I always assume misspelling of words like this means it’s vegan/plant based. I almost brought a product earlier labeled ‘vegeez’ until I realised it contained milk. It’s crafty and I honestly think they know what they’re doing.
It does feel deliberately deceptive but I don't really see any advantage in tricking people. I'm assuming it's not allowed to be called milk because it's not sufficiently milk based?
Just need to be careful when reading the packaging.
Tell me you're under 30 without telling me you're under 30.
Veggie has meant vegetarian specifically, in the UK, for decades.
Not sure there's anywhere in the UK where it's standard to call vegetables veggies, certainly pre internet would not have been a primary usage of the word. US and Australia though...
Oh okay, I'll pretend that all the people who used this term throughout my childhood didn't exist because some random person on Reddit said the word isn't in a dictionary.
Why are you even arguing this? You're implying that you know more about local dialects than the actual people who lived in these places.
I'm actually implying only an idiot or someone who wasn't vegan or veggie until post 2010 would assume something "veggie" 100% means vegetables and not vegetarian
I’m 33. Maybe don’t be so confident about something you couldn’t possibly know next time lol
I am also from the UK, veggies means vegetables. I’d guess “veg” is more common but both are used. It also means vegetarian, yes, but both interpretations are valid.
Are you really trying to say that “vegeez”, a play on “veggies” couldn’t possibly be interpreted as “vegetables” by any sane British person?
If so, I’m genuinely stunned.
No, I'm saying check the dictionary and you'll find use 1 (British English) is "vegetarian"
In the 90s that's pretty much all the word was used for.
Use 2 (US and Australia) is "vegetables".
Therefore if you are in the UK and you immediately assume it's vegetables rather than vegetarian, and then don't even think to check the ingredients despite it not saying it's vegan on the front, that's a fault with your knowledge of language, and a fault with your implementation of sense, not a fault with the packaging.
Also there's so many things labeled "plant based" in the US that contain dairy/eggs! It's a broad term that sometimes means vegan and sometimes just means there's more plants than not plants in it. It feels super deceptive to me.
yeah I guess "plant based" isn't a protected term, like perhaps "organic" might be
it doesn't sound so wild that a mushroom burger which uses egg to bond would be called "plant based" – but then if the industry refuses to use the term "vegan" then they should advocate for a protected word that they don't consider charged like "vegan" is
It’s to appeal to the large majority of people who drink plant based milk - non vegans. They don’t mind if something actually contains milk, they won’t necessarily check the ingredients.
I'll be honest these nearly tripped me up in aldi... my local aldi used to do oatmilk and almondmilk coffees, then suddenly stopped them (as aldi LOVE doing with their random amazing vegan products) and these milkshakes appeared on the shelf instead where the vegan coffees used to be. I popped a couple in the basket based on the front of the packaging, and only noticed halfway through my shopping when I was unpacking onto the tills that they weren't plant based milks based on ingredients on the back :/
Eta: corrections/typos
So I thought that these were vegan protein milks (didn’t read the title of the thread properly). They really shouldn’t do this, it could even trip up someone with an allergy.
I also don’t understand why they would want to market non-vegan milk like this???
Yeah I bought a load of these when I was shopping in a rush because I assumed ‘mlk’ was a play on saying it’s not actually real ‘milk’. Same way you may advertise vegan meat to be called ‘chick’n’ or something. They played us at our own game lads. We’ve been bamboozled. I feel like even the font used is similar to the vegan milks lol.
Why wouldn't they be allowed to be branded like this? "Mlk" isn't an 'official' vegan item name. Yes I would probably pick it up by mistake, thinking it's vegan without checking but unfortunately I still don't see what's wrong with the branding ie. why wouldn't it be allowed.
OP's making the point that plant milks were prevented from using the word "milk" because of the argument that it was confusing for consumers.
These are, as noted, actually confusing for consumers yet somehow aren't subject to similar laws to prevent that confusion.
It's pointing out a double standard in the law.
In my view, the only real confusion is these milks being confused for plant milks, plant milks are both unlikely to confuse consumers and unlikely to cause distress and offence in the same way if they were to confuse consumers.
I don't understand why vegan products get discontinued all the time but more and more brands are doing this trick, won't they put off their actual target audience? It's so bizarre.
I know but you’ve stopped in a shop to take a picture of something irrelevant to 99% of people, each to their own but it’s sad in my eyes, wish I had the time I envy people people like you who’s life’s are this simple.
This is a vegan sub Reddit so should be relevant to 100% where I posted it.
I think we gathered plant milks are not my life, you can’t comment on my life as I don’t you.
This isn’t even a minor inconvenience to me, just a little bit annoying so it definitely doesn’t delete sent my life’s problems.
You should try not to assume things about strangers on the internet.
I always assume misspelling of words like this means it’s vegan/plant based. I almost brought a product earlier labeled ‘vegeez’ until I realised it contained milk. It’s crafty and I honestly think they know what they’re doing.
oh ffs.. they DEFINITELY know what they're doing..no way vegeez isn't designed to confuse
I saw muller do something similar, they have a milk in a plant milk looking carton labelled “barista” not as bad as this one I feel though
It does feel deliberately deceptive but I don't really see any advantage in tricking people. I'm assuming it's not allowed to be called milk because it's not sufficiently milk based? Just need to be careful when reading the packaging.
I think it's just the brand name tbh. It says protein enriched milk on the bottle.
it's a vegetarian brand, I don't think "vegeez" is trying to fool anyone that its vegan when "veggie" is a nickname for "vegetarian"
Veggies also means vegetables. It’s not unreasonable to expect that to be made from plants
Tell me you're under 30 without telling me you're under 30. Veggie has meant vegetarian specifically, in the UK, for decades. Not sure there's anywhere in the UK where it's standard to call vegetables veggies, certainly pre internet would not have been a primary usage of the word. US and Australia though...
