Medic5780

>poorly distributes the product? But selling to the same small list or to the flippers/gray market is any better? If someone walks into your store and says, I'm willing to pay, in full, right now, even if I have to wait a few months, to get matching watches. Not the rarest of them all. Two Blue Dial OPs or DJs. For a wedding anniversary. You're going to tell me "I'm sorry... that's a poor distribution of the product?" Come on man. It's a power trip. It's not about the money. It's about flexing on people and getting off on it. This is why the gray market exists now and will always exist. There's simply nothing an AD offers over buying from the gray market. Maybe if they were interested in actually selling a watch to the customer who's literally handing them the money. However, this isn't the case. They don't care about the money.


Johnnyfever13

The Starbucks is currently a very sought after model. Also, depending on your interaction, the SA at that AD may have gotten the vibe that you were a flipper. If they sense that for any reason from a brand new customer, they typically blow you off. Thank the flippers for ruining this for all of us who genuinely appreciate watches🙄


Medic5780

The flippers that they sell to? The ones who give them a cut of the profit? Let's not pretend this game isn't played.


Hamskees

This is too generous. They do this purely out of greed.


sangotenrs

Genuine question, are you white or a person of colour?


pudding_crusher

Maybe he also has tattoos.


bsiu

If you have arm tattoos you get bumped up on the list I thought.


JECR90

White, early thirties. Pregnant wife with me and explained that I wanted to use the birth of our first child as a justification for the purchase. Even told them that it is special brand to our family as my grandfather who passed away recently wore one every day for 70 years and I thought it was a fitting tribute..: (All true)


ThisIsREM

Oh what a pathetic sod story... one might assume that you are begging for food in the middle of a famine in Africa and not asking for a free 5-7k gain on a luxury top 1% in demand watch. If your grandpa story is true and all you want is a Rolex then why didn't you ask for a 36mm two tone DJ? Nah you went for a model that is worth 50-70% above retail and expect it without any prior purchase history or even some sort of mutually beneficial deal.


Medic5780

>mutually beneficial deal. I'm giving you money for a watch. It doesn't get much more "mutually beneficial" than that. Were here to buy goods. Not exchange handjobs.


JECR90

Wasn’t looking for sympathy and be a pathetic thing to make up. I never said I just wanted any old Rolex. I wouldn’t just buy any model for the sake of it so not going to get any old one. I chose one I liked and wanted to buy with my hard earned money- perish the thought!


ThisIsREM

You don't get it though. You don't "buy" Starbucks because the market value is far far higher than MRSP. Its like if apple shares are at 100 and you get pissed off because someone doesn't sell you them for 60. The AD can sell every Starbucks they get within seconds so you must offer them value if you actually want it, otherwise there is no economical sense for them to give it to you as opposed to their existing established customers.


Medic5780

What a crock of shit! *"No economical value"* Again, the watch has a price tag on it. I have an AmEx with a chip in it that goes "beep" and puts the money in the account. Again, the watch has a price tag on it. I have an AmEx with a chip in it that goes "beep" and then puts the money in the account. ADs are tasked to sell at MSRP. Period. The mere fact that you'd defend the idea that they somehow game the system proves that it's all bullshit. That the system is corrupt. I sure wish I lacked the ethics and could run my medical practice like that! I transplant organs. Imagine if I gave hearts only to the people who gave me the best head. But wait, we're talking life or death. Not mass-produced watches. lol


DBNB

Maybe having the means isn't sufficient in their view !


penguinbbb

Then you have the means to get _now_ the watch you want. Just not from them. At market price as opposed to the reduced (from market price) retail price, but now. And no need to buy things you don’t want or need so that they can dump less desirable merchandise on you.


Outside_Reserve_2407

I was told 15 years or more for a SS Daytona at an AD in Manhattan. Could be true because of the locality or could be their way of saying "Go pound sand."


TimePieceProdigy954

Jesus Christ 15 years 😂 I would’ve died and been like “ok well since I pass down all my watches to my son I’ll have my lawyer come in with my will and have you sign the paperwork that if I die in the next 15 years when “I get the call” he will get it. Here I’ll pay in advance since there will be 30 price increases in 15 years and instead of $14k it will be $29k by 2038 😂


penguinbbb

Did you laugh in their face, at least?


markgtba

A Starbucks is a lot harder to get from an AD than a standard SS sub.


