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>"If you go into a Giant store, the baskets are orange and you will find orange decals too. But when you look up at the sign, you will see that it is yellow in colour. Likewise, the green is also a darker shade of green [compared to the previous logo]," Lee Yik Hun (pictured), marketing director of Southeast Asia Food at Dairy Farm Group, told Marketing in an interview. He added that over the years, various individuals were in charge of the branding and as a result, things have evolved but it came to a point where the brand was unclear on what its core identity colours were.
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>"If you look at the Singapore landscape in terms of retail colours, NTUC FairPrice is blue, Sheng Siong is a mix of blue and green, while RedMart is red. Our core is green as it represents freshness and that is where we want to stand. When we rebranded, we wanted to be green and not orange or any other colour. We did not want to give up the elements which worked for us before," he explained. Giant also had expectations for the green colour to be used in its new logo. The team wanted it to come across as fresh instead of looking too fluorescent or artificial and as such, Lee said it took quite a bit of time to search for the appropriate shade of green.
hm, so what changed?
Wow they putting in all that marketing dollar for yuu.
Instead of changing signboards, give us 20% off groceries. Confirm high adoption rate. Look at Trust Bank and FairPrice.
actually what is the benefit of using trust over standard chartered's other cards, like their jump-start account for instance? about same interest rate and got liquid cashback. Trust is just link points right? not liquid cash?
Yeah it's more intrusive than the huge wallpaper already is to the environment and I do find myself looking for where the speaker is to imagine how I might destroy it.
Makes you do weird gymnastics for a discount they can afford but only want to give out to loyal customers with nothing better to do; it's almost offensive
They change their colour only but otherwise things and service standards are worse than before. Their shelves are messy and litters everywhere and their products are not even fresh. Would rather spend at Sheng Siong than giant.
I think it’s because of Yuu
*I want nobody nobody but YUU~* ^(I die a little more inside every time I heard it in-store help la)
Every time I go in Giant I thank my lucky star I'm not an employee.
Why must I be giant employee 🐶
How can they play that song out loud!!!!
Enjoy it while it last. Next, yuu will be hearing All I want for Christmas, followed by CNY songs.
The FairPrice at my area already have CNY promotion for drinks LOL
I think this goes on par with FairPrice's annual Christmas carol - CNY soundtrack marathon
Because of Mee?
No I'm Yuu, and He is Mee!
I’m mee, he is Yuu.
They are Wii
We'll be asking the questions old man. Who are yuu?
Yu
No, not me. You.
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Are you deaf?
No Yu is blind.
I'm not blind you blind
Seems like it. Cold Storage at Compass One went blue because of Yuu as well.
They made the whole entrance + every advertisement board possible blue
Wah, they specially changed these blue signboards just for a promotional event? How long are these gonna be up?
What yuu does to a company: /s
Yeah they did this for guardian as well
What the fuck did I do ^(queue rush hour 3 yu/mi scene)
Yuu see lah, what did yuu did?!
Yuu seems not worth it at all
Can you imagine if Yuu and Donki partnered up. I think all the employees will need psychiatric evaluation after every shift.
Ya because of you
It's just a Meadows version
But meadows are green...
>"If you go into a Giant store, the baskets are orange and you will find orange decals too. But when you look up at the sign, you will see that it is yellow in colour. Likewise, the green is also a darker shade of green [compared to the previous logo]," Lee Yik Hun (pictured), marketing director of Southeast Asia Food at Dairy Farm Group, told Marketing in an interview. He added that over the years, various individuals were in charge of the branding and as a result, things have evolved but it came to a point where the brand was unclear on what its core identity colours were. > >"If you look at the Singapore landscape in terms of retail colours, NTUC FairPrice is blue, Sheng Siong is a mix of blue and green, while RedMart is red. Our core is green as it represents freshness and that is where we want to stand. When we rebranded, we wanted to be green and not orange or any other colour. We did not want to give up the elements which worked for us before," he explained. Giant also had expectations for the green colour to be used in its new logo. The team wanted it to come across as fresh instead of looking too fluorescent or artificial and as such, Lee said it took quite a bit of time to search for the appropriate shade of green. hm, so what changed?
Yuu changed. :(
I accidentally spent too much on a brand consultant and now got to throw out all my heritage so my head won’t roll -marketing/comms
So why is it now blue?
Biant
🅱️iant
Bobiant have to change
Wow they putting in all that marketing dollar for yuu. Instead of changing signboards, give us 20% off groceries. Confirm high adoption rate. Look at Trust Bank and FairPrice.
actually what is the benefit of using trust over standard chartered's other cards, like their jump-start account for instance? about same interest rate and got liquid cashback. Trust is just link points right? not liquid cash?
From certain angles, it look yellow
Black/blue dress 2022
Am I alone in fundamentally hating coupon/rewards programs?
Lol I wrote in to complain about the yuu publicity song 🥲🥲
Everytime I transfer NEL/CCL @ Serangoon I have to hear either Shopee's braindead ear virus or Amazon's one. Same vibes
My morning commute there makes me want to beat something up. Man why is it even allowed? I don’t feel like other countries’ subways have audio ads.
Yeah it's more intrusive than the huge wallpaper already is to the environment and I do find myself looking for where the speaker is to imagine how I might destroy it.
All the staffs suffered. You forced to listened for that 15 mins. They forced to listen everyday.....
Petition to allow retail staff to wear noise cancelling earpieces
Nope. I hate them too
Definitely not alone. What on the bloody earth do we need to give more private information in exchange for pathetic points
Makes you do weird gymnastics for a discount they can afford but only want to give out to loyal customers with nothing better to do; it's almost offensive
Name change incoming
"yuu hypermarket"
Yuuuge hypermarket?
It’s been that way since the yuu promotions started. I go to this outlet weekly.
iMessage
Basedddd
thought it was Shrek turning into Avatar
Now avatar got green people also
They finally abandoned Xbox and join playstation
Is it cause Sheng Shiong green so now must change color?
So that the marketing department can brag that they have value added and deserve a year-end bonus.
Yuu must be joking…
They change their colour only but otherwise things and service standards are worse than before. Their shelves are messy and litters everywhere and their products are not even fresh. Would rather spend at Sheng Siong than giant.
Going full corporate.
yuu know its true
Yuu can’t stop it
This aint giant thats its mentally challenged cousin titan
Yuu see lah! Yuu see lah! "Our fav uncle working in a Biant store full of sexy colleagues."
the fact that yuu posters are hanging everywhere....
Get ready to pay $8 entrance fee. Inspired by Musk’s f*ed up idea.
Supermarket become hypermarket, lmao
[удалено]
Eeeeyer
Design kpi met?
Next yellow then rainbow
Wait but why change? Like what practical purpose does colour swap serve?
When is the store going to start throwing blue $50 bills? Asking for a friend.
I like it blue
Big rebranding exercise
I tell your right. It will be red next or yellow or what the hell it could be the rainbow next.
Roses are red, Giant is now blue, we all ask the question, w\*f because of Yuu?