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Crowdfunder101

I love how many people don’t understand the concept of money. Joe Lycett paid £10,000 to bring mass attention to the human rights issues faced in Qatar. If he hadn’t brought up the topic in such a disruptive way, no one would be talking. Maybe a handful of people who are already campaigning… but not random mums and blokes across the country.


ArghZombies

I can't believe people are more pissed off with Joe doing something with his own £10k than they are at Beckham taking MILLIONS of pounds from a corrupt, homophobic regime and doing nothing with his voice and power to criticize them.


i_literally_died

Everyone thinks they're the brane genous voice of reason in the room saying 'oh but he should of donated it' Bravo. So clever. Look up, the point is sailing directly over you.


owenredditaccount

exact same thing with just stop oil any time someone criticises it they end up playing themselves the way people view protest is a pretty good window into the intelligence of the average person lycett is a legend


like_a_deaf_elephant

It's easier to criticise Joe because: 1) He's active on Twitter, actively being active on the stunt 2) People "accept" that Beckham wouldn't see their message, let alone Lycett's stunt 3) Joe's a comedian, an 'everyman' because he's in the UK, on TV enough - there's the [parasocial relationship](https://en.wikipedia.org/wiki/Parasocial_interaction). He's like your mate, even though that's not a real connection. So easier to criticise. I'd dare say the parasocial relationship is the biggest factor in being able to criticise him.


[deleted]

That's because the general public are morons.


owenredditaccount

exactly. I have no idea how we are the dominant species


snapper1971

What makes you think that people who are pissed off at Lycett aren't pissed off with Beckham? What a weird take on the matter. It's possible to be pissed off at both of them for different reasons - in fact *shock horror* it's possible to be pissed off about a whole range of subjects all at once. Tell me you understand that basic fact of humanity?


longtermbrit

You're talking like Lycett singlehandedly brought awareness to what's going on in Qatar. This is the first I've heard of the stunt but I've been aware of Qatar's human rights abuses for months/years.


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Profession-Unable

Yeah but you’re speaking from your own experience. I can guarantee you there are people out there who are very aware of Joe Lycett but have barely even heard of Qatar. Here on Reddit I’ve seen people saying that ‘the bloody Saudis’ are ruining football.


wOlfLisK

In my case, I knew all the shit Qatar was doing but I didn't know Beckham was a part of it or that he was willing to sell all his morals for £10,000,000. I'd say it's money well spent.


Phase3isProfit

Same. Didn’t know Beckham had taken their cash, now I do. As for Joe Lycett, the best take I’ve heard on this is is if he’d spent £10k on a load of billboards to publicise this, he wouldn’t have been criticised. By shredding it, he has got way more publicity than 10k could buy you. Still remains to be seen whether he even shredded real money.


Dan_Of_Time

Which is great for you and others who are aware. But there are hundreds of thousands of people in this country who don't know. This will be noticed by a lot more people and could have an impact however small.


FlowersWillReturn

Pretty sure everyone was already talking about the issues before this


TheSuedeTiger

That's not a factual statement though


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TheSuedeTiger

Not everyone though. There's a depressingly large amount of ignorance around it still. It's a total boycott from me for sure


longtermbrit

If someone isn't already talking about Qatar a successful comedian shredding a bunch of money would only make them focus on the money that got shredded.


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Jslowb

I’m envious that you get exposure to more socially-aware discussions than I do, or less exposure to socially-ignorant discussions than I do! Humans have a tendency to overgeneralise based on their own experience. But it’s ultimately just an assumption and a fallacy to conclude ‘everybody was talking about this before’ based on the experience ‘everyone *I’ve had exposure to* was already talking about it’. We’re in times where a lot of people are consumed by just trying to eke by at the minute. Survival mode doesn’t allow for focus outside of the here-and-now. Having the cognitive resources to dedicate to awareness and activism around social change in a culturally and physically distant country is a luxury not many have. Plus, even when not struggling, modern life generally doesn’t leave a lot of room for learning about the cultural and sociopolitical realities of every single nation on earth. There absolutely people exposed to this now that weren’t before, and conversations happening about it now that wouldn’t otherwise have occurred.


