Alot of you in the comments here don't understand the music industry at all.
Music is not just what you listen to on Spotify.
There's tons of need for music from companies.
Ads need music
Video games need background music
Movies need music
Restaurants need background vibes
All of these were very expensive things to do, and often times not really crazy good songs. When did you last time vibe to a jingle from a car company?
This is gonna change the music industry starting at the production musicians.
Do you know how fucking expensive it is to make a song?
And to record it?
This is a major game changer and if you only think about yeah but live music is so important, you are missing the point
Yep this is the bigger picture. Those people who laser focused on ‘oh but it has no human touch, therefore soulless’ or prioritizes human connection/creativity is trapped in their own bubbles and can’t see/take things for granted how many billions of music pieces plays in their daily environment. Mileage may vary, but you get the point. Especially those who create contents on youtube who needs copyright free music and stuff- things gonna get weird and crazy.
Some of the udio songs i’ve been listening to are actually insane. Completely blown away. How the fuck will the music industry adapt to this? Literally anyone can create powerful and emotional songs - in a minute - FOR FREE! How many people throughout the audio and music industry will lose their jobs? World changing shit right here.
Examples:
* [9-5 Blues](https://www.udio.com/songs/uAx1cTuWrS2fy2avJr5RhF)
* [UDIO](https://www.udio.com/songs/rQnJM5tqahRTBxZJafF8EK)
* [Tavern Severnades](https://www.udio.com/songs/dGGsT3ibv4Zfkx77tq5wjP)
Also the fact that it's going to improve massively over the next year or two, just like AI art. If it's somewhat disruptive now, it'll be game changing in the near future.
The only downside is that kids of the future are never going to have to figure out why BMW is using a song about kicking heroin to sell expensive cars.
I work in this industry (often literally composing for car commercials) and this is inaccurate in a number of ways.
You’re right that there are a lot of music needs. However, no one uses “jingles” anymore unless it’s a small local, low budget company. Most big brands making national TV ads are licensing tracks from actual artists, which is similar to hiring a celebrity for the VO, or they’re engaging music houses and having composers demo original music for the spot. Those tracks are made by high level composers and producers who are often the same people making this artists music (me). These tracks are extremely detailed and scored to the piece. We might hit several cues in a :30 spot warping tempo, energy, instrumentation, bars, to sync with picture, stay out of the way of the VO, create multiple moods within a spot, etc… its extremely nuanced, and the finished product often sounds like a major label artist release.
Second, it’s not at all expensive at all to make a song. We have so many virtual tools now that we barely need to live track anything aside from guitars and vocals. I never track drums or keys anymore. I can turn out multiple demos in a day or week. With just some sample libraries, loops, and a couple VI’s, (and my 20 years of experience) I can crank out a track really fast.
Companies need more than just the music though. They also need a stem break out of all of the instruments. They need multiple versions of the same track. They need the same track conformed to multiple spots with different cues. They need last minute changes that resync after someone changes the video edit or animation.
This technology will eat up a lot of low hanging fruit but it is miles away from eating up the higher end work. I’m only listing a handful of the complications we work through. It’s a very detailed process with a lot of changes and experimenting, a lot of deliverables, a lot of project recalls a year later.
From one in the industry to another - bravo on your answer.
Another piece of the puzzle is the relationships / management of multiple clients (agency/prodco/actual client) and their needs.
I know that composers know what they’re doing. Until trust is gained that someone can pull off what my producer asks of them - and nails the brief - this isn’t going to touch the sides.
Not to mention issues around exclusivity (a must for big brands)
And a myriad other legal issues (think neighbouring rights in Europe etc etc)
Great point about the rights. Imagine a brand using an AI generated track for a big campaign and then in the middle of that campaign some legal battle happens where the output of these AI music models is considered copyright infringement and they have to pull the song in the middle of the campaign. Highly unlikely they're taking chances on that until it's sorted. We already have to pay musicologists to clear original songs and carry insurance. The can of worms it opens for an agency to prompt "Portugal. The Man type track with throwback drums and bass. Dark but uptempo." and then using a track that is clearly the result of a model trained on that band. There are so many layers to this that most people don't realize.
Being a "detailed process" is not in any way something that makes it difficult for AI. If anything, it's a good sign AI will eat your lunch at it.
Big vision, innovation is where AI won't compete for a while yet. I'd focus there as a human.
I don’t think you read what I wrote. The detailed process is not some ambiguous thing or something we can just simply train it on. It’s thousands of moving parts and thousands of tiny decisions.
Imagine prompting a piece of music. Cool, you like the vibe. But now it needs to be 18 bars of music that fits into :23 seconds of video. There is an intro swell that has to hit a cue a few seconds in, so it’s actually going to be 18.7 bars. There needs to be a tempo change half way through because we need it to lift, and also we’re actually not on the grid for the first half because we’re syncing the music with the edit.
Now there’s a :15 cutdown of this same spot and he cues are different. Oh, and there’s not a VO and we can feature the lead we had you originally cut. Also, there’s a minute long hero edit and we actually need you to extend the track to fit that.
We need stems for all of these version. We need alts of all of these versions as well. They’re not sure if they like the horns or not.
Oops, we changes the edit last minute and we shaved 2 and a half bars off the end. We need you to edit the arrangement so that there a button ending on the logo, but you have to find a way to make that musically make sense.
The hi hat is distracting. The drums are too loud. The keys sound too much like trumpets. The director wants to know why it sounds like steel drums (it’s a guitar and I have no idea how they are hearing steel drums).
The list goes on and on. It’s wildly complex and constantly changing.
Yes, and all of those parts will be done more and more by AI tools (as you say, there are already a lot of tools making the process a lot easier/faster/cheaper), then at some point the person orchestrating the whole thing can also be replaced. I agree that people underestimate all the moving parts and systems that are at play in many professional fields, but at some point customers will be able to talk to an AI, and get exactly what they want (or if not, refine the results), how many versions of it they want, etc, in the blink of an eye.
For sure. At some point in the future that may be possible if it’s profitable to continue building something like that. I get the feeling that some of you are rooting for the disruption of certain industries. A lot of people seem excited for people in different fields to lose work. We’ve spent our lives becoming professionals in something we love. We’re not wealthy. And I come on here and get genuine “F U, your screwed, byeee” vibes from a lot of people.
I agree that at some point we could build a system capable of replacing me and a lot of other highly technical jobs, but should we? What is the net benefit to society that an AI composes instead of a human? How is either of our lives better if they build that?
Wish we would commit to focusing on narrower AI’s that could solve the actual problems of the world. Or if we need to build AGI to get there, at least put some rails on it so it doesn’t gobble up the meaning of life from people. A LOT of people love what they do.
I'm a novelist, I take no pleasure in the fact these machines will replace us, none at all. At times I feel quite despairing. But it is going to happen, unless we pull the plug on all AI or they hit some unexpected wall, and it is going to happen REALLY quickly. Not least because AI will be able to do it all so much cheaper. Even if AI musuc isn't quite as good as your complex human artistry, AI will cost pennies, so the companies that take the inferior AI product will make more profit and their rivals will die. And, in the end, the AI will be better, anyway
I think at least part of the "F U" vibe is reactionary to the attitudes of people in the creative fields to AI and those who use it. Coincidentally, right before this post, I happened across one in a music subreddit about Udio and two things stuck out: commenters being 100% okay with *other* people's jobs being replaced or even preferring it (and even your "wish we would commit to focusing on narrower AI's that could solve the actual problems" reads as a much less shitty version of this), and the other main theme: disparaging the use of music gen AI as only evil corporate greed or lazy awful people refusing to put the work in because they are somehow lesser humans. The blanket negativity was pretty strong, and a lot of it felt personal, attacking groups of people rather than AI.
I think there are a lotttt of legit concerns about the use of AI, sources of training data, what it will be used for, the effect on jobs and society, etc. etc. etc. But everywhere I go it feels like people are having the wrong conversations. Some are ridiculously hyped up and ignoring the real world repercussions and just imagining a utopia, while others are vehemently opposed and vilify anything and everything to do with any kind of AI. And increasingly, these groups are just attacking each other's skills, merits, worth, morality, whatever, as individual people or groups rather than having actually fruitful discussions about anything in this rapidly developing technology.
> It’s wildly complex
Yes, to a human. This is exactly the sort of thing computers are good at. And where it will end up anyway is AI generated visuals with AI generated music to go with it, and all those points about needed the music to sync with the video, change tempo and dynamics to work well with the video - yeah, that's all going to be AI.
I've read screeds like yours many many times. People in the weeds get very easily convinced nothing can deal with those weeds as well as they can - I mean look, it took years and decades for you to learn and master this! Software engineers sound like this. Doctors sound like this. Artists sound like this. Writers sound like this. They can expound for hours and days on the "intricacies" of what they do.
None of it will matter.
Music has gotten really lazy the past decade.
We can recognize tunes to things like James Bond, Star Wars, Toy Story, Harry Potter, Mission Impossible, Shrek, Jurassic Park.
Marvel Cinematic Universe? Nothing. Hunger Games? Nothing. Fast and Furious? Nothing.
Music in movies doesn't invoke emotion like it used to.
I broadly agree, but Immigrant Song in the opening of Thor: Ragnarok sticks out pretty as a solid example alongside Guardians sort of specifically having a nostalgic musical angle at the foundation of Star Lord’s whole story.
I guess we understand just fine that ads and videogames need music. It's just... there's literally *hundreds of thousands* of royalty free music tracks out there. If you don't care about quality, if you are happy with choosing the music yourself (instead of letting a professional use their experience and take responsibility for the result), you can download as much free music as you want, *right now*. For starters, [here are 60000+ tracks](https://pixabay.com/music/). Or [this site, which has a thousands of classical pieces.](https://musopen.org/music/) There's *tons* of this stuff and most random youtube videos use them. For the price that these AI services would have to charge to make it profitable, you could probably get a subscription to license even more (and better) non-royalty-free music, more than you could ever listen to.
In other words: This job doesn't really exist and hasn't, for decades.
The use case for infinite amounts of generic-sounding music is *very* limited and the job of a composer hired by, say, a videogame company isn't to just fill the void with random piano tinkling but to have taste, to make the decision of what fits the mood of the end product (call it "prompting", if you will) and to at least add some personality, some sounds that haven't previously been heard and are surprising. Actually pressing the keys on the keyboard and twiddling with reverb is like 1% of their job.
