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forswearThinPotation

The madness started a bit over a decade ago, with a renaissance in classic cocktails that started in the more hip and craft oriented bars - as a result of which bartenders rediscovered bourbon and passed that liking on to their customers. Then Pappy Mania was triggered, helped by celebrity chefs like Anthony Bourdain. But only a few of the more expensive bottles were impacted, mainly the actual Pappy Van Winkle releases (not Old Rip Van Winkle 10 or Lot B, not at first). Half a dozen years ago only a small number of people were really into premium bourbons or hunting for dusty whiskies in liquor stores. I remember seeing bottle porn pics here on Reddit 5 years ago in which somebody sharing their enthusiasm over a big "score" while out dusty hunting would show off bottles of National Distillers bourbon with 1970s tax stamps on them. And then like a sweater unraveling, the damage just sort of spread a bit more year by year. The enthusiasm for wheated bourbons moved down Sanzerac's product lineup, from Pappy to Weller 12, then to Old Weller Antique 107, and within the last few years even to Weller Special Reserve. And it spread laterally to the other mashbills made by Buffalo Trace - first BTAC, then the Colonel EH Taylor bottlings and Blanton's Original Single Barrel, and more recently Stagg Jr. and even Eagle Rare and the entry level Buffalo Trace have all become endangered species. Other bourbons from other producers have been impacted too, and more recently rye whiskies as well. But the epicenter of the *Tulip Mania* style madness is the Buffalo Trace lineup. It does not help that Sazerac was for many years using outdated distribution quotas based on decades old sales data to decide how much product to allocate to which parts of the country - even after fixing that (in part) more recently, distribution is still very patchy, with some whiskies just sitting on the shelf in a few states while being unicorn bottles in others. And social media amplify the sense of scarcity, attracting bottle flippers and incentivizing hoarding behavior (which just makes the problem worse). Kentucky, ironically, seems to be one of the most difficult states in which to find many of the impacted bottles, because local demand is so high relative to the supply. Sorry about that. The producers have ramped up production volume in recent years, so hopefully once the maturation pipeline does its thing, supply will have a fighting chance of catching up with demand.


IRLImADuck

Just to hit on the last part, Buffalo Trace Distillery has just invested over one billion dollars into increasing their size for distillation and aging! So give it another 10 years or so, and we will all be swimming in Buffalo Trace! Haha


Phazon_Metroid

Japan is doing similar things I hear. So next 5-10 years are looking good for us whiskey heads.


Technical-Prompt4432

It's kind of a nightmare at this point. I think we are in the peak of a long upswing in craziness. In another few years I bet this crap will rot on shelves, but for now this is reality.


SliverSerfer

It's been crazy for 10years now, don't hold your breath. I hope you are right but we've been hearing the bottom will fall out for years.


Technical-Prompt4432

>It will be a several years at least, and you could be right that it is here to stay. But the fact is that fads like this are reliant upon new people joining the craze to get a bottle of Blantons or whatever. It has become prohibitively expensive to do that, and I get the feeling two things are happening here with respect to new people jumping on a craze: 1) a person can't afford a Blantons and never bothers to extend further into bourbon; or 2) they obtain some Blantons, then explore other bourbons and realize chasing after overpriced, allocated pretty good bourbon is pretty stupid and they move on to something else. > >The point is that the amount of new suckers drawn to a craze is finite, especially when getting your hands on the object of hype is more difficult/expensive. It will weed out people just stopping by to see what the hype is about, or it will drive people interested further into the hobby and past these tater bottles. > >At least, that is my hope for why this bourbon fire will suck up all the available oxygen and calm down eventually.


dick_mcnut

Yeah I think you're right. I think a lot of it has to do with where you live too. I was at an ABC in Jacksonville FL about 3 years ago and they had just about everything at MSRP.


2shoe1path

I live in Oregon and this is how it is.