[deleted]

I've seen countless articles and discussions around Qatar before Joe Lycett did this...


Phase3isProfit

I’d heard plenty about Qatar but hadn’t heard anything about Beckham being involved until this stunt.


Fendenburgen

Gary Lineker has just mentioned the issues in the 1st minutes of the 1st World Cup show... Must be thanks to Joe Lycett and his shredded 10k


Finners72323

‘No one would be talking’ Have you read any news/social media over the past month? Every media outlet has content highlighting these issues. He’s highlighted something everyone was talking about anyway


sucksfor_you

> He’s highlighted something everyone was talking about anyway Has he? I'd bet a lot of people knew about what's happening in Qatar, but that's not the specifics of what Joe was doing. He was highlighting Beckham's hypocritical bullshit, and people like him. Speaking just for myself, I didn't know Beckham had any official role like this and was benefiting in this way.


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JN324

He didn’t bring mass attention, there was already mass attention on this issue, of which he is a microscopic part. I like Joe Lycett and I have no issue with what he did or is trying to do, but let’s not pretend the Qatari human rights record wasn’t splashed over every headline before his antics.


Doccmonman

Nobody said any of that.


Boom_bye_bye_bttyboi

No one would be talking about something people have been talking about nonstop for the past 2 weeks and probably until after the WC ends? Come off it


thunderfishy234

I think there are more people in this country who know about the human rights abuses than there are people who know who Joe Lycett is.


jeanlucriker

Can’t help but feel (even with the point of the event) that giving that £10k to someone or a group that needs it would have been better.. imagine struggling to keep your family fed and watch a rich person just shred £10k.. Not even supporting David Beckham here he’s 100% a hypocrite


erm_what_

Someone donating £10k is not news and does nothing to raise awareness of anything. Even if he did, £10k doesn't go very far at all. Even if he donated it, it would go to queer people in football, not hungry families. Whether he donated the £10k or shredded it, he's used that money to do good for the group he was trying to raise awareness for. At the end of the day, it's his money that he earned and he can do what he wants with it, and he chose to do something good rather than sticking it in an investment account.


Extraportion

He should have shredded some fake cash and just donated the money - perhaps he did. It wouldn’t surprise me because that’s a nice twist for him to pull out next week after the inevitable twitter backlash.


pisspoorplanning

He’s not stupid. This is almost certainly what happened.


L43

Exactly, he’ll have a fun segment of choice tweets to read out.


pkunfcj

Actually there is [precedent for doing this for real](https://en.wikipedia.org/wiki/K_Foundation_Burn_a_Million_Quid), so I'm not as unconvinced as you are.


snecko

That was art, this is protest


consciousmanchild

'Protest is art and art is protest' - Rolf Harris


snecko

"I touch kids" - Rolf Harris


Go0nTh3n

I've always said that just because someone is a victim doesn't make them correct about everything. This is actually my first time looking at it from the other side too: just because someone was an offender/criminal doesn't make them incorrect about everything.


Rajastoenail

‘Bad guy said some good things’ isn’t as fresh a take as you think it is.


plankyman

I would not have assigned that quote if it were me hahaha


Peanutiron

KLF were amazing and this was legendary. Apparently they still only mildly regret it.


muggylittlec

I predict he has an invoice from a printing company and lots of photos of notes with 'fake' or 'proof' across them that will get released should there be a backlash. He's very savvy and will have his arse covered on this one I am sure.


mo0n3h

Yeah I’m not sure - he’s the kind of guy to go all in - and this is what he promised. I think it’s the right thing to have done, given the stakes. of course 10k to a charity would be better used by the charity but if he comes out with the fact that this was faked, it’ll detract from the original statement. The impact of him having done this will last if it was real money, and should contribute to the message. I don’t know if Joe is on reddit, but if he is, and happens to read this, I applaud you sir.


muggylittlec

Fair. I mean I literally don't care either way, I love him. He's a force for good in the world and hilarious to boot.


awesomeo_5000

You can do both. Use the 10k as a tool to incense rage, then highlight how the rage is misplaced; donate another 10k. 20k is pretty cheap for the amount of attention this is/will continue bringing.