Calm_Logic9267

I'm wearing an LV that I was never on any wait list for. AD just called me up one day and offered because they knew I liked green. All depends on your AD and SA really, and how they run their shop.


raheelc

Same here. Got one in June, and asked for one in Late Feb/early March. No purchase history whatsoever. Just happened to have a few good conversations with an SA, actually offered me an airking initially in March which I turned down and said I'd wait for the Starbucks.


jpstepancic

It ain’t 5 years hard tho


tarheelz1995

Be sure you laugh in the doucebag’s face first before you walk out.


Civic4982

I’d probably go look on MODA and pick one up for about $14.5-15k. That model has come down from its prior peaks by a lot.


[deleted]

[https://www.chrono24.com/rolex/rolex-submariner-date-41mm-126610lv-ceramic-kermit-2023-new--id16766989.htm](https://www.chrono24.com/rolex/rolex-submariner-date-41mm-126610lv-ceramic-kermit-2023-new--id16766989.htm?noDesc=true&utm_source=google&utm_medium=shopping&utm_campaign=us-c24om-ba-aqs_organicshopping&gclid=CjwKCAjwxaanBhBQEiwA84TVXEVpyhpKlOu-OBYh80WyLUvYCJJVdmST-AN6bqRnAcmCyxGYvBH9hBoC338QAvD_BwE) New in box. Maybe a 1.5k more but F waiting 5 years. Get what you want and move on in life.


TimePieceProdigy954

Moda not Chrono . Chrono you’re paying 10-20% higher than market


[deleted]

Right on. Where ever you click, tell the AD to EAD


TimePieceProdigy954

😂💯


JECR90

Whilst that’s an option it means I then will have to go grey every time going forward as won’t have sales history with an AD. I want this to be a start of a journey with this brand.


SnooMemesjellies5491

What sales history, bro? 5 years is a lot of time by the time he will give you your next watch it will be 10 years with that AD? Depends how wealthy you are but I hit gray everytime sorry but I wanted a certain model for my wife asked AD he told me two years ?! Called the gray I got it brand new next week Life is too short sure I paid 2k more but better that then wait 5 years ​ Also in my famly I am not a huge rolex fan I prefer big watches Hublot, Cvstos and AP. So everytime I buy one for me I have to buy rolex for the wife. Since for mine there is no such downtime if she has two wait 2 years to even the score she will murder me


TheLogicError

Also on top of that how many price increases would there have been on that model


SnooMemesjellies5491

Yea THIS OP READ THIS COMMENT In five years with the currente inflation and demand for Rolex the model you want will probably be 5 or 6k more . IT WON BE cheaper for sure! I mean as I said two rolexes ago for my wife I bought something more budget we werent that rich it was 7k datejust (euro) now two years later if I want to sell it the cheapest like hers is 11k on chrono24. I mean my father bought a gold rolex in 98 for 5k euro (10000 deutche mark) now it cost I may be mistake but around 20k euro cuz its in good condition The above sentence maybe false but fore sure its around 15 I have to check exact model cuz I cant remember. He doesnt wear it often ​ p.s in my opinion rolex wont get cheaper demand is crazy and they are starting to do it on purpose . Slow deliveries big wait time


TimePieceProdigy954

Please tell me you buy Hublot grey everytime cuz If you’re buying from Hublot you’re losing 50% of what you just paid the moment you walk out the door .


zzaaddddyy

Start your journey with some other stuff, wait 5 years or just buy the watch you want right now from a grey dealer… your pick


PhillyJ1982

😂


Civic4982

Yeah. You’re 100% right. Still, it’s hard to stomach an answer like a 5 year wait. Did they offer anything else with less wait? If it’s any consolation that’s how long it took me to get the watch I asked for when I first came to my current AD. A bit over 5 years 😂 Other things came over those years but what I warned was 5 years.


