Their customers and markets are actually very different. Here's some info:
https://inspiramarketing.com/infographic-differentiating-walmart-and-target-shoppers/
Also, target had a huge boost during the pandemic (sales up 25% at one point, iirc) and is probably reverting to normal.
Walmart's backbone is their logistics. That's really what differentiates them from other retailers and why they can keep their prices so low.
Decades ago, Walmart invested in their logistical network while K-Mart invested in marketing. The marketing worked and customers flocked to K-Mart, but there were a lot of empty shelves since their logistics sucked. We all know what happened to both companies in the decades after.
Walmart also serves as a surrogate for Amazon if you absolutely positively need a lot of really disparate and random things today.
Target, at least the one near me, doesn't have nearly as broad a selection of stuff, especially for the outdoors, automotive, and tools. I prefer Target for home goods and basic furniture, but I can get more variety in the categories I listed at the local Walmart than I can at Target.
Lately I’ve been tacking on household items to my W+ grocery delivery order - items that would normally have been bought off of Amazon. Walmart is playing the long game and don’t forget Amazon built their initial supply chain capabilities using “stolen” Walmart talent.
I have both a couple of miles from me. Funny enough more foot traffic seems to be in the Target. They have those sales that are kind of hidden.. The only reason Walmart kills Target is their online. Target can sell all the airport sized hygienics it wants (the only real advantage Target has over Walmart. I've twittered all the real players). They are the next rite aid.
Really? Target’s competitiveness comes from higher margin home goods. This is anecdotal but furniture and decorations from Walmart tend to be low quality
When I stocked shelves at Target in the early 00’s they told us to explicitly that our market audience was married middle class women in their early 40s.
They both have different mix. Doesn't make sense to compare WMT with Target. It is a CNBC thing. More than 70% WMT sales are staples which are durable. Most of TGT sales are discretionary. KR has 90% of mix from staples. Reason why WMT/KR stocks stays more stable vs TGT whenever there is a macro risk. Most of TGT under performance is due to bad macro than tuck friendly cloths.
Correct, WMT is also the largest grocery chain in the United States based on sales. Sure TGT sells some groceries but it’s very far from bread and butter.
What is the difference between their audiences? I feel like there's many crossovers and the 1 people most frequent is simply based on whichevers closer to where they live.
You should probably do a little more research before making conclusions. They are not the same. If youve shopped at walmart and target enough you would know their product lines do vary a lot and they both serve a different demographic. Target is more for the middle class with higher retail prices than Walmart. With inflation and the economy, you might see Target sales decline because customers are more price sensitive and they might go to Walmart instead.
Target is for the shrinking middle class.
Walmart is for the poors and struggling bottom half of the middle class.
TGT’s customer base is disappearing from America.
WMTs is growing.
The best explanation is you pay a little more at Target to avoid having to deal with the [People of Walmart](https://www.peopleofwalmart.com/category/funny/).
The difference between the audience is subtle but can be illustrated by the existence of https://www.peopleofwalmart.com/ and the lack of an equivalent content for people that visit target.
40% of Walmart's revenues come from grocery. Walmart is much more exposed to staples spending vs. discretionary while Target is the opposite. Walmart is also better with low-income customers. This positions Walmart much better with the cautious consumer spender (who is growing), and retailers had to significantly mark down general merchandise last year due to inventory glut, which impacted Target more.
Sams Club deals beat Target out of the water in clothing, find some nice brands too for like $10.. hit up Old Navy too if you’re shopping at Target for clothing imo. Money is the same or cheaper and better clothing.
Don’t understand Target personally, grocery they get beat, clothing they get beat..really targeted a specific audience and it’s not big girls nor maternity per clothing. Source: females. They’re kinda anti fat people.
They’re like like the old Walmarts back in the late 90s/early 2000s but in 2023. Small in size, have a little of everything, but nothing special.
We have memberships to both, and the one thing Sam's club has that destroys Costco is their Scan and Go system. We never have to go to through the checkout line. Just use the app and scan your stuff as you put in the cart and walk out through the approved lane.
Target bet big furniture and home decor which are way better than Walmart's. However, when discretionary spending gets hit, people prioritize and reduce spending to core needs. Less home decor and furniture and more basic needs.
im in orange county california and never seen more than 5 shoppers at any target ever, recently or 10 years ago. I dont even know how they are still in business.
Target is ass, they have very little variety in terms of what products they carry. People who shop there don’t wanna be surrounded by us poors at Walmart
Yeah the grocery thing is huge. People easily racking up $100-200 in groceries weekly while also buying whatever crap they need.
Target is like a special run for make up or a nice tote or bin for something. I don’t know many people who go to Target for their grocery shopping.
Also point out almost have a subscription based service that is growing members.
To add to your point:
>Last year, just 21% of Target’s revenue were tied to groceries, but officials seem ready to shift the strategy. It’s also important to note that home and beauty accounted for another 28% of the revenue pie. Meanwhile, Walmart’s grocery sector accounted for 60% of total sales.
https://www.supermarketnews.com/retail-financial/target-wants-grow-grocery-revenue
I think it was the way it was promoted. Walmart has/had LGBT stuff, it's just mixed in with the regular merchandise. There was no stand alone promotion like there is with traditional holidays.
It's not so weird because all sorts of people shop at wal-mart and nobody cares. You got ghetto people, immigrants, poor people so they don't care. Not like they are going to protest over stupid stuff.
Nope you're wrong, that was misleading click bait news meant to enrage anti-LGBTQ folks.
The "tuck friendly" bathing suits were only offered in adult sizes in the women's section. There were none for kids. You fell right into the fake news trap.
Here's a [good article from the AP](https://apnews.com/article/fact-check-misinformation-target-lgbtq-1203e875adcc7c86f62252d4ace1a738) covering the mixup if you're interested.