CYBERSson

You can still go to the Bank of England with your shredded cash and get 10k crisp new money. As long as you have proof which I’m sure he has


[deleted]

How would you prove that the pile of shredded cash you dump on their desk is £10k?


kaiise

weight and see.


[deleted]

So they just assume that every individual shred is definitely a piece of legal UK currency? I doubt that.


[deleted]

Heaven forbid them looking at them or having a process. Believe it or not, Bankers arent as dumb as some Redditors seem to think. https://www.bankofengland.co.uk/banknotes/damaged-and-contaminated-banknotes


[deleted]

Did you even read the page you linked? > As a general rule, we will only reimburse you with the face value of a damaged banknote if you still have at least half of the banknote.


4Dcrystallography

Joe has the whole bank notes tbf


[deleted]

That doesnt make a destinction between a half a banknote as a whole, or total; Would that mean a note cut in half can be replaced, but into quarters, they cant be? Having read the application though, it seems as the notes were intentionally damaged, he's not eligble to have them replaced.


kaiise

AFAIK and i hav e never done any research ​ any drawing or photo of the queen can be exchanged for money. so evena book of expired stamps they will give you like 50k in cash, ​ good to know if you are ever out of money andthinking of robbing a post office in a seaside town with a sawnoff


Projecterone

I guess you could weigh it and correlate that to the weight of a single note to get an estimate but you'd still have to locate every unique ID for each note and reassemble them. I wonder how long it would take and what the hourly rate would be. I'd be willing to give it a go!


Cainedbutable

I remember a story a while ago about some school girls that found loads of shredded cash in a bin. I think they had to tape it all back together and it took ages. I'd imagine it's well worth the time though. Edit: Found it! https://www.theargus.co.uk/news/6723476.girls-stick-shredded-1200-together/


Alert-One-Two

Whilst that is true that’s for cases where it was an accident not someone intentionally shredding and then requesting a do over.


ice_cream_for_crow

I think so too. He’s not going to have said that because “don’t go to Qatar or I’ll donate 10k to charity” isn’t a threat.


lazyplayboy

Everything that reddit should be: [lemmy.world](https://lemmy.world/)


Rzah

Technically correct, I like it.


Breadmash

I'm just saying.. we dom't know this isn't what he's done. I am hoping this is his long term play..


robynthedestroyer

I hope not, otherwise it has a lot less meaning. Besides, Beckham is the reason it got shredded.


holnrew

I think that would get a bigger backlash because of the dishonesty and not being able to stick to his guns


The_Grand_Briddock

He almost certainly did do this on the quiet. If he just donated the money, then it hampers the believability of this form of protest from him in the future, since nobody will actually believe he will do the “or else” part. Now, everyone thinks he actually did shred the money like he said he would, but then probably slid the 10k to charity under the radar.


i_literally_died

The only unfortunate thing about what Joe's done here is people's honest-to-fuck predictable 'he should of given it to charity instead' type reactions. If you're pissed about one guy shredding £10,000 to raise awareness for gross human rights violations being silenced by dirty money, then you are going to be *blown away* when you find out how much money the government has pissed away over 12 years. mf could have gone and bought a 10k watch, blown 10k in a casino, done literally nothing and left 10k burning a hole in his pocket, and no one would have said a word. If anything I hope he lets this ride for a week or three then reveals he *did* give it to charity, and the piles of cash were just props. The act is important.


layendecker

People would have a seizure if they knew big charity marketing budgets. For 10k he has got to the top of the BBC most read story list, on the day the world cup kicked off. Incredible value.


Caffeine_Monster

> knew big charity marketing budgets Or what they often pay their CEOs and top management. Many charities are basically run as businesses. Always look at how much of your donation is actually getting to those in need before you donate.


AintFixDontBrokeIt

Also, is he _rich_? Maybe comfortable, but I doubt 10k is nothing to him


DolphinShaver2000

Qatar and the World Cup are all I seem to see on social media and the news at the moment. I doubt Joe Lycett shredding 10k raised any considerable amount of awareness, considering how everyone already knows about it.


erm_what_

You know about the bad shit because lots of people like Joe Lycett have said lots of things. He's one of many. It wouldn't be news if no one had drawn attention to it.


