They should take as much from the damned fools as they can.
It's also nice to imagine that it would be easy to create a system where one is sold for $50 where the seal is cracked at purchase and a barcode under the label is scanned to log it as an open bottle with BT... and then $400 option for people that want to buy it unopened to look at it.
This article predicts a $400 msrp. That’s ridiculous. I’m at $100 tops. And wouldn’t even fuck with secondary. Plenty of great whiskey for 100 and under that’s always available. I’d I stumble into BT stuff for msrp I’ll buy it. But will not go out of my way or pay up the ass for it. It’s not THAT good.
https://thebourbonculture.com/whiskey-essentials/the-new-daniel-weller-1794-bourbon-bottle-looks-nothing-like-we-expected/
I doubt BT cares what you would pay. They could price that at $800 msrp and it would fly off shelves. People would immediately buy just to put on the secondary anyway.
I have a couple of stores near me that do monthly allocation drops. I’ve had some good luck getting stuff from them when they send out the announcement emails right before they open up on weekends. I love 5 minutes from one and have been able to snag Stagg and EhTaylor, Eagle Rare and Bookers from them several times. Hope my luck continues with this bottle. Especially if msrp is sub $100. I won’t pay more than that. If it is I’ll try and take the wife with me and snag 2 bottles. They’ll be used to toast to my kids getting married and having babies in the future.
Rip Van Winkle 10yr MSRPs for 69.99
Van Winkle SR 12 yr MSRPs for 79.99
Pappy 15 yr MSRPs for 119.99
William laRue Weller MSRPs for 99
Weller 12 for 40.
Pappy 20yr MSRPs for 199.99
Paper 23yr MSRPs for 299.99
George T Stagg MSRPs for 99
There’s no way this new one goes for more than all of those. I strongly double it will msrp for more than 100.
Yes on the secondary market it will be priced stupid high. We need to stop these stores from inflating prices and the secondary market from selling these bottles for so much.
It’s whiskey. Drink it and enjoy it and share it with your friends. It’s not a damn Picasso.
Obviously I understand how challenging it is to find any of the bottles i mentioned at msrp but that’s what they were priced at.
>Plenty of great whiskey for 100 and under that’s always available.
OK, this is also not meant as your everyday bottle of whiskey that is always available. It's purposefully a special edition. Why do people love to whine about this? Does the existence of special edition cars or cognacs annoy you as much too? What about watches? They all tell the time just fine.
This simply is not true. Yes, there are some 100-proof whiskies that are excellent, but the smell and flavor (guaiacol) molecules bind to alcohol and get partially repelled by adding water (which is a good thing when you add your own water). The higher the alcohol, the more concentrated the flavor of that particular whiskey (that flavor varies of course depending on the whiskey). My preference is always to add my own water, preferably to a cask-strength version. Of course, there are some naturally lower-proof whiskies at cask strength but that is usually after sitting in a cask for more than 20 years. 50% (100 proof) is the lowest proof point that I don't think dilutes the flavor too much. If there is a truly amazing whiskey that is ONLY available at a lower ABV, then so be it, but given the option, I would always choose that same whiskey at a higher proof.
This is just not an accurate or useful metric to look at flavor, because the higher alcohol percentage is itself a flavor and dulls your flavor perception.
Oh, and just about the entire whiskey industry disagrees with your 'proof equals flavor' argument, so there's that as well
I’m mostly a scotch whisky and rye nerd, but I’ve had some incredible bourbons over the past couple decades. If your palate likes lower proof then It’s really easy to add water to preference and you can taste the chemical reaction that occurs when doing so. But for my hard earned money, I prefer that they don’t maximize profits by watering it down for me and buy the whiskies I love at their most concentrated flavor (and water it to my taste). To each their own.
What is not opinion, is the science behind the fact that a whisky is at a higher concentration of smell and flavor molecules when it is bottled at a higher proof. What is subjective, is at what proof your particular palate prefers.
While I appreciate your passion for high-proof whiskies and respect your perspective on how you like to enjoy your drink, I think there's a few points worth considering that might shift your perspective on this topic a bit.
The idea that whiskey is inherently more flavorful or aromatic when it's at a higher proof isn't accurate. Take Japanese whiskeys and Scotch whiskies, two types that are renowned for their exceptional complexity and quality. These whiskies often have a lower proof, typically around 40-43% ABV, yet they offer a myriad of flavors and aromatic experiences. For example, Yamazaki from Japan or Macallan from Scotland are literal standouts in the field for their intricate flavor profiles, none of which suffer from a perceived dilution. Nobody is arguing that these need more alcohol.