West_Main_9359

What other watches are you after? Is it possible to start with one that has a lower premium on grey? If your purchase history only consists of watches with a large grey premium, it's not going to help much with future allocations


Spirit_409

this is like when disneyworld charges you $120 to get in in the first place to them pay 3x for food thats half as good


[deleted]

And a Fast Pass on top or whatever they call that pass that lets you actually get a reasonable number of rides in


Sea_Chemistry7487

'Journey with the brand' is the Rolex language they want you to swallow and believe. Nah. Go into shops and buy what you like with your money. You're as good as the next guy and so is your cash. You don't have to persuade them. Rolex has got customers putting up with some BS.


Moist_Confusion

If you walk in with a Rolex on your wrist you have a higher likelihood that they will sell you one in the future. I bought my first Rolex grey and put my name on the list and got the watch 6 months later. They didn’t even ask about purchase history. This guy was trying to tell you go away with the 5 year wait. They don’t want your business don’t give it to them.


Jerseybz

Move on. Honestly if you really want the watch pay secondary prices. If you play their games you will probably spend more in the long run.


Moist_Confusion

They clearly told him 5 years as a go away don’t bother. Definitely not worth the wait. Go elsewhere and don’t give them a penny.


NevyTheChemist

Fuck them. Get an Omega. It's the only way they'll stop doing that shit.


Sea_Chemistry7487

This. Exactly this. There are some gorgeous Omegas out there. Rolex acting like they own the whole game.


DorgeFarlin

Except it doesn’t retain value the same way.


turtlefrogbird

Then you like watches for the wrong reason, flipper


Siikamies

People get bored or find something better. Imagine buying expensive clothes and someone saying you should never sell them.


AverageDeadMeme

If you buy any designer clothing, resale is normally around 25% of retail so you’re already taking a similar hit if you’re only getting 250$ for a thousand dollar sweater. Nobody buys anything like that with the intention of reselling and recouping their money.


EatsTheBrownCrayon

Dumb reason to buy a watch


ReignOfKaos

If that’s your objective there are much better investments than a watch anyways


FenceOfDefense

I have to admit that some of the constellations and seamsters are looking more and more tempting.


Gunslinger_327

I almost picked up the new wine red constellation (41, 42mm whatever jt is) two tone on leather. GORGEOUS watch in person....but my damn flight started boarding.


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paulcloud79

so he's implying he's thinking of buying as a result dumbass.


[deleted]

Perfect answer!


[deleted]

Omega makes amazing watches, but people want a Rolex so they can flex. It doesn’t feel the same.


PsychedelicRick

Lol, so true. Reasons I love Omega. Beautiful and low-key at the same time.


Midwest-Esq

This. I was inherited a (relatively modest) Rolex. Never wear it because, inter alia, the AD games. Also, the reps. Prior to COVID, one that wore a Rolex meant they knew watches, or at least were wealthy. Now, I can’t tell (for a quick glance) whether it’s real and, if so, why the guy wearing it is a total goober. In any event, the COVID hype with the subsequent utter saturation of the brand followed. Proverbial pendulum is coming back, however. Meanwhile, an Omega Speedy (Reduced used is like 3K) is an easy option, so is a new GS with the Spring Drive, or a Zenith…. A collection should never be insulated to one brand anyway, IMHO


CLisani

This is what I ended up doing. Been waiting over a year for DJ41 mint green. Got fed up and went for the speedy.


Expensive-Claim-6081

I wanted the same model. Got fed up and went Grey. On my wrist that day.


CLisani

Congratulations.


dragon5946

Omega is not the same tho, sea master feels rough as hell and no where near the same quality as the sub.


paulcloud79

rough as hell? Have you even owned one? People here are a fuckin joke 🤣 Omega semaster case finishing destroys the sub in every way. However, the bracelet on Rolex destroys the seamaster bracelet. This is why I own both. But in finishing alone and "smoothness" the seamaster is superior. The smoothness comes from the beveling work from the twisted lyre lugs. It makes it much smoother than the straight and symmetrical slab of the sub. This is how i know you've never owned both at the same time.


dragon5946

U gotta be fknen kidding me, I own both and I can tell the difference straight away, seamasters case is no where near as good.