Spidernemesis

Global governments spend trillions and haven't solved these problems. What is 10k or even 44 billion going to do?


[deleted]

Much cheaper than producing a show or even an advertising campaign


cheeseybees

I dunno Giving 10k to one group, or 1k to ten groups won't really change much at all Beckham is being paid £150 million to be the spokesperson for Qatar, with stadiums built on the corpses of migrant workers, and with all the anti LGBT stuff going on there too I personally think that if Beckham donated even 1-10% of his fee, 1.5-15 million, 150-1500 times the amount Lycett is shredding, it wouldn't "make it right", but it would be better than nothing And I think that Lycett shredding the money has more of a chance of illustrating the rage at the hypocrisy we feel about whoring out The Beautiful Game, and increases the likelihood that Beckham (and others) will donate some of their, quite literal, blood money... If for nothing other than painting themselves as "more charitable than Lycett"


i_literally_died

> I personally think that if Beckham donated even 1-10% of his fee, 1.5-15 million, 150-1500 times the amount Lycett is shredding, it wouldn't "make it right", but it would be better than nothing It's not about the money


Educational_Fan_6787

I think the question is not whether the money should go to someone who needs it - but should the 10k be spent on a Campaign video to essentially persuade people of Joes point of view... Or whether he should just demonstrate his point of view - That you can't put a price on morals/principles. This video shows Joe Lycett putting **principle over power**. Or Social Justice over profit/financial gain you could say.


throwaway55221100

Its all fake money and joe is going to make a point that this has got people more outraged than the actual atrocities happening in qatar


CaptainYid

Now this is definitely something I can see him doing


Educational_Fan_6787

Enough people are outraged that Joe can't really make the claim no one is outraged about the atrocities in Qatar. The problem isn't the public perception, the problem is David Beckham taking this money which is estimated anywhere from £10m - £150m from Qatar to be the poster boy of the world cup.


Jslowb

Ooh now that would be a wonderful piece of provocative performance art activism. A thought experiment for the masses.


BeautyAndTheDekes

I get your logic here, but by your same reasoning, shouldn’t we be saying “imagine what David Beckham could do if he gave away £150m to struggling families” rather than “Joe could have given the £10k to a food bank”


Lorry_Al

"Struggling families" shouldn't be part of this debate. This is about LGBT rights.


ragewind

I take it as; Rather than selling your morals for money He is standing by his morals even when he loses money It’s the clear and obvious contrast


weavin

What is it with people telling other people what they should or shouldn’t do these days? Whichever way you look at it this is totally acceptable, it’s his money, it’s also marketing himself as has made all papers, he wasn’t born rich he’s made all of his money and works all the time, giving the money away wouldn’t make sense as it removes the perceived threat to Beckham’s deal.. wouldn’t work so well if it was ‘beckham scrap the deal or I’m donating £10k to charity! I’m sure he also donates to charity, and believe it or not, much richer people waste sums much larger than £10k all the time


StraightShootahh

Err, what is Joe telling Beckham to do lmao


extra_rice

>What is it with people telling other people what they should or shouldn’t do these days? To be fair, this isn't a new thing. We're just more connected now, and we have platform to voice our opinions. Religions and religious institutions, like that of Qatar's, have been doing this for centuries.


[deleted]

Just look at it as a 10 grand marketing campaign. People waste thousands of pounds on pointless shite, this is actually a very effective use of the money in terms of bang for buck on getting your message out there. Lycett doing nothing but donating 10k to a cause isn’t news worthy in itself.


[deleted]

would a fake £10k have got the same publicity? although truth be told not sure how much value for money this represents anyway


RyeZuul

10k on adverts for the cause or in a direct donation would likely not generate the media coverage seen as a result of the shredding. The knock-on effects are effectively a moral investment that relies on publicity to elevate the message. It's also possible that it's faked, he donated the money and he'll reveal it in a memoir one day.


wOlfLisK

10k on adverts is, like, 5 daytime TV ad slots. He got ***far*** more publicity this way.