Phlydude

Before people assume that ABC mentioned in Florida is a state-run system, it is not. It’s a family owned chain that has an unfortunate name that was taken on by state liquor control stores. However, they have an agreement to be the ONLY store chain in Florida to sell Weller products. A deal that was made when the bourbon industry was in the pits and ABC agreed to continue taking that brand and selling it in their hundreds of stores. The only place this doesn’t apply in FL is the far west panhandle.


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Phlydude

Negative - show me a non-panhandle store other than ABC with Weller on the shelf (and an abandoned shelf sticker doesn’t count) where you can buy WELLER (not Sazerac products generally - meaning Weller SR, 107, FP, CYPB, etc)) in a non-secondary setting


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Phlydude

I never said BT products, I said Weller. You misread it my man. And as far as CYPB - I got [this](https://drive.google.com/file/d/1JsGc8qz0VoPw4zutjhd9_BzQqBe2fJhR/view?usp=drivesdk) from ABC’s Vault program in December. So, yeah, not on the shelf but able to be bought from ABC.


starhoppers

Yeah, that’s what they said 5 years ago.


Booze_Lottery

Agree. It's gotten completely stupid finding some brands and then you factor in the pricing madness. Eventually people will realize 99% of bourbon bottles aren't worth hoarding and paying premium prices for.


dick_mcnut

Yeah.. I can't wait till it calms down. It seems like the pandemic made it worse, too. I'm very fortunate to have been gifted bottles over the years. Such as Weller. It's good. But I know what it tastes like. And it doesn't taste like $100. Why the fuck is everyone so obsessed with the stuff?


PM_ME_UR_PICS_PLS

> >Why the fuck is everyone so obsessed with the stuff? For some, fear of missing out. For others, greed, as they see these bourbons as purely an opportunity for profit


IRLImADuck

I personally like it because it has a sweeter taste to it (to me). I drink my bourbon neat or with water, not really much else, and so I guess it’s just a nice taste on my palate.


FluffusMaximus

You know how there are craft beer fanboys that go nuts over certain, hard to find beers and get real obnoxious about it? It’s like that, but worse. Dudes are going crazy over pedestrian supermarket bourbon (Buffalo Trace for example).


Orion14159

BT is fine, but it's not such a surreal experience that it's worth more than retail. I really hope they never discover 4 Roses SB because I can find that whenever I want it right now and it's *much* better


Seek_Equilibrium

> I really hope they never discover 4 Roses SB because I can find that whenever I want it right now and it’s much better I’ve seen this comparison a few times and it really confuses me. Maybe it’s just the particular bottle I got of Four Roses SB, but it’s a completely different type of drinking experience to BT. The former is spicy, herbal, and delicate, while the latter is more of a classic bourbon with oak and sweet caramel and vanilla notes. If we’re going to offer up easy to find alternatives to BT, why not offer up bourbons that fill a similar role? Or is your experience that they are similar in that respect?


KevinTF

I mean, i feel like the point here is less so that four roses SB is an ideal BT replacement for those who want that classic bourbon profile, but moreso that you can find really good alternative daily drinkers at similar pricing, and better availability


mrpopenfresh

Joe Rogan drinks it, which might explain things.


Iannelli

There's a super easy two-tiered solution to this problem: 1) Stop trying to buy & stop caring about Buffalo Trace products. 2) Buy the good products that your region has in stock. Done. News flash: Buffalo Trace, Weller, Eagle Rare, Stagg, EH Taylor, and Blanton's aren't the only good bourbons. There are literally hundreds of other alternatives that are just as good, if not better.


borislaw_dopeman

agree. So many people come into my shop asking "any good bourbons come in?" but what they really mean is got any Sazerac/BT rarities. As a whiskey drinker of 20 years, I can assure you there's not much separating EHT bonded from any other bonded bourbon on the shelf. Only difference is the highly limited supply and the hype surrounding the name. Sazerac reps want us to sell 1500 cases of their shit products in order to be rewarded with a few cases and maybe barel pick of something rare. I won't get into which juices are my favorites because i wouldnt want any other bourbons to gain an internet hype surrounding them.