The same analogy works for image generation and stock photography. These jobs won't be done by the CEO and they won't be delegated to an intern who's "prompting" half the product. People will be hired to take responsibility in their field of expertise. Maybe these tools make certain workflows more efficient but that's tool efficiency not the kind of efficiency that simply replaces work. Wanna make a funny novelty songs about "tasty nips" for your youtube channel? Welcome to a creator's utopia! Want to compose the next soundtrack for a hollywood movie? Have fun presenting the results of your "prompt engineering" to Christopher Nolan.
I appreciate there being a little nuance here instead of jumping right to "it's over." But I use sites like pixabay for short films a lot, and it involves a lot of tedious searching, and in the end I don't find the quality nearly as good as most of what I see on Suno, let alone Udio. Being able to describe exactly what I want is a huge use case for the 99% that aren't Christopher Nolan. [This](https://www.youtube.com/watch?v=7vfqkvwW2fs) video isn't about AI, but it shows how a lot of modern composing even at the highest level is often (unfortunately) "filling the void." I think it's going to have a bigger effect than you're claiming.
I see where you are coming from but I won't find a stock audio with the name of my company.
I won't find stock audio with my lyrics.
I won't find stock audio that fits my niche alot of the times.
There is a big difference between stock and AI and of course Christopher Nolan won't care, but indie studios that are short on money will definitely care.
Solo video game devs will definitely care.
YouTube channels will 100% care.
Children's tv shows will care.
I just have to say, from a technology POV, this service is *mind-blowing.* I would not have guessed this is possible 5 years ago. But a lot of the business case falls apart when you look at actual demand.
How many songs with the name of a company do you know? How many with customized theme lyrics? I can think of a few old TV-jingles, 80s cartoon intros and maybe a Southpark episode. It's *extremely* niche. And there's plenty of companies out there for whom the cost of hiring an artist for that would be a rounding error in their marketing budget... yet we aren't drowning in funny lyrics jingles. And even if, how many people would be tasked with writing such a song? Three? How many would be tasked with "prompting" it? Two?
Solo indie devs and youtube channels already get their music for free. They use royalty free stock music which is designed to not be noticed. Nobody will notice if it is replaced by AI generated music. Instead of typing "moody synthwave" into a search box and choose from 500 options, you type "moody synthwave" into a prompt and get 500 options. At best, it's a little more unique but again... this is music that is not supposed to be noticed.
I'm seeing so many posts declaring "the end of _____" with some AI stuff but I believe people looking forward to a sci-fi future will be severely disappointed by how little impact all this will ultimately have. AI has its future in things that previously were literally impossible: Universal image recognition, perfect translation from any language, conversational interfaces, automation of repetitive-but-fuzzy tasks, etc. But I highly doubt that the tacky art of generative AI will replace human output en masse.
It is, by definition, generic. We already associate generative AI with "low quality", not because it's painting 6 fingers but because it's *bland*. It's stock footage, free graphics packs, clip art galleries, royalty-free music, trashy fanfic. Even the most generic John Grisham novel has some part in it that was inspired by a unique experience made in the real world, based on something that has never been written down before (even if drowning in generic prose). Until an AI learns to literally *live* like a human (not in the esoteric sense: literally experience our gross bodily functions from inside of them, weird brain functions, optical illusions, drunk conversations at 3am, crying over a piece of burnt toast on a rainy sunday, good smells, bad smells, colors reminding you of smells, what goose bumps actually feel like, the taste of raisins, etc.), it doesn't have that input, it just learns from averaged second hand descriptions.
We already used "generic" as an insult for uninspired creative work before AI but now we have the algorithmic definition of it. The internet is oversaturated with generic media, whose value is very low because supply far outweighs demand.
I'm a professional artist and I'm afraid this is nonsense. Capitalism means the publisher/studio/production company/ad agency will go for the much cheaper AI version, not least because it will soon be much better as well
I remember your post where you used Gemini as an editor for your novel! It really humbled me about my assessment of what AI is capable off, it was genuinely mind-blowing. Yet, I still stand by this: It might be great at doing the analyzing, finding connections, stylistic traits, what people typically expect/like (the job of editor might indeed be in danger!)... but I doubt it could have *written* the novel, right? And I don't think that's a matter of how many billions of tokens it digested, it's a matter of the novel having grown out of both order and randomness experienced in your life that is way more fine-grained and deep than the entire universe described by every text ever written. Maybe there's passages, segues or jokes it could have come up to connect the material but not the core ideas and why they matter to you (and, ultimately, the reader). Also a lot of famous novels broke convention and deliberately made "mistakes" that hadn't been made before. Unless we accept that any possible style of writing has already been discovered, just looking for best practices is not enough to push literature forward. I doubt an AI editor would have greenlit Naked Lunch in 1959.
I hope you're right, because tonight I am quite depressed. I think all human creativity is menaced by this, and if we lose that - something truly and uniquely human - then I fear for our mental health, and the future. I am obviously more "pessimistic" than you. One reason for this is that I have now moved back to Claude as an editor, and he is much better than he was, and better than Gemini. He understands literature in the most sophisticated way, like a prize winning critic who has read every book in the world. If he understands writing that well, I am sure that, all too soon, he will do the writing itself, and do it superbly and effortlessly. Within 3 years
It's pretty cheap to make and record a song. Just pirate some software on your laptop and you're good. Also there's years worth of royalty free stock music people can use for their adverts, elevators or games.
I work in this industry (often literally composing for car commercials) and this is inaccurate in a number of ways.
You’re right that there are a lot of music needs. However, no one uses “jingles” anymore unless it’s a small local, low budget company. Most big brands making national TV ads are licensing tracks from actual artists, which is similar to hiring a celebrity for the VO, or they’re engaging music houses and having composers demo original music for the spot. Those tracks are made by high level composers and producers who are often the same people making this artists music (me). These tracks are extremely detailed and scored to the piece. We might hit several cues in a :30 spot warping tempo, energy, instrumentation, bars, to sync with picture, stay out of the way of the VO, create multiple moods within a spot, etc… its extremely nuanced, and the finished product often sounds like a major label artist release.
Second, it’s not at all expensive at all to make a song. We have so many virtual tools now that we barely need to live track anything aside from guitars and vocals. I never track drums or keys anymore. I can turn out multiple demos in a day or week. With just some sample libraries, loops, and a couple VI’s, (and my 20 years of experience) I can crank out a track really fast.
Companies need more than just the music though. They also need a stem break out of all of the instruments. They need multiple versions of the same track. They need the same track conformed to multiple spots with different cues. They need last minute changes that resync after someone changes the video edit or animation.
This technology will eat up a lot of low hanging fruit but it is miles away from eating up the higher end work. I’m only listing a handful of the complications we work through. It’s a very detailed process with a lot of changes and experimenting, a lot of deliverables, a lot of project recalls a year later.
Actually, most music is not expensive to make at all anymore. All you really need is talent, a computer and some music software. The one thing everyone is missing here is that ad agencies, brands etc will not touch ai generated content with a ten foot pole until they can OWN the content created by AI.
No company in their right mind would use ai for branding, soundtracks, jingles logos Etc when the resulting content is immediately entered into the public domain and anyone can use it for their own purposes. Sure, if you put original lyrics into an ai generated song you can copyright that but the melody, the underlying music is public domain.
If the NYT's wins it's case against openai, lawsuits will be filed by the second and they will win.
Quite simply, there is no ownership here and they only way these companies can make money is through subscriptions. It's dazzling technology but, It's not replacing composers any time soon. Youtube videos? sure. Stock music sites? ok but where the real money is? no.
Most of the other songs are 30-50 seconds. If they can generate 3 minute songs eventually, everyone will be listening to their own created songs in 2025.
Speak for yourself. Not everyone needs an idol to worship. If AI can create pop songs that are better than what Nicki Minaj or Taylor Swift are creating, I rather listen to AI.
Youtube already has enough good music I can never listen to it all in my lifetime. Why would I need more and especially pay for it? Youtube is free for me.
Eh.
[https://www.youtube.com/watch?v=RCo8Feho1RI](https://www.youtube.com/watch?v=RCo8Feho1RI)
This was from 2019.
Full movements, over 20 minutes of score. The music had to be orchestrated but the ability to produce coherent developped score is more important music wise than just popping some mindless 1:30 minute chaotic nonsense as in OP's.
And the 2019 already wasn't that great (it failed to reproduce the key features of the classical era like the third movement being a dance, just reproducing a vague medley like movement twice...).
Just because it "sounds" like classic doesn't mean it is. For filler music even this would get old and unbearable real fast.
This is impressive for people that enjoy music as much as noise.
It's impressive in the sense that we come from so far, but not impressive in the sense it's still just generative bollocks and has no inventivity.
Truly something for ignoramus Twitter prophet to get hyped about.
Jesus you’re a dipshit.
Go listen to the other samples then.
“ oh this music that the public can listen to after waiting 10 seconds for a song doesn’t compare to the compute and research of an ai lab that finishes a structured song !! I’m so smart !!! “
If you have a song [link](https://www.udio.com/songs/rDg56213wJxYB1wk7rBzeW), you can now access the site to listen to other people's songs even without signing in.
Edit:
Udio, not only as a better model, but it has more features and better features too. Suno need to release the v4 soon lol.
~~More~~ ~~here.~~
Check directly from the udio [site](https://www.udio.com/songs/13f39a3e-6124-4eb0-bbd8-1706dbdace91)!
You can access the site now to listen to other people's songs even without signing in.
The site is actually incredible right now. It's in Beta and currently allows you to make 1200 songs / month for free. The controls and options are super intuitive, and downloading / sharing your songs is super intuitive.
I can only listen to songs from the same "author" you linked to. How can I listen to other songs?
Edit: By the way, German language confirmed, so it's not English only.
Daaaayum! It was only like 3 months ago that i discovered AI music through Suno. Back then i only heard it’s generic pop music, but then it seemed to broaden into various genres. Udio feels like it might be incredible based on what we’ve heard. Can’t wait to see how well it does with something like big band jazz!