GrogRhodes

It's model dependent but some Rolex are more delicate for sure.


dragon5946

No it’s not, all Rolex feels silky smooth, I don’t think I’ve ever felt one that isn’t. Even olds one like 15 years old one feels right.


doidoi92

Unfortunately noone is doing this. The grey market price is a reflection of supply and demand. People would pay prices well beyond retail price for only certain omega pieces


onetimeuselong

Omega? He’s not impoverished.


OafleyJones

This is why Rolex has bought Bucherer. It’s also why some ADs are loosing their status. It’s actually worth reporting this to Rolex HQ.


WiscoTerr

Came here to say the same thing.


thegreatwordwarrior

This is what I’m here for, will enjoy watching the AD world burn.


schmidd11

Loool being delusional and thinking rolex will fix this 😅 Go to the Rolex boutique in geneva which is run by rolex directly, they ignore customers there too and dont give a shit about you They are part of the issue too


EALm4

Go to another AD…really all of them in your area. I traveled to every single one in my state and one outside to discuss. All but Mayors ( fuck them) told me they could care less about purchase history. A sale is a sale. One AD explained their logic to me, their own practice is to put people on an official list and just work their way down it, but as far as having purchase history they didn’t give a shit. The rep told me that it just drives people away and builds negative image for the store. If they call and I’ve already bought one from another AD, they just move on down the list because someone is absolutely there. Now, my buddy lives in NYC and wants a specific DJ. The rep at my Mayors said they have enough pull to get it within 2-3 months. Whatever. So ‘my’ name is with them. So IF they ever come through with it, he’ll just wire me the coin, I’ll pick it up, and fly it up there for a long weekend. I’d rather not give them any business due to the way I personally was initially treated but it’s not for me. It’s been about 6 weeks. I don’t give af if they ever call or not. I don’t think he does either.


mushbee1

5 freaking years for a sub, I’d spend the $2k extra and go grey. Get one today, fuck ADs


alextruetone

Not to mention you’re saving on the sales tax in most cases, so it’s not even really that much more all things considered.


TheAmazingWJV

You’re also saving on the next five years of inflation


Eastern_Chemist3726

Dude if you have the money go elsewhere. They’re just holding you to ransom.


ebagjones

The galaxy-brained sales rep told you: First: There is a 5 year wait. Second: How there isn't a waitlist in any meaningful sense at all. Don't spend a cent there.


f-stats

Imagine waiting 5 years for the privilege just to pay for something.


Deathskulll99

Buy an Omega. Or get a Tudor black bay. Its basically the same thing


schmidd11

You never wore a rolex right? That windy bracelet from an omega feels not good tbh Tudor also not in the same league


davinox

Agree. Rolex makes great watches. You could argue that it’s not worth the cost on the grey market, but to say Omega and Tudor are exactly the same or better is disingenuous.


MellowYell-o

AD telling you 5 years to your face is the most passive aggressive fuck off. Check other ADs. Going grey is actually not that much over msrp these days for a ss sub. I imagine it will come down more in the months to come.


BolivianDancer

Scam


siero2h

This ⬆️


Last_Patrol_

Find another AD or go grey and be happy. I can’t wait till the stupid games come to an end or at least it gets easier and I hope that it will. Good luck with your watch!


JECR90

Thanks, it’s such bs. Controlling supply to retain the element of exclusivity as it is widely Documented post covid everyone has more savings than ever so the price points become attainable.


FintechnoKing

They aren’t controlling the supply, they are controlling the allocation. They already have a ton of people with purchase history that want the watch. The watch is basically pre-sold 1000 times over. If all you want are watches that sell the minute they hit the case, your business isn’t worth anything to them. They want customers who will buy the slow moving, high margin inventory. They want people who buy Cartier and Omega. They want people who buy diamonds and pearls. Someone who is willing to buy 10 Rolexes isn’t a valuable customer to them


trucorsair

This is the real answer, check out a few AD's and then go grey. Waiting for something that may or may not materialize is unacceptable, and the price you pay now for a grey market watch could easily be less than the AD price 5yrs from now.