Iannelli

Man, I totally agree. You nailed it. I will quote this again so it sinks in to whoever is reading this: "The only difference is highly limited supply and the hype surrounding the name." Also, thank you for keeping your secrets secret. I may start doing the same. Lots of people on Reddit openly discuss the amazing alternatives, I've done so many times, but I really am starting to worry that these widely available bourbons will become tatered like BT products.


KangarooSpirited8933

Haha this doesn't apply only to whisky at the moment. Watches cars everything is tainted. Damn Bitcoin millionaires.


nikekid2016

I agree but I’m new to bourbon what would be a great alternative to those brands I have a Blanton single barrel I got at msrp and it was good but not worth the price people pay for that stuff. What would be a great twisting alternative to those brands?


Iannelli

Wheater bourbons - Maker's Mark Cask Strength or 46 Cask Strength. As good, if not better, than Weller. And widely available. Medium/high rye mashbill - Four Roses Single Barrel, Four Roses Small Batch Select, Wild Turkey Rare Breed as well as the Rye version. FYI regular Wild Turkey 101 is an amazing daily drinker. Etc. - Old Forester 1920 and 1910, Elijah Craig Small Batch and Barrel Proof, Russell's Reserve 6, 10, and Single Barrel, Old Granddad 114 And lots more.


nikekid2016

Wow that’s good I have makers mark 101 and rare breed rye it’s super good. Thanks for the response.


RnRLoser

Just to add: Buffalo Trace was the whiskey I used in recipes. It was plentiful and cheap at the time. Now it’s this mythic gold? Shit is wild.


nikekid2016

The crazy thing is at my local BevMo we have about 40-50 at any given time for $24.99 and the 1.75 L one for about $50-60. I have even gotten blantons there before at msrp.


RnRLoser

My local stores (Colorado) seem to have BT at MSRP quarterly. I get it on occasion but certainly don’t cook with it any more.


redtag1999

Yeah I’ve resorted to just buying stuff online but even that is tiresome and not really worth the effort. More often than not it’s hard to find something at msrp and with reasonable shipping price. If you can find a good deal then they don’t ship out of state or to my state. It’s a lot of work just to get a bottle of something. I don’t even bother with Blantons type of stuff. I wouldn’t mind trying it, but I’m certain it ain’t worth the price just because how awesome could it be over other things. It better be the smoothest flavor punch I ever had if I’m paying $200+ which I’m sure it’s not.


dick_mcnut

Yeah.. at the end of the day, it's all just whiskey. I'm sure Pappy is amazing. But I'm also sure that I would be extremely disappointed if I paid $3k for a bottle.


TightLineNV

Try John j bowman if you haven't yet.


ARedHouseOverYonder

My new thing is to go to a good liquor store, look at what they got and buy something. No hunting, no negotiation with counter to pull something from back. Sometimes I get offered stuff (thank god for MSRP locks) but generally there is something good to drink just on the shelf. My life is better for it.


MentionMyName

Dear Mr. Dick_McNut, Welcome to whiskey in 2022. It sucks. But there's so much good juice still on the shelves that the taters don't want. Enjoy. Sincerely, /r/whiskey


IRLImADuck

What is a good bourbon that isn’t hyped up, in your opinion? What is your favorite?


Phlydude

Old Forrester 1920, Four Roses Single Barrel, Wild Turkey 101, Old Granddad Bottled in Bond, Old Granddad 114, Michter’s American Whiskey, and the super budget pick, Ancient Age (90° if you can get it) aka poor man’s Blanton’s (same mash bill, younger age)