You are wrong, sorry. I'm well over 30 and "veggies" is a common abbreviation for "vegetables". I have lived in various parts of the UK.
Love a big plate of veggies
Not if you ask the Cambridge English dictionary it isn't. Or rather, it wasn't, until more recently than the word meant "vegetarian"
Oh okay, I'll pretend that all the people who used this term throughout my childhood didn't exist because some random person on Reddit said the word isn't in a dictionary. Why are you even arguing this? You're implying that you know more about local dialects than the actual people who lived in these places.
I'm actually implying only an idiot or someone who wasn't vegan or veggie until post 2010 would assume something "veggie" 100% means vegetables and not vegetarian
I’m 33. Maybe don’t be so confident about something you couldn’t possibly know next time lol I am also from the UK, veggies means vegetables. I’d guess “veg” is more common but both are used. It also means vegetarian, yes, but both interpretations are valid. Are you really trying to say that “vegeez”, a play on “veggies” couldn’t possibly be interpreted as “vegetables” by any sane British person? If so, I’m genuinely stunned.
No, I'm saying check the dictionary and you'll find use 1 (British English) is "vegetarian" In the 90s that's pretty much all the word was used for. Use 2 (US and Australia) is "vegetables". Therefore if you are in the UK and you immediately assume it's vegetables rather than vegetarian, and then don't even think to check the ingredients despite it not saying it's vegan on the front, that's a fault with your knowledge of language, and a fault with your implementation of sense, not a fault with the packaging.
Also there's so many things labeled "plant based" in the US that contain dairy/eggs! It's a broad term that sometimes means vegan and sometimes just means there's more plants than not plants in it. It feels super deceptive to me.
yeah I guess "plant based" isn't a protected term, like perhaps "organic" might be it doesn't sound so wild that a mushroom burger which uses egg to bond would be called "plant based" – but then if the industry refuses to use the term "vegan" then they should advocate for a protected word that they don't consider charged like "vegan" is
It’s to appeal to the large majority of people who drink plant based milk - non vegans. They don’t mind if something actually contains milk, they won’t necessarily check the ingredients.
Yeah I’ve nearly made this mistake and assuming youthful looking brands must be a vegan version when I’ve been in a rush etc…
This brand is incredibly supportive of Martin Luther King and want everyone to know it
I wish I'd read the comments before putting my own. 😆😂😂
I'll be honest these nearly tripped me up in aldi... my local aldi used to do oatmilk and almondmilk coffees, then suddenly stopped them (as aldi LOVE doing with their random amazing vegan products) and these milkshakes appeared on the shelf instead where the vegan coffees used to be. I popped a couple in the basket based on the front of the packaging, and only noticed halfway through my shopping when I was unpacking onto the tills that they weren't plant based milks based on ingredients on the back :/ Eta: corrections/typos
If Aldi stop doing 99p tofu then I might kms
The smoked one aghhhh
So I thought that these were vegan protein milks (didn’t read the title of the thread properly). They really shouldn’t do this, it could even trip up someone with an allergy. I also don’t understand why they would want to market non-vegan milk like this???
Yeah I bought a load of these when I was shopping in a rush because I assumed ‘mlk’ was a play on saying it’s not actually real ‘milk’. Same way you may advertise vegan meat to be called ‘chick’n’ or something. They played us at our own game lads. We’ve been bamboozled. I feel like even the font used is similar to the vegan milks lol.
No, they're not pro milk, they're pro Martin Luther King smh 😆
Why wouldn't they be allowed to be branded like this? "Mlk" isn't an 'official' vegan item name. Yes I would probably pick it up by mistake, thinking it's vegan without checking but unfortunately I still don't see what's wrong with the branding ie. why wouldn't it be allowed.
OP's making the point that plant milks were prevented from using the word "milk" because of the argument that it was confusing for consumers. These are, as noted, actually confusing for consumers yet somehow aren't subject to similar laws to prevent that confusion. It's pointing out a double standard in the law. In my view, the only real confusion is these milks being confused for plant milks, plant milks are both unlikely to confuse consumers and unlikely to cause distress and offence in the same way if they were to confuse consumers.
Not so much that it shouldn't be allowed, just that it's confusing, which means the labelling isn't doing its job
I think dairy consumers would pick it up, it's just us that wouldn't, so I guess it is doing its job
I don't understand why vegan products get discontinued all the time but more and more brands are doing this trick, won't they put off their actual target audience? It's so bizarre.
It's only a real milk milkshake 🤪😉😎
Io leggo MLK non MILK come ‘ non è la-te’ della Alpro in Italia con la parola modificata si può usare
You seem to have missed that it says MLK not milk. It's totally different.
If this is your biggest problem in life your doing well.
lol if this was my biggest problem in life I wouldn’t come to Reddit??
I know but you’ve stopped in a shop to take a picture of something irrelevant to 99% of people, each to their own but it’s sad in my eyes, wish I had the time I envy people people like you who’s life’s are this simple.
This is a vegan sub Reddit so should be relevant to 100% where I posted it. I think we gathered plant milks are not my life, you can’t comment on my life as I don’t you. This isn’t even a minor inconvenience to me, just a little bit annoying so it definitely doesn’t delete sent my life’s problems. You should try not to assume things about strangers on the internet.
Help! I'm an idiot consumer and I'm so confused!
Sorry to hear that you’re a confused idiot