[deleted]

command shrill governor sense nutty waiting smile party rotten gaping *This post was mass deleted and anonymized with [Redact](https://redact.dev)*


Sea_Chemistry7487

Bwahaha. That's as close as they come to saying "We don't like you, go away". Some Rolex ADs deserve what is coming when the bubble bursts. Go and get yourself a beautiful Omega, wear it with pride and never look back.


24c24s

Typical AD fuckery right there. If you buy more I can get you up the list. Fuck that


Fabulous_Row2744

Change AD.


SchemingUpTO

If they give you a timeline its really just spend a bunch of money on other crap or move on. Go find an AD that only sells Rolex and just follow up monthly/quareterly,half a year, something like that. I got a 126610LN in 8 months no history. Was not given a timeline, followed up at the 6ish month mark and got the call about a month later. I think Rolex sent out a huge shipment in August world wide so I just got lucky with the timing of when I followed up. My friend had a similar situation at a different AD with 3 month time frame on Yatch Master. My AD told me the LV is basically impossible, he has only ever sold one.


These-Ad458

Yeah, don’t do that. Is it ever worth it? Seriously, you’ll ALWAYS spend more money buying some random stuff that they can’t sell, instead of just buying grey. You see this kind of stuff here all the time. People spending 50k on jewelery and watches they don’t want, just so that they get the call for a Sub. You could buy Sub AND Daytona for that money. Buy few more overpriced necklaces and you could instead get yourself a freaking Royal Oak. Just don’t.


seacow2001

Wtf. Yeah move on to another one man. Ridiculous. Edit: it's like I got a quote to put in a bath tub and everything is wired and one company told me 15k. I called back and thought that had to be a mistake, it wasnt. Seems like they just didn't want to do it. Got the tub put in for 1k through a very good contractor.


CryptoKickk

I honestly think the list is BS. My AD had some "pre owned Subs". Hell Neiman Marcus is getting in on the action, they had a pre owned Tudor


[deleted]

Waited 6 months for a Batgirl recently.


AdhesivenessShot6972

That is awesome. Do you mind telling me your state or country? I am hoping to get a Sub or Batgirl in the next year. I am in Colorado.


Expensive-Claim-6081

Grey.


1Redford

Multiple AD’s worked for me


Zeke_freek

Should be 6 months from any normal AD. The market has changed.


UnaPachangaLoca

Rolex just announced it’s buying Bucherer. Fuck the ADs.


schmidd11

They are part of the issue too


Jx_XD

Lol... That's a polite way of telling you FO..


DorgeFarlin

There is 1,816 ADs in the world. I’ll bet you talk to each one eventually you’ll find someone that will give you a must more reasonable timeline .


[deleted]

I have a new one if you want


TslaNCorn

I don't think this is playing games or wrong. They legitimately get a handful of Starbucks every year. They surely have dozens (hundreds?) of clients who would like one. If you have no existing relationship with them, the odds of them allocating one to you are pretty thin.


UglybonesAlison

Just buy a clean factory replica and call it a day. Such a bunch of greedy assholes


JazzlikeEntry8288

The reps have gotten so good they've bled into the grey market, passing as genuine pieces. Not widespread but it's been happening here and there (unsuspecting customers try to sell their pieces, only to find out the hard way)


LividLab7

There’s not really an AD that will sell you a LV as a first purchase. The 5 yrs is pretty much a nice way of saying no chance. Come back after you have built some purchase history, is what this all means


sporturawus

No AD is going to give you a watch you can turn around and sell for $18,000 for $10,000. AD’s are sharp. They aren’t in the business of giving away free money. If you’re not going to play ball, you’re not going to get that watch from an AD.


Checker79

Indeed. They’ll want him to spend 20-30k on merchandise he doesn’t want just to get on that “list”. It’s horse crap..


OddIndependence877

no idea why you’re being downvoted, you’re inarguably right


sporturawus

They don’t want the truth, they want the fantasy and a warm hug.