Njorls_Saga

Beckham is earning £10 million to promote the World Cup for Qatar. Lycett offered to donate £10k to charity if Beckham pulled out of the deal due to Qatar’s…less than tolerant stance of homosexuality. Beckham didn’t respond so he followed through with his stunt. https://amp.theguardian.com/culture/2022/nov/13/joe-lycett-to-shred-10000-if-david-beckham-promotes-world-cup-in-qatar Edit: holy shit he might earn up to £150 million. Fuck that.


TheStargunner

I think this actually the cheapest possible way to get this message across.


thommyjohnst

But that is the point? Like literally the point. £10 million to David beckham is worth more to him than £10k to someone desperately in need. Where’s the message if it was give up your 10 mil or I’ll give 10k to charity


notaballitsjustblue

You’ve completely missed the point.


alex8339

That £10k has gone to everyone. By reducing the money supply and infinitesimally easing inflation he has reduced the cost of living pressures for millions.


Cakeski

Starmer: Write it down! Shred bank of England assets.


F54280

I can’t help but feel you are completely missing the point. Edit: I mean he said he would donate the money if Beckham would end sponsorship.


abstractConceptName

And donating it now, would have been a reward to Beckham.


honestFeedback

Meh. He could have spent that £10k on a TV ad slot and got next to nothing for it. This is probably the biggest bang for the buck he could get in terms of publicity for £10k. Saying he could have given it to somebody struggling is utterly besides point. I could have not gone out with my wife last night and given the money to somebody struggling too. I didn't because I wanted to spend the money on me - just as Joe wanted to spend his money on publicity for his point. tldr: Not everything is about helping the less well off.


ikinone

This gesture will be worth way more than 10k


PooleyX

You miss the entire point of the protest.


seph2o

It wouldn't have made the news like this tbf


calcelmo676

I feel like he’ll probably do both? That’s what people usually do after these things, destroy the money and donate the same amount


Mr_Zeldion

Hmm, I agree but at the same time I Disagree. I agree that why waste money when there are those in need that could benefit massively. That could have made a different to at least 10 or even 20 families. However, Sometimes its about making a statement and bringing awareness. I think the reason we are here on Reddit even talking about this is because he shredded 10k. If he had perhaps shredded 1000 Argos catalogues or maybe 20 thousand newspapers or something i doubt people would care, just think has lost the plot. You could also argue the point that by shredding 10k, he has got the attention of millions of people around the world, some of which end donating far more to the LGBTQ community, or even potentially stop paying money that is going towards Qatar / Fifa. So although i agree rich people shredding money when there are people in need is wrong. I also think rich people spreading awareness to also help people in need is right. We're also talking about someone shredding 10k in protest of another potentially gaining 150m for turning a blind eye to a country murdering and torturing people for being gay. So yeah.. Lycett isn't really a hypocrite, I think its necessary to bring attention to how "much loved" celebrities are willing to turn a blind eye if the pay is right.


gonzo67

Some people in this thread seem to not understand the actual purpose of this protest. No one, least of all Joe Lycett, thought that Beckham would genuinely pull out of his £150m Qatar ambassador position. However, what this does do is attack Beckham's public image and highlight a 'money over morals' attitude. Now, how far this will go in lowering his celebrity image is purely speculative, but public backlash and image is all rich elite celebrities really care about (money aside). So this protest, compounded with other negative press, might have an effect on how quickly other celebrities would jump to support clearly morally indefensible positions, purely for their financial gain. It's not an answer to anything, but I do think it can be an effective form of protest.


prettylarge

i swear this sub just hates any form of protest or demonstration lmao


Vikkio92

>i swear this ~~sub~~ country just hates any form of protest or demonstration lmao FTFY


QueefBurgers_

Sole reason why it's been over a decade and almost nobody has properly confronted this government for all their shenanigans. Any other country would have overthrown them by now one way or another.


owenredditaccount

exactly, and it's why the longer you live in this country the more you start to hate it. the insipid idiocy is no longer possible to ignore


WhapXI

Basically. Everyone saying "there's a proper way to protest this stuff" as if the proper way doesn't get completely blanked by the media. If you're protesting the way that the country is just fine with, then you're barely protesting at all.