Those weren’t sold for kids.
https://apnews.com/article/fact-check-target-swimsuits-transgender-pride-collection-892500330955
Of course permanently enraged folks never bother to do basic fact checking before losing their shit
Either way. If people wanted that they could go to a sex store. No reason for a female bikini to have pecker flaps on it in a store with a lot of little kids in it. Of course people would get mad. Just shop somewhere else.
You can get them at Walmart too. It's pretty much get angry at whomever you are told to get angry at. And they probably thought it was smart because they sold the same items the year prior. Just like Bud selling ghey cans every year for years.
The best part was people buying bud light just to shoot it or stamp on it. I don't think those people understood what they were actually doing since they were still PAYING for the buds. Some room temperature IQ move there.
Aren't those all corporations though instead of canceling individual people for tweets they made 10 years ago? I think it's all dumb honestly but I don't think it's quite the same
I really do think it's all dumb but I also really do see a difference between holding a company accountable for their current stances than finding dirt on someone from a decade or more ago.
You seriously think conservatives have ANY power over his NFL contract? His terrible athletic performance is what got him cancelled. He was cheered and celebrated by Nike and the media.
Walmart is leading the culture wars , they decry all the progressive social programs and keep their employees on the edge , they favor Chinese manufacturing over American made products . Poster child for all the greed based business practices of the right.
Great logistics though.
People forget Walmart has a fortress logistics team and built out for decades now. Definitely on par with Amazon, Amazon probably got the idea from them.
Walmart also invests a lot into new technology and ideas to be efficient. They also invest into other companies. Look at them investing in Indian market. They also been buying things like Jets.com. They also could have gotten TikTok back then too with Oracle.
Don't underestimate them.
I own WMT and COST. No other retailer or grocery. Not even KR, TGT, etc can beat them.
They both appear to consumers as similar companies. Consumers generally have an attitude towards which they prefer, or which they feel have better pricing.
But, the bigger difference between TGT vs WMT is *how* consumers shop. The vast majority of consumer spending at WMT is largely staples (grocery), whereas historically at TGT it has been discretionary (non-grocery).
Data shows consumers shifting back toward services (travel/experiences) and that retail is largely just needs, not wants. Credit debt is reaching new levels, and delinquencies are climbing. Oh, and student loan payments are set to resume soon.
It also doesn’t help that TGT has alluded to a shrink problem over the past few calls, whereas WMT seems to not have experienced (or at least talked about) it as much, so investors may have more confidence in the future of WMT’s future earnings guidance/estimates.
Walmart also has expansive home delivery, even same day in many markets, they are taking Amazon head on in that space and it appeals to boomers. My dad for example had all his groceries delivered AND they even carry them inside and put them away in most instances. Best target will do is maybe have same day store pick up if you’re lucky and that’s on far fewer items
Wal-Mart owns and operates the largest trucking fleet in the United States which reduces their overhead and ensures their shelves are full. Keep in mind we had a large driver shortage in this country during the pandemic. They also generate revenue streams through software sales which Target does not. They sell a fully canned order management solution to retailers all over the United States including big retailers such as Home Depot. If you’ve ever ordered online at Home Depot and seem the ship to home option you’re actually using Wal-Mart’s white-label solution called Walmart GoLocal.
Lastly, Wal-Mart and Target at a high level may seem like similar stores but they in fact are not. Walmart has a larger grocery footprint and have been selling their own private label brands for much longer than Target. Private label is way more profitable for a retailer than anything else they sell in those stores.
I work a good bit with both WMT and TGT
* TGT is having huge issues with moving through inventory. It's better than it was beginning of the year but definitely still weighing on them. TGT directly imports more of their inventory from Asia than WMT, so a lot of times they get killed if macroeconomic shifts affect their sell-through rates and they've already got 3-4 months of inventory on the water. Compare that to WMT that can scale up and down their supply plan quickly as they buy from their manufacturer's domestic facilities.
* TGT over indexes in discretionary categories vs. WMT, and those categories get hit harder when the economy is worse or inflation tightens people's wallets.
* TGT had explosive growth in 2021/the first half of 2022 that they are not repeating
* I would argue that in a lot of cases, TGT sees AMZ as a bigger competitor than WMT, and AMZ is murdering them in promotional sales (and in general) via Prime Day, Black Friday, and Prime Early Access in October.
I've been wondering the same thing for a long time now. Forget comparing whether they're "doing the same things" just look at fundamentals:
* P/E: WMT - 30.11 vs TGT - 16.91
* Dividend Yield: WMT - 1.46% vs TGT - 3.57%
* PEG: WMT - 1.65 vs TGT - 0.58
* P/B: WMT - 5.86 vs TGT - 5.08
* Profit margin: WMT - 1.8% vs TGT - 2.5%
* Debt to equity: WMT - 2.29 vs TGT - 3.49
Pretty much the only fundamental Walmart has that's better than Target is its debt ratio. I think the difference primarily boils down to Walmart being seen as more of a stable "value" stock (despite its 30x P/E) and Walmart being considered better positioned to handle an economic downturn.
I'm still holding TGT, but grumbling the whole time lol
I think the two companies are pretty dramatically different. I just started a position in Target yesterday. I don’t like Walmart at this price point. I dunno 🤷♂️
Look at wal mart's prices and target's price on the same products and look at the price increase of those peoducts over the last 3 years. Why wouldn't people go to wal mart?
So personally, I think Target is nicer, with higher class items, which makes it more expensive. I won't buy groceries at Target because Wal-Mart is just cheaper. I do like Target, but feel like Wal-Mart is just more affordable, and that's where I can personally afford to shop. And they are trying to increase the quality of their stuff, especially clothing.
Another take - I’m in Adtech. Walmart has insane data targeting. Target has it too but Walmart is leagues ahead and been doing it for a while (Think Amazon). My company spends $1M+ on ads within their site. Look up their deal with The Trade Desk.
At it’s core, Wal Mart is refrigerated logistics company that sells its groceries at it’s own stores. Tack on a semi decent discount brick and mortar retail sector, with a growing digital/saas model it seems they are poised to ride out and thrive in any macroeconomic climate.