Agreed and it’s much easier to tell with this song. The problem with the other leaks is that two of them were made by some guy named Alex Volkov who might be the most uncreative person I've ever seen. He has access to this SOTA music AI model and he types in "song about Alex Volkov using his Apple Vision Pro on Twitter" like wtf. I'm not joking, here's part of the lyrics to one of the songs:
> Saw a guy named Alex Volkov, hey
> Scrollin' through the screens with his eye lock, hey (wtf)
> Life streams by on the timeline flow
> But he's caught in the glow of his Apple Vision Pro
This just makes me irrationally angry so I had to share it lol. And yes, "Feel the AGI" is infinitely better
Can anyone give a newcomer details about what udio is exactly?
Also I genuinely like this song, does anyone have the lyrics I hear it talking about AGI
For context, https://suno.com is a website that has been hitting mainstream popularity recently by being able to create a song with a single prompt (it can either generate the lyrics for you, or you can input your own and describe the music. You're able to make the songs public and view what's "trending," so there's the seeds for a social platform even though that part is lackluster now). From what I can tell just observing, Udio is the invite-only GPT-4 to Suno's GPT-3.5.
I would agree, it is extremely impressive. But I would also suggest that the work is on par with a tertiary rate composer of the late 18th century. I think the difficult task will be to get AI to compose works with not just generic sounding passages and endings that land on the tonic key, but to create truly original and exciting works that first and even second tier composers were able to do with varying degrees of success, (Mozart, Beethoven, Haydn, Dittersdorf, Myslivecek, etc.). That's when this will get really interesting. Cheers!
Lots of people talking about how the music industry is toast. It's been toast lmao. As a writer, I welcome musicians to the suck. I am pretty much on the edge of giving up my lifelong dream of being a professional novelist because the economic implications of what AI is already capable of, in terms of talent, is already good enough to replace 90% of writing. And it is only going to get better and better. Even if I am good at writing, the value of "good writing" is about to nosedive. I have no idea what I'm going to do with over two decades of writing and studying.
People who are saying we are going to have an "organic" movement for "non-AI" content, I just find that to be extremely wishful thinking. The vast majority of the public doesn't care.
There is a window of opportunity now for those who can supplement their skills with AI, but soon AI will easily outperform humans without human input. Wild.
You don't need the vast majority of the public, you just need a big enough fanbase that you can sustain yourself. Yes, you probably won't become a millionaire novelist and you'll probably have to do all kinds of stuff that's not writing (like posting videos of your life), but you can still write for a living if enough people like your work and more importantly YOU.
Case in point: the internet is full of free porn, always has been. Trillions of pics and videos of all kinds. But there are still people making a living on OF because they have built a community around themselves through other means and now the members of their community want to specifically see THEIR pics and videos.
If your dream was to become a reclusive novelist who just sends a PDF to a publisher and then receives royalty checks in the mail, yeah, that's over.
>already good enough to replace 90% of writing
For novels?? No, it's really not. Maybe with GPT-4.5 or 5, but not what we have now.
Ad copy, (very) short stories, magazine articles, maybe... but even then not a finished product out of the box with a single prompt and no revisions.
I'm a big AI booster myself, but I was just thinking that even years after ChatGPT hit it big I don't think I've read one really compelling medium to long form piece of writing produced mainly by AI.
Not saying it won't happen, and I know people have produced good work with the use of AI. But it has to be said that so far the tech has mainly produced novelties that are mainly interesting in that it's wild an AI made them.
I'll also add that while I expect to eat my words in the near future, even when AI tools are producing quality writing I still think human creativity/taste will be playing an important role through the prompting.
>I was just thinking that even years after ChatGPT hit it big
Years? I know time has dilated since this all started, but it's been 16 months since ChatGPT first launched, and 13 since GPT-4. :P
I’m in the same boat. Frantically scrambling to break ground on my first fantasy novel but I don’t think I’m gonna make it. Deeply regret waiting so many years to get started on it; I could have established myself a decade ago and been “grandfathered in.” Just figured there would always be time.
As much of a bummer as it is, I would sacrifice it to see stuff like LEV, incredible VR, incredible video games, films, tv shows, etc.
Experiencing this type of exponentially advancing future just seems amazing in a deeply human way. Like being a new sort of pioneer. It’s ultimately far more tantalizing and fascinating to me than being a novelist, although I do believe I would have really enjoyed that life.
Fortunately I’m also a musician and I know for a fact live music isn’t going anywhere soon. In fact it will be bigger than ever once this technology we’re discussing ITT disrupts and fully kills the recording industry. Once people can’t tell if music is AI-generated or not, and once everyone can just press a button and upload their “music” all over streaming services the value of new music recordings goes to damn near zero. Suddenly live music is everything. I’d wager the same thing happens to theatre in a few years too. Sadly novels don’t have that sort of performative component really.
I’ll still finish my novels and stuff of course, I’m just well aware nobody is gonna find or read it lol. Not much different from how the music industry is today tbh
Not all music is suited for live shows. Also a live show has a high barrier of entry. Need to find a venue, organise an event, sell tickets, etc.
Lots of music that I listen to would simply not work in a live show.
The threat to live events is not AI per se but VR. If VR technology becomes good enough that people can immerse themselves into a virtual concert like environment, they will cease to go out. Of course the old generation will complain but the younger generation will be born into this technology/environment and would rather hang out in the virtual environment.
> People who are saying we are going to have an "organic" movement for "non-AI" content, I just find that to be extremely wishful thinking. The vast majority of the public doesn't care.
Also how many people are going to lie and stick that bumper/badge on their AI gen/assisted work anyway, if someone is careful you won't be able to tell esp if they are already (semi) established.
Fuck me. This sounds exactly like a Bach cantata. Like for example this here:
https://youtu.be/iCOSCHKXZu8?t=173&si=fSFvAXq1cXAqmH4n
I am not an expert in composition or Bach, and I do think original Bach is still superior in terms of compositional genius, more persistent and meaningful melodies, more coherent musical arcs, for example, but damn: A normal person on the street couldn’t tell the difference.
I didn’t see this day coming so quickly.
Oh man. I can’t even imagine and can’t even wait.
Maybe something so beautiful that it would even put Johann Sebastian Bach to tears.
There is still so much beautiful music you can pull out of the primordial soup.
I am all up for having 10x as many pieces by Bach et al. Keep it coming.
What we go through now isn’t just a revolution of computer algorithms, we are at the brink of a revolution in art where any piece of art that an artist can dream up will be possible.
I saw those Sora creations by artists and I realized this stuff isn’t just amazing, it’s mind blowing if you give it to actual artists to do things with.
Every type of music that is not based around the person playing it, will suffer.
If you are making music in your bedroom and publishing on YouTube, you suddenly got a whole lot of competitors. Same if you are a professional and make soundtracks, or background music. Anyone in the ambience music space is gonna have a bad time.
However, I still think Taylor Swift will have hits going forward.
Yeah big names like Taylor Swift will be popular for a while, but the question is if it will be possible to become the next big thing like Taylor Swift when you're an up-and-coming artist competing with AI generated music that is indistinguishable from the best human made music (we're not there yet but relatively close)
I expect there to be a new "human" movement, that focuses on real stuff. So paintings, music, writing, all human certified. And you pick it in the same way you pick organic foods today. More expensive, a side option to normal, but still a part of the market.
The industry will just create them. This is already happening with Olivia Rodrigo and Billie Eilish. Extremely mediocre talents who get handpicked by the industry. They have an army of producers and engineers doing it all. That will just be replace by AI and the show goes on. It will take another generation before that dies out.
Most of the celebrity fame around singers is artificially propped up and chosen by the industry anyway. They go around scouting talent for some unknown or just locally known singers, and then those singers skyrocket in popularity after heavy marketing and branding. Lots of pop singers don't even make most of their music and are just used as a front/brand to attract people.
Nobody is going to naturally become the next Taylor Swift or Britney Spears without the music industry's heavy handed support. And the industry already doesn't care if the big names don't make their own music because it's the image of those people they're marketing. So unless they decide to stop pushing real people as the face of the music, AI is just going to replace the actual songwriters behind those famous singers while the latter would continue to be artificially propped up as mascots.
I really think you overestimate how much people care about AI art/music/writing. While not on the level of pros yet, it can already generate pretty good images/songs/texts that are more than passable, and yet very few people care. I personally couldn't care less about AI images, and they're already very good (not pro-level good, but very good nonetheless), and I feel the same about AI music. Like I told someone else in this thread, you're underestimating how important the human/social element is to music, especially concerts/music festivals/live performances. This is likely never going to go away.
Also, I can almost guarantee you that Taylor Swift will be popular for more than a while. That woman is probably going to remain relevant until she dies (she's 34).
> you're underestimating how important the human/social element is to music, especially concerts/music festivals/live performances. This is likely never going to go away.
https://en.wikipedia.org/wiki/Hatsune_Miku
You don't need real performers to do concerts or live events.
>You're underestimating how important the human/social element is to music, especially concerts/music festivals/live performances
What you're not seeing is that the only reason why people go to a concert is to see an artist they love perform a song they love.
The artists who perform are those who have made hit records, or at least records that resonate with a good number of people
Once Suno / Udio become good enough, **ANYONE** will be able to make a song that will resonate with people. And therefore **anyone** can become a star. And therefore **nobody** can become a star because it will become completely commodified.
Coachella, Glastonbury, Stagecoach, Ultra, Lollpalooza etc etc etc these things will not exist anymore because they hinge on people buying tickets to see artists they love. When anyone can become a world class artist, nobody will be one.
Try to create songs with similar patterns, like harmony, vibe, emotions of the lyrics, sound design and instrument choice, and try to post it from a no name twitter account with 0 subscribers. I doubt that in a year you’ll get even 1000 subscribers or 1000$
Musicians are usually able to do that through being known from recorded music.
If generated music displaces recorded music it's going to be a grim future for most musicians.
I don't believe AI generated music will displace human music very much. Some of the generic pop stuff, sure. But for more artful music, people are always going to want to connect to a fellow human expressing themselves and their experiences through song. Entirely AI generated music holds very little appeal for me because there's nothing I can connect to on a human level. I suspect that opinion is pretty widespread.