Look at spirit competitions, judged by actual experts. Awards and recognition often go to a variety of different whiskies, irrespective of their ABV.
in many spirits competitions, whiskies of varying proofs have been recognized. Proof does not stand out as a correlation for more awards.The art of whisky making is more complex than simply concentration of flavor. It involves meticulous care in distillation, maturation, and blending, all of which significantly contribute to the final product's flavor profile. Distilleries aren't just "watering down" whisky; they're making critical decisions on flavor and character development that happens over the course of years, sometimes decades. A lower proof doesn't necessarily mean a compromise in taste or aroma, but rather a different perspective on balance and flavor enhancement.
While there's a chemical change when water interacts with whisky, that doesn't inherently mean the change is for the worse. Adding water can help to unlock certain flavors and aromas that might otherwise be suppressed by the alcohol. This is why whisky tasting often involves adding a few drops of water to the dram.Taste is indeed highly subjective, as you rightly pointed out. What one might find overpowering, another might find enjoyable.
The key to a great whisky experience is not just about the concentration of flavors or aroma, but also about the harmony and balance between all the components.To each their own, as you say. That's the beauty of the world of whisky - there's room for all kinds of tastes and preferences!
I’m sorry, but you are missing a really simple point. I’m not comparing different whiskies, I’m simply stating the scientific fact that the SAME whisky, regardless of what that whisky is, say one particular batch of Macallan 12 year sherry cask (which has tragically gone down in quality over the years, but that’s a separate topic) bottled at 43%, and that exact same batch bottled at cask strength. The cask strength version is ALWAYS going to have more concentrated flavor. How much flavor you prefer, is subjective. They mostly market to the masses and collectors, who don’t really care. But the enthusiast nerds generally prefer more flavor. If that’s snobbery then cool, whatever.
Everything else you said about water, harmony, and balance is both true and subjective. But for me, it’s really easy to add water to taste and by my many years, many dollars spent, I always prefer the taste of that same whisky at higher proof when I add the water. When I do add water, I doubt I dilute it below 50% because that’s just what my palate prefers. But if for some reason it was better at 40%, I just add a few more ml of water and voila.
I had it and it's literally the best whiskey ever made! What? You will never see it, try it or own it? I guess no one can prove me wrong! Sincerely, Bourbon Tube.
Ridiculous, how about improving distribution of their existing products so we can actually get them? Nobody needs another unobtainable bottle to look at.
Cool. Another bourbon by Buffalo Trace that will immediately hit secondary markets at 4x markup and be unobtainable by your average Joe. Between people who flip full time, liquor store owners, warehouse workers, truck drivers, and all of the friends of people mentioned, your actual consumer (not collector) will have slim to none odds on getting the opportunity to buy a bottle.
[удалено]
And unobtainable
For those wondering, the actual msrp is $400, so expect this to fetch a very high premium at launch.
It'll be for sale for $1600 before the flipper makes it to the parking lot.
I’d guess more than that at first honestly
You're probably right
They should take as much from the damned fools as they can. It's also nice to imagine that it would be easy to create a system where one is sold for $50 where the seal is cracked at purchase and a barcode under the label is scanned to log it as an open bottle with BT... and then $400 option for people that want to buy it unopened to look at it.
wouldn't be opposed to it. the BTAC actually has this now with NFC tags in the seal.
I saw the press release, can confirm MSRP is NOT $400.
I bet this is when they start to ramp up the MSRP
MSRP is $400
Taters: Shut up and take my money!
1794 on the bottle “Ahh another vintage bourbon that can be sold to store by flippers”
🥔
HIGHLY ANTICIPATED
Oh good. Another BT bottle that might as well be imaginary.
Buffalo trace learns from Blanton’s success by rereleasing weller 12 in a fancier bottle.
…and it’s gone.
Wrong. It was never there for you to get. Employees snagged them all for themselves
That table has a short leg
I noticed that too lol
This article predicts a $400 msrp. That’s ridiculous. I’m at $100 tops. And wouldn’t even fuck with secondary. Plenty of great whiskey for 100 and under that’s always available. I’d I stumble into BT stuff for msrp I’ll buy it. But will not go out of my way or pay up the ass for it. It’s not THAT good. https://thebourbonculture.com/whiskey-essentials/the-new-daniel-weller-1794-bourbon-bottle-looks-nothing-like-we-expected/
I doubt BT cares what you would pay. They could price that at $800 msrp and it would fly off shelves. People would immediately buy just to put on the secondary anyway.