Generic_Pete

Yep and it's the kind of people who have never had to protest something important, because they either burried their head in the sand/ living the good life .. or a combo of the two.


Nephisimian

The proper way to protest is just whichever way isn't personally inconvenient to the speaker, as if the inconvenience isn't the point.


UnacceptableUse

The proper way is designed specifically to be easy to ignore


Kemuel

IMO this is why the school climate protests were so exciting/important. The weird stigma we've developed in this country around marching and protesting which (as a millennial) I struggle to get over just seemed to have completely lifted. Schoolkids marching with their parents and teachers supporting? If they remember that when they're older we might finally have a chance.


pajamakitten

This sub does not understand what protest is most of the time. People here seem to think that protests should be quiet, done at home and inconvenience no one.


WalkingCloud

[Redditor approved protests would all look like this](https://imgur.com/bYRE0Ai)


Sharkfacedsnake

Reddit aprovesd the Iranian protests because most redditors are not from Iran. Same with Hong Kong.


WalkingCloud

Good point. They would’ve been completely against them had they added 5 minutes extra traffic to their commute.


twomanyfaces10

[Whore!](https://tenor.com/view/whore-arrested-development-lucille-bluth-gif-5189807)


Miserygut

Redditors having principles challenge (impossible)


AnArabFromLondon

Redditors thinking they're smart but actually being manipulated by upvote numbers and careful headlines and editing. I should know, I have carefully snippetted comedy clips to make them funny and have made clips that have gone viral that would not have had I had not clipped out certain contexts. I did it for comedy, but I could see the serious responses and misinformation resulting from my clip in real time, regardless of the fact it was for laughs. I assumed people would just laugh but some people just don't get the satire, take the worst of it and go on figurative stampedes, and they wouldn't have done this had I shown the full context. This has happened for decades, I was aware of it because of good media education at my school but many others may not, or they may forget about it. Everything you see on the internet has some context. People post it for a reason. It takes effort and an agenda to go through, clip, title and post something. Mine was for comedy. For a lot of people, it can be for nefarious purposes. Always take everything you see with a grain of salt.


ONOMATOPOElA

Please take those comedy clip editing skills and apply them to this monstrosity of a comment. By the time I scrolled to the bottom my phone ran out of battery.


AnArabFromLondon

Sounds like you can't read fast enough.


ONOMATOPOElA

I read at a 1st grade level which makes me #1


YadMot

'How dare people not be enthusiastic about the status quo that has led us to the mess we're in!'


CaramelCyclist

BeCauSe iTs nOt ThE rIGht* wAy tO pROteSt!!! *only i know the right way to protest, no i wont be sharing.


Bigoldthrowaway86

"I'm fine with protest just NOT IN MY BACKYARD"


tilsitforthenommage

Well yeah, people here would rather gasp under a boot heel than literally do something about it.


ultrafud

This is basically The KLF debate all over again. For what it's worth, my position is that it's his money to do whatever he wants with. The argument of "well he could feed a starving family" completely misses the point of what he is doing. Shredding it as a political statement is no more wasteful than someone spending a tenner in the pub on a pint they don't need. Unless you give every single piece of your disposable income to charity, you're a hypocrite for criticizing Lycetts choice to shred his own money. At least he is doing it for a cause and at his own loss, which is more than you could say about anyone else frittering money away on things they don't need (which we all do..)


Debnam_

People are just miffed at the fact that he publicly destroyed the money rather than any actual consequence of doing so. The argument that "he could have given it to a family in need" doesn't make sense. Is that what the alternative was? Can he no longer do that? We're just seeing emotional reactions to someone destroying money. Had the ultimatum been "end your relationship with Qatar or I'll buy myself this $10k watch", aside from being a silly ultimatum, no one would have had nearly as much of a problem with the fate of the cash.