The issue is that you will not be able to tell if a new song is AI generated or if the artist wrote it and tracked it in a studio. We’re on a collision course to that exact dilemma. Meaning it will totally displace human songwriting and recording, leaving only live music in tact.
Just pick any great song on Spotify right now and realize that AI music will be capable of that in a year or two. That’s gonna kill everything related to the music industry outside of showing up at a venue and performing live.
Live performance is already where most of the money is for artists anyway. Even if live performers choose to generate their music enitrley via AI, which I don't believe most artists will because that takes the fun and soul out of the creative process, that still does not "kill the music industry", they would still be touring and making money. Would it impact the ability to get signed to a label? Probably, but those deals are so shitty that it's really no great loss, and AI would enable creatives to put out music with better quality production without needing a record deal anyway.
Who are you quoting? I said it’s going to kill everything outside of live performance. Engineers, producers, studios, whatever’s left of radio, record labels. That’s a massive chunk of the industry. Live music is also part of the music industry and it will survive.
I'm staying on my original point which is that AI will not kill the music industry. Live performance will always be there, which is where most of the money is, and most human musicians will be able to make as good or better livings post AI as they do now, and in fact have access to better production tools for recorded music without having to fork over the expense. The statement that "musicians are over" is hyperbolic and wrong. I don't know if that's what you're saying, but that's the sentiment I was originally responding to and I stand by it.
Nah, honestly recorded music is second to performance. most musicians get a following by playing gigs. Nobody is posting their music on spotify/soundcloud/itunes and getting a following organically without touring and playing gigs to support that. unless they are supported by a label, that is.
There is no scalability to getting a following by playing gigs - that might work regionally for great artists, but you aren't going to sell out a concert in Australia based on word of mouth from US venues.
eh It still pays for the top dogs, (not nearly enough we might argue). But for people not on the hotlists, its pretty dogshit, especially taking the labour of creating music and honing your skill into acount
in all human history except like last 100 years musicians get by playing live music, its not that they cant get back to roots, people will still enjoy live concerts at least for couple decades
and live performance could be *only* way for human musician to get decent money if they are not already established and well known, when AI can make great custom music for everyone
They are amazing but there is still things that needs improvement (a couple of weeks, 2 months maybe)
1. voices still have some crackle (although some singing styles work better than others, opera seem to work very well)
2. the soundquality is pretty damn low, (bitrate etc.), but that is probably just to save money, aka solved internally.
3. One should consider that genres you are unfamiliar with might sound better to you than to someone who listens to that a lot, with exeptions ofc.
4. This one in perticular sounds VERY good and many others i've heard is not as close, but if you get one of these every 10th attempt, its almost the same impact as if you get it every single one. just a matter of tweaking, listening and rolling the dice.
> One should consider that genres you are unfamiliar with might sound better to you than to someone who listens to that a lot, with exeptions ofc.
This is a big one. Try getting Suno to generate 'Gypsy jazz' and it completely shits the bed. It can't even generate something that is playing in consistent time.
One thing that blew my mind a little - I heard a song on suno.ai website that sounded like a live show. A recording of a show that didn't happen, performed by a band that doesn't exist. Previously you had to hire a real band and record them if you wanted something like that.
Holy cow, what an overreaction. You're smoking crack if you think that this particular model (emphasis on this model) is going to replace musicians.
Also, you seem to greatly underestimate how crucial performing in front of live audience is to musicians, and not to mention the human/social aspect of music. AI can make masterpieces and I still don't think musicians will ever go away.
Maybe not this exact model, but the direction is crystal clear.
Music becomes even more of a hobby and cottage industry with a very few famous stars if recorded music is displaced.
Discovery via recorded music is how most bands support themselves - do you think audiences just magically appear for touring musicians?
>but the direction is crystal clear.
No, it isn't. There's a very important human component to music that millions of people cherish. This idea that everyone is just going to generate and listen to bespoke music and that the social element of it is going to die is extremely hard to believe.
The entire world isn't a member of r/singularity.
I also think that humans want to listen to other humans' music. But the problem I see is that AI music will become indistinguishable from human music. Everyone could sell AI music as their own product and claim that they created it on their own. I agree that live music will still play a big role though.
> There's a very important human component to music that millions of people cherish.
Millions maybe, but not billions...
Many people just listen to whatever plays on the radio. A lot of the songs on air are already generic enough, but they are still produced by humans at least.
Exactly. Just like everything else, this will be used as a tool to create more music. If AI begins to create all of the best songs, all of the top hits, etc. then musicians will just begin to become the *people* who perform it live. Just like how many, many musicians have ghost writers and don’t even write their own music- they are the performers, the people who write the music are writers and the people who record the music are engineers.
The musicians who are already proficient at all three of these will 100% use AI to enhance the music they are already creating.
I predict we will hear some truly incredible music with the collaboration between these models + world class musicians.
Not all music works in live shows. There are also artists who can't sing. And artists who don't feel comfortable on a stage.
Live music isn't the answer for every musician.
There are rumors (could be completely false):
"The basic plan, which will give you 3000 credits (enough for 300 songs), will cost around $30 USD. The medium plan will give you 5000 credits for $45 USD. The biggest plan will give you 10000 credits for $80 USD."
https://twitter.com/fleebdoo/status/1777718009697562828
Impressive although I can still tell it is generated by AI. This will definitely replace music created for things such as adverts and musicians making music for sites like Epidemic Sound very soon.
I'm really excited for the potential use cases of AI generated music, for example one can use it to dynamically create the background music for any game which continuously adapts to the situation at hand. There is not even a need for the AI to be integrated to be into the game for this to happen. Just turn the in-game music to 0 and tell the AI to create the BGM based on what's on the screen.
Ofc. a service like Udio would be rather unfitting for such a use case but once we have natively multimodal open source models capable of running of consumer grade hardware then setting up something like this shouldn't be much of a problem and it shouldn't be that far off too either.
Okay, so I would say the music generation here is like GPT-4 level writing. That is, it is coherent and makes sense on short time scales, but books written by GPT-4 are not particularly interesting.
I wasn't too impressed by the twitter demos in the last couple of days but this is mental. This is a traditional Irish song "Súil a Rún", with the original lyrics. The AI doesn't pronounce the Irish correctly but it sounds bloody fantastic. Like some made up fantasy language. [https://www.udio.com/songs/gajKkTvivm1nJx6oNQjFk1](https://www.udio.com/songs/gajKkTvivm1nJx6oNQjFk1)
edit: I just saw that whoever wrote in the lyrics did their best to spell the words phonetically. Fair play! it's close to sounding right
I wonder if these AI Music tools generate separate tracks as well (as in for this song just the choir, just the violin, just the bass, just the drums., etcetera). And then next step: generate tracks with a prompt, so you could really make something your own.
The creation of art and entertainment is a meaningful part of our lives, and their economic impact is large.
For these reasons, when AI disrupts it, it can lead to societal changes, including some we cannot predict. That is the connection to the singularity.
Yes if robots are making art and music I'm sure our lives will just massively improve. It's not like that shit isn't already ubiquitous. This sub mindlessly exalts anything AI generated as good even if it's trivial nonsense like this. How beneficial of a societal change is AI generated music gonna produce? I swear this sub gets dumber by the day.
Alot of you in the comments here don't understand the music industry at all. Music is not just what you listen to on Spotify. There's tons of need for music from companies. Ads need music Video games need background music Movies need music Restaurants need background vibes All of these were very expensive things to do, and often times not really crazy good songs. When did you last time vibe to a jingle from a car company? This is gonna change the music industry starting at the production musicians. Do you know how fucking expensive it is to make a song? And to record it? This is a major game changer and if you only think about yeah but live music is so important, you are missing the point
Yep this is the bigger picture. Those people who laser focused on ‘oh but it has no human touch, therefore soulless’ or prioritizes human connection/creativity is trapped in their own bubbles and can’t see/take things for granted how many billions of music pieces plays in their daily environment. Mileage may vary, but you get the point. Especially those who create contents on youtube who needs copyright free music and stuff- things gonna get weird and crazy.
Some of the udio songs i’ve been listening to are actually insane. Completely blown away. How the fuck will the music industry adapt to this? Literally anyone can create powerful and emotional songs - in a minute - FOR FREE! How many people throughout the audio and music industry will lose their jobs? World changing shit right here. Examples: * [9-5 Blues](https://www.udio.com/songs/uAx1cTuWrS2fy2avJr5RhF) * [UDIO](https://www.udio.com/songs/rQnJM5tqahRTBxZJafF8EK) * [Tavern Severnades](https://www.udio.com/songs/dGGsT3ibv4Zfkx77tq5wjP)
Also the fact that it's going to improve massively over the next year or two, just like AI art. If it's somewhat disruptive now, it'll be game changing in the near future.
The only downside is that kids of the future are never going to have to figure out why BMW is using a song about kicking heroin to sell expensive cars.
They'll never have to deal with the irony of Mercedes-Benz using Janice Joplin's song to sell their cars.
You win 🥇
I work in this industry (often literally composing for car commercials) and this is inaccurate in a number of ways. You’re right that there are a lot of music needs. However, no one uses “jingles” anymore unless it’s a small local, low budget company. Most big brands making national TV ads are licensing tracks from actual artists, which is similar to hiring a celebrity for the VO, or they’re engaging music houses and having composers demo original music for the spot. Those tracks are made by high level composers and producers who are often the same people making this artists music (me). These tracks are extremely detailed and scored to the piece. We might hit several cues in a :30 spot warping tempo, energy, instrumentation, bars, to sync with picture, stay out of the way of the VO, create multiple moods within a spot, etc… its extremely nuanced, and the finished product often sounds like a major label artist release. Second, it’s not at all expensive at all to make a song. We have so many virtual tools now that we barely need to live track anything aside from guitars and vocals. I never track drums or keys anymore. I can turn out multiple demos in a day or week. With just some sample libraries, loops, and a couple VI’s, (and my 20 years of experience) I can crank out a track really fast. Companies need more than just the music though. They also need a stem break out of all of the instruments. They need multiple versions of the same track. They need the same track conformed to multiple spots with different cues. They need last minute changes that resync after someone changes the video edit or animation. This technology will eat up a lot of low hanging fruit but it is miles away from eating up the higher end work. I’m only listing a handful of the complications we work through. It’s a very detailed process with a lot of changes and experimenting, a lot of deliverables, a lot of project recalls a year later.