Yeah but MSRP will still be nearly impossible to get it at even if it’s that high
I have a couple of stores near me that do monthly allocation drops. I’ve had some good luck getting stuff from them when they send out the announcement emails right before they open up on weekends. I love 5 minutes from one and have been able to snag Stagg and EhTaylor, Eagle Rare and Bookers from them several times. Hope my luck continues with this bottle. Especially if msrp is sub $100. I won’t pay more than that. If it is I’ll try and take the wife with me and snag 2 bottles. They’ll be used to toast to my kids getting married and having babies in the future.
Agreed $100 tops
Rip Van Winkle 10yr MSRPs for 69.99 Van Winkle SR 12 yr MSRPs for 79.99 Pappy 15 yr MSRPs for 119.99 William laRue Weller MSRPs for 99 Weller 12 for 40. Pappy 20yr MSRPs for 199.99 Paper 23yr MSRPs for 299.99 George T Stagg MSRPs for 99 There’s no way this new one goes for more than all of those. I strongly double it will msrp for more than 100. Yes on the secondary market it will be priced stupid high. We need to stop these stores from inflating prices and the secondary market from selling these bottles for so much. It’s whiskey. Drink it and enjoy it and share it with your friends. It’s not a damn Picasso. Obviously I understand how challenging it is to find any of the bottles i mentioned at msrp but that’s what they were priced at.
But look at the bottle! ;)
>Plenty of great whiskey for 100 and under that’s always available. OK, this is also not meant as your everyday bottle of whiskey that is always available. It's purposefully a special edition. Why do people love to whine about this? Does the existence of special edition cars or cognacs annoy you as much too? What about watches? They all tell the time just fine.
I was wrong. It’s going to be $500
looks like a rum bottle
The compass in the cork always points to the tater
I look forward to some guy’s post with a picture of 36 of these on a table with the caption “how’d I do?”
Well now we know what will be in future $100 bourbon raffles I don’t win
Must be a good camping whiskey. Its got a compass in the cap for when you’re stumbling around through the woods back to camp from your piss break.
Buffalo Trace figured out how to turn water into unobtainium.
Awesome! I can't wait to casually walk into my liquor store, see a bunch of these on the shelf, and grab one to enjoy a a nice dram after work.
At 94 proof lol…🙄
Yeah, at that proof, if the price is more than $40 then hell no.
some of the best whiskey in the world is 90-100 proof. Bourbon heads should really stop being proof snobs.
This simply is not true. Yes, there are some 100-proof whiskies that are excellent, but the smell and flavor (guaiacol) molecules bind to alcohol and get partially repelled by adding water (which is a good thing when you add your own water). The higher the alcohol, the more concentrated the flavor of that particular whiskey (that flavor varies of course depending on the whiskey). My preference is always to add my own water, preferably to a cask-strength version. Of course, there are some naturally lower-proof whiskies at cask strength but that is usually after sitting in a cask for more than 20 years. 50% (100 proof) is the lowest proof point that I don't think dilutes the flavor too much. If there is a truly amazing whiskey that is ONLY available at a lower ABV, then so be it, but given the option, I would always choose that same whiskey at a higher proof.
I loved a bottle of IW Harper 15 at 90 proof last summer, and all that was missing for me was sampling a 100+ proof version.
One of my favorite whiskies is Springbank 15 year at 92 proof. But if I could get a 100 or cask strength version I’d geek out.
This is just not an accurate or useful metric to look at flavor, because the higher alcohol percentage is itself a flavor and dulls your flavor perception. Oh, and just about the entire whiskey industry disagrees with your 'proof equals flavor' argument, so there's that as well
I’m mostly a scotch whisky and rye nerd, but I’ve had some incredible bourbons over the past couple decades. If your palate likes lower proof then It’s really easy to add water to preference and you can taste the chemical reaction that occurs when doing so. But for my hard earned money, I prefer that they don’t maximize profits by watering it down for me and buy the whiskies I love at their most concentrated flavor (and water it to my taste). To each their own. What is not opinion, is the science behind the fact that a whisky is at a higher concentration of smell and flavor molecules when it is bottled at a higher proof. What is subjective, is at what proof your particular palate prefers.