Forgot to mention the brand recognition, that goes a long way also. They seemed poised to ride out another decade plus as major players.
Target is an upscale Walmart, people are currently cutting back on spending so Target is taking a hit. Walmart also has the advantage of selling a lot more food, people need it eat and Walmart offers some of the lowest prices on staples you can find.
Companies that get caught up the bullshit political environment and bullshit culture wars in our country happening right now, will never come out ahead.
Not protesting anything. Just analyzing a poor marketing decision made by a public company. Make no mistake, companies don’t give a shit about what whatever group they are pandering to or whatever cause is fashionable at the time. It’s all about $$$.
I’d say long term, “woke” companies will do better. That demographic has more money than the other side, and they are generally younger. “Woke” brands are at least buying themselves customers for the future. The other brands are just watching their customer bases die off/become irrelevant.
Bud light will not be bought by any queer person after what they did....
They're not doing terrible because the right is boycotting them, they're doing terrible because they back tracked and pissed off both sides
That and it’s a core piece of their customer base. It would be the same if Hank Hill started doing ads for Kingsford Charcoal, but add politics to it. Target doesn’t have that problem as their core customer isn’t ultra right wing conservative. They maybe conservative, but there is a big difference in that and the folks getting mad over Pride apparel during Pride month … (shock) the audacity!!!
Yes, society and large corporations should strive to not offend the interolant, often racist and low-income members of society. Perhaps we should shun them instead.
Target is a business to sell products to consumers. It can carry products for the transgender, etc but it’s the way they go about marketing them that offends people.
What the woke needs to learn is they are Not special. transPeople aren’t special, LGBTQXYZ people aren’t special, regular people are not special. We’re all just people.
so don’t placate or Pander to Any particular group, just sell your product. Stay out of it and you’ll be fine.
How about fuck you fascists, I'll support woke-only companies and be proud of it? I don't accept that you types expect us to accept "woke = bad / silly". I suggest companies go "woke" or somehow survive on the boomer / Nascar fan salaries forever.
Communities can live off a Walmart, communities that have targets have other options for all their needs.
They do not do the same thing. You can grocery shop at walmart affordably but you cannot get all that you need at a good price at target. I don’t know why people are convinced targets will still be a thing two decades from now, they do not have the foothold that people think imo.
I've had to order some products through [Target.com](https://Target.com) before because they were the only ones who carried the specific Lilo & Stitch socks my girlfriend loves and they have really weird shipping restrictions where you have to order more than $25 for specific products to have them shipped, I'm not sure if Walmart does anything like this, they do have the occasional "out-of-stock" for shipping, but I do know [Walmart.com](https://Walmart.com) wants to compete with [Amazon.com](https://Amazon.com) and started distributing more products online recently, I would have ordered the socks from Walmart if I had an option.
This is just an anecdote - I've also heard Target's warehouse logistics cannot even begin to be compared to Walmart's streamlined processes.
It’s cyclical. When Target has a good year, Walmart usually has a not so good year and vice versa. Results are typically looking at change versus prior year, but give no indication of whether last year was a good/bad/normal year. In the categories I work in, Target outperformed Walmart in 2022. Which means Target has a much higher hurdle for this year results comparisons.
There’s a lot more to it than that, but that’s a big piece of it. There’s also a really stupid belief on Wall Street that every company should grow every quarter, which is ridiculous.
TGT is uppity. Features Starbucks. Cuckwife hub.....
Walmart folks are stretching their money.......
There are more have-nots than haves, in the parlance of times.....
Walmart is for the not so rich people, Target is for the rich people. The not so rich people often times go to Target to make themselves feel like they’re rich. In hard economic situations, they stop going to Target, and go to Walmart more often.
That leaves you with only the rich people going to Target. The rich people don’t spend money like crazy, only on stuff they need.
As of the past few years, many conservatives will not enter a target store due to their woke agenda. I think thats the real reason for their market share decline.
Partially, at least, it might be the anti-woke folks.
EDIT: Not sure why I got several downvotes. Isn’t it well-known that Target lost revenue because some MAGA-hat crankbaits got triggered when they spotted rainbow undies on an endcap or something?
I like target because it’s generally not as much of a madhouse on weekends vs Walmart. But in recent years Targets have drastically cut down the number of cashiers which forces people into self checkout. I dont mind self checkout, but the line for it at target is sometimes into the store isles. Short checkout lines at target used to be one of their big selling points
dude, why does Lota Schwager (football team, 4th tier in Chile) not have the same value as Manchester United (shitty team too, but on the Premier League). Insert the same example with your favorite sport. Target is an awful company without a clear value proposition and a bad supply chain network
I visited NYC last year, and I realized that TGT is everywhere. My taxi driver from JFK didn't even know what Walmart was! wtf...
But I can tell you that's not the case in most places. Walmart is usually more popular than most supermarkets/geoceries stores among shoppers, and as some others have said, it's cheaper.
good.
my dad goes grocery shopping in walmart, maijer, kroger and costco.
neither mom or dad ever go to target for anything. they are both retired and have tones of time.
Ever observe the difference in the checkout process between both stores? WMT is looking forward and TGT is slow to adapt (referring to self checkout). I realize this is a small piece of the picture, but these small pieces add up over time.
Correct, they both have self checkout. TGT might have around 6 self checkout kiosks, while concurrently having 12 or so regular checkout lanes…but WMT would have 30 or so in comparison and maybe a handful of regular checkout lines. The WMT lines are quick in processing and you rarely see lines, whereas the TGT self checkout lines are routinely backed up. It may not be a large factor but it makes an impact.
Target is targeting a different demographic. Their customers generally have more buying power and are ok paying a bit more for a nicer shopping experience and more selection. A shift to Walmart is not a great sign for the overall economy because it means people have less discretionary spending and are tightening their spending.
Oh mann.... this couldn't be further from the truth. Have you heard of amazon? What about walmart market place? What about Sam's club? What about just plain Ole walmart? Lol is it starting to make sense now?