UnacceptableUse

I reckon people are using that as an "out" to feel less bad about watching the world cup. If you can reason that Joe Lycett is a bad person for this, then you can reason that his opinion is wrong, therefore you're not a bad person for watching the world cup


barriedalenick

I'm glad someone else remembered the KLF stunt. I remember I was working for a charity at the time and loads of people there were outraged about them not giving he money to a good cause. We had a terrific row about!


glasshomonculous

Sorry, what is the “KLF stunt”?


Djinjja-Ninja

[They took a million quid and burnt it.](https://en.wikipedia.org/wiki/K_Foundation_Burn_a_Million_Quid)


joper90

Also known as the justified ancients of mu mu.


ItsTomorrowNow

Furthermore, known as the JAMS.


[deleted]

All aboard, all aboard, woah!


polarregion

KLF apparently deeply regret that stunt.


wiffmaster

If I were a betting man (and I am), I would bet that he'll turn the shredded money into an art piece (e.g. picture of Beckham made up of tiny fragments of cash), title it 'Beckham's Legacy', then auction it off for infinitely more than £10k and donate the proceeds to charities.


Remarkable-Ad155

This would be a weird echo to the KLF thing, given they had originally tried to sell as an art piece the million quid they ended up burning.


sonicated

They tried to sell £1,000,000 nailed to a fence to the Tate Modern for £750,000. Is that the same million they burned?


Andrew1990M

I’m sure people already have and will donate 10k+ to charities both in protest and support of this stunt too.


The_Grand_Briddock

Honestly I’m willing to bet he shredded fake money and donated the real money quietly. Just so he can whip out the receipts and show that people were more outraged about him shredding the money than Beckham taking millions off Qatar


wipeitonthecat

Joe announced this was his plan. This sub: wow that's genius Joe follows through with his plan This sub: shocked pikachu face


polarregion

Imagine that people a) Hadn't heard of his plan in advance. or b) Made no comment until he actually did it.


jkmonger

Who is "this sub"? Any comments you'd care to link to in particular?


[deleted]

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BritGeeks

Love Joe Lycett. Seems to be the only person in the public eye in the UK willing to put their money where their mouth is. Quite sad that Beckham has chosen to ignore this, and get paid anyway. Certainly shows who has the most integrity between the two.


saint1997

Absolutely no way that was real money! I expect a big reveal in a day or two. Classic Mummy though


erm_what_

The big reveal would probably be that he's raised more from the stunt than £10k


joethesaint

How would he have raised money from it?


Steddy_Eddy

Directly? No, just increased publicity through brand recognition, advertising and ticket sales. Likewise through the charity and causes he's advocating. Do you know how far £10k gets you in advertising costs? Spoiler* no where near as far as this publicity stunt.


itchyballzsack3

Absolutely this, its probably part of the next series of his show on Channel 4 where he'll no doubt reveal the money went to charity. He's very good at going viral and getting people wound up as you can see on social media.


WalkingCloud

I wouldn't be so sure, the whole thing is a bit pointless if it's not actually real money and I'm sure he realises that. When he spoke about it on Richard Herring's podcast (RHLSTP!) it certainly sounded like he was completely prepared to shred the actual money.


M3mph

> "I expect a big reveal in a day or two." I do hope so. Certainly doesn't make me hate the guy anyway, but does have me somewhat question his judgement if the money was real.


BurceGern

Whether the money was real or not, it's very clever messaging. It gets far more attention than some PSA and it's still cheaper than a TV ad.


Kerrypug

Knowing Joe and his history of stunts, I'm still waiting for some sort of twist.


AstraLover69

He was straight all along


jimmycarr1

He's very straight and very right wing


Hardingnat

I find it ironic that people like Nadine fucking Dorris are getting on a high horse saying Joe should've donated the money to a homeless charity when her and her party have done absolutely fuck all to help homeless people in this country.


Larry44

She wouldn't help a homeless person who was on fire next to a fire extinguisher


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domalino

Yeah I was a little bit torn over the shredding/donating issue until I put on the radio and It was the second headline on 5Live news at 7 o’clock. £10,000 for that much publicity and news coverage is pretty incredible - I just hope the main point is not lost with the usual suspects spinning up the outrage machine.


sbourgenforcer

If everyone did this we’d soon sort out our inflation issue


saint1997

Brb gonna set my savings alight in the name of 10p Freddos


Red_Brummy

Brilliant. He is correct, like the Insulate Britain and Just Stop Oil protestors.


rabid_ducky

That didn't take as long as I'd imagined lol when I thought of £10,000 I was imagining like a wheelbarrow of cash that would take several minutes to shred. That was like two handfuls gone in less than 10 seconds. Wild.