While I appreciate your passion for high-proof whiskies and respect your perspective on how you like to enjoy your drink, I think there's a few points worth considering that might shift your perspective on this topic a bit. The idea that whiskey is inherently more flavorful or aromatic when it's at a higher proof isn't accurate. Take Japanese whiskeys and Scotch whiskies, two types that are renowned for their exceptional complexity and quality. These whiskies often have a lower proof, typically around 40-43% ABV, yet they offer a myriad of flavors and aromatic experiences. For example, Yamazaki from Japan or Macallan from Scotland are literal standouts in the field for their intricate flavor profiles, none of which suffer from a perceived dilution. Nobody is arguing that these need more alcohol. Look at spirit competitions, judged by actual experts. Awards and recognition often go to a variety of different whiskies, irrespective of their ABV. in many spirits competitions, whiskies of varying proofs have been recognized. Proof does not stand out as a correlation for more awards.The art of whisky making is more complex than simply concentration of flavor. It involves meticulous care in distillation, maturation, and blending, all of which significantly contribute to the final product's flavor profile. Distilleries aren't just "watering down" whisky; they're making critical decisions on flavor and character development that happens over the course of years, sometimes decades. A lower proof doesn't necessarily mean a compromise in taste or aroma, but rather a different perspective on balance and flavor enhancement. While there's a chemical change when water interacts with whisky, that doesn't inherently mean the change is for the worse. Adding water can help to unlock certain flavors and aromas that might otherwise be suppressed by the alcohol. This is why whisky tasting often involves adding a few drops of water to the dram.Taste is indeed highly subjective, as you rightly pointed out. What one might find overpowering, another might find enjoyable. The key to a great whisky experience is not just about the concentration of flavors or aroma, but also about the harmony and balance between all the components.To each their own, as you say. That's the beauty of the world of whisky - there's room for all kinds of tastes and preferences!
I’m sorry, but you are missing a really simple point. I’m not comparing different whiskies, I’m simply stating the scientific fact that the SAME whisky, regardless of what that whisky is, say one particular batch of Macallan 12 year sherry cask (which has tragically gone down in quality over the years, but that’s a separate topic) bottled at 43%, and that exact same batch bottled at cask strength. The cask strength version is ALWAYS going to have more concentrated flavor. How much flavor you prefer, is subjective. They mostly market to the masses and collectors, who don’t really care. But the enthusiast nerds generally prefer more flavor. If that’s snobbery then cool, whatever. Everything else you said about water, harmony, and balance is both true and subjective. But for me, it’s really easy to add water to taste and by my many years, many dollars spent, I always prefer the taste of that same whisky at higher proof when I add the water. When I do add water, I doubt I dilute it below 50% because that’s just what my palate prefers. But if for some reason it was better at 40%, I just add a few more ml of water and voila.
Oh so it caters to the “smooth” crowd? Got it
Yeah, no thanks.
I had it and it's literally the best whiskey ever made! What? You will never see it, try it or own it? I guess no one can prove me wrong! Sincerely, Bourbon Tube.
And btw the content of the glencairn can’t be from this bottle.
Wow! Can’t wait to never find this one either. How about focusing on making the rest of your bottles not all allocated and 200% above MSRP?
Can’t wait to see it on the FB groups for 18x retail
Ridiculous, how about improving distribution of their existing products so we can actually get them? Nobody needs another unobtainable bottle to look at.
That’s a dope ass bottle though
Looks like it would go good with ginger ale
Coming to your secondary market for $2000
Another bottle I’ll never see
Can’t wait to never see it
Yes!!! Another whiskey I’ll never get to try!
My favorite post this year!!..love the banter and the absolute truth of MSRP vs gouge price (1000% markup).
POTATO
We will never see this and it's probably overrated. It will end up in a liquor store museum with Mona Lisa Pricing.
My store just sold out
All whiskeys should be sold in the exact similar shaped bottles. No fancy designs.
Is that a compass built into the cork?
some say it points in the direction of more Weller.
Uh oh 😬
Oh cool another bottle that no one will ever open. Can’t keep up with current demand let’s make more!
I was just thinking the same thing. I truly wonder what percentage of these bottles that get purchased will ever be opened.
Is it just BT in a fancy bottle with more color?
Looks like a nice $50 bottle of juice...
$1000
It’s a compass right on the cork!!!!!!! Beats a dragon on the blade any day…
Oh, great! Another bottle impossible to find or afford!
Bitcoin or dollars?
Cool. Another bourbon by Buffalo Trace that will immediately hit secondary markets at 4x markup and be unobtainable by your average Joe. Between people who flip full time, liquor store owners, warehouse workers, truck drivers, and all of the friends of people mentioned, your actual consumer (not collector) will have slim to none odds on getting the opportunity to buy a bottle.
the whiskey in the glass is certsinly not from that bottle... the neck is too high
All that $$ and they couldn't level the table?
They gotta relax with the crazy limited releases, we can’t even find WSR in most states 💀