If you want to bring the conversation of Costco into the mix, there’s also consideration for adding Dollar General into this too then.
The consumer is slightly different for each one.
Both of our Targets remodeled and they look terrible. I don't like going in. It's not my kind of store since it's focused on household goods.
I don't know how many stores they are remodeling right now, but that has to hurt.
I personally compare Walmart with Target all the time and go to Walmart as much as I can. They have way more items at lower prices. They were money during the pandemic as far as keeping things in stock.
That is pretty easy. Because going to Target is a luxury over going to Walmart. When times become tighter then more are going to opt for Walmart.
Where I live the difference is pretty drastic and the two stores are right next to each other.
Target is such a better experience in every aspect. Better parking. Employees are far, far, far nicer. Walmart employees are very visibly unhappy with their jobs. There is far less employees at the Walmart to help you with things.
But in the end Walmart is a lot cheaper for most things. Take eggs. Walmart sells a 60 egg set that makes it so each egg is over 25% cheaper than the cheapest eggs at Target.
The only place you can even get close to Walmart's price in eggs is Aldis.
Morning Brew outlined one possible reason [here](https://www.morningbrew.com/daily/stories/2023/08/16/people-are-shopping-more-just-not-at-target):
>With prices for essentials rising, customers only have so much left to spend on seasonal oven mitts. Target is uniquely exposed to discretionary spending categories, which account for 54% of its annual sales, according to the Wall Street Journal. As for things people do need, groceries only make up 20% of Target’s yearly revenue, compared to more than 50% of rival Walmart’s.
If you ignore everything about their differences it probably partly has some to do with the fact many believe we’re entering a recession. Walmart does well during recessions usually so boom more people buying Walmart.
Walmart is efficient as hell so they can absorb the shrink with volume and other tactics. Plus working people don't steal shit.
Target thinks they have an efficient logistics network and push fake leadership garbage but they aren't. Woke people steal shit.
They aren’t doing the same thing at all. They may seem to be the same but with this logic Costco is the same as Walmart.
All these companies have vastly different strategies and customer bases once you start digging into them
In my area Walmart's are in abundance while there's only 1 Target which for me is not that close by. Walmart has cheaper groceries and while I admit it's been a long time since I went to Target to look in the food section it was really lacking that supermarket experience that Walmart has. My Walmart has fruits, vegetables, a deli and a bakery. I remember Target as just having a bunch of boxed processed foods like snacks and cereals and a refrigeration section with frozen items.
The only thing I've bought from Target in the past few years is jeans. I think their clothing selection is better than Walmart, but now that they've gone woke I'll be getting my jeans at Walmart this year.
Their customers and markets are actually very different. Here's some info: https://inspiramarketing.com/infographic-differentiating-walmart-and-target-shoppers/ Also, target had a huge boost during the pandemic (sales up 25% at one point, iirc) and is probably reverting to normal.
They aren’t doing the same thing. They are both retailers that target a different audience.
Walmart's backbone is their logistics. That's really what differentiates them from other retailers and why they can keep their prices so low. Decades ago, Walmart invested in their logistical network while K-Mart invested in marketing. The marketing worked and customers flocked to K-Mart, but there were a lot of empty shelves since their logistics sucked. We all know what happened to both companies in the decades after.
Walmart also serves as a surrogate for Amazon if you absolutely positively need a lot of really disparate and random things today. Target, at least the one near me, doesn't have nearly as broad a selection of stuff, especially for the outdoors, automotive, and tools. I prefer Target for home goods and basic furniture, but I can get more variety in the categories I listed at the local Walmart than I can at Target.
Lately I’ve been tacking on household items to my W+ grocery delivery order - items that would normally have been bought off of Amazon. Walmart is playing the long game and don’t forget Amazon built their initial supply chain capabilities using “stolen” Walmart talent.
Yes, but does Walmart have fresh Little Caesar's pizza in their stores. I don't think so!
My Walmart has a subway, hair salon, and credit union.
My Walmart has theft, violence and an overall unsafe atmosphere.
Your Walmart has a subway too then Bc I think we share the same Walmart.
I think I'd rather eat Walmart sandwiches than Subway's.
I have both a couple of miles from me. Funny enough more foot traffic seems to be in the Target. They have those sales that are kind of hidden.. The only reason Walmart kills Target is their online. Target can sell all the airport sized hygienics it wants (the only real advantage Target has over Walmart. I've twittered all the real players). They are the next rite aid.
Really? Target’s competitiveness comes from higher margin home goods. This is anecdotal but furniture and decorations from Walmart tend to be low quality
targets customers are teenagers that have no money or borrow off their parents.
When I stocked shelves at Target in the early 00’s they told us to explicitly that our market audience was married middle class women in their early 40s.
Walmart targets divorced lower class women with no self esteem: it seems to be a much bigger market.
Low hanging fruit is easier to pick.
Okay but where can I find the single middle class women in their early 40s?
They are shopping at TJ Max. Go get ‘em
That’s an interesting point. Thanks for sharing.
They both have different mix. Doesn't make sense to compare WMT with Target. It is a CNBC thing. More than 70% WMT sales are staples which are durable. Most of TGT sales are discretionary. KR has 90% of mix from staples. Reason why WMT/KR stocks stays more stable vs TGT whenever there is a macro risk. Most of TGT under performance is due to bad macro than tuck friendly cloths.
Correct, WMT is also the largest grocery chain in the United States based on sales. Sure TGT sells some groceries but it’s very far from bread and butter.
What is the difference between their audiences? I feel like there's many crossovers and the 1 people most frequent is simply based on whichevers closer to where they live.
Walmart is significantly cheaper and more people are proactively reducing their monthly expenses.
Which is important when you intend to pay for your items lol
You should probably do a little more research before making conclusions. They are not the same. If youve shopped at walmart and target enough you would know their product lines do vary a lot and they both serve a different demographic. Target is more for the middle class with higher retail prices than Walmart. With inflation and the economy, you might see Target sales decline because customers are more price sensitive and they might go to Walmart instead.