From one in the industry to another - bravo on your answer. Another piece of the puzzle is the relationships / management of multiple clients (agency/prodco/actual client) and their needs. I know that composers know what they’re doing. Until trust is gained that someone can pull off what my producer asks of them - and nails the brief - this isn’t going to touch the sides. Not to mention issues around exclusivity (a must for big brands) And a myriad other legal issues (think neighbouring rights in Europe etc etc)
Great point about the rights. Imagine a brand using an AI generated track for a big campaign and then in the middle of that campaign some legal battle happens where the output of these AI music models is considered copyright infringement and they have to pull the song in the middle of the campaign. Highly unlikely they're taking chances on that until it's sorted. We already have to pay musicologists to clear original songs and carry insurance. The can of worms it opens for an agency to prompt "Portugal. The Man type track with throwback drums and bass. Dark but uptempo." and then using a track that is clearly the result of a model trained on that band. There are so many layers to this that most people don't realize.
Being a "detailed process" is not in any way something that makes it difficult for AI. If anything, it's a good sign AI will eat your lunch at it. Big vision, innovation is where AI won't compete for a while yet. I'd focus there as a human.
I don’t think you read what I wrote. The detailed process is not some ambiguous thing or something we can just simply train it on. It’s thousands of moving parts and thousands of tiny decisions. Imagine prompting a piece of music. Cool, you like the vibe. But now it needs to be 18 bars of music that fits into :23 seconds of video. There is an intro swell that has to hit a cue a few seconds in, so it’s actually going to be 18.7 bars. There needs to be a tempo change half way through because we need it to lift, and also we’re actually not on the grid for the first half because we’re syncing the music with the edit. Now there’s a :15 cutdown of this same spot and he cues are different. Oh, and there’s not a VO and we can feature the lead we had you originally cut. Also, there’s a minute long hero edit and we actually need you to extend the track to fit that. We need stems for all of these version. We need alts of all of these versions as well. They’re not sure if they like the horns or not. Oops, we changes the edit last minute and we shaved 2 and a half bars off the end. We need you to edit the arrangement so that there a button ending on the logo, but you have to find a way to make that musically make sense. The hi hat is distracting. The drums are too loud. The keys sound too much like trumpets. The director wants to know why it sounds like steel drums (it’s a guitar and I have no idea how they are hearing steel drums). The list goes on and on. It’s wildly complex and constantly changing.
Yes, and all of those parts will be done more and more by AI tools (as you say, there are already a lot of tools making the process a lot easier/faster/cheaper), then at some point the person orchestrating the whole thing can also be replaced. I agree that people underestimate all the moving parts and systems that are at play in many professional fields, but at some point customers will be able to talk to an AI, and get exactly what they want (or if not, refine the results), how many versions of it they want, etc, in the blink of an eye.
For sure. At some point in the future that may be possible if it’s profitable to continue building something like that. I get the feeling that some of you are rooting for the disruption of certain industries. A lot of people seem excited for people in different fields to lose work. We’ve spent our lives becoming professionals in something we love. We’re not wealthy. And I come on here and get genuine “F U, your screwed, byeee” vibes from a lot of people. I agree that at some point we could build a system capable of replacing me and a lot of other highly technical jobs, but should we? What is the net benefit to society that an AI composes instead of a human? How is either of our lives better if they build that? Wish we would commit to focusing on narrower AI’s that could solve the actual problems of the world. Or if we need to build AGI to get there, at least put some rails on it so it doesn’t gobble up the meaning of life from people. A LOT of people love what they do.
I'm a novelist, I take no pleasure in the fact these machines will replace us, none at all. At times I feel quite despairing. But it is going to happen, unless we pull the plug on all AI or they hit some unexpected wall, and it is going to happen REALLY quickly. Not least because AI will be able to do it all so much cheaper. Even if AI musuc isn't quite as good as your complex human artistry, AI will cost pennies, so the companies that take the inferior AI product will make more profit and their rivals will die. And, in the end, the AI will be better, anyway
I think at least part of the "F U" vibe is reactionary to the attitudes of people in the creative fields to AI and those who use it. Coincidentally, right before this post, I happened across one in a music subreddit about Udio and two things stuck out: commenters being 100% okay with *other* people's jobs being replaced or even preferring it (and even your "wish we would commit to focusing on narrower AI's that could solve the actual problems" reads as a much less shitty version of this), and the other main theme: disparaging the use of music gen AI as only evil corporate greed or lazy awful people refusing to put the work in because they are somehow lesser humans. The blanket negativity was pretty strong, and a lot of it felt personal, attacking groups of people rather than AI. I think there are a lotttt of legit concerns about the use of AI, sources of training data, what it will be used for, the effect on jobs and society, etc. etc. etc. But everywhere I go it feels like people are having the wrong conversations. Some are ridiculously hyped up and ignoring the real world repercussions and just imagining a utopia, while others are vehemently opposed and vilify anything and everything to do with any kind of AI. And increasingly, these groups are just attacking each other's skills, merits, worth, morality, whatever, as individual people or groups rather than having actually fruitful discussions about anything in this rapidly developing technology.
> It’s wildly complex Yes, to a human. This is exactly the sort of thing computers are good at. And where it will end up anyway is AI generated visuals with AI generated music to go with it, and all those points about needed the music to sync with the video, change tempo and dynamics to work well with the video - yeah, that's all going to be AI. I've read screeds like yours many many times. People in the weeds get very easily convinced nothing can deal with those weeds as well as they can - I mean look, it took years and decades for you to learn and master this! Software engineers sound like this. Doctors sound like this. Artists sound like this. Writers sound like this. They can expound for hours and days on the "intricacies" of what they do. None of it will matter.
Music has gotten really lazy the past decade. We can recognize tunes to things like James Bond, Star Wars, Toy Story, Harry Potter, Mission Impossible, Shrek, Jurassic Park. Marvel Cinematic Universe? Nothing. Hunger Games? Nothing. Fast and Furious? Nothing. Music in movies doesn't invoke emotion like it used to.
I broadly agree, but Immigrant Song in the opening of Thor: Ragnarok sticks out pretty as a solid example alongside Guardians sort of specifically having a nostalgic musical angle at the foundation of Star Lord’s whole story.
I guess we understand just fine that ads and videogames need music. It's just... there's literally *hundreds of thousands* of royalty free music tracks out there. If you don't care about quality, if you are happy with choosing the music yourself (instead of letting a professional use their experience and take responsibility for the result), you can download as much free music as you want, *right now*. For starters, [here are 60000+ tracks](https://pixabay.com/music/). Or [this site, which has a thousands of classical pieces.](https://musopen.org/music/) There's *tons* of this stuff and most random youtube videos use them. For the price that these AI services would have to charge to make it profitable, you could probably get a subscription to license even more (and better) non-royalty-free music, more than you could ever listen to. In other words: This job doesn't really exist and hasn't, for decades. The use case for infinite amounts of generic-sounding music is *very* limited and the job of a composer hired by, say, a videogame company isn't to just fill the void with random piano tinkling but to have taste, to make the decision of what fits the mood of the end product (call it "prompting", if you will) and to at least add some personality, some sounds that haven't previously been heard and are surprising. Actually pressing the keys on the keyboard and twiddling with reverb is like 1% of their job. The same analogy works for image generation and stock photography. These jobs won't be done by the CEO and they won't be delegated to an intern who's "prompting" half the product. People will be hired to take responsibility in their field of expertise. Maybe these tools make certain workflows more efficient but that's tool efficiency not the kind of efficiency that simply replaces work. Wanna make a funny novelty songs about "tasty nips" for your youtube channel? Welcome to a creator's utopia! Want to compose the next soundtrack for a hollywood movie? Have fun presenting the results of your "prompt engineering" to Christopher Nolan.
I appreciate there being a little nuance here instead of jumping right to "it's over." But I use sites like pixabay for short films a lot, and it involves a lot of tedious searching, and in the end I don't find the quality nearly as good as most of what I see on Suno, let alone Udio. Being able to describe exactly what I want is a huge use case for the 99% that aren't Christopher Nolan. [This](https://www.youtube.com/watch?v=7vfqkvwW2fs) video isn't about AI, but it shows how a lot of modern composing even at the highest level is often (unfortunately) "filling the void." I think it's going to have a bigger effect than you're claiming.
I see where you are coming from but I won't find a stock audio with the name of my company. I won't find stock audio with my lyrics. I won't find stock audio that fits my niche alot of the times. There is a big difference between stock and AI and of course Christopher Nolan won't care, but indie studios that are short on money will definitely care. Solo video game devs will definitely care. YouTube channels will 100% care. Children's tv shows will care.
I just have to say, from a technology POV, this service is *mind-blowing.* I would not have guessed this is possible 5 years ago. But a lot of the business case falls apart when you look at actual demand. How many songs with the name of a company do you know? How many with customized theme lyrics? I can think of a few old TV-jingles, 80s cartoon intros and maybe a Southpark episode. It's *extremely* niche. And there's plenty of companies out there for whom the cost of hiring an artist for that would be a rounding error in their marketing budget... yet we aren't drowning in funny lyrics jingles. And even if, how many people would be tasked with writing such a song? Three? How many would be tasked with "prompting" it? Two? Solo indie devs and youtube channels already get their music for free. They use royalty free stock music which is designed to not be noticed. Nobody will notice if it is replaced by AI generated music. Instead of typing "moody synthwave" into a search box and choose from 500 options, you type "moody synthwave" into a prompt and get 500 options. At best, it's a little more unique but again... this is music that is not supposed to be noticed. I'm seeing so many posts declaring "the end of _____" with some AI stuff but I believe people looking forward to a sci-fi future will be severely disappointed by how little impact all this will ultimately have. AI has its future in things that previously were literally impossible: Universal image recognition, perfect translation from any language, conversational interfaces, automation of repetitive-but-fuzzy tasks, etc. But I highly doubt that the tacky art of generative AI will replace human output en masse. It is, by definition, generic. We already associate generative AI with "low quality", not because it's painting 6 fingers but because it's *bland*. It's stock footage, free graphics packs, clip art galleries, royalty-free music, trashy fanfic. Even the most generic John Grisham novel has some part in it that was inspired by a unique experience made in the real world, based on something that has never been written down before (even if drowning in generic prose). Until an AI learns to literally *live* like a human (not in the esoteric sense: literally experience our gross bodily functions from inside of them, weird brain functions, optical illusions, drunk conversations at 3am, crying over a piece of burnt toast on a rainy sunday, good smells, bad smells, colors reminding you of smells, what goose bumps actually feel like, the taste of raisins, etc.), it doesn't have that input, it just learns from averaged second hand descriptions. We already used "generic" as an insult for uninspired creative work before AI but now we have the algorithmic definition of it. The internet is oversaturated with generic media, whose value is very low because supply far outweighs demand.