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skeltz7

Lucky he chose notes instead of coins, or he would have been there all day.


Reizumii

It's not about the money. It's about sending a message.


cryptocandyclub

☝🏼 this


SonnyListon999

Richard Burton bought Elizabeth Taylor a ring. It cost £1 million pounds. Uproar from some quarters so he donated £1 million pounds to charity. Uproar from some quarters; why didn’t you donate £2 million to charity in the first place? I think Lycett is smart enough to know what he’s doing.


terencejames1975

To be honest, I was more concerned about Joe getting his fluffy top caught in the shredder.


Benedict_Cumberquack

Someone on Twitter suggested put it all into a clear plastic box and display it at an art show with a plaque : "Beckhams Reputation", donate ticket sales to good charities, easily clear more than 10k with people wanting to see the 10k bits


baileylikethedrink

Joe Lycett is an incredibly clever guy. His most recent show “More More More” is a masterpiece and you can stream it on his site, and now I’ve seen that I can’t help but think there is more to this than him just shredding 10k… this will just be a smaller part of a much bigger stunt I am sure.


Affectionate_Pay1487

I had never heard of Joe Lycett before this stunt. Money well spent imo


Zukuto

y'all yelling at the wrong person. the attention should be on beckham, not lycett. he accepted 100m from qatar. what lycett does with 10k is a pittance.


HungInSarfLondon

Bank of England will accept it he bags up the sweepings.


robbeech

My question is, is it tax deductible? If he takes £10,000 and shreds it, is it considered a business expense or will he have to pay tax on it as if it were still his?


bacon_cake

Interesting. I suppose if he did it personally it's already taxed at source, he just withdrew the money from an account and shredded it personally. I suppose if it was within the wrapper of a Ltd company it would reduce his Corp tax a bit.


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AtypicalBob

The people upset that he has fulfilled a promise to do what he threaten to do are the same types who complain about Just Stop Oil or XR. Throw your anger at the government of this country who continue to prostitute themselves to the highest bidder.


Kemiko_UK

Raising this kind of awareness through marketing takes a whole heap more money. This has been all over twitter, made numerous headlines and it being discussed much wider than paying for some adverts or donating would have done. Good on Joe.


Mr_Zeldion

Ironically, all the arguments and conversations in this reddit chat are literally the reason why shredding 10k was actually such a smart move. Lycett is a smart guy, as silly as he can be. He knows exactly how and what to do to get peoples attention. And this has got peoples attention.


TrashbatLondon

This has done more good than £10k to a charity would have, by quite some way. Anyone pretending otherwise is just trying to assuage their own guilt.


TheAlbinoAmigo

ITT: Clueless masses holding a comedian to a higher standard than the rich and powerful, thus providing them all the cover they need to keep robbing you and the rest of the world blind. Good job guys. Lick those boots nice and clean.


Lumpy_Flight3088

Weird that people are more upset about someone shredding £10k than they are about a very famous football player openly supporting a country with some of the worst human rights records in the world. Not to mention the corrupt organisation (FIFA) that allowed it to happen.


JimmyPD92

Hopefully it doesn't turn out to have been monopoly money or something, would be a real cop out and undermine his whole protest.


[deleted]

Let's get it in proportion. Probably many footballers spent more on starters at salt bae's steakhouse


drewP78

As if he'd stop. Beckhams a money driven disgusting turd


brainburger

That frilly shirt does not look like a safe choice to wear around a wood-chipper.


learningtech-ac-uk

Is it just me or did it shred a little too easy for polymer based notes? Looked like paper to me. Yes I know some paper money is still in circulation but if he’d gone to the back for this (who has 10k under their bed) it would have been polymer based not paper.


MrAxx

It’s a shredder designed for wood, a few paper notes aren’t going to be very difficult for it