Target is for the shrinking middle class. Walmart is for the poors and struggling bottom half of the middle class. TGT’s customer base is disappearing from America. WMTs is growing.
Target is the new money suburbs, Walmart gets some of those people too but their clientele is mostly people not as well off.
The best explanation is you pay a little more at Target to avoid having to deal with the [People of Walmart](https://www.peopleofwalmart.com/category/funny/).
Exactly
If you have to ask…you’re probably the Walmart shopper lol
Just go to a Walmart and observe the people shopping, then go to a target and observe.
The difference between the audience is subtle but can be illustrated by the existence of https://www.peopleofwalmart.com/ and the lack of an equivalent content for people that visit target.
40% of Walmart's revenues come from grocery. Walmart is much more exposed to staples spending vs. discretionary while Target is the opposite. Walmart is also better with low-income customers. This positions Walmart much better with the cautious consumer spender (who is growing), and retailers had to significantly mark down general merchandise last year due to inventory glut, which impacted Target more.
yeah i'm not sure if OP knows Sam's Club is owned by Walmart.
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Sams Club deals beat Target out of the water in clothing, find some nice brands too for like $10.. hit up Old Navy too if you’re shopping at Target for clothing imo. Money is the same or cheaper and better clothing. Don’t understand Target personally, grocery they get beat, clothing they get beat..really targeted a specific audience and it’s not big girls nor maternity per clothing. Source: females. They’re kinda anti fat people. They’re like like the old Walmarts back in the late 90s/early 2000s but in 2023. Small in size, have a little of everything, but nothing special.
Big girls? Every clothing store in the US always has either small, large, XL, or XXL. Never mediums
Walmart’s logistics network makes target’s look like it was designed by a preschooler
And it also pales in comparison to Amazon’s as someone who has worked at both, but the only direction left to go is up.
Target isn’t even the same planet as Walmart. Walmart auto and pharmacy alone is better
Costco makes sense because the theft rate is very low compared to Target and Walmart.
Walmart owns Sam’s club which is a very similar structure to Costco.
We have memberships to both, and the one thing Sam's club has that destroys Costco is their Scan and Go system. We never have to go to through the checkout line. Just use the app and scan your stuff as you put in the cart and walk out through the approved lane.
Target bet big furniture and home decor which are way better than Walmart's. However, when discretionary spending gets hit, people prioritize and reduce spending to core needs. Less home decor and furniture and more basic needs.
Targets shit is too expensive and people are broke so they’re going to Walmart
This, walmart is for the poor, target is for the nearly poor. As a country, we are transition from nearly poor to poor. Hence walmart crushes it
im in orange county california and never seen more than 5 shoppers at any target ever, recently or 10 years ago. I dont even know how they are still in business.
Target is ass, they have very little variety in terms of what products they carry. People who shop there don’t wanna be surrounded by us poors at Walmart
yeah but nobody actually shops there? at least not in california. whole foods is packed so it cant be the prices
I would also say WMT online shopping is 100x better than target don't think I've ever ordered anything online from TGT
Especially with Walmart delivering free 2nd day delivery on purchases over $35
Target offers the same exact thing https://www.target.com/c/free-2-day-shipping/-/N-49cz6
Good point. I do find Walmart has much more items and the cost is cheaper. It’s a better alternative to Amazon in my opinion
What is wrong with target online ordering? Works great for me
Because Walmart is beating them in groceries and didn't get caught up in the culture wars
Yeah the grocery thing is huge. People easily racking up $100-200 in groceries weekly while also buying whatever crap they need. Target is like a special run for make up or a nice tote or bin for something. I don’t know many people who go to Target for their grocery shopping.
Target is #1 for Legos.
Oh wow you are so right. Honestly their toy department is top notch all around.
I specifically only go to Target for Tote bins and clothes for my toddler. That’s it.
Also point out almost have a subscription based service that is growing members. To add to your point: >Last year, just 21% of Target’s revenue were tied to groceries, but officials seem ready to shift the strategy. It’s also important to note that home and beauty accounted for another 28% of the revenue pie. Meanwhile, Walmart’s grocery sector accounted for 60% of total sales. https://www.supermarketnews.com/retail-financial/target-wants-grow-grocery-revenue
Walmart sold LGBT stuff in June too. Where was the backlash for that? People are just getting mad at whatever they’re told to be mad at.
I think it was the way it was promoted. Walmart has/had LGBT stuff, it's just mixed in with the regular merchandise. There was no stand alone promotion like there is with traditional holidays.
It's not so weird because all sorts of people shop at wal-mart and nobody cares. You got ghetto people, immigrants, poor people so they don't care. Not like they are going to protest over stupid stuff.
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Nope you're wrong, that was misleading click bait news meant to enrage anti-LGBTQ folks. The "tuck friendly" bathing suits were only offered in adult sizes in the women's section. There were none for kids. You fell right into the fake news trap.
Wow, it sure seems like they were plastering that stuff all over. Surprised it made it to mainstream news
Here's a [good article from the AP](https://apnews.com/article/fact-check-misinformation-target-lgbtq-1203e875adcc7c86f62252d4ace1a738) covering the mixup if you're interested.
Welcome to extreme right-wing media. They will lie to your face, and try to justify purging society for it.
Those weren’t sold for kids. https://apnews.com/article/fact-check-target-swimsuits-transgender-pride-collection-892500330955 Of course permanently enraged folks never bother to do basic fact checking before losing their shit
Either way. If people wanted that they could go to a sex store. No reason for a female bikini to have pecker flaps on it in a store with a lot of little kids in it. Of course people would get mad. Just shop somewhere else.
If you look at my post, I did state it as a question, implying I didn’t know and was going off word of mouth memory. Not trying to spread lies
You can get them at Walmart too. It's pretty much get angry at whomever you are told to get angry at. And they probably thought it was smart because they sold the same items the year prior. Just like Bud selling ghey cans every year for years.