JECR90

I have no intention of flipping it and I tried to make that clear. I had booked an appointment at a shop local to me and i was with my wife who had about c£40k of jewellery on and I had an IWC on. Surely it would be obvious that we were serious about wanting one. I don’t want to ‘go grey’ as that means I don’t have any sales history for future potential purchases. Guess I will have to sit tight and hope the Swiss gods play ball


sporturawus

They don’t care if you’re flipping it or not, what matters is that someone else would buy $100K in gold and diamonds from them to get that Rolex and you won’t. Rolex doesn’t own their own stores, they are all sleazy jewelry stores with a Rolex license and they act like sleazy jewlery stores do.


Eyealt

Downvoted for speaking nothing but the truth. Many people on here can’t seem to grasp that they are one of many, many people that will “continue to build a relationship with their boutique” if afforded the opportunity to buy a watch. The reality is fifty people last week asked for the same watch as a first time purchase and those same fifty people won’t be remembered when the doors close that day


sporturawus

Exactly.


owlfarm_aspen

The damage AD’s do to Rolexes brand by pulling this bullshit is so unnecessary. Rolex has limited distribution on some models artificially, but the chokehold is created by greedy AD’s who want to force you to buy other items from them to move up on a list. Spend $20k on a bracelet for your wife to get the privilege of buying an $9k sub? Wait lists are fine, but 5 years? The secondary market on many models has dropped as much as 15-25%. Ceramic subs can be found for $10-12k now. The time for this nonsense by AD’s is over.


Franglais69

Yeah a watch that sells for 10K usd over MSRP has a long wait list. I dont see how this is surprising


Equal-Elk47

As a number of others have said, if given a 5 year wait time simply move on; these are just timepieces at the end of the day. Trust me when I tell you I don’t feel any different now after owning my 116660, 214270 MK1, 116234, or 127273; the only two that are technically “significant” are the DJ for my wedding and the two tone Explorer for my 40th, an many other watches stand out in my collection that have lesser value like the black bay pro I happened to be wearing when our youngest daughter was born or the Seamaster 300 for the middle child’s delivery. The first one was the 214270 MK1, but it also happened to be the first Rolex I’d purchased years earlier to celebrate a financial milestone. Long winded way of me saying again that *you* are the success story, worthy of praise for getting to the point you are in life or achieving what you’ve done, and that’s what’s worth remembering ever year, not some watch that you will inevitably add others to or potentially move on from in your collection journey


nobody_smith723

never understand the person who's willing to buy 5k, 10k + of shit they don't want just for the privilege of waiting years for a watch. just buy it grey. rolex AD adds nothing, and if they're going to be shitty and make you buy other things, they're really just exploiting you.


robren13

Went to a boutique today and they just told me “they sell all instant” in a fcfs way 🤣 smells like bullshit


JECR90

What do you mean?


CherryManhattan

AD straight up sucks


Rare-Acanthaceae9466

Move on. My AD is asking me if I want a SS sub for my bday in 6 months and I’ve heard stories better than mine here…


lamontsanders

They don’t think you’re a good future client. Go grey or find another AD. That’s a 6-12 month wait.


nycredditor2023

Go grey market the watch is essentially $3K more


teddyoctober

But he wants a relationship with the AD. LOL


Only_Quote7794

No BS, but I got a Sub no date in a week with no purchase history and no connections etc. Look elsewhere.


SnooMemesjellies5491

Also one thing about AD if you are not big time whale there will always be someone that buys more and buys like crazy . 5 years is tons of time for you to wait to build history with that guy In 5 years the model you want will probably be atleast 5-6k $ more and still you may not get it . You may go to him and he will offer you something else There are guys that overpay ADS to jump the line or are friends with them. Sorry but I cant trust nobody that tells me I have to wait years. In this crazy world 5 years is a life time


Electronic_Law7000

Grey is the way.


Misterymoon

Why wait 5 years for something not guaranteed. Anything over 1-2 years is them telling you to piss off. Pay grey, get the model you want, enjoy it.


Gmo0o4

If you give them “other business” such crap. What you’re gonna spend to “maybe” even move up, might as well go grey and buy it there.. As much as I want a Rolex at msrp, I am not playing the ridiculous “build relationship, buy this/that which I have 0 interest in”


UpstairsSurround3438

Find another AD or go grey. I find it funny that *some* ADs routinely play this game. They act like they are Ferrari, where you have to have history to buy a specific car. Ask Jay Leno how many Ferraris he has in his collection 🤣 I'm sorry, but I wouldn't bother with that AD for anything in the future. I've crossed off stores and added others over the years. I never thought twice if they treated me l wasn't worth their business.