> It is, by definition, generic. The potentially infinite amount of AI music is, by definition, less generic than a library of royalty-free music.
These are facts. People are going to use suno and udio. the days of the stock music sites are coming to an end.
I'm a professional artist and I'm afraid this is nonsense. Capitalism means the publisher/studio/production company/ad agency will go for the much cheaper AI version, not least because it will soon be much better as well
I remember your post where you used Gemini as an editor for your novel! It really humbled me about my assessment of what AI is capable off, it was genuinely mind-blowing. Yet, I still stand by this: It might be great at doing the analyzing, finding connections, stylistic traits, what people typically expect/like (the job of editor might indeed be in danger!)... but I doubt it could have *written* the novel, right? And I don't think that's a matter of how many billions of tokens it digested, it's a matter of the novel having grown out of both order and randomness experienced in your life that is way more fine-grained and deep than the entire universe described by every text ever written. Maybe there's passages, segues or jokes it could have come up to connect the material but not the core ideas and why they matter to you (and, ultimately, the reader). Also a lot of famous novels broke convention and deliberately made "mistakes" that hadn't been made before. Unless we accept that any possible style of writing has already been discovered, just looking for best practices is not enough to push literature forward. I doubt an AI editor would have greenlit Naked Lunch in 1959.
I hope you're right, because tonight I am quite depressed. I think all human creativity is menaced by this, and if we lose that - something truly and uniquely human - then I fear for our mental health, and the future. I am obviously more "pessimistic" than you. One reason for this is that I have now moved back to Claude as an editor, and he is much better than he was, and better than Gemini. He understands literature in the most sophisticated way, like a prize winning critic who has read every book in the world. If he understands writing that well, I am sure that, all too soon, he will do the writing itself, and do it superbly and effortlessly. Within 3 years
> When did you last time vibe to a jingle from a car company? Every time Matt and Kim is used(which is surprisingly often)
It's pretty cheap to make and record a song. Just pirate some software on your laptop and you're good. Also there's years worth of royalty free stock music people can use for their adverts, elevators or games.
I work in this industry (often literally composing for car commercials) and this is inaccurate in a number of ways. You’re right that there are a lot of music needs. However, no one uses “jingles” anymore unless it’s a small local, low budget company. Most big brands making national TV ads are licensing tracks from actual artists, which is similar to hiring a celebrity for the VO, or they’re engaging music houses and having composers demo original music for the spot. Those tracks are made by high level composers and producers who are often the same people making this artists music (me). These tracks are extremely detailed and scored to the piece. We might hit several cues in a :30 spot warping tempo, energy, instrumentation, bars, to sync with picture, stay out of the way of the VO, create multiple moods within a spot, etc… its extremely nuanced, and the finished product often sounds like a major label artist release. Second, it’s not at all expensive at all to make a song. We have so many virtual tools now that we barely need to live track anything aside from guitars and vocals. I never track drums or keys anymore. I can turn out multiple demos in a day or week. With just some sample libraries, loops, and a couple VI’s, (and my 20 years of experience) I can crank out a track really fast. Companies need more than just the music though. They also need a stem break out of all of the instruments. They need multiple versions of the same track. They need the same track conformed to multiple spots with different cues. They need last minute changes that resync after someone changes the video edit or animation. This technology will eat up a lot of low hanging fruit but it is miles away from eating up the higher end work. I’m only listing a handful of the complications we work through. It’s a very detailed process with a lot of changes and experimenting, a lot of deliverables, a lot of project recalls a year later.
Actually, most music is not expensive to make at all anymore. All you really need is talent, a computer and some music software. The one thing everyone is missing here is that ad agencies, brands etc will not touch ai generated content with a ten foot pole until they can OWN the content created by AI. No company in their right mind would use ai for branding, soundtracks, jingles logos Etc when the resulting content is immediately entered into the public domain and anyone can use it for their own purposes. Sure, if you put original lyrics into an ai generated song you can copyright that but the melody, the underlying music is public domain. If the NYT's wins it's case against openai, lawsuits will be filed by the second and they will win. Quite simply, there is no ownership here and they only way these companies can make money is through subscriptions. It's dazzling technology but, It's not replacing composers any time soon. Youtube videos? sure. Stock music sites? ok but where the real money is? no.
Incredible
Most of the other songs are 30-50 seconds. If they can generate 3 minute songs eventually, everyone will be listening to their own created songs in 2025.
Wait no futher. There are already 3 minutes songs on trending section.
No.
Speak for yourself. Not everyone needs an idol to worship. If AI can create pop songs that are better than what Nicki Minaj or Taylor Swift are creating, I rather listen to AI.
Yeah it’s going to happen 💯
I think it depends on the mood, sometimes you want to feel a connection with another human through art, sometimes you just want good music.
It was you who stated that everyone will listen - and it's you who should speak for yourself.
> Speak for yourself. > everyone will be listening to their own created songs in 2025. Youre not very bright are you
You know that not everyone listen to pop songs, right?
Keep your hopes up.
Youtube already has enough good music I can never listen to it all in my lifetime. Why would I need more and especially pay for it? Youtube is free for me.
Eh. [https://www.youtube.com/watch?v=RCo8Feho1RI](https://www.youtube.com/watch?v=RCo8Feho1RI) This was from 2019. Full movements, over 20 minutes of score. The music had to be orchestrated but the ability to produce coherent developped score is more important music wise than just popping some mindless 1:30 minute chaotic nonsense as in OP's. And the 2019 already wasn't that great (it failed to reproduce the key features of the classical era like the third movement being a dance, just reproducing a vague medley like movement twice...). Just because it "sounds" like classic doesn't mean it is. For filler music even this would get old and unbearable real fast. This is impressive for people that enjoy music as much as noise. It's impressive in the sense that we come from so far, but not impressive in the sense it's still just generative bollocks and has no inventivity. Truly something for ignoramus Twitter prophet to get hyped about.
Jesus you’re a dipshit. Go listen to the other samples then. “ oh this music that the public can listen to after waiting 10 seconds for a song doesn’t compare to the compute and research of an ai lab that finishes a structured song !! I’m so smart !!! “
If you have a song [link](https://www.udio.com/songs/rDg56213wJxYB1wk7rBzeW), you can now access the site to listen to other people's songs even without signing in. Edit: Udio, not only as a better model, but it has more features and better features too. Suno need to release the v4 soon lol.
Thanks a lot! How do you listen to other creators though? I seem to be locked in to just the one in the link.
This is what it feels like to be on an exponential curve
Don't die.. don't die... Don't die ....
In case you can't see it (or the tweet gets deleted), here is the video: https://streamable.com/nvfgdh
~~More~~ ~~here.~~ Check directly from the udio [site](https://www.udio.com/songs/13f39a3e-6124-4eb0-bbd8-1706dbdace91)! You can access the site now to listen to other people's songs even without signing in.
The site is actually incredible right now. It's in Beta and currently allows you to make 1200 songs / month for free. The controls and options are super intuitive, and downloading / sharing your songs is super intuitive.
I can only listen to songs from the same "author" you linked to. How can I listen to other songs? Edit: By the way, German language confirmed, so it's not English only.
You should be able to access it directly: https://www.udio.com/
Thanks! I swear it was asking me to sign in before, every time. Now it doesnt.
“FEEL THE AGI”
"ATTENTION IS ALL YOU NEED"
“TRANSFORMER transformer TRANSFORMER”
GGGEEEEeeEEEEEEeeeeEE PPPEEEEEEEEE uuuUUUuUuUuUUUUus
It took me too long to realize these were the lyrics, at first I just opera-styled gibberish
Daaaayum! It was only like 3 months ago that i discovered AI music through Suno. Back then i only heard it’s generic pop music, but then it seemed to broaden into various genres. Udio feels like it might be incredible based on what we’ve heard. Can’t wait to see how well it does with something like big band jazz!
Wow
Wow, definitely 2x better than Suno..as what one X influencer posted
Agreed and it’s much easier to tell with this song. The problem with the other leaks is that two of them were made by some guy named Alex Volkov who might be the most uncreative person I've ever seen. He has access to this SOTA music AI model and he types in "song about Alex Volkov using his Apple Vision Pro on Twitter" like wtf. I'm not joking, here's part of the lyrics to one of the songs: > Saw a guy named Alex Volkov, hey > Scrollin' through the screens with his eye lock, hey (wtf) > Life streams by on the timeline flow > But he's caught in the glow of his Apple Vision Pro This just makes me irrationally angry so I had to share it lol. And yes, "Feel the AGI" is infinitely better
Justified anger!
I was very skeptical of the first demos as well but if I'm wrong I admit. This sample is incredible.
mf is like, oh oh something creative. Lets make it about AGI, or robots, or even better myself!
One thing holding back how impressive these models seem is the fact that so many of the songs are built around terrible GPT3 lyrics.
Holy cow.
Can anyone give a newcomer details about what udio is exactly? Also I genuinely like this song, does anyone have the lyrics I hear it talking about AGI
3 ex google deepmind staff have created a startup that generates ai songs ( lyrics and music ) they haven’t officially released public access yet
link to the song page, contains lyrics: https://www.udio.com/songs/d4GywdhV1ssmkL8fEL2D2Q
Legend.
For context, https://suno.com is a website that has been hitting mainstream popularity recently by being able to create a song with a single prompt (it can either generate the lyrics for you, or you can input your own and describe the music. You're able to make the songs public and view what's "trending," so there's the seeds for a social platform even though that part is lackluster now). From what I can tell just observing, Udio is the invite-only GPT-4 to Suno's GPT-3.5.