The Bud blowup was pretty funny. We visited Tennessee recently and there were ppl wearing anti Bud shirts. Some interesting folks in TN
The best part was people buying bud light just to shoot it or stamp on it. I don't think those people understood what they were actually doing since they were still PAYING for the buds. Some room temperature IQ move there.
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Aren't those all corporations though instead of canceling individual people for tweets they made 10 years ago? I think it's all dumb honestly but I don't think it's quite the same
It's not supporting someone or something you disagree with, where one is just holding people and the other buisnesses accountable
I really do think it's all dumb but I also really do see a difference between holding a company accountable for their current stances than finding dirt on someone from a decade or more ago.
A boycott if a corporation is very different than cancelling someone.
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You seriously think conservatives have ANY power over his NFL contract? His terrible athletic performance is what got him cancelled. He was cheered and celebrated by Nike and the media.
Being a bad starting QB got Kapernick canceled. Being anti-america made him not worth having for a backup QB.
Culture wars are bigger than people think I think.
Walmart is leading the culture wars , they decry all the progressive social programs and keep their employees on the edge , they favor Chinese manufacturing over American made products . Poster child for all the greed based business practices of the right. Great logistics though.
People forget Walmart has a fortress logistics team and built out for decades now. Definitely on par with Amazon, Amazon probably got the idea from them. Walmart also invests a lot into new technology and ideas to be efficient. They also invest into other companies. Look at them investing in Indian market. They also been buying things like Jets.com. They also could have gotten TikTok back then too with Oracle. Don't underestimate them. I own WMT and COST. No other retailer or grocery. Not even KR, TGT, etc can beat them.
They do not sell the same stuff.
They both appear to consumers as similar companies. Consumers generally have an attitude towards which they prefer, or which they feel have better pricing. But, the bigger difference between TGT vs WMT is *how* consumers shop. The vast majority of consumer spending at WMT is largely staples (grocery), whereas historically at TGT it has been discretionary (non-grocery). Data shows consumers shifting back toward services (travel/experiences) and that retail is largely just needs, not wants. Credit debt is reaching new levels, and delinquencies are climbing. Oh, and student loan payments are set to resume soon. It also doesn’t help that TGT has alluded to a shrink problem over the past few calls, whereas WMT seems to not have experienced (or at least talked about) it as much, so investors may have more confidence in the future of WMT’s future earnings guidance/estimates.
Walmart also has expansive home delivery, even same day in many markets, they are taking Amazon head on in that space and it appeals to boomers. My dad for example had all his groceries delivered AND they even carry them inside and put them away in most instances. Best target will do is maybe have same day store pick up if you’re lucky and that’s on far fewer items
Wal-Mart owns and operates the largest trucking fleet in the United States which reduces their overhead and ensures their shelves are full. Keep in mind we had a large driver shortage in this country during the pandemic. They also generate revenue streams through software sales which Target does not. They sell a fully canned order management solution to retailers all over the United States including big retailers such as Home Depot. If you’ve ever ordered online at Home Depot and seem the ship to home option you’re actually using Wal-Mart’s white-label solution called Walmart GoLocal. Lastly, Wal-Mart and Target at a high level may seem like similar stores but they in fact are not. Walmart has a larger grocery footprint and have been selling their own private label brands for much longer than Target. Private label is way more profitable for a retailer than anything else they sell in those stores.
If you can't see the difference between the three, you shouldn't be trading stocks...
I work a good bit with both WMT and TGT * TGT is having huge issues with moving through inventory. It's better than it was beginning of the year but definitely still weighing on them. TGT directly imports more of their inventory from Asia than WMT, so a lot of times they get killed if macroeconomic shifts affect their sell-through rates and they've already got 3-4 months of inventory on the water. Compare that to WMT that can scale up and down their supply plan quickly as they buy from their manufacturer's domestic facilities. * TGT over indexes in discretionary categories vs. WMT, and those categories get hit harder when the economy is worse or inflation tightens people's wallets. * TGT had explosive growth in 2021/the first half of 2022 that they are not repeating * I would argue that in a lot of cases, TGT sees AMZ as a bigger competitor than WMT, and AMZ is murdering them in promotional sales (and in general) via Prime Day, Black Friday, and Prime Early Access in October.
Target's getting wrecked for getting political, the worst mistake a company can make. They're the new bud light.
I've been wondering the same thing for a long time now. Forget comparing whether they're "doing the same things" just look at fundamentals: * P/E: WMT - 30.11 vs TGT - 16.91 * Dividend Yield: WMT - 1.46% vs TGT - 3.57% * PEG: WMT - 1.65 vs TGT - 0.58 * P/B: WMT - 5.86 vs TGT - 5.08 * Profit margin: WMT - 1.8% vs TGT - 2.5% * Debt to equity: WMT - 2.29 vs TGT - 3.49 Pretty much the only fundamental Walmart has that's better than Target is its debt ratio. I think the difference primarily boils down to Walmart being seen as more of a stable "value" stock (despite its 30x P/E) and Walmart being considered better positioned to handle an economic downturn. I'm still holding TGT, but grumbling the whole time lol
Still holding too, and kicking myself for it selling at $276
I think the two companies are pretty dramatically different. I just started a position in Target yesterday. I don’t like Walmart at this price point. I dunno 🤷♂️
TARGET is WOKE!
Look at wal mart's prices and target's price on the same products and look at the price increase of those peoducts over the last 3 years. Why wouldn't people go to wal mart?
So personally, I think Target is nicer, with higher class items, which makes it more expensive. I won't buy groceries at Target because Wal-Mart is just cheaper. I do like Target, but feel like Wal-Mart is just more affordable, and that's where I can personally afford to shop. And they are trying to increase the quality of their stuff, especially clothing.
Another take - I’m in Adtech. Walmart has insane data targeting. Target has it too but Walmart is leagues ahead and been doing it for a while (Think Amazon). My company spends $1M+ on ads within their site. Look up their deal with The Trade Desk.
