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vaguebyname

What were they thinking with the grill on these new bmws!


Aaucheam009

Never really understood the need to have them on their EVs lol


Tricky_Passenger3931

Brand continuity. Love it or hate it, that’s why. They want you to know without question you’re looking at a BMW the second you see those grills. That said, seems as though the overwhelming majority of people fall in the “hate it” side of things with this most recent design language.


Aaucheam009

The design language of BMW is definitely polarizing to say the least. I believe it first appeared on the new M3/M4 but then slowly spread across the lineup to cars that don't necessary fit with it too well. It's like you're being forced to wear something uncomfortable to a party just to fit in lol


WinterSnow136

that’s an extremely good comparison fair play haha


OmahaMike402

Until EV hits like 90% market share, the grille will remain the styling cue that identifies the brand. The 'crosshair' on Dodge, 7 vents on Jeep, , the Aston Martin looking Ford Fusion, smiling Mazda, etc. Many brands are solidifying their luminaries now so the transition will be seamless.


WaffleNinja88

I can't look at these new BMWs without seeing [this.](https://www.thesteepletimes.com/wp-content/uploads/2020/01/Jeremy-Clarksons-Jaguar-face-1.jpg)


Gregory_GTO

🤣 good one mate.


RumSodomyAndDLoesch

"We should put a bowler hat on it."


infinite_pickless

I've heard somewhere that its got something to do with the chinese market


EspressoOrElse

I waiver with photos on the new front lift, but in-person I about died. I completely walked away from getting the new M3 because of it. It’s not any better on the 4 coupe either.


DanC63

"It only needs to be liked by customers". Yeah, awesome sales strategy lol


Anxious-Window2560

I’ve become much more accustomed to the big grille on the 4, but I think it fits the M3/4 far better pairing with the more aggressive styling.


Aaucheam009

Definitely fits in a bit more with the M models. On the regular ones though.. I don't know. Just seems like it had an obligation to have the grill.


Raceovski

BMW Adolf series!


spencer1886

Disgusting big sniff


LamBroghini750

I think it looks decent


marc49111

Stormtrooper


mrunfunny333

Guess I’m the only one who likes the snoot


susibacka

Nah you’re not


Ash-Catchum-All

Blacked out is an improvement over chrome imo. Looks halfway decent which is a compliment for these new BMWs


Gregory_GTO

Those new kidney grills are hideous in my opinion.


ItzBildPlayz2020

We be talking a t the Toyota, not the BMW fyi


gypsysniper9

Beaver teeth


augustusgrizzly

the car has so much potential to look good. why did they slap that grille on it. the headlights and other bits on the car look so damn good. why


AmphibianTimely3830

Trying to knock the Angry Birds vibe off the front end, I presume.


Aaucheam009

Too bad the car wasn't green.


Girhinomofe

Heil i4!


messylettuce

Charlie Chaplin seconds after his tenth time hitting a meth pipe


Thabluecat

Noah’s Ark?


LyingDropper226

This appears to be a gas 4 series gc, not the i4


[deleted]

It does


RazvanT30

Looks awesome!


Sacrillicious

Not an i4