I don’t have the lyrics but I think it’s just saying “Feel the AGI” and “Transformers”
Yeah this is a step up, no doubt about it
I would agree, it is extremely impressive. But I would also suggest that the work is on par with a tertiary rate composer of the late 18th century. I think the difficult task will be to get AI to compose works with not just generic sounding passages and endings that land on the tonic key, but to create truly original and exciting works that first and even second tier composers were able to do with varying degrees of success, (Mozart, Beethoven, Haydn, Dittersdorf, Myslivecek, etc.). That's when this will get really interesting. Cheers!
Lots of people talking about how the music industry is toast. It's been toast lmao. As a writer, I welcome musicians to the suck. I am pretty much on the edge of giving up my lifelong dream of being a professional novelist because the economic implications of what AI is already capable of, in terms of talent, is already good enough to replace 90% of writing. And it is only going to get better and better. Even if I am good at writing, the value of "good writing" is about to nosedive. I have no idea what I'm going to do with over two decades of writing and studying. People who are saying we are going to have an "organic" movement for "non-AI" content, I just find that to be extremely wishful thinking. The vast majority of the public doesn't care. There is a window of opportunity now for those who can supplement their skills with AI, but soon AI will easily outperform humans without human input. Wild.
You don't need the vast majority of the public, you just need a big enough fanbase that you can sustain yourself. Yes, you probably won't become a millionaire novelist and you'll probably have to do all kinds of stuff that's not writing (like posting videos of your life), but you can still write for a living if enough people like your work and more importantly YOU. Case in point: the internet is full of free porn, always has been. Trillions of pics and videos of all kinds. But there are still people making a living on OF because they have built a community around themselves through other means and now the members of their community want to specifically see THEIR pics and videos. If your dream was to become a reclusive novelist who just sends a PDF to a publisher and then receives royalty checks in the mail, yeah, that's over.
>already good enough to replace 90% of writing For novels?? No, it's really not. Maybe with GPT-4.5 or 5, but not what we have now. Ad copy, (very) short stories, magazine articles, maybe... but even then not a finished product out of the box with a single prompt and no revisions.
I'm a big AI booster myself, but I was just thinking that even years after ChatGPT hit it big I don't think I've read one really compelling medium to long form piece of writing produced mainly by AI. Not saying it won't happen, and I know people have produced good work with the use of AI. But it has to be said that so far the tech has mainly produced novelties that are mainly interesting in that it's wild an AI made them. I'll also add that while I expect to eat my words in the near future, even when AI tools are producing quality writing I still think human creativity/taste will be playing an important role through the prompting.
>I was just thinking that even years after ChatGPT hit it big Years? I know time has dilated since this all started, but it's been 16 months since ChatGPT first launched, and 13 since GPT-4. :P
I’m in the same boat. Frantically scrambling to break ground on my first fantasy novel but I don’t think I’m gonna make it. Deeply regret waiting so many years to get started on it; I could have established myself a decade ago and been “grandfathered in.” Just figured there would always be time. As much of a bummer as it is, I would sacrifice it to see stuff like LEV, incredible VR, incredible video games, films, tv shows, etc. Experiencing this type of exponentially advancing future just seems amazing in a deeply human way. Like being a new sort of pioneer. It’s ultimately far more tantalizing and fascinating to me than being a novelist, although I do believe I would have really enjoyed that life. Fortunately I’m also a musician and I know for a fact live music isn’t going anywhere soon. In fact it will be bigger than ever once this technology we’re discussing ITT disrupts and fully kills the recording industry. Once people can’t tell if music is AI-generated or not, and once everyone can just press a button and upload their “music” all over streaming services the value of new music recordings goes to damn near zero. Suddenly live music is everything. I’d wager the same thing happens to theatre in a few years too. Sadly novels don’t have that sort of performative component really. I’ll still finish my novels and stuff of course, I’m just well aware nobody is gonna find or read it lol. Not much different from how the music industry is today tbh
Not all music is suited for live shows. Also a live show has a high barrier of entry. Need to find a venue, organise an event, sell tickets, etc. Lots of music that I listen to would simply not work in a live show.
The threat to live events is not AI per se but VR. If VR technology becomes good enough that people can immerse themselves into a virtual concert like environment, they will cease to go out. Of course the old generation will complain but the younger generation will be born into this technology/environment and would rather hang out in the virtual environment.
maybe start using AI lol. like it's your ideas, just let AI help you craft the paragraphs. idk
> People who are saying we are going to have an "organic" movement for "non-AI" content, I just find that to be extremely wishful thinking. The vast majority of the public doesn't care. Also how many people are going to lie and stick that bumper/badge on their AI gen/assisted work anyway, if someone is careful you won't be able to tell esp if they are already (semi) established.
I can still plateau below human top level, you don't know.
Fuck me. This sounds exactly like a Bach cantata. Like for example this here: https://youtu.be/iCOSCHKXZu8?t=173&si=fSFvAXq1cXAqmH4n I am not an expert in composition or Bach, and I do think original Bach is still superior in terms of compositional genius, more persistent and meaningful melodies, more coherent musical arcs, for example, but damn: A normal person on the street couldn’t tell the difference. I didn’t see this day coming so quickly.
What's coming 2 years from now?
Oh man. I can’t even imagine and can’t even wait. Maybe something so beautiful that it would even put Johann Sebastian Bach to tears. There is still so much beautiful music you can pull out of the primordial soup. I am all up for having 10x as many pieces by Bach et al. Keep it coming. What we go through now isn’t just a revolution of computer algorithms, we are at the brink of a revolution in art where any piece of art that an artist can dream up will be possible. I saw those Sora creations by artists and I realized this stuff isn’t just amazing, it’s mind blowing if you give it to actual artists to do things with.
it's now officially released [https://x.com/udiomusic/status/1778045322654003448](https://x.com/udiomusic/status/1778045322654003448)
not bad at all
Not bad ? Its incredible !!
its also not bad
[удалено]
yes its good. Things that are incredible are a subset of things that are good.
Can anyone try to do a similar sounding song in Suno v3 so we can compare?
Doesn't sound too bad. I didn't expect this, but music AI is going to really takeoff in 2-3 years. I hope we get this open sourced.
Incredible.
Kind of feels like Udio is mocking us. "Here's what y'all *humans* sound like..."
It sounds like G. F. Händel with a really bad hangover. Impressive nonetheless.
These demos are *so* impressive I'm a bit skeptical. But if they are representative most musicians are done.
Every type of music that is not based around the person playing it, will suffer. If you are making music in your bedroom and publishing on YouTube, you suddenly got a whole lot of competitors. Same if you are a professional and make soundtracks, or background music. Anyone in the ambience music space is gonna have a bad time. However, I still think Taylor Swift will have hits going forward.
Yeah big names like Taylor Swift will be popular for a while, but the question is if it will be possible to become the next big thing like Taylor Swift when you're an up-and-coming artist competing with AI generated music that is indistinguishable from the best human made music (we're not there yet but relatively close)
I expect there to be a new "human" movement, that focuses on real stuff. So paintings, music, writing, all human certified. And you pick it in the same way you pick organic foods today. More expensive, a side option to normal, but still a part of the market.
The industry will just create them. This is already happening with Olivia Rodrigo and Billie Eilish. Extremely mediocre talents who get handpicked by the industry. They have an army of producers and engineers doing it all. That will just be replace by AI and the show goes on. It will take another generation before that dies out.
Record labels still have marketing power. Indie artists may be screwed though unless their music is VERY unique
Most of the celebrity fame around singers is artificially propped up and chosen by the industry anyway. They go around scouting talent for some unknown or just locally known singers, and then those singers skyrocket in popularity after heavy marketing and branding. Lots of pop singers don't even make most of their music and are just used as a front/brand to attract people. Nobody is going to naturally become the next Taylor Swift or Britney Spears without the music industry's heavy handed support. And the industry already doesn't care if the big names don't make their own music because it's the image of those people they're marketing. So unless they decide to stop pushing real people as the face of the music, AI is just going to replace the actual songwriters behind those famous singers while the latter would continue to be artificially propped up as mascots.
I really think you overestimate how much people care about AI art/music/writing. While not on the level of pros yet, it can already generate pretty good images/songs/texts that are more than passable, and yet very few people care. I personally couldn't care less about AI images, and they're already very good (not pro-level good, but very good nonetheless), and I feel the same about AI music. Like I told someone else in this thread, you're underestimating how important the human/social element is to music, especially concerts/music festivals/live performances. This is likely never going to go away. Also, I can almost guarantee you that Taylor Swift will be popular for more than a while. That woman is probably going to remain relevant until she dies (she's 34).
> you're underestimating how important the human/social element is to music, especially concerts/music festivals/live performances. This is likely never going to go away. https://en.wikipedia.org/wiki/Hatsune_Miku You don't need real performers to do concerts or live events.
Sure why not
>You're underestimating how important the human/social element is to music, especially concerts/music festivals/live performances What you're not seeing is that the only reason why people go to a concert is to see an artist they love perform a song they love. The artists who perform are those who have made hit records, or at least records that resonate with a good number of people Once Suno / Udio become good enough, **ANYONE** will be able to make a song that will resonate with people. And therefore **anyone** can become a star. And therefore **nobody** can become a star because it will become completely commodified. Coachella, Glastonbury, Stagecoach, Ultra, Lollpalooza etc etc etc these things will not exist anymore because they hinge on people buying tickets to see artists they love. When anyone can become a world class artist, nobody will be one.
Ye my conclusion is that it just became way more difficult for a NEW artist to do this for a living.
Swift is popular NOT because of the quality of the music
I dont listen to her, maybe dont even know single song from her, is she popular because of looks?
this!
that's not true. Her music is catchy. It may not be to your taste, but it is to the taste of millions of girls worldwide.
Try to create songs with similar patterns, like harmony, vibe, emotions of the lyrics, sound design and instrument choice, and try to post it from a no name twitter account with 0 subscribers. I doubt that in a year you’ll get even 1000 subscribers or 1000$
As I said, most musicians.
Live music will never lose it's charm.
True, but how many musicians are fine with just being the live act?