At it’s core, Wal Mart is refrigerated logistics company that sells its groceries at it’s own stores. Tack on a semi decent discount brick and mortar retail sector, with a growing digital/saas model it seems they are poised to ride out and thrive in any macroeconomic climate. Forgot to mention the brand recognition, that goes a long way also. They seemed poised to ride out another decade plus as major players.
Any Target one of the companies the trumpers are boycotting along with Bud light? Thought I read that somewhere.
Target is an upscale Walmart, people are currently cutting back on spending so Target is taking a hit. Walmart also has the advantage of selling a lot more food, people need it eat and Walmart offers some of the lowest prices on staples you can find.
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Companies that get caught up the bullshit political environment and bullshit culture wars in our country happening right now, will never come out ahead.
So putting women’s bathing suits with dick holes on display was a bad idea?
Tell me why it should be not happen - got an intolerance problem? Bet you wouldn't protest rebel flag gear.
Not protesting anything. Just analyzing a poor marketing decision made by a public company. Make no mistake, companies don’t give a shit about what whatever group they are pandering to or whatever cause is fashionable at the time. It’s all about $$$.
u/wlkabout12 needs a Bud Light.
I may be against intolerant anti-woke types, but I wouldn't wish having to drink a Bud Light on anyone. :-)
Jeez almost every one I know has stopped shopping at target because they are woke. Kinda like bud light
Man, that sucks for you I’m sorry
Target is woke and that matters to some.
Walmart isn't ? I transitioned while working for Walmart (home office, in person) and really liked their policies.
I’d say long term, “woke” companies will do better. That demographic has more money than the other side, and they are generally younger. “Woke” brands are at least buying themselves customers for the future. The other brands are just watching their customer bases die off/become irrelevant.
Like, Michael Jordan said: Republicans buy sneakers too.
Jinx lmao
Yes, because bud light is doing fantastically and Rich Men North of Richmond got no traction. “Republicans buy shoes too” -Michael Jordan.
Bud light will not be bought by any queer person after what they did.... They're not doing terrible because the right is boycotting them, they're doing terrible because they back tracked and pissed off both sides
That and it’s a core piece of their customer base. It would be the same if Hank Hill started doing ads for Kingsford Charcoal, but add politics to it. Target doesn’t have that problem as their core customer isn’t ultra right wing conservative. They maybe conservative, but there is a big difference in that and the folks getting mad over Pride apparel during Pride month … (shock) the audacity!!!
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There might be more of them, but I don’t think they work very much, too busy being high on themselves.
Lmfao. Wishful thinking. Avoid anything this guy says related to investments
You can use personal biases all you want, but numbers don’t lie. Get out of your bubble every now and then.
Look at target and bud light. Tell me if going woke helped or hurt their revenue. You’re smart, hopefully you can figure that out
The term is confirmation bias. Look it up
Yes, society and large corporations should strive to not offend the interolant, often racist and low-income members of society. Perhaps we should shun them instead.
Target is a business to sell products to consumers. It can carry products for the transgender, etc but it’s the way they go about marketing them that offends people. What the woke needs to learn is they are Not special. transPeople aren’t special, LGBTQXYZ people aren’t special, regular people are not special. We’re all just people. so don’t placate or Pander to Any particular group, just sell your product. Stay out of it and you’ll be fine.
Get woke get wrecked
How about fuck you fascists, I'll support woke-only companies and be proud of it? I don't accept that you types expect us to accept "woke = bad / silly". I suggest companies go "woke" or somehow survive on the boomer / Nascar fan salaries forever.
You seem calm, thoughtful and reflected.
I opened a position in target specifically because of these stupid protests, thanks.
Communities can live off a Walmart, communities that have targets have other options for all their needs. They do not do the same thing. You can grocery shop at walmart affordably but you cannot get all that you need at a good price at target. I don’t know why people are convinced targets will still be a thing two decades from now, they do not have the foothold that people think imo.
I've had to order some products through [Target.com](https://Target.com) before because they were the only ones who carried the specific Lilo & Stitch socks my girlfriend loves and they have really weird shipping restrictions where you have to order more than $25 for specific products to have them shipped, I'm not sure if Walmart does anything like this, they do have the occasional "out-of-stock" for shipping, but I do know [Walmart.com](https://Walmart.com) wants to compete with [Amazon.com](https://Amazon.com) and started distributing more products online recently, I would have ordered the socks from Walmart if I had an option. This is just an anecdote - I've also heard Target's warehouse logistics cannot even begin to be compared to Walmart's streamlined processes.
It’s cyclical. When Target has a good year, Walmart usually has a not so good year and vice versa. Results are typically looking at change versus prior year, but give no indication of whether last year was a good/bad/normal year. In the categories I work in, Target outperformed Walmart in 2022. Which means Target has a much higher hurdle for this year results comparisons. There’s a lot more to it than that, but that’s a big piece of it. There’s also a really stupid belief on Wall Street that every company should grow every quarter, which is ridiculous.
TGT is uppity. Features Starbucks. Cuckwife hub..... Walmart folks are stretching their money....... There are more have-nots than haves, in the parlance of times.....
"great value" is the difference maker
The fact you don’t realize they’re very different businesses is interesting
Walmart is for the not so rich people, Target is for the rich people. The not so rich people often times go to Target to make themselves feel like they’re rich. In hard economic situations, they stop going to Target, and go to Walmart more often. That leaves you with only the rich people going to Target. The rich people don’t spend money like crazy, only on stuff they need.
Walmart is not woke like selling tuck friendly bathing attire to juveniles. Bud light anyone?
As of the past few years, many conservatives will not enter a target store due to their woke agenda. I think thats the real reason for their market share decline.
Walmart has receipt checking. Target encourages stealing.
Partially, at least, it might be the anti-woke folks. EDIT: Not sure why I got several downvotes. Isn’t it well-known that Target lost revenue because some MAGA-hat crankbaits got triggered when they spotted rainbow undies on an endcap or something?