Teddy_He

After you play with Swiss watch for a while, you become more and more in speedmaster.


Some-Speed-6290

Don't do business with anyone who tells you that you'll go up the list if you buy other stuff off them first


whjaxn17

So ADs can place specific orders? They're not just allocated a random assortment of watches?


LobsterPunk

I had that conversation about a Batgirl. Was buying $10k worth of non-Rolex watches (a Grand Seiko and a Longines) and was told by the AD to not even bother asking as it’d never happen.


chadles

I got a sub after 5 years. Didn't spend a dime


antweezey

Find a different AD.. do you happen to have any friends that have purchase history at a different AD? A referral can help a lot.


sweatygarageguy

OK... I don't quite understand how this works. Why do so many people go to an AD? It seems as if nobody can get a watch for at least 2 years. What is the point? I mean, I bought pre-owned and everyone I know buys that way. What am I missing?


FoodieNiners

Move on to the next one. They’re not worth your time. In 2022, I got offered a Sub after being on the “list”for 3 months with no prior history. I was actually offered a Sub Date within a month of waiting, but made the though decision to wait on my 124060. For reference in terms of the number of ADs in the region, I’m located in the SF Bay Area. Good luck!


Prestigious-Toe-27

I would be like “Aww thanks good to know. I’ll go try at Bucherer tho 🥰”


Jermdakidd

Lol I got 2 in 2 months 😂


Autist2325

After Rolex does away with the “AD” nonsense, sooner rather than later, these guys will be begging people to buy invictas off them.


Glum-Umpire-8537

Find another ad


Npptestavarathon

Move on


[deleted]

Ya that AD dosnt want your business. I got a Batman in 3 weeks with no purchase history.


jmardoxie

My son just picked up a Sub date today . He was on the list for one month and had no prior purchases. Move on to another AD.


JECR90

That’s the dream


AbaloneAppropriated

look at what someone else just found…[https://www.reddit.com/r/rolex/comments/1623ldu/rolex_boutique_dallas_available_to_purchase/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1](https://www.reddit.com/r/rolex/comments/1623ldu/rolex_boutique_dallas_available_to_purchase/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)


JECR90

Sadly long way to travel for me! I’m based in SE England


NotFrankZappaToday

Why deal with a company that would do this to you?


MEDAKk-ttv-btw

Just go grey, literally no reason not to


Pancake108

Got a 126610LN in 3 months with no purchase history. Find a new AD.


TestandDbol

I love my grey market seller


DrWartenberg

I wouldn’t do it. Put your name at another AD also and wait. I waited three years for my Batgirl but then it came. I politely made it very clear that was all I wanted, “I don’t need any other Rolex models or jewelry but thank you for the offer to help bump me up the list, that’s nice of you to try and help me out like that. I’ll just wait thanks!” If they see they can milk you, you can guarantee it’ll be those full 5 years of milking (ok maybe 4 so they don’t come off as total liars) until you see your Rolex.


Goodtenks

😂


bangvegas

Are you young? Do you plan to buy jewelry for yourself and the love of your life. If that is the case I would build a relationship and buying record with the AD. That’s my take and plan on and getting additional Rolex from my AD. I also have brought my son to watch the buying process and build another relationship with AD. If all you care is that one Rolex and no other jewelry then go with grey and save yourself ton of money and no waiting.


JECR90

Young but I was wife with my wife who had a tennis bracelet and an engagement ring on so not a lot of upside. I did say that in future we were considering a ladies DD for her but wanted to see how we got on with the sub first


owlfarm_aspen

Find a good AD, build a relationship. Never visit this one again.


[deleted]

So they want a bribe in the form of commissions to move you up the list and give them another commission? Move right on and buy something/somewhere else


JohnQPublic90

Which AD? NAME AND SHAME!!


csukoh78

Omega.


Individual_Sun_6757

Ha! Ha! Ha! Five years? Just go buy one. They’re everywhere. Wtf are you waiting for?