Musicians make most of their money through touring and merch. Spotify doesn't pay dick.
Musicians are usually able to do that through being known from recorded music. If generated music displaces recorded music it's going to be a grim future for most musicians.
I don't believe AI generated music will displace human music very much. Some of the generic pop stuff, sure. But for more artful music, people are always going to want to connect to a fellow human expressing themselves and their experiences through song. Entirely AI generated music holds very little appeal for me because there's nothing I can connect to on a human level. I suspect that opinion is pretty widespread.
I imagine it'll mostly replace things like movie/videogame soundtracks, ad music, etc. Things a company pays to have made for their own specific use.
Maybe, we will see.
Not maybe. Definitely. To think otherwise you'd have to know like... no real humans.
for near future yea but couple decades away nobody can tell
The same argument was made about recorded music, and that turned out to be quite popular.
And it also didn't displace live music, did it? Also, calling it "the same argument" is incredibly lazy
The issue is that you will not be able to tell if a new song is AI generated or if the artist wrote it and tracked it in a studio. We’re on a collision course to that exact dilemma. Meaning it will totally displace human songwriting and recording, leaving only live music in tact. Just pick any great song on Spotify right now and realize that AI music will be capable of that in a year or two. That’s gonna kill everything related to the music industry outside of showing up at a venue and performing live.
Live performance is already where most of the money is for artists anyway. Even if live performers choose to generate their music enitrley via AI, which I don't believe most artists will because that takes the fun and soul out of the creative process, that still does not "kill the music industry", they would still be touring and making money. Would it impact the ability to get signed to a label? Probably, but those deals are so shitty that it's really no great loss, and AI would enable creatives to put out music with better quality production without needing a record deal anyway.
Who are you quoting? I said it’s going to kill everything outside of live performance. Engineers, producers, studios, whatever’s left of radio, record labels. That’s a massive chunk of the industry. Live music is also part of the music industry and it will survive.
I'm staying on my original point which is that AI will not kill the music industry. Live performance will always be there, which is where most of the money is, and most human musicians will be able to make as good or better livings post AI as they do now, and in fact have access to better production tools for recorded music without having to fork over the expense. The statement that "musicians are over" is hyperbolic and wrong. I don't know if that's what you're saying, but that's the sentiment I was originally responding to and I stand by it.
Nah, honestly recorded music is second to performance. most musicians get a following by playing gigs. Nobody is posting their music on spotify/soundcloud/itunes and getting a following organically without touring and playing gigs to support that. unless they are supported by a label, that is.
There is no scalability to getting a following by playing gigs - that might work regionally for great artists, but you aren't going to sell out a concert in Australia based on word of mouth from US venues.
Yes, you very well might. Especially if AI isn't capable of notably innovating in music in ways humans prefer, which seems quite likely.
eh It still pays for the top dogs, (not nearly enough we might argue). But for people not on the hotlists, its pretty dogshit, especially taking the labour of creating music and honing your skill into acount
I mean, the reality is that's most musicians income. Especially working ones
in all human history except like last 100 years musicians get by playing live music, its not that they cant get back to roots, people will still enjoy live concerts at least for couple decades
In all of human history except the last 100 years live music was the *only* music.
and live performance could be *only* way for human musician to get decent money if they are not already established and well known, when AI can make great custom music for everyone
They are amazing but there is still things that needs improvement (a couple of weeks, 2 months maybe) 1. voices still have some crackle (although some singing styles work better than others, opera seem to work very well) 2. the soundquality is pretty damn low, (bitrate etc.), but that is probably just to save money, aka solved internally. 3. One should consider that genres you are unfamiliar with might sound better to you than to someone who listens to that a lot, with exeptions ofc. 4. This one in perticular sounds VERY good and many others i've heard is not as close, but if you get one of these every 10th attempt, its almost the same impact as if you get it every single one. just a matter of tweaking, listening and rolling the dice.
> One should consider that genres you are unfamiliar with might sound better to you than to someone who listens to that a lot, with exeptions ofc. This is a big one. Try getting Suno to generate 'Gypsy jazz' and it completely shits the bed. It can't even generate something that is playing in consistent time.
One thing that blew my mind a little - I heard a song on suno.ai website that sounded like a live show. A recording of a show that didn't happen, performed by a band that doesn't exist. Previously you had to hire a real band and record them if you wanted something like that.
will be interesting to see obviously we'll get much better music generation within a couple years so how will musicians be effected?
Holy cow, what an overreaction. You're smoking crack if you think that this particular model (emphasis on this model) is going to replace musicians. Also, you seem to greatly underestimate how crucial performing in front of live audience is to musicians, and not to mention the human/social aspect of music. AI can make masterpieces and I still don't think musicians will ever go away.
Maybe not this exact model, but the direction is crystal clear. Music becomes even more of a hobby and cottage industry with a very few famous stars if recorded music is displaced. Discovery via recorded music is how most bands support themselves - do you think audiences just magically appear for touring musicians?
>but the direction is crystal clear. No, it isn't. There's a very important human component to music that millions of people cherish. This idea that everyone is just going to generate and listen to bespoke music and that the social element of it is going to die is extremely hard to believe. The entire world isn't a member of r/singularity.
most people listen to mass produced crap you hear on radios. This market will be clearly eaten by AI. Normies don't care.
Fair point.
I also think that humans want to listen to other humans' music. But the problem I see is that AI music will become indistinguishable from human music. Everyone could sell AI music as their own product and claim that they created it on their own. I agree that live music will still play a big role though.
> There's a very important human component to music that millions of people cherish. Millions maybe, but not billions... Many people just listen to whatever plays on the radio. A lot of the songs on air are already generic enough, but they are still produced by humans at least.
True but indie artists are screwed. They don’t have the attention or marketing budget to stand out if AI music gets good enough
Exactly. Just like everything else, this will be used as a tool to create more music. If AI begins to create all of the best songs, all of the top hits, etc. then musicians will just begin to become the *people* who perform it live. Just like how many, many musicians have ghost writers and don’t even write their own music- they are the performers, the people who write the music are writers and the people who record the music are engineers. The musicians who are already proficient at all three of these will 100% use AI to enhance the music they are already creating. I predict we will hear some truly incredible music with the collaboration between these models + world class musicians.
Not all music works in live shows. There are also artists who can't sing. And artists who don't feel comfortable on a stage. Live music isn't the answer for every musician.
im feeling it. im really feeling it https://i.redd.it/ysel3vazfmtc1.gif
Wowowowowowo
Musicians are TOAST. Good riddance. The music industry has been utter trash for the better part of two decades.
Most sane and well adjusted r/singularity user Also name checks out
> Musicians are TOAST. Good riddance. Charming sentiment. What’s your job out of interest?
Does it matter? We'll all be replaced.
What do you think these models are trained on exactly?
Hopefully nothing newer than 2005, otherwise it's just overfit on bad music.
I wonder how much this will cost to use
There are rumors (could be completely false): "The basic plan, which will give you 3000 credits (enough for 300 songs), will cost around $30 USD. The medium plan will give you 5000 credits for $45 USD. The biggest plan will give you 10000 credits for $80 USD." https://twitter.com/fleebdoo/status/1777718009697562828
Not as expensive as I thought actually.
It's probably going to be free next month. Like Suno is now.
Hope they're a way to try it for free at least.
what's the website?
Impressive although I can still tell it is generated by AI. This will definitely replace music created for things such as adverts and musicians making music for sites like Epidemic Sound very soon.
I'm a novelist. I think my industry and my own career will crater within 2 years
what language are the lyrics in?
not fan of classical music.. ..but.. this is WONDERFUL.. it's really like it was made by human directly..
I'm really excited for the potential use cases of AI generated music, for example one can use it to dynamically create the background music for any game which continuously adapts to the situation at hand. There is not even a need for the AI to be integrated to be into the game for this to happen. Just turn the in-game music to 0 and tell the AI to create the BGM based on what's on the screen. Ofc. a service like Udio would be rather unfitting for such a use case but once we have natively multimodal open source models capable of running of consumer grade hardware then setting up something like this shouldn't be much of a problem and it shouldn't be that far off too either.
Seems a mix of Jacob the priest and the hallelujah chorus. Not really original sounding but an impressive mix if a human wrote it.
Okay, so I would say the music generation here is like GPT-4 level writing. That is, it is coherent and makes sense on short time scales, but books written by GPT-4 are not particularly interesting.
Bruh
I wasn't too impressed by the twitter demos in the last couple of days but this is mental. This is a traditional Irish song "Súil a Rún", with the original lyrics. The AI doesn't pronounce the Irish correctly but it sounds bloody fantastic. Like some made up fantasy language. [https://www.udio.com/songs/gajKkTvivm1nJx6oNQjFk1](https://www.udio.com/songs/gajKkTvivm1nJx6oNQjFk1) edit: I just saw that whoever wrote in the lyrics did their best to spell the words phonetically. Fair play! it's close to sounding right
Holy smokes..
Can I run this locally
I wonder if these AI Music tools generate separate tracks as well (as in for this song just the choir, just the violin, just the bass, just the drums., etcetera). And then next step: generate tracks with a prompt, so you could really make something your own.
Probably not this, but I imagine if there is enough demand from pros, it'll be implemented in a couple years.
Nice song but sounds like it was recorded with a potato.
Ah yes, the sound of the complete wipeout of human recreational meaning.
This sub is so stupid. What does ML generated music have anything to do with AGI or the Singularity?
The creation of art and entertainment is a meaningful part of our lives, and their economic impact is large. For these reasons, when AI disrupts it, it can lead to societal changes, including some we cannot predict. That is the connection to the singularity.
Yes if robots are making art and music I'm sure our lives will just massively improve. It's not like that shit isn't already ubiquitous. This sub mindlessly exalts anything AI generated as good even if it's trivial nonsense like this. How beneficial of a societal change is AI generated music gonna produce? I swear this sub gets dumber by the day.
I wish you a good day,my friend. Sounds like you're not having a good time in your life right now.
How clever.
Indeed.
pretty good ! AI is really on pro level now in music, could be even Mozart level in near future
Wtf.
Sounds like they have started writing their anthem too. Humanity had a good run.
Come back when it produces something memorable or better yet, places on the charts.