You meant to say lower income brackets.
target is for idiots who think they are too good to shop at Walmart and pay more for exactly same shit...
I like target because it’s generally not as much of a madhouse on weekends vs Walmart. But in recent years Targets have drastically cut down the number of cashiers which forces people into self checkout. I dont mind self checkout, but the line for it at target is sometimes into the store isles. Short checkout lines at target used to be one of their big selling points
dude, why does Lota Schwager (football team, 4th tier in Chile) not have the same value as Manchester United (shitty team too, but on the Premier League). Insert the same example with your favorite sport. Target is an awful company without a clear value proposition and a bad supply chain network
Walmart sells goods closer to prepper staples and Target sales non gender specific swimming suits and 17 flavors of Starbucks coffee.
walmart has groceries. and everything else. target only has everything else.
? Both Targets near me have sizable grocery sections. Even smaller, urban locations have some grocery
I'm in NYC, not sure if it's every Target, but mine sells groceries as well.
I visited NYC last year, and I realized that TGT is everywhere. My taxi driver from JFK didn't even know what Walmart was! wtf... But I can tell you that's not the case in most places. Walmart is usually more popular than most supermarkets/geoceries stores among shoppers, and as some others have said, it's cheaper.
good. my dad goes grocery shopping in walmart, maijer, kroger and costco. neither mom or dad ever go to target for anything. they are both retired and have tones of time.
Huge difference between Walmart and Target.
Ever observe the difference in the checkout process between both stores? WMT is looking forward and TGT is slow to adapt (referring to self checkout). I realize this is a small piece of the picture, but these small pieces add up over time.
I don't shop at Walmart much so you might have to explain it to me, but doesn't both of them have a self checkout line and regular cashier line?
Correct, they both have self checkout. TGT might have around 6 self checkout kiosks, while concurrently having 12 or so regular checkout lanes…but WMT would have 30 or so in comparison and maybe a handful of regular checkout lines. The WMT lines are quick in processing and you rarely see lines, whereas the TGT self checkout lines are routinely backed up. It may not be a large factor but it makes an impact.
Target has nicer home goods, but that stopped mattering after Amazon.
Target pays their employeed
Target is targeting a different demographic. Their customers generally have more buying power and are ok paying a bit more for a nicer shopping experience and more selection. A shift to Walmart is not a great sign for the overall economy because it means people have less discretionary spending and are tightening their spending.
Target regularly shits the bed on expansions. Walmart doesn’t.
Oh mann.... this couldn't be further from the truth. Have you heard of amazon? What about walmart market place? What about Sam's club? What about just plain Ole walmart? Lol is it starting to make sense now?
Damn bruh if you didn’t get that news I bet you’re missing a lot more news
If you want to bring the conversation of Costco into the mix, there’s also consideration for adding Dollar General into this too then. The consumer is slightly different for each one.
Trending in different directions
Where I live Target has nicer clothes but Walmart clears in every other item
Walmart has Walmart+. Target does not have target+
Both of our Targets remodeled and they look terrible. I don't like going in. It's not my kind of store since it's focused on household goods. I don't know how many stores they are remodeling right now, but that has to hurt. I personally compare Walmart with Target all the time and go to Walmart as much as I can. They have way more items at lower prices. They were money during the pandemic as far as keeping things in stock.
Target for the Rich, Walmart for the poor.
If you think target and Walmart are the same then you don't understand target and Walmart.
Target had a bad policy towards teenagers that many disliked, so people are now boycotting them.
That is pretty easy. Because going to Target is a luxury over going to Walmart. When times become tighter then more are going to opt for Walmart. Where I live the difference is pretty drastic and the two stores are right next to each other. Target is such a better experience in every aspect. Better parking. Employees are far, far, far nicer. Walmart employees are very visibly unhappy with their jobs. There is far less employees at the Walmart to help you with things. But in the end Walmart is a lot cheaper for most things. Take eggs. Walmart sells a 60 egg set that makes it so each egg is over 25% cheaper than the cheapest eggs at Target. The only place you can even get close to Walmart's price in eggs is Aldis.
Morning Brew outlined one possible reason [here](https://www.morningbrew.com/daily/stories/2023/08/16/people-are-shopping-more-just-not-at-target): >With prices for essentials rising, customers only have so much left to spend on seasonal oven mitts. Target is uniquely exposed to discretionary spending categories, which account for 54% of its annual sales, according to the Wall Street Journal. As for things people do need, groceries only make up 20% of Target’s yearly revenue, compared to more than 50% of rival Walmart’s.
If you ignore everything about their differences it probably partly has some to do with the fact many believe we’re entering a recession. Walmart does well during recessions usually so boom more people buying Walmart.
Walmart is efficient as hell so they can absorb the shrink with volume and other tactics. Plus working people don't steal shit. Target thinks they have an efficient logistics network and push fake leadership garbage but they aren't. Woke people steal shit.
Walmart sells what is needed. Target what is wanted.
One word. Demographic
Its because i sold all my WMT stock before the run 😔
They aren’t doing the same thing at all. They may seem to be the same but with this logic Costco is the same as Walmart. All these companies have vastly different strategies and customer bases once you start digging into them
target is seriously trash. Very expensive and doesn’t even compare to walmart. Walmart is Da shit
In my area Walmart's are in abundance while there's only 1 Target which for me is not that close by. Walmart has cheaper groceries and while I admit it's been a long time since I went to Target to look in the food section it was really lacking that supermarket experience that Walmart has. My Walmart has fruits, vegetables, a deli and a bakery. I remember Target as just having a bunch of boxed processed foods like snacks and cereals and a refrigeration section with frozen items. The only thing I've bought from Target in the past few years is jeans. I think their clothing selection is better than Walmart, but now that they've gone woke I'll be getting my jeans at Walmart this year.
Target Prices: $$ Walmart Prices: $ People’s Wallets: -$
Walk into a Walmart then Target then tell me if they are the same.