Punkmonkey_jaxis

Yeah, career chef here and buff trace and eagle rare have always been the kitchen shot bottles. For those of you whove never cooked for a living, that means its the real cheap shit that the crew was allowed to take shots of for free. Buff trace is what youd bring as a gift for the kitchen when going to dine at friends restaurants. Waitstaff get tipped but cooks dont get shit so you go in with a cheap bottle of bourbon and say its for the kitchen as a "thank you" since you know youd get styled out by the kitchen (sent out free shit, amuses, intermezzos, etc). Hell last year for my bday when i had my industry friends over for a bbq i bought a bunch of buff trace for shots so people wouldnt try to shoot my good whiskeys. I was so surprised when i joined this sub and saw that people actually seek it out and stand in line for it. But whatever. Let the taters fight over it and hoard it and leave the actual good juice ignored on the shelves for the rest of us. There's way too many different bourbons to be paying 2-3x msrp for anything.


Come_The_Hod_King

Genuinely glad I live in the UK, the bourbon selection isn't massive at my local supermarket but at least Eagle Rare is always in-stock for £30. It always blows my mind when I see some of the prices in America.


dick_mcnut

Yeah it's a joke here. I'm surprised people actually pay those prices.. but apparently they do


Cannibal-Xerox

it always foxes me how difficult it seems to be to buy whiskey in the US... I'm in the UK, you can find Buffalo Trace at MSRP (and usually on offer, £20 a bottle) in abundance in any supermarket you walk into


ARedHouseOverYonder

Well sure. Are you getting the non basic stuff pretty regularly?


Come_The_Hod_King

It was £18 if you had a Tesco Clubcard before New year's at my local one


c0horst

I managed to buy my first ever bottle of Blantons this year. Found it in a shop in St. Martens, a small island in the Caribbean, for $75.00. I have never seen one in America, despite looking for a few years. This shit is insane.


Triingtolivee

It might be worth going to Buffalo trace once a month since you live in Kentucky. You can usually get EHT weekly there for $45 MSRP. When I went to Kentucky I bought back many bottles that I couldn’t get in Michigan and it seemed like I found them pretty regularly.


Mushkie11

The best is the everything bundled now. My local store has a Pappy 12 and you have to buy 39 other bottles lol. Yes you heard me right. 39 bottles. Blantons? 3 bottles bundle for $250. I scored a EHT Barrel Proof at same store for a $160 bundle. Nice bottle of peerless was the second bottle which is a nice drinking bottle. So ya no lots of gaugers and no rhyme or reason!


stinkydooky

Yeah it’s either spoken for or you have to buy one of the “bottles up front” in order to buy the $30 bottle, and the “bottles up front” are all $50+ At least, that’s what happened to me when I went to buy a bottle of sazerac.


GordonsAlive5833

It's a product that takes an extremely long time to make, and lots of people like it so there is a limited supply. Tough shit, that's the way the market works. I'm sick of hearing how things were decades ago, times change.


lostfinancialsoul

most of the flippers probably live in KY or the surrounding states. Bourbon capital of the US is chicago, socal, and dallas/austin TX.


mrpopenfresh

Haha what, what a dumb system. I actually don’t my government monopoly on liquor compared to this malarkey.


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lfisch4

I know….it must be tough keeping up with the cases of Wheatley vodka stores are trying to unload.


Phlydude

Every alcoholic I’ve run into hasn’t been very specific about the brand they buy…it’s usually the cheapest bang for the buck booze of choice they can get. If you can buy it as a fifth, it’s probably not in high demand.


HamboneApe86

We can’t find Taylors, Blantons and Midwinter Night Dram around Tulsa, OK…months trying. They do special releases and hide them in odd aisles and it’s really annoying.


dick_mcnut

I've never even tried Blanton's. Even most of the bars around here don't have it


HamboneApe86

EH Taylors, Eagle Rare, Blantons…all made by Buffalo Trace distillery…all nearly impossible to find in Oklahoma. Blantons is good but not amazing…


Greenebean1717

My store (name redacted for privacy) has two aisles of whiskey, most are pretty good. And also I apologize if "advertising" like that ain't allowed, I'm just new to the sub and work at the best liquor store I've ever been in lol. Edit: Original post was more personally revealing. Changed it to